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7/28/2019 Newspoll ABC 2013
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June 2013
ABC Appreciation Survey
Summary Report130603 / 0606 Prepared for:
Lisa WalshHead of Research & Marketing
Australian Broadcasting Corporation
700 Harris Street
ULTIMO NSW 2007
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2
Table of contents
1. Executive Summary 3
2. Background and objectives 5
3. Methodology 6
4. Research findings 9
4.1 Overall value of the ABC 9
4.2 Television 12
4.3 Radio 21
4.4 Online 29
4.5 Coverage of country news and information 35
4.6 Other specific charter obligations 37
4.7 News and current affairs - being balanced and even handed 40
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Background
The objective of the Appreciation Survey is to provide an overview of
community attitudesand opinions about the ABC - as distinct from the
detailed behaviouralinformation provided by television, radio and online
ratings. The most recent wave was fielded nationally by telephone in
June 2013, among 1,903 people aged 14 years and over.
Overview
As found in all previous waves of the survey, a large majority of
Australians (85 percent) believe the ABC performs a valuable role,
provides quality content, and that it is doing a good job satisfying its
charter obligations.
At a community-wide level, compared with 12 months ago, the 2013
survey finds no change in attitudes about the ABC overall nor ABC TV,though there has been a small gain in positive sentiment concerning the
amount of appealing content provided by ABC Radio.
Nonetheless as noted in last years report, looking back over recent
years, there has been a subtle loss in the perceived value of ABC
services, and between 2009 and 2012 a reduction in the level of positive
sentiment about ABC TV and ABC Radio which, in the main, is matched
by a commensurate increase in neutral rather than negative opinion.
There are a mix of reasons, but in part these gradual changes in attitude
appear to be connected with changes in behaviour, and the extent towhich people use ABC services. In particular this pattern is shared by ABC
TV and ABC Radio among people aged 50+, and there is evidence of
some decrease in this groups behavioural connection with, or share of
connection with, ABC TV and ABC Radio.
For ABC TV, these developments have occurred during a period marked
by the introduction of TV multi-channels, and greater choice for viewers.
3
1. Executive summaryOverall value of the ABC
Eighty five percent of Australians believe the ABC provides a valuable
service to the community, and close to half believe it provides a very
valuable service.
Overall community sentiment remains unchanged compared with last
year, though looking back over time the current level is down a few
percentage points on 2010, and this is part of a very subtle decline since
2006. This is most evident among people aged 50+.
Television
Most Australians (78 percent) remain of the view that ABC TV provides
qualityprogramming, and about two-thirds feel it does a 'good job' in
terms ofthe number of shows it provides they personally like to watch.
For commercial TV, after a marked improvement between 2008 and
2011 in the level of positive sentiment about the quality and quantity of
content it provides, the past two waves show a reversal of this trend.
However the level of positive community sentiment remains well above
what it was at its lowest point in 2007 / 2008.
For ABC TV, there is no change in overall community attitudes compared
with last year, and Australians continue to have a more favourable view
about ABC TV than commercial TV. Nonetheless its worth noting that
the stability over the past 12 months follows a gradual loss of about 4 to5 percentage points in positive sentiment between 2009 and 2012
mainly matched by more people having neutral (rather then negative)
views about ABC TV.
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4
1. Executive summary (contd)
The shift from positive to neutral views appears to correlate with a
reduction in the number of heavy viewers of ABC TV, and an increase in
light/non viewers1 (based on peoples claimed viewing behaviour). These
changes appear most pronounced among people aged 50+, and to a
lesser extent, people aged 35 to 49.
Radio
Sixty four percent of Australian adults believe the ABC provides good
quality radio programming (only 11 percent feel it is poor), and 57
percent believe ABC Radio does a 'good job' in terms of the amount of
programming it provides that they personally 'like to listen to' (only 16
percent feel ABC Radio does a poor job).
The 2013 survey finds a small increase in the number who say ABC Radiodoes a good job of providing appealing content, and this is most
pronounced among men and people aged 50+. Although there has been
an improvement this year among people aged 50+, its also true that the
level of positive sentiment over the last three waves among this age
group has been below previous levels. Again based on peoples claimed
listening behaviour, this change in attitude appears related to behaviour.
Compared with previous waves, the last three surveys reveal fewer
heavy ABC Radio listeners in this age group, and more light/non
listeners.
Online
Close to 4-in-10 Australians (37 percent) claim to ever use the ABC
website, even if only occasionally, and 16 percent say they use it at least
once a week. Users of the site are largely sourced from people who are
also heavy or medium users of either ABC TV or ABC Radio.
As found in previous waves, the vast majority of the sites users:
believe the qualityof its content is either very good or quite good;
and,
based on the things they use it for, feel the site does a 'good job' in
the amountof content it provides.
Coverage of country news and information
Community perceptions about coverage of country news and
information remain far more favourable for the ABC than for commercial
media - both among people in capital cities and people in country/
regional areas.
Eighty percent of Australians believe the ABC does a 'good job' covering
country/regional issues compared with 45 percent for commercialmedia.
Compared with two years ago, the level of positive sentiment about ABC
media on this issue has increased among people living in country/
regional areas.
Other specific charter obligations
The majority of Australians remain of the view that the ABC is doing 'a
good job' in meeting its various other charter obligations, and compared
with last year, there is little change. Looking across the past three or four
waves though, the level of positive sentiment has decreased to some
degree on a number of dimensions, matched by an increase in neutral
(rather than negative) opinion. This appears correlated with some loss in
behavioural connection with ABC TV and/or ABC Radio.
1.See Section 3, Methodology, for a description of how the heavy, medium and light/non usage
segments are derived.
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5
2. Background and objectives
This report presents findings from the 2013 ABC Appreciation Survey,
which follows similar studies conducted in 1998, 1999, and annually from
2002 to 2012. The objective of the research is to provide an overview of
community attitudes about the ABC - as distinct from the detailed
behavioural information provided by television, radio and online ratings.
