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Newsquest Media Sales - driving you through the Yorkshire dales
Quality titles in the heart of Yorkshire in association with Specsavers
Four distinctive paid for weekly titles
Craven Herald & Pioneer
- Circ. 19,529. R’ship. 49,576. Paid Weekly Broadsheet
Ilkley Gazette- Circ. 5,750. R’ship. 14,038. Paid Weekly Broadsheet
Keighley News- Circ. 16,620. R’ship. 43,982. Paid Weekly Broadsheet
Wharfedale & Airedale Observer- Circ. 5,440. R’ship. 14,551. Paid Weekly Broadsheet
Source: ABC. Jul-Dec 2004. JICREG 01/05/05
Craven Herald & PioneerIlkley GazetteKeighley NewsWharfedale & Airedale Observer
The territory
The people
Total population200,939
ABC1 101,764C2DE 99,175
0
2
4
6
8
10
12
14
16
18
20
15-24 25-34 35-44 45-54 55-64 65-74 75+
TerritoryUK Average
Marginally ABC1 region with a strong bias towards the 35-54 age group
Source: JICREG 01/05/05
%
Title penetration- All adults
- of the Newsquest weekly circulation area
28.54 29.43
24.67
21.89
9.7210.35
6.99 7.245.28
0
5
10
15
20
25
30
WharfValleyTimes
BradfordTargetGroup
CravenHerald &pioneer
KeighleyNews
YorkshirePost
BradfordTelegraph& Argus
IlkleyGazette
W & AObserver
Yorks EvePost
Source: JICREG 01/05/05
Title penetration- All adults
- of the Newsquest weekly circulation area
54.09
9.72
4.982.7 2.35 2.05
0
10
20
30
40
50
60
NewsquestWeeklies
Yorkshire Post Sunday Times DailyTelegraph
SundayTelegraph
The Times
Source: JICREG 01/05/05
Title penetration- ABC1 adults
- of the Newsquest weekly circulation area
33.89
29.81
23.51
18.24
13.61
9.39 8.817.52
5.45
0
5
10
15
20
25
30
35
WharfValleyTimes
BradfordTargetGroup
CravenHerald &pioneer
KeighleyNews
YorkshirePost
BradfordTelegraph& Argus
IlkleyGazette
W & AObserver
Yorks EvePost
Source: JICREG 01/05/05
Title penetration- ABC1 adults
- of the Newsquest weekly circulation area
52.06
13.61
8.65
4.58 4.07 3.34
0
10
20
30
40
50
60
NewsquestWeeklies
Yorkshire Post Sunday Times DailyTelegraph
SundayTelegraph
The Times
Source: JICREG 01/05/05
Combined readership figures
The total unduplicated readership for the Newsquest weeklies is
108,682inc
52,974 ABC1 Adults
Source: JICREG: 01/05/05
The value of the Yorkshire weeklies- measured against the Yorkshire Post circulation area
Adding the Newsquest weeklies to The Yorkshire Post will deliver you:
95,000 unique additional readers*44,000 unique additional ABC1 readers
In some of the most exclusive areas of Yorkshire
* Almost 6% of the population of West Yorkshire
Source: JICREG 01/05/05
The value of the Yorkshire weeklies- measured against The Yorkshire Post Circulation area
0
50,000
100,000
150,000
200,000
250,000
300,000
All adults ABC1 Adults
Newsquest Weeklies Yorkshire Post Combined unduplicated coverage
Source: JICREG 01/05/05
52%+
36%+
Only 3.9% duplication
Only 6% duplication
Maximising Reach - Newsquest Paid Weeklies
0
10
20
30
40
50
60
70
80
0 1 3 5
Bradford Weeklies Yorkshire Post Combined
48.54% points more in first roundWith only 17% duplication
%
Source: JICREG May 2005/Choices Analysis
Focus on Ilkley
One of the most affluent towns in Yorkshire – population approx. 25,000
17.7 miles from Leeds, 15.6 miles from Bradford
Readership & population profile
0
10
20
30
40
50
60
70
15-24 25-34 35-44 45-54 55-64 65-74 75+ ABC1 C2DE
Population Profile UK Average Ilkley Gazette Yorkshire Post
Local titles match the local population profile, optimising reach and reducing wastage
Source: JICREG 01/05/05
Average issue readership- Ilkley
0
10
20
30
40
50
60
70
80
WharfValleyTimes
BradfordTargetGroup
IlkleyGazette
YorkshirePost
BradfordTelegraph& Argus
DailyTelegraph
The Times
All adults ABC1 Adults
Source: JICREG 01/05/05
Local Titles for local people…optimising reach and reducing wastage
0
10
20
30
40
50
60
70
80
90
100
Ilkley Gazette WHARFE VALLEYTIMES
LEEDS - YORKSHIREEVENING POST
YORKSHIRE POST
Reach %
Wastage %
Source: JICREG 01/05/05
Summary
The Newsquest weekly package delivers a unique audience in the heart of Yorkshire
Four strong & distinctive paid broadsheet titles dominate their local markets
High quality local editorial offers strong platforms
A tremendous complement to your regional and national media schedule
Individual title readership profile and demographic reach
All date sourced from JICREG 01/05/05
Craven Herald & Pioneer - Readership profile & demographic reach
0
10
20
30
40
50
60
Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+
Demographic
% c
om
po
siti
on
0
10
20
30
40
50
60
70
% r
each
Readership Population Profile Reach %
%
Source: JICREG 01/05/05
Keighley News- Readership profile & demographic reach
0
10
20
30
40
50
60
70
Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+
Demographic
% c
om
po
siti
on
35
36
37
38
39
40
41
42
43
44
45
% r
each
Readership Population Profile Reach %
%
Source: JICREG 01/05/05
Wharfedale & Airedale Observer- Readership profile & demographic reach
0
10
20
30
40
50
60
70
Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+
Demographic
% c
om
po
siti
on
0
5
10
15
20
25
30
35
% r
each
Readership Population Profile Reach %
%
Source: JICREG 01/05/05
Ilkley Gazette - Readership profile & demographic reach
0
10
20
30
40
50
60
70
Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+
Demographic
% c
om
po
siti
on
0
10
20
30
40
50
60
70
% r
each
Readership Population Profile Reach %
%
Source: JICREG 01/05/05
Appendix
Three key paid for daily titles
Bradford Telegraph & Argus
- Circ. 45,069. R’ship. 126,276. Paid Daily Tabloid
Yorkshire Post- Circ. 57,976. R’ship. 181,193. Paid Daily Broadsheet
Yorkshire Evening Post- Circ. 68,635. R’ship. 207,657. Paid Daily Tabloid
Source: ABC. Jul-Dec 2004. JICREG 01/05/05
Yorkshire Post- Readership profile
53
47
67
33
913
20
1517
1512
0
10
20
30
40
50
60
70
Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+
%
Source: JICREG 01/05/05
Yorkshire Evening Post- Readership profile
48
52
43
57
19
14
22
11 1114
10
0
10
20
30
40
50
60
Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+
%
Source: JICREG 01/05/05
Bradford Telegraph & Argus- Readership profile
5149
40
60
1716
1917
14
10 8
0
10
20
30
40
50
60
Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+
%
Source: JICREG 01/05/05