8/8/2019 Nicole Siegel_Resume_October 2010

1/1

N icole Sieg405 N. Wabash #310, Chicago, IL 60611 / nsiegel922@gmail.com / 248.790.2568 / iam.nicolesiegel.com

UMMARY

Creative communications professional with a recent masters degree in digital media, focusing on social media, storytelling and strategy Passionate about using digital media as a means to create and distribute content, build meaningful relationships, and tell a story that resonatesSkilled at developing, implementing and measuring social media strategy across a vast range of industries and demographics

DUCATIONniversity of Washington Seattle, Washingto

M.C. Digital Media Curriculum highlights include: Media Metrics and Money, Digital Media Law, Web Tools, Multimedia Storytelling, Psychology of Digital MedInterned for the UW, College of Arts & Sciences; developed 2 unique social media strategies to target over 100,000 current students and alumnParticipated in a 4-week, multi-faceted fall seminar in Buenos Aires aimed at observing the nuances of communications and journalism in Argefinal deliverables included a magazine article on local social media habits as well as a travel blog documenting the experience

niversity of Michigan Ann Arbor, MichigA. Organizational Studies September 1998-MSold ad space and managed creative for over 150 accounts at the campus paper, The Michigan Daily ; brought in 30 new accounts over 2 yearsStudied abroad at the Spanish American Institute in Seville, Spain for one semester, developing a keen awareness of and passion for the local c

ROFESSIONAL EXPERIENCE

delman Chicago, Illineelance Account Supervisor July 2009-SepteDeveloped and implemented digital and social media strategies for 5 sub-products of a major consumer packaged goods brandManaged online and mobile site builds, coordinating creative, functional, and structural design efforts for large pharmaceutical company Clients included Unilever and Wyeth Pharmaceuticals

azorfish Chicago, Illincial Media Manager October 2008-MDeveloped and executed social media strategy in partnership with cross-functional teams to boost engagement and facilitate 2-way conversatioProvided support and insight for social media projects by partnering with research vendors such as Comscore, eMarketer, Forrester and NielsenLeveraged conversation monitoring tools and technologies to identify prevailing themes, assess sentiment, and manage brand reputationUncovered core brand evangelists to promote clients business and influence their social graph through word of mouthPartnered with 3rd party vendors to illustrate impact of social media through measurement tactics such as lift in buzz, virality and fans acquiredClients included ADT, Alpo, Burts Bees, H&R Block, JCPenney, Kraft and LasikPlus

nior Account Manager July 2006-OctoLed Latin American strategy development and implementation of digital media and search efforts for a multi-million dollar travel provider;effectively building brand awareness while efficiently meeting aggressive direct response goalsGained extensive digital media experience with International focus on Travel and Consumer Package Goods industriesGrew Latin American paid search volume by 500%, managing over 600,000 keywords in three languages and 25 countriesDeveloped compelling English and Spanish creative messaging, reflecting cultural, grammatical and regional nuancesClients included Amway Global, First National Bank of Omaha and Hotels.com Latin America

Account Manager Led the strategy development, execution and optimization of a $20M paid search campaign for large multi-channel clientProvided clients with data driven insight and recommendations to improve campaign performance and efficiency Implemented segment specific creative cadence, supporting media efforts with corresponding event/sales keywords and creativeClients included First National Bank of Omaha, Hotels.com and JCPenney

ew Line Cinema Sydney, Australrectors Assistant October 2003-MProvided Directors support during the filming of Son of the Mask, contributing to digital animation edits, on-location shoots, and writing sessiAssisted in the global coordination efforts of 1,000+ film professionals

DDITIONAL INFORMATION

Knowledgeable in social media monitoring tools: Radian6, Scout Labs, Visible Technologies, Klout, Cymfony and UmbriaProficient in: Microsoft Office 07, HTML, Atlas, WordPress, Blogger, Adobe CS5, iLife suite including iMovieFreelance across diverse range of verticals, including local retailers Canto, Strange Cargo and virtual gifting company Ad NectarRegularly participate in industry conferences and trainings: GasPedals Blogwell, Social Media Club, AdTech Latin America, SES Chicago, TECertified as a Google Advertising Professional; competent in Yahoo! Search and Bing advertising platforms

Avid world traveler and passport stamp collector; well-versed in Latin American culture and adept in SpanishActive humanitarian having volunteered for: Brown Family Life Center at Childrens Memorial Hospital, Anti-Cruelty Society, Glass Slipper P