Specifically, the research explored community attitudes and perceptions
about:
the overall value of the ABC and its services to the Australian
community;
the quality of programming on ABC Television and Radio;
the extent to which ABC Television and Radio offer programming
people like to watch, or listen to;
usage of, and attitudes towards the ABC website;
the ABCs coverage of country news and information;
the extent to which the ABC fulfils various other charter obligations;
the even-handedness of ABC news and current affairs reporting.
As a point of comparison, and to assist interpretation of results, attitudes
and perceptions were also measured in relation to commercial media on
a number of dimensions.
TV viewing and radio listening were also collected for cross-analysis
purposes.
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6
3. Methodology
The research was conducted nationally, by telephone, among 1,903
respondents aged 14 years and over. Fieldwork was conducted over the
period June 3-16, 2013, by fully trained and personally briefed
interviewers.
Respondents were selected by a stratified random sample process which
included:
a quota being set for each capital city and non-capital city area, and
within each of these areas, a quota being set for groups of statistical
divisions or subdivisions;
random selection of household telephone numbers
random selection of an individual in each household by a 'last
birthday' screening question.
To ensure the sample included those people who tend to spend more
time away from home, a system of call backs and appointments was
incorporated. Results were post-weighted to ABS data on age, highest
level of schooling completed, sex and area.
Heavy, Medium and Light/non-users of ABC services
In order to explore attitudes according to peoplesusage ofABC services,
the sample was segmented into heavy, medium and light/non ABC users.
The segments were constructed based on respondents own assessment
of how much time they spend watching ABC TV, or listening to ABC Radio
(i) on an average weekday and (ii) on an average weekend day. Although
in absolute terms these self-assessments may not be particularly
accurate, they are adequate for the purposes of a broad segmentation.
The following definitions were used:
People who report that they do not spend any time watching/ listening
to ABC TV/Radio on an average day, may still watch/ listen periodically.
Consequently those who claim to watch 0 hours have been categorised
as Light/non users.
A segmentation based on a combination of ABC TV and Radio usage was
subsequently derived as follows:
%
Heavy either heavy viewer of ABC TV
orheavy listener of ABC Radio 42
Medium medium ABC TV or ABC Radio user,
but not heavy user of either 39
Light/non
viewers / listeners not heavy or medium user
of either ABC TV or Radio 20
Amount of time ABC TV ABC Radio
spent viewing/ viewing segments listening segments
listening % of 14+ population % of 14+ population
Heavy 6+ hours a week 30 22
Medium
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3. Methodology
A final segmentation incorporating ABC TV, Radio and the ABC website
was derived as follows:
%
Heavy heavy ABC TV/ Radio user
oruse ABC website 4-6 days a week 44
or more often
Medium medium ABC TV/ Radio user
oruse ABC website 1-3 days a week 37
but not heavy user of any
Light/non not heavy or medium user
users of ABC TV/ Radio or website 19
Changes to question wording
Over the years the ways in which people may consume ABC TV or ABC
Radio content have expanded to include online and mobile platforms,
and the number of ABC TV channels has also grown. Consequently in
2013, the questions concerning usage of ABC TV and ABC Radio included
expanded descriptions as follows:
Now a question aboutABC television. These days the ABC has a
number of different TV channels, and you can watch them on your TV,
or you can watch them online.
Now a question about listening to ABC radio stations - which could
include listening to them on a radio, a computer, tablet or mobile
phone.
Statistical significance testing
Throughout the report, where relevant, statistically significant changes
have been noted. All significance tests have been based on the 95
percent level of confidence. This means that if a change is noted as being
statistically significant, there is a 95 percent probability that a real
change has occurred, and is not simply due to chance variation between
waves.
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4. Research findings
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4. Research findings4.1 Overall value of the ABCConsistent with previous waves of the survey, a large majority (85
percent) of Australians believe the ABC provides a 'valuable' service to
the community, and close to half regard it as being a very valuable
service (Figure 1).1 There is no statistically significant change in overallcommunity sentiment since last year, though the current level is down a
few percentage points on 2010, and this is part of a very subtle decline
evident since 2006.
A generally positive view about the value of the ABC continues to be
shared by men and women, all age groups and both capital city and
country / regional residents. Also consistent with previous surveys, belief
in the value of the ABC is correlated with usage of ABC services. For
example:
among heavy ABC Television / Radio/ website users, 93 percent
believe the ABC and its services are 'valuable', (including 64 percent
who think it is 'veryvaluable);
while 60 percent of light/non-users believe it is 'valuable' (including
18 percent 'veryvaluable).
Related to this, a belief that the ABC is very valuable tends to increase
with age (Figure 2).
1. In 2002-2013, the survey was conducted in June, but the 1998 and 1999 surveys were
conducted in December. Moreover in 2002-2013, the 'value' question included reference to
the ABC website but not in 1998 and 1999. It is unknown if these differences in timing or
question wording had any impact on results.
The small decrease in overall positive sentiment compared with 2010 is
most evident among males, and people aged 35+, and the longer term
decrease since 2006 is most pronounced among people aged 50+.
However 2013 does show an increase, after a drop last year, in the
proportion of people aged 50+ who regard the ABC and its services to be
veryvaluable. As will be seen in later sections of the report, this year also
sees, at one level or another, a higher overall level of positive sentiment
among people aged 50+ in relation to ABC Radio, and to a lesser extent
ABC TV. Nonetheless even with these gains in 2013, positive sentiment
among people aged 50+ remains below what it was in the past.
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44 41
49 50 48 47 50 50 47 50 47 47 45 47
88 86
91 89 89 90 90 8988
8988 87 86 85
2 3 1 1 1 1 1 2 2 2 2 3 3 3
7 7 5 5 5 7 5 7 6 8 7 8 8 9
100
80
60
40
20
0
20
40
60
80
100
1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
%
VERY VALUABLE QUITE VALUABLE NOT AT ALL VALUABLE NOT VERY VALUABLE
FIGURE 1 BASE: AGED 14+ NATIONALLY (n=1290, 1900, 1900, 1900, 1900, 1900, 1900, 1903, 1902, 1900, 1905, 1904, 1908, 1903)
Overall value of the ABC*Thinking now about the ABC overall, including ABC Television, Radio and the ABC website. Overall, how would you rate the value of the ABC and its services to the
Australian community? Would you say it is ...?
