Nigura Metzler Optics International GmbH position is – … · Nigura Metzler Optics International GmbH position is – due to our consistent market and customer focus – recognising

Nigura Metzler Optics International GmbH position is – due to our consistent

market and customer focus – recognising and imple-menting the latest fashion

trends while taking the physiognomic demands of spectacle wearers into

account. With our first-class licensed brands of Aston Martin, Bruno Banani,

Cerruti 1881, Michalsky and Reebok and the brands of Enjoy, Metzler and

NiGuRa we can offer practically every target group a perfectly designed

selection of frames, sunglasses and sports eyewear at an exceptionally high

quality. Something that has been confirmed by a number of awards from

internationally leading design institutes.

With frames from Nigura Metzler Optics International you can demonstrate

your good taste and be sure that you are doing the best for your looks and your

eyes.

Presscontact:Nigura Metzler OpticsInternational GmbHDorothee ErkelenzPublic RelationsHeesenstr. 7040549 DüsseldorfTel. +49 211 30 100 332Fax +49 211 30 100 [email protected]

Nigura Metzler and Aston Martinsign a licence agreement

Düsseldorf, December 2010

The British luxury car maker Aston Martin, which is world-renowned for itsdesign excellence, and the Düsseldorf optical company Nigura Metzler haveconcluded a worldwide licence agreement.

The licence agreement was signed at the headquarters of ASTON MARTIN,attended by Dr. Ulrich Bez; CEO Aston Martin, Norman Mcdonald; ManagingDirector of Aston Martin Brands, and Dominik Müser; Managing Director ofNigura Metzler. The contract covers both prescription frames and sunglasses.The collection premiere is planned for June 2011.

"We are extremely delighted with the cooperation with Aston Martin," is howDominik Müser commented on the new agreement. "It represents a milestone inthe development of our company. Aston Martin is recognised as one of the mostdesirable luxury brands in the world. It is the ideal addition to our brand portfolioand opens up substantial international potential for growth for Nigura Metzler."

Norman Mcdonald, the Licensing Director at Aston Martin brands, was excitedat the opportunities this new license will create. "Like Aston Martin, NiguraMetzler is a company with a long tradition, and, like Aston Martin, it stands forexceptional technical and design excellence. The eyewear and sunglasscollection which will be created in collaboration between both companies isinspired by the world of Aston Martin which will present a unique designsignature."

The Aston Martin Collection will be developed as an exclusive line and be madeavailable through selected trade partners.

Press contact:Nigura Metzler OpticsInternational GmbHPublic RelationsDorothee ErkelenzHeesenstr. 7040549 Düsseldorfdorothee.erkelenz@nigura-metzler.dewww.nigura-metzler.com

A German brand for underwear, perfume and eyewear which became

popular because of its spectacular marketing promotions. Always looking

on the bright side of life, being different and amusing people with irony –

that is the philosophy of Bruno Banani.The brand likes to grab the

attention and their means are truly extraordinary.

The bottles are shaped like lop-sided castles in a continuous row and

stand out from the mass of other eaux de toilette in the perfume store. The

characteristic feature of the eyewear is the colourful prints on the temples.

The prints of the 2011 collection are inspired by the history of Bruno

Banani, its philosophy, its marketing promotions or simply by things which

happen in the world.

In 1998 Bruno Banani initiated the first fashion show for underwear in

outer space on the Russian space station Mir. The underwear was not

presented by models, but by the Russian cosmonauts who hovered naked

in the capsule, only dressed in underwear.

This is an example of a temple (BRU2006/BRU6005) with a turnable part

which gives you the possibility of changing the look with a simple hand

movement. You have the choice between the simple acetate colour and

the colourful pattern.


Cerruti 1881, the brand with Italian refinement enhanced by a French touch.

This is the core identity of the famous brand founded by Nino Cerruti in 1967.

The new CERRUTI 1881 eyewear collection reflects the success of the past

as well as the modern perspective of an up-to-date brand. By using high

quality materials such as titanium, the collection fulfils the requirements for a

premium brand.

A new feature in the collection is the introduction of a women‘s line within the

lines of prescription frames and sunglasses.

The collection is divided into 3 themes: parasol, botanical and cut-out.

Parasol:The 1960s, the summer, the sun…big eyeshapes, fresh summer colours anda beach feeling beyond compare. Let these frames take you back…

Botanical:Interpreting nature… You can find a bark effect on the temples as well as verynatural colours that reflect the earth, trees and water. Returning to our roots isone of the most popular trends in fashion…

Cut-out:Architectural and graphic design elements contrast with elegant and smootheyeshapes to create a certain tension around the wearer. Inspired by graphicleather elements that are used in the Cerruti 1881 collection, these framesprovide the perfect link to the core collection.

