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NGCOA CANAdA AffiliAte
Who is the National Golf Course Owners Association Canada (NGCOA Canada)?• Not-for-profit trade association established in 1993• Over 1,300 members
What is NGCOA Canada’s market penetration?• represents over 65% of golf facilities across canada• head office in Ottawa, Ontario• 8 chapters across the country:
ngcoa canada membersBritish Columbia 198Alberta 187Prairie 94Southwestern Ontario 181Central Ontario 288Eastern Ontario/Outaouais 122Quebec 89Atlantic 95
Why join?• Align yourself with the most respected golf trade association in Canada• Introduction and referrals from NGCOA Canada to member inquiries• Regional and national events provide networking opportunities• Comprehensive list of marketing opportunities
How can I become a NGCOA Canada Affiliate• Open to any business engaged in supplying products, information,
or service to the Canadian golf industry• National – annual fee $1,500• Chapter – annual fee $500
for Ontario chapter affiliates only, membership lists will include EasternOntario/Outaouais, Central and Southwestern Ontario Chapters
NGCOA CANAdA AFFiliAte • OveRview
The ngcoa canada is the leading voice for the business of golf in canada!
naTIonaL goLF coUrse oWners assocIaTIon canada
NGCOA CANAdA AFFiliAte • BeNeFitS OveRview
Benefits to becoming an NGCOA Canada Affiliate
1. Golfmax Purchasing Program• Free access to volume-related discounts and rebates
2. Face to Face Sales• Invitation to attend over 30 meetings/events annually
3. database and Resources• Access to the most comprehensive database within the Canadian golf industry
4. Sponsorship• Build brand loyalty, foster relationships, and surpass goals through
sponsorship of NGCOA Canada’s various events
5. electronic Marketing• Opportunity to advertise within NGCOA Canada eNews
6. Print Marketing• Discounted advertising within Golf Business Canada magazine;
distributed quarterly to every golf course in Canada
The ngcoa canada is the leading voice for the business of golf in canada!
naTIonaL goLF coUrse oWners assocIaTIon canada
The ngcoa canada is the leading voice for the business of golf in canada!
GOlFMAx PuRChASiNG PROGRAM
what is the Golfmax Purchasing Program?Golfmax is the Purchasing Program of the NGCOA Canada; where on behalf of its members, the Association negotiates volume-related agreements with suppliers based on the total membership’s purchasing power. Members usually recover their entire membership dues through the savings of just one supplier.
Is there a fee to access Golfmax?No. As an NGCOA Canada Affiliate, your course is automatically entitled to the benefits and savings through Golfmax.
how can you calculate potential savings through Golfmax?The NGCOA Canada has developed the Golfmax Savings Calculator that will give you a very good indication of the savings through the various supplier programs.
Golfmax Savings Available to NGCOA Canada Affiliates• Preferred rates on electronic processing of VISA, MasterCard, INTERAC
Direct Payment
• Discount on gasoline and diesel fuels at partner retail locationsacross Canada
• Discounts on payroll services, promotional products, stationary,and home/auto insurance
Savings from
10%-60%
naTIonaL goLF coUrse oWners assocIaTIon canada
See next page for more details
NATIONAL GOLF COURSE OWNERS ASSOCIATION CANADA
Enterprise Holdings: Receive the following discounts through the NGCOA:
Enterprise: 5% off National: 20% off Alamo: 20% off
Petro-Canada SUPERPASS: Discount of 2¢/liter on all grades of gasoline and diesel purchased at
Petro-Canada retail service stations. *A minimum of 400 liters/month must be purchased to qualify. Discount of 5% on all parts and labor at Petro-Canada Certified Car Care Stations. *The discount will be deducted from your invoice at the time of purchase.
LoweMartin Golf: Qualification for preferred pricing on a large range of printing
services. Quotes available upon request.
Grand & Toy:
Savings – up to 93% OFF retail pricing 14% savings on core list items Free delivery on orders of $50.00 or more
NEBS Business Products:
10% discount on any initial product order. 5% discount on any product re-order with Nebs Business products.
Golf Max Insurance Plans:
Discounts on; Health & Retirement Benefits Insurance, Home & Auto Insurance, Property & Liability Insurance
Moneris Solutions:
Up to 15% savings on credit card processing rates: Visa 1.44% MasterCard 1.51% Debit 4.5 cents Device $23/month
FACe tO FACe SAleS
The ngcoa canada is the leading voice for the business of golf in canada!