NEITHER / DONT KNOW
4 7 5 6 6 4 5 4 6 4 5 5 6 6
NOT VALUABLE
VALUABLE
* Mention of ABC website was not included in the
question fielded in 1998 and 1999.
Total valuable
Veryvaluable
Total notvaluable
Not at allvaluable
10
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
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BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903); SEX: MALE (n=952, 952, 953, 952), FEMALE (n=953, 952, 955, 951); AGE: 14-17 (n=154, 150, 150, 150),
18-24 (n=187, 156, 165, 157), 25-34 (n=228, 258, 201, 246), 35-49 (n=491, 528, 613, 517), 50+ (n=845, 812, 779, 833); AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090),
COUNTRY/ REGIONAL (n=817, 815, 815, 813): ABC TV/ RADIO: HEAVY (n=1036, 894, 834, 895), MEDIUM (n=635, 698, 737, 687), LIGHT/NON (n=234, 312, 337, 321)
Thinking now about the ABC overall, including ABC Television, Radio and the ABC website. Overall, how would you rate the value of the ABC and its services to the
Australian community? Would you say it is ...?
47 47 45 47 48 48 45 46 45 45 44 48
33 28 25 31 33
40 39 38 4151 48 46
5750 54 55 49 48
42 47
88 87 86 85 89 87 85 84 87 87 87 85 89 8892 87 84 86 84 87 86
8983 86
9287 89 86 86 86 84 82
7 8 8 9 7 9 10 11 8 7 6 8 9 98
11 8 9 10 9 8 6 9 74 8 5 9 9 9 9 10
120
100
80
60
40
20
0
2040
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
47 47 45 47 45 48 43 46 49 45 47 4860 63 62 64
39 41 41 41
17 21 17 18
88 87 86 85 87 87 85 84 89 86 86 8695 97 96 93 89 89 89 87
5760 59 60
7 8 8 9 7 8 8 10 7 8 8 9 32 3 5 9 7 8 10 19 24 20 18
120
100
80
60
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
VERY VALUABLE QUITE VALUABLE NOT AT ALL VALUABLE NOT VERY VALUABLE
TOTAL MALE FEMALE 14-17 18-24 25-34 35-49 50+
TOTAL 5 CAP CITY CNTRY / REG'NAL HEAVY MEDIUM LIGHT / NON
5 5 6 6
AGE
NOT VALUABLE
VALUABLE
NOT VALUABLE
VALUABLE
SEX
ABC TV /RADIO /WEBSITE^AREA
5 4 5 5 5 6 7 7 2 3 1 2 8 4 6 4 6 5 8 7 5 5 6 73 5 6 6
5 5 6 6 6 4 6 7 4 6 6 5 2 1 1 2 2 4 4 2
NEITHER / DK
NEITHER / DK
23 16 21 22
Overall value of the ABC
11
FIGURE 2
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
^ Segmentation incorporates ABC website
from 2013. In prior waves, the
segmentation was based only on ABC TV
and ABC Radio
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4.2 Television
4.2.1 Quality of programmingA large majority of Australians (78 percent) believe the quality of
programming on ABC Television is 'very' or 'quite good'. Following a
small decline in positive sentiment between 2009 and 20121, there has
been no further change in 2013.
Sentiment about the quality of commercial TV showed a marked positive
trend between 2008 and 2011 - first kicked-off in 2009 with the
introduction of a number of high rating Australian TV programs such as
Underbelly, Packed to the Rafters, MasterChef, and extending further
with the introduction of the free to air digital channels. However the past
two surveys show a reversal of this trend, and currently 44 percent of
adults describe the quality of commercial TV as 'good', compared with51 percent in 2011. Conversely, the number who describe the quality as
poor has increased from 42 percent in 2011 to 48 percent in 2013.
Consequently overall, there continues to be a far stronger association of
'quality' content with ABC TV rather than commercial TV.
Analysis among demographic segments shows the drop in positive
sentiment for commercial TV over the past couple of years is evident
(even if it is not always statistically significant) within each age group;
among both men and women, and both among people who live in capitalcity and country/ regional areas.
1.The 2009 to 2012 decrease in positive sentiment about the quality of ABC TV was notreflected in
a commensurate increase in negative sentiment, but rather an increase in those who did not have
a view about ABC TV.
For ABC TV, there is a mix of increases and decreases in attitudes within
age groups.
Among people aged 50+, 2013 sees an increase in the number
saying the quality of ABC TV is good after two waves of decline.
However the number of people aged 50+ who say the quality of ABC
TV is verygood is lower in 2013 and 2012 than was the case in the
two previous waves.
The level of positive sentiment about the quality of ABC TV has
decreased among 14 to 17s with a commensurate increase in the
number who have no view. A similar pattern is evident among 25 to
34 year olds, though in this case there has also been an increase inthe number who believe the quality of ABC TV is poor.
Looking back further in time, between 2010 and 2013 there has
been a small, gradual decline in the level of positive sentiment
about ABC TV among people aged 35 to 49.
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20 18 2023
20 2223 24 24 25
26 27 27 26
4 5 5 5 6 7 6 6 6 69
89
7
75 7578 79 77 80
80 81 82 82 81 79 78 78
41 4043 41 40 38 39 37 37
42 44
5149
44
2 3 2 2 1 2 2 2 3 2 2 2 1 2
19
24
18 1821 21 19 21 22
18 1714 16 1712 11
9 8 9 107 9 9 10 10 9 9 10
53 5450 51 53
56 54 57 5852
49
4245
48
100
80
60
40
20
0
20
40
60
80
100
1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
%
VERY GOOD QUITE GOOD VERY POOR QUITE POOR
NEITHER / DONT KNOW
Television - Quality of programming
POOR
GOOD
Based on your own experience, or what you may have seen or heard, overall do you think the quality of programming on... (TYPE) is good or poor?