Luxurious understatementThis is one of the very special features of this new collection. Have a closerlook at the hinge cut area which is covered with a metal decor plate. Thisplate is marked with the Cerruti CRR logo and is the embodiment of luxuriousunderstatement because it is hidden when the frame is worn.


One of the must-have trends for summer. Thousands of flowers dance

over the temple and create a warm summer breeze that can be saved into

the winter.

Bright and fresh colours round off this collection of top sellers!

Harmonious eyeshapes which are also sufficiently generous for

progressive lenses nestle up to decorative acetate or metal temples and

so make these frames an indispensable fashion accessory. The comfort is

as always ensured by high-quality spring hinges…

ENJOY...fun for the eyes!


Aluminium frames are enjoying a great revival and are increasingly being

requested by customers. This frame meets all the demands of premium

eyewear. All in one piece like an acetate frame, provided with a very

sporty faceting, it offers real light weight despite the volume.

None of the mechanical details interrupt the puristic effect. The spring

hinge is integrated in the temple and the closing block is submerged in the

rim and so invisible.

Acetate is an important trend topic which is satisfied to perfection by the

two men's frames.

Special care was given to the presentation of the logo which looks as if

positioned in a window in a section in the temple. The Metzler name has a

subdued appearance and its simple lines rather suggest a pattern.

The temples develop their effect through two different colour nuances on

the inside and outside.

The innovative material NIMEX5P has been used for this frame. Its weight

is even less than that of the two aluminium frames.

It is as light as a feather and highly flexible. The dynamic shape and the

striking faceting provide the frame with a modern and sporty appearance.


- a synonym for German engineering, German quality and

clean German design. METZLER - the German eyewear brand! The

history of a successful eyewear brand began in 1830. For this180th

anniversary we are introducing a small and limited high-quality collection

with a very special finish. 100% titanium, 18/22 karat gold plating and as a

special highlight these frames are made with SWAROVSKI ELEMENTS.


With the Michalsky collection we are introducing a collection which

represents more than any other brand the spirit and the lifestyle of the

metropolis Berlin.

Some years ago, Michael Michalsky started his own brand; he had previously

been the designer for Levi’s, Adidas and MCM. Michalsky stands for German

fashion and avant-garde.

With each frame you have a piece of the latest fashion trend in your hands.

Today's fashionable avant-garde wear retro frames from the 1950s and

1960s. Striking details such as emphasised upper lines, high-set lugs,

decorative rivets and keyhole bridges are a must for the perfect look.

A playful logo; as a bold M or as a three-dimensional relief in the temple.

Progressive, striking and perfect for the modern look.


NiGuRa Classic

Elegant ladies...

„Diamonds + pearls“ are a girl‘s best friend…every woman like to dress up

for the day. The new frames of the NiGuRa collection make it easy for

every woman to feel like a lady, just by wearing them…

Gentle men…

Comfort, elegance and understatement are the attributes that fit the

NiGuRa men‘s collection for this season. Subdued colours and a superb

finish emphasise the personality of every man who prefers the classic.

NIGURA FASHION

Three-dimensional shapes on the temples and bright, striking colours –

this is what makes the collection desirable! Have a look at the new frames

and be excited…


The 2010 prescription frame collection is inspired by the Hexagon

cushioning system of Reebok. In the new Reebok collection, modern

fashion combined with sporty features show the way of modern and trendy

eyewear. Almost every style shows the character of the Reebok Hexagon

cushioning system as temple tips, as decor parts, as covers for hinges or

even as the base form of the eyeshapes.

With technological materials such as highly elastic rubbers, flexible and

hypoallergenic stainless steel, Reebok eyewear points the way to a new

sports fashion area. Details such as the one-piece-rubber-logo-temple tips

or small cylinder spring hinges make this collection unique and special.

The Reebok sunglasses collection 2010 is inspired by the fashion of the

1960s and 70s. Divided into the lines Classic and Lifestyle, Reebok

eyewear shows the way to combine Fashion with Sports genes.

LIFESTYLE is for modern sporty people and CLASSIC for the cool fashion

sporty people who want to wear their sunglasses whatever the situation.

The Reebok sunglasses collection 2011 shows very nice details in the

form of temple shapes, logo finishes and materials. All in all, perfect

sunglasses for modern, fashionable people.


Documents

Nigura Metzler Optics International GmbH position is – … · Nigura Metzler Optics International GmbH position is – due to our consistent market and customer focus – recognising