Golf Business Canada Conference & trade Show• Networking Opportunity• Access to key purchasing decision makers in the golf industry• Discounted exhibit space
About Golf Business Canada Conference & trade Show• Annual conference for Canadian golf facilities• Average attendance: 500• Attended by key purchasing staff: owners, general managers,
head pros, food & beverage managers, superintendents, etc.• Focused 4-hour trade show• 73% of delegates authorize purchases at their facility• 64% of delegates attend the show to network and research for
future purchases• 83% of delegates rate the conference above average
Chapter Meetings• Networking, relationship building, and lead generation• Open invitation to attend non-business portion of all chapter meetings
About Chapter Meetings• 3-5 meetings per chapter annually• Formal business meeting often followed by golf and/or
networking opportunity
Consumer Golf Shows• Access to exhibiting golf course owners & operators• Industry research and trends
About Consumer Golf Shows• NGCOA Canada owns five consumer GOLFEXPO events
(Ottawa, Winnipeg, Montreal, Quebec, Atlantic Canada)• NGCOA Canada members exhibit at each GOLFEXPO event• Shows include VIP receptions to allow exhibitors and members to network• Discounted exhibit space
73% authorize
purchases
naTIonaL goLF coUrse oWners assocIaTIon canada
dAtABASe ANd ReSOuRCeS
Database• Access to NGCOA Canada database (under Association governance,
email addresses cannot be provided)• Quarterly updates on new golf course members through Affiliate eNewsletter
and upon renewal.
Resources
NGCOA Canada Affiliate logo and Phraseology• Use of NGCOA Canada affiliate logo and phraseology
NGCOA Canada Research Centre• Access to quarterly industry data/trends through NGCOA Canada’s
Research Centre
NGCOA Canada Affiliate eNewsletter• Complimentary subscription to the quarterly Affiliate eNewsletter designed
to keep NGCOA Canada Affiliates connected to NGCOA Canada members, events and initiatives.
The ngcoa canada is the leading voice for the business of golf in canada!
access to over 1,300 members
naTIonaL goLF coUrse oWners assocIaTIon canada
SPONSORShiP
Why sponsor?• Offers the opportunity to establish meaningful relationships with
golf course owners and operators• Establish credibility in the Canadian marketplace• Build an affinity for your organization among your target audience• Access to top decision-makers
General Sponsorship• Custom-built sponsorship packages that fit your business needs
Golf Business Canada Conference & trade Show• Provides an excellent forum to meet customers and build relationships• 89% of delegates indicate they are more likely to use a sponsor when
purchasing for their facility
Multiple sponsorship opportunities exist• Gold, Silver, Bronze levels• Presenting• Social Event/Networking Game/Entertainment• Keynote Speakers• Luncheon• Plenary Session• Trade Show, and many more• Custom sponsorships available
Chapter Golf Invitational Tournaments• Opportunity to socialize with owners, operators, and their key
purchasing staff in an informal setting• Invitation to have a company representative participate as a golfer• Become a hole sponsor• Custom sponsorships available
The ngcoa canada is the leading voice for the business of golf in canada!
89% use our
sponsors
naTIonaL goLF coUrse oWners assocIaTIon canada
eleCtRONiC AdveRtiSiNG
The ngcoa canada is the leading voice for the business of golf in canada!
NGCOA Canada Member eNewsletter• Exclusive opportunity to place skyscraper ad in monthly communication
About NGCOA Canada Member eNewsletter• A monthly communication designed to keep NGCOA Canada members connected to important association issues, events and initiatives.• Distribution to over 4,000 NGCOA Canada Members contacts• Interactive electronic marketing opportunity to drive traffic to your website• Relevant and timely golf industry news• Link to sample NGCOA Canada Member eNewsletter
Website Directory• Your business listed and linked on the NGCOA Canada website (www.ngcoa.ca) Affiliate directory• NGCOA.ca recorded 119,250 page views in 2014
NGCOA.ca recorded 18,990 unique visitors to our site in 201456% of the visitors to NGCOA.ca are return visitors
119,250 ngcoa.ca page views
naTIonaL goLF coUrse oWners assocIaTIon canada
••
PRiNt AdveRtiSiNG
The ngcoa canada is the leading voice for the business of golf in canada!
Golf Business Canada Magazine• Complimentary subscription to Golf Business Canada Magazine• Discount off published advertising rates• Discount on poly-bagging and inserts• New Company listing in Golf Business Canada Magazine Affiliate directory• Open invitation to submit editorial suggestions to the Golf Business
Canada Magazine editorial planning committee
About Golf Business Canada Magazine• Published quarterly• Distributed to every golf facility in Canada• 85% of recipients read Golf Business Canada cover to cover• 89% of readers authorize purchases at their facility• 16 page French insert• Insightful, timely, informative editorial• Ability to polybag based on specific geographical area• Minimum pass through to 3 staff members
Bonus distribution channels:• NGCOA Canada Chapter Meetings• PGA of Canada Buying Shows• Golf Business Canada Conference & Trade Show• CGSA Conference & Trade Show• PGA Merchandise Show• Golf Industry Show
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naTIonaL goLF coUrse oWners assocIaTIon canada