13 14 13 13 14 9 12 10 9 8 9 12 13 13 7 6 7 8 7 6 7 7 5 6 7 7 6 8
ABC TV COMMERCIAL TV
BASE: AGED 14+ NATIONALLY: TOTAL (n=1290, 1900, 1900, 1900, 1900, 1900, 1900, 1903, 1902, 1900, 1905, 1904, 1908, 1903)
Total
good
Verygood
Total
poor
Verypoor
13
FIGURE 3
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
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26 27 27 26 25 28 24 25 27 26 30 2733 38 36 38
23 27 27 2714 14 15 11
81 79 78 78 80 79 78 77 83 79 78 7993 91 91 93 83 84 83 84
53 58 55 52
10 9 9 10 10 9 9 10 9 9 9 10 56 5 4 10 10 9 10
2111 12
15
120
100
8060
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
VERY GOOD QUITE GOOD VERY POOR QUITE POOR
TOTAL 5 CAP CITY CNTRY / REG'NAL HEAVY MEDIUM LIGHT / NON
26 27 27 26 23 22 22 2228 32 31 30 25 26 26 24 21
28 26 20 25 2331 26 26 28 29 31 27 29 23 24
81 79 78 78 82 77 77 77 8082 78 78 79 83
8575 75
78 75 83 80 7986
7584 82 81 78 83 78 72 77
10 9 9 10 9 11 9 10 11 7 8 9 12 11 10 12 14 9 10 8 11 85 11 9
6 7 9 8 11 11 10
120
100
80
60
40
20
0
20
4060
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
TOTAL MALE FEMALE 14-17 18-24 25-34 35-49 50+
ABC Television - Quality of programmingBased on your own experience, or what you may have seen or heard, overall do you think the quality of programming on ABC Television is good or poor?
POOR
GOOD
POOR
GOOD
9 12 13 13 9 12 14 13 9 11 13 13 9 5 5 13 11 13 15 8 9 13 9 14 9 11 17 137 12 12 13
9 12 13 13 9 11 14 14 8 12 13 11 2 3 4 3 7 6 8 6 26 31 32 32
AGESEX
ABC TV VIEWING^AREA
NEITHER / DK
NEITHER / DK
BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903); SEX: MALE (n=952, 952, 953, 952), FEMALE (n=953, 952, 955, 951); AGE: 14-17 (n=154, 150, 150, 150),
18-24 (n=187, 156, 165, 157), 25-34 (n=228, 258, 201, 246), 35-49 (n=491, 528, 613, 517), 50+ (n=845, 812, 779, 833); AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090),
COUNTRY/ REGIONAL (n=817, 815, 815, 813): ABC TV VIEWING: HEAVY (n=836, 681, 620, 634), MEDIUM (n=736, 784, 811, 776), LIGHT / NON (n=333, 439, 477, 493)FIGURE 4
14
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
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9 8 9 7 8 8 9 7 9 8 10 7 5 6 5 511 7 8 6 13 13
16 10
44 51 49 44 4350 49 44 44
53 49 4431 37 34 33
48 55 50 43
61 64 64 57
17 14 16 17 17 14 16 16 16 15 17 20 22 21 24 2515 11 15 17
8 11 11 11
4942 45 48 49 42 46 47
49 41 44 50
63
55
60 58
4540 44
51
29 28 30 34
120
100
80
60
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
VERY GOOD QUITE GOOD VERY POOR QUITE POOR
TOTAL 5 CAP CITY CNTRY / REG'NAL HEAVY MEDIUM LIGHT / NON
9 8 9 7 8 7 9 5 10 910 8 12 11 10 6
16 15 197
14 13 12 10 7 8 9 8 4 3 5 5
44 51 49 44 43 48 46 41 4554 52
47
83 79 73 74 68 66 68 61 5766 62 58
3752
50 4428 35 33 28
17 14 16 17 18 16 20 19 15 1313 16
1 4 3 4 5 5 91
10 9 8 617
13 15 1825 23 26 29
4942 45 48 50
4349 51 48
40 41 45
16 17 24 20 27 24 29 29 3729 33 33
5644 45
4963 56 59 65
120
100
80
60
40
20
0
20
4060
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
TOTAL MALE FEMALE 14-17 18-24 25-34 35-49 50+
Commercial Television - Quality of programmingBased on your own experience, or what you may have seen or heard, overall do you think the quality of programming on commercial television is good or poor?
POOR
GOOD
POOR
GOOD
NEITHER / DK7 7 6 8 7 8 6 8 7 6 6 8 1 4 3 6 5 11 4 10 6 5 5 9 9 9 8 77 4 5 6
7 7 6 8 8 7 5 8 7 7 7 6 6 8 6 9 7 6 6 5 10 8 6 9NEITHER / DK
AGESEX
ABC TV VIEWINGAREA
FIGURE 5
15
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903); SEX: MALE (n=952, 952, 953, 952), FEMALE (n=953, 952, 955, 951); AGE: 14-17 (n=154, 150, 150, 150),
18-24 (n=187, 156, 165, 157), 25-34 (n=228, 258, 201, 246), 35-49 (n=491, 528, 613, 517), 50+ (n=845, 812, 779, 833); AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090),
COUNTRY/ REGIONAL (n=817, 815, 815, 813): ABC TV VIEWING: HEAVY (n=836, 681, 620, 634), MEDIUM (n=736, 784, 811, 776), LIGHT / NON (n=333, 439, 477, 493)
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4.2 Television (contd)
4.2.2 The number of shows people like to watch
In terms of the number of shows it provides that they personally like to
watch, two-thirds of Australians believe ABC Television does a 'good job',
compared with 48 percent for commercial TV1 (Figure 6).
Reflecting patterns in perceptions about quality, in the past couple of
surveys positive sentiment about commercial TV has declined (and the
level of negative sentiment increased) following several years of
continued improvement. Nonetheless attitudes about commercial TV
remain more favourable than they were at their lowest point in 2007.
Although the timing of this turnaround in sentiment about commercial
TV varies by segment, collectively over the past two waves it is evident
among both men and women; residents of capital cities and country/regional areas, and people aged 14 to 17, 25 to 34 and 35 to 49 (though
not the 18 to 24 and 50+ age groups).
