Methods of Audience Profiling

Within this presentation I shall illustrate and evaluate the methods of audience profiling as well as the results I have obtained and how this will effect my trailer and processing.

Method One: Survey Monkey

I initiated the audience profiling by creating a survey using SurveyMonkey.com by doing this I could reach a broader audience and have direct answers. Below, is my survey:

These are a few of the results I have obtained: How old are you?

(Between the ages of...)

15-20 25-30 35 or over

Which gender are you?

Male Female Other

30 seconds 1 minute 1 minute 30 seconds

2 minutes 2 minutes or more

0123456789

How long would your ideal trailer be?

Ideal Time

Num

ber o

f Peo

ple

Surv

ied

Zombies

Ghosts

Demons

Witchcraft

Other

0 1 2 3 4 5 6 7

What terrifies you most?

People Survied

Opti

on S

elec

ted

What is your opinion on paranormal and supernatural horrors? “I feel like paranormal films are more believable and relatable than that of supernatural films.”

What interests you about horrors?“I find the idea of there being something there of which you cant see, truly fascinates me .”

Supernatural Paranormal Other 0

1

2

3

4

5

6

7

8

Which horror sub-genre would you view?

Sub-genre

Peop

le S

urvi

ed

Method Two: Social networking xxxxxxxxxxx

Following the retrieval of the above data, I decided to branch out and use social media as a way of approaching and branching out to a broader audience: I did this, by using social networking sites such as Facebook and Twitter aswell as using messenger apps such as Whatsapp to target my audience . These are a few of the responses and opinions I received.

Method Three: Video Interview

I also introduced the use of Video Interview into my audience profiling, this means I could ask direct questions and have the interviewee’s honest opinion with other interaction.