For ABC TV, again reflecting perceptions about quality, public sentiment
has not changed significantly compared with last year. This follows a
period of gradual decline in the level of positive sentiment between 2009
and 2012, and over the same period a commensurate increase in the
number who have a neutral (as opposed to negative) view.
1. This finding is perhaps surprising given audience ratings for ABC TV vs commercial TV. However there are a
couple of issues to consider:
Firstly, we believe respondents answer this question relative to their expectations, and the role they have for
ABC Television and commercial television in their lives. For example, a person may mainly use the ABC for news
or current affairs, and believe it delivers. In their mind, the ABC provides quality content, and does a good job at
providing the number of shows they like to watch. The same person may turn to commercial television for light
entertainment - and in fact they spend more time watching light entertainment than anything else. But they
may complain 'theres nothing worth watching', and so, the commercial networks fall short of their
expectations.
Secondly, the data show that heavier users of ABC Television are very critical of commercial TV, while other
people are more even-handed in their appraisal of ABC vs commercial television.
This shift in sentiment from positive to neutral for ABC TV is partly
connected with peoples viewing behaviour.
Compared with previous surveys, the 2011, 2012 and 2013 waves of
the Appreciation survey have found, based on peoples claimed
viewing, fewer heavy viewers of ABC TV, and more light/non
viewers2. In varying degrees this is evident across age groups,
though in absolute terms it is most evident among people aged 50+.
Industry currency ratings data show some loss in the weekly reach
of ABC TV among adults in 2012/2013 compared with 2010/2011
(though this is concentrated among people under 50)3.
Although ABC TVs overall share of prime time viewing has been
fairly stable, the last few years have seen some loss in share for theABC 1 channel, most particularly among people aged 50+4. Patterns
in this share data reflect those for heavy ABC TV viewing measured
by the Appreciation survey. Consequently perceptions about ABC 1
appear to be most dominant in peoples thinking when they report
their behaviours and attitudes concerning ABC TV.
Looking at attitudes towards ABC TV amongst demographic segments:
During 2011-2013, the number of people aged 50+ who say ABC TV
does a good job at providing shows they like to watch has levelled
off at around 70 percent after a decline from figures historically
closer to 80 percent. Moreover in the last two surveys, fewer
believe that ABC TV does a very good job when compared with
2010/ 2011.
2. See Section 3, Methodology, for a description of how the heavy, medium and light/non viewing segments are
derived.
3. OZTAM five capital city weekly reach, 2009-2013 (average for either May or June each year)
4. OZTAM five capital city share of audience 6pm-midnight during weeks 1-23 in 2008-2013.
7/28/2019 Newspoll ABC 2013
17/4217
4.2 Television (contd)
Across the last few surveys, there has been a decrease in positive
sentiment among 35 to 49 year olds, coupled with an increase in
negative sentiment. Among men, the 2013 wave finds a decrease in positive sentiment
compared with 2010.
Among 18 to 24 year olds, there has been an increase in positive
sentiment after a dip last year.
7/28/2019 Newspoll ABC 2013
18/42
0
18 19 19 21 2123 24 25 22 24 22 24 21 22
9 8 10 12
9
12 1012 10
15 17 15 15 13
0
70 69 71 71 6974 72 70 70 70 68 67 65 65
48 4651
47 46 47 4742 44
4851
5551 48
5 4 3 3 4 5 4 5 6 5 6 6 5 6
17 20 16 17 21 20 19 23 2318 18 15 17 19
17 17 16 16 18 1615
19 20 21 22 21 22 23
47 4843
46 48 49 47
54 5248
4441
44 45
100
80
60
40
20
0
20
40
60
80
100
0 1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
Television - Number of shows you like to watchAnd overall would you say ... (TYPE) does a good job, or a poor job, in terms of the number of shows it provides that you per sonally like to watch?
13 14 13 14 13 11 12 11 10 9 10 12 13 13 5 6 6 6 6 4 5 5 4 4 5 5 6 7
ABC TV COMMERCIAL TV
GOOD JOB
POOR JOB
Total good
Total
poor
BASE: AGED 14+ NATIONALLY: TOTAL (n=1290, 1900, 1900, 1900, 1900, 1900, 1900, 1903, 1902, 1900, 1905, 1904, 1908, 1903)
Verygood
Verypoor
FIGURE 6
18
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
NEITHER / DONT KNOW
7/28/2019 Newspoll ABC 2013
19/42
22 24 21 22 21 23 21 21 23 25 22 22 22 16 15 15 816 15 11
17 20 15 1822 25 23 27 29 30 26 24
68 67 65 65 69 65 66 64 67 68 65 6658 62 61 53 50
6148
60 57 5364
56
73 71 68 6477 72 70 72
6 6 5 6 6 5 4 6 6 6 6 6 9 10 73
10 7 8 9 10 8 5 73 3 5 7 4 5 4 4
22 21 22 23 22 22 23 25 23 20 21 2135 33 33 36 40
2439
31 32 3125 28
17 15 1724
14 18 17 15
120
100
80
60
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
TOTAL MALE FEMALE 14-17 18-24 25-34 35-49 50+
ABC Television - Number of shows you like to watchAnd overall would you say ABC Television does a good job, or a poor job, in terms of the number of shows it provides that you personally like to watch?
22 24 21 22 21 25 19 22 24 2325 21
3541
35 3617 21 21 22
7 8 6 6
68 67 65 65 67 66 64 63 69 6868 67
89 89 89 90
67 73 71 71
25 27 3030
6 6 5 6 6 5 6 6 6 6 5 51 2 2 1
5 4 3 517 12 12 1222 21 22 23 22 22 23 23 23 19 21 22
9 9 9 826 21 22 24
4537 36 37
120
100
8060
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
POOR JOB
GOOD JOB
POOR JOB
GOOD JOB
10 12 13 13 9 12 12 12 10 12 14 14 7 5 5 11 10 15 14 8 11 16 10 15 10 10 13 1310 14 15 12
10 12 13 13 11 12 14 13 8 13 11 11 2 1 2 2 7 6 6 5 30 36 34 34
TOTAL 5 CAP CITY CNTRY / REG'NAL HEAVY MEDIUM LIGHT / NON
AGESEX
ABC TV VIEWING^AREA
NEITHER / DK
NEITHER / DK
FIGURE 7
19
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903); SEX: MALE (n=952, 952, 953, 952), FEMALE (n=953, 952, 955, 951); AGE: 14-17 (n=154, 150, 150, 150),
18-24 (n=187, 156, 165, 157), 25-34 (n=228, 258, 201, 246), 35-49 (n=491, 528, 613, 517), 50+ (n=845, 812, 779, 833); AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090),
COUNTRY/ REGIONAL (n=817, 815, 815, 813): ABC TV VIEWING: HEAVY (n=836, 681, 620, 634), MEDIUM (n=736, 784, 811, 776), LIGHT / NON (n=333, 439, 477, 493)
f
7/28/2019 Newspoll ABC 2013
20/42
Commercial TV - Number of shows you like to watchAnd overall would you say commercial television does a good job, or a poor job, in terms of the number of shows it provides that you personally like to watch?
17 15 15 13 14 13 12 1119 16 18 14
34 34 29 26 31 2131
1524 19 25 19
13 14 11 12 9 9 7 7
51 55 51 48 48 54
46 46
55 55 56 51
81 8274 68 72 65 64 67 59
6862 59
47
54 4946 39 40 39 37
18 15 17 19 20 16 20 21 17 1514
17
3 4 6 6 6 5 11 8 14 11 13 14 19 17 15 2027 22 24 26
44 41 44 45 47 42 49 4741 39 38 43
17 1825 28 26 27 34 27 37 28 30 33
48 42 47 4854 54 54 56
120
100
80
60
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
17 15 15 13 17 15 16 13 17 15 13 12 9 9 8 620 14 15 12
25 24 23 20
51 55 51 48 50 54 52 47 5355 49 51
38 41 37 37
57 56 52 49
68 70 6460
18 15 17 19 18 15 17 20 19 17 17 18 25 22 24 2516 15 15 18
8 813 14
44 41 44 45 45 41 43 45 43 41 44 4458 54 58 57
39 40 42 46
26 25 31 31
120
100
8060
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
POOR JOB
GOOD JOB
POOR JOB
GOOD JOB
AGESEX
ABC TV VIEWING^AREA
TOTAL MALE FEMALE 14-17 18-24 25-34 35-49 50+
TOTAL 5 CAP CITY CNTRY / REG'NAL HEAVY MEDIUM LIGHT / NON
NEITHER / DK
NEITHER / DK
5 5 6 7 5 4 5 7 4 5 6 6 1 0 1 3 1 8 3 6 3 4 8 8 7 6 7 75 3 5 6
5 5 6 7 5 5 5 7 4 3 7 5 4 5 6 6 4 4 6 5 6 5 6 9
FIGURE 8
20
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903); SEX: MALE (n=952, 952, 953, 952), FEMALE (n=953, 952, 955, 951); AGE: 14-17 (n=154, 150, 150, 150),
18-24 (n=187, 156, 165, 157), 25-34 (n=228, 258, 201, 246), 35-49 (n=491, 528, 613, 517), 50+ (n=845, 812, 779, 833); AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090),
COUNTRY/ REGIONAL (n=817, 815, 815, 813): ABC TV VIEWING: HEAVY (n=836, 681, 620, 634), MEDIUM (n=736, 784, 811, 776), LIGHT / NON (n=333, 439, 477, 493)
7/28/2019 Newspoll ABC 2013
21/4221
4.3 Radio
4.3.1 Quality of programmingThere continues to be a greater similarity in Australians overall
perceptions about the quality of ABC vs commercial radio than in their
perceptions about the quality of ABC vs commercial television. Sixty four
percent describe the quality of ABC Radio programming as 'good' (11
percent feel it is poor), while 51 percent feel commercial radio offers
good quality programming (and 35 percent feel it is poor) - Figure 9.
For commercial radio, the 2013 wave finds an increased level of negative
sentiment after two waves of it being less pronounced. Moreover
compared with 2011, fewer feel the quality of content is good.
Consequently attitudes about the quality of commercial radio have now
returned to much the same level they were in 2009 and 2010.
For ABC Radio, 2013 sees an increase in the number of Australians who
have a view about the quality of its content (after a dip last year) and
this has fed through to a small increase both in:
the number who feel the quality of ABC Radio is poor; and,
although not significant, the number who feel the quality is good.
Overall though, the level of positive sentiment about ABC Radio in the
past three surveys is lower than in 2009 and 2010 with the more
recent surveys marking a return to pre-2009 levels. The loss in positivesentiment has been made up by commensurate gain in neutral (rather
then negative) sentiment.
As noted in last years report, there appear to be a combination of
reasons for these changes:
The jump in positive sentiment about ABC Radio in 2009 and 2010
was primarily caused by more positive views among light/non ABC
Radio listeners1. This implied the improvement either related to some
very occasional exposure to ABC Radio programming, or to something
positive these people had seen or heard about ABC Radio. When this
pattern arose in 2009, geographic analysis suggested it was
connected with ABC Radios role in covering the fire and flood
disasters of that year; and/ or, increased listening over a particular
period because of these same events. Although the 2010 results
continued to show stronger positive perceptions among light/nonlisteners, the 2011-2013 surveys have seen a return to more normal
levels of positive / neutral sentiment among this group.
In conjunction with this, the 2011-2013 Appreciation surveys have
seen (based on peoples claimed listening behaviour) an increase in
the absolute numberof people categorised as light/non listeners of
ABC Radio, anda reduction in those categorised as heavy listeners
and this has been most evident among people aged 50+.
Industry currency ratings data also show a small, gradual loss in the
weekly reach of ABC Radio among people aged 50+ since 20092, and
there is also evidence of some loss in time spent listening among
people aged 40+3.
1. See Section 3, Methodology, for a description of how the heavy, medium and light/non listening segments are
derived.
2. Nielsen Radio, five capital city reach, 2009-2013 survey 3 or 4 each year.
3. Nielsen Radio, five capital cities, Mon-Sun 5.30am-midnight all surveys 2009, 2010, 2102; S2-8 2011; S1-4
2013.
7/28/2019 Newspoll ABC 2013
22/4222
4.3 Radio
4.3.1 Quality of programming (contd)Consequently prevailing circumstances in 2009 / 2010 mean the survey
results from that period constitute an unusually high benchmark.
Nonetheless some loss of behavioural connection with ABC Radio
(particularly among older listeners) has contributed to a decrease in
positive sentiment in the 2011-2013 surveys.
There are a few statistically significant changes in perceptions about the
quality of ABC Radio within demographic segments, but perhaps the
most noteworthy relates to people aged 50+. 2013 sees a rise in positive
sentiment after a drop last year, and this is because more people in this
age group have a view about ABC Radio this year.
Taking a longer term view, on average over the last three waves, 61
percent of people aged 50+ have had a positive view about the quality of
ABC Radio. This compares with about 69 percent during the high
benchmark 2009/ 2010 period, and 66 percent in 2007/ 2008. The drop
in positive sentiment during the 2011-2013 period is not because of an
increase in negative sentiment, but because fewer people in this age
group have a view about ABC Radio. This, in turn, correlates with what
appears to be less behavioural engagement with ABC Radio.
di li f i
7/28/2019 Newspoll ABC 2013
23/42
17 1921 22 20 22 22 22 21 21
23 22 22 25
12 13 10 12 1314 13
11 12 12 1315 15 13
60 58 59 60 6163 63 64 65
69 6964
61 64
5558
53 55 5558 56 53 54 53 52
5553 51
1 2 1 2 2 2 1 2 2 2 3 3 2 3
12 12 12 13 12 13 13 13 13 12 1512 13 16
7 6 7 8 6 8 7 7 8 9 10 9 8 11
29 29 31 30 29 30 32 31 33 33 3430 30
35
100
80
60
40
20
0
20
40
60
80
100
1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
%
VERY GOOD QUITE GOOD VERY POOR QUITE POOR
Radio - Quality of programming
POOR
GOOD
Based on your own experience, or what you may have seen or heard, overall do you personally think the quality of programming on... (TYPE) is good or poor?
33 36 34 32 33 28 31 29 27 22 21 27 31 26 16 14 16 16 16 13 13 16 13 14 14 14 16 14
ABC RADIO COMMERCIAL RADIO
Total good
Verygood
Totalpoor
Verypoor
BASE: AGED 14+ NATIONALLY: TOTAL (n=1290, 1900, 1900, 1900, 1900, 1900, 1900, 1903, 1902, 1900, 1905, 1904, 1908, 1903)
23
FIGURE 9
NEITHER / DONT KNOW
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
ABC Radio Q alit of pro rammin
7/28/2019 Newspoll ABC 2013
24/42
23 22 22 25 22 23 18 24 24 2227 26
44 47 4550
2432 29 32
9 7 9 8
69 64 61 6468
61 58 6271 68 66 66
95 97 94 9586 88 86 89
4036 36 33
10 98 11 9 11 9 10 11 7 7 12
3 3 3 3 8 8 6 715 13 11 16
120
100
8060
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
VERY GOOD QUITE GOOD VERY POOR QUITE POOR
23 22 22 25 23 21 21 25 23 24 22 2515 16
2615 19 17 20
22 24 22 1928 23 24 22 26 25 24 22
25
69 64 61 6473
66 62 66 66 61 60 6175 71
7967 68 66 63
7063 60 55
6473
62 65 60 68 64 5763
10 9 8 11 9 10 9 12 10 8 8 10 16 1712 15 14
9 917 14
10 14 98 10 6 11 7 7
6 8
120
100
80
60
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
TOTAL MALE FEMALE 14-17 18-24 25-34 35-49 50+
ABC Radio - Quality of programmingBased on your own experience, or what you may have seen or heard, overall do you personally think the quality of programming on ABC Radio stations is good or poor?
POOR
GOOD
POOR
GOOD
AGESEX
ABC RADIO LISTENINGAREA
TOTAL 5 CAP CITY CNTRY / REG'NAL HEAVY MEDIUM LIGHT / NON
21 27 31 26 18 24 29 23 24 31 33 29 9 13 10 19 18 25 28 13 23 30 31 26 25 29 37 2818 28 29 29
21 27 31 26 23 29 34 28 18 25 27 22 1 1 2 2 5 5 9 4 45 51 53 51
NEITHER / DK
NEITHER / DK
BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903); SEX: MALE (n=952, 952, 953, 952), FEMALE (n=953, 952, 955, 951); AGE: 14-17 (n=154, 150, 150, 150),
18-24 (n=187, 156, 165, 157), 25-34 (n=228, 258, 201, 246), 35-49 (n=491, 528, 613, 517), 50+ (n=845, 812, 779, 833); AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090),
COUNTRY/ REGIONAL (n=817, 815, 815, 813): ABC RADIO LISTENING: HEAVY (n=573, 482, 472, 472), MEDIUM (n=579, 542, 534, 548), LIGHT / NON (n=753, 880, 902, 883)FIGURE 10
24
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
C i l R di Q lit f i
7/28/2019 Newspoll ABC 2013
25/42
Commercial Radio - Quality of programmingBased on your own experience, or what you may have seen or heard, overall do you personally think the quality of programming on commercial radio stations is good or poor?
13 15 15 13 12 13 12 12 1518 18 14 17 18
2414
22 1711 13
17 1420 15 9 16 15 15 11 14 12 11
52 55 53 51 51 55 50 48 52 5556 54
76 72 78 6560
52 5762 64 62 60
52 4955 55 53
4251 45 44
15 12 13 16 17 14 16 1812 10 11 14
3 4 5 813 8 11 12 14 11 14
20 18 16 16 18 15 1413 16
3430 30 35 39 33 35 39
29 27 26 3122 23 18 28
33 3527 33 30 28 32 38 40 37 33 37 34
27 31 33
120
100
80
60
40
20
0
2040
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
13 15 15 13 14 17 16 13 12 13 14 12 10 7 6 612 11 13 13
17 21 20 16
52 55 53 51 54 56 57 52 49 53 48 5036 32 33 29
50 55 52 5464 65 62 59
15 12 13 16 16 13 13 1712 11 14 14
23 28 22 3018 12 17 17
7 6 8 9
34 30 30 35 33 31 29 36 3529 33 33
4952
4755
4134
38 38
19 19 20 23
120
100
8060
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
VERY GOOD QUITE GOOD VERY POOR QUITE POOR
POOR
GOOD
POOR
GOOD
AGESEX
ABC RADIO LISTENINGAREA
14 14 16 14 10 12 15 13 18 17 17 15 2 5 4 8 7 13 16 5 6 11 8 10 25 22 25 2311 8 12 10
14 14 16 14 13 13 15 12 16 17 19 18 15 16 20 16 9 11 11 7 17 15 17 18
TOTAL MALE FEMALE 14-17 18-24 25-34 35-49 50+
TOTAL 5 CAP CITY CNTRY / REG'NAL HEAVY MEDIUM LIGHT / NON
NEITHER / DK
NEITHER / DK
FIGURE 11
25
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903); SEX: MALE (n=952, 952, 953, 952), FEMALE (n=953, 952, 955, 951); AGE: 14-17 (n=154, 150, 150, 150),
18-24 (n=187, 156, 165, 157), 25-34 (n=228, 258, 201, 246), 35-49 (n=491, 528, 613, 517), 50+ (n=845, 812, 779, 833); AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090),
COUNTRY/ REGIONAL (n=817, 815, 815, 813): ABC RADIO LISTENING: HEAVY (n=573, 482, 472, 472), MEDIUM (n=579, 542, 534, 548), LIGHT / NON (n=753, 880, 902, 883)
7/28/2019 Newspoll ABC 2013
26/42
26
4.3 Radio (contd)
4.3.2 Amount of programming personally like to listen toFifty seven percent of Australians believe ABC Radio does a 'good job' in
terms of the amount of programming it provides that they personally like
to listen to, compared with 50 percent for commercial radio (Figure 12).The number who feel commercial radio does a 'poor' job remains
substantially greater (34 percent) than for ABC Radio (16 percent).
For commercial radio, the overall level of positive sentiment has been
subtly trending down since 2006, and this year sees a small increase in
the number who feel it does a very poor job in providing appealing
content.
For ABC Radio, compared with 12 months ago there has been anincrease in the level of positive sentiment about the appeal of its
content, and this is because more people have a view about it this year
(as found in relation to perceptions about its quality). This pattern is
most evident among men, people aged 50+ and among people who live
in capital cities.
There is also a rise, after a dip last year, in the number who believe ABC
Radio does a verygood job at providing content that they like to listen
to and again this is most evident among men, capital city dwellers, and
people aged 25+.
Looking over the longer term among demographics though, compared
with 2010 there is a lower level of positive sentiment among those aged
14 to 17 and 35 to 49. But perhaps most important are the attitudes of
people aged 50+. Although there has been an improvement this year,
the level of positive sentiment over the last three waves in this age group
has been consistently below previous levels.
Over 2011-2013, on average, 56 percent of people aged 50+ had a
positive view about ABC Radio content, compared with an average of 66
percent in 2009/2010 and 64 percent in 2008/2009. Collectively over thefive waves, the loss in positive sentiment has been compensated to some
degree by a small increase in negative sentiment, and a rise in the
number who do not have a view about ABC Radio. As found in relation to
perceived quality, this correlates with less behavioural engagement with
ABC Radio.
R di A t f i lik t li t t
7/28/2019 Newspoll ABC 2013
27/42
16 18 1922 23 20 20 22 22 23 22 23 20
24
1316
1115 15 17 14 14 14 14 16 17 15 15
57 56 57 56 59 59 59 5959
62 6157
53 57 5658
53 55 54 55 55 53 54 54 52 53 51 50
2 4 2 3 3 4 3 4 5 5 5 4 4 512 12 14 14 13 14 14 15 14 13 17 14 14 17
10 10 8 9 9 1210
12 14 16 17 14 15 16
28 27 30 29 28 31 32 32 33 33 3431 32 34
100
80
60
40
20
0
20
40
60
80
100
1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
Radio - Amount of programming like to listen toAnd overall would you say that ... (TYPE) does a good job, or a poor job, in terms of the amount of programming it provides that you personally like to listen to?
33 34 35 34 32 30 31 29 27 23 22 29 32 27 16 15 16 16 18 14 14 16 13 13 14 15 17 15
ABC RADIO COMMERCIAL RADIO
GOOD JOB
POOR JOB
Total good
BASE: AGED 14+ NATIONALLY: TOTAL (n=1290, 1900, 1900, 1900, 1900, 1900, 1900, 1903, 1902, 1900, 1905, 1904, 1908, 1903)
Verygood
Totalpoor
Verypoor
FIGURE 12
27
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
NEITHER / DONT KNOW
ABC Radio Amount of programming like to listen to
7/28/2019 Newspoll ABC 2013
28/42
ABC Radio - Amount of programming like to listen toAnd overall would you say that ABC Radio does a good job, or a poor job, in terms of the amount of programming it provides that you personally like to listen to?
22 23 20 24 21 22 20 25 23 23 20 2313 14
2310 14
18 15 18 1920
1422 24 23 20 26 26 26 23 28
61 57 53 5767
60 56 61 56 54 50 5365
58 63 53 55 56 5361 55 55
4754
6357 59 55
6458
5060
17 14 15 16 16 15 15 16 18 13 14 16 27 28 27 26 2619 23 26
21 15 20 21 16 1411 16 10 10 10 9
120
100
80
60
40
20
0
2040
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
22 23 20 24 21 21 18 24 23 24 22 23
46 54 47 54
21 28 2531
7 6 6 6
6157 53 57 59 55 49
57 65 61 59 59
94 96 95 9282 81 76 84
25 28 25 25
17 14 15 16 17 17 16 15 17 10 12 175 2 3 5 14 14 14 12
2720 20 23
120
100
80
60
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
POOR JOB
GOOD JOB
GOOD JOB
22 29 32 27 17 24 29 23 27 33 35 31 8 13 9 21 19 25 24 12 24 30 33 24 26 31 40 3220 29 30 30
22 29 32 27 24 28 35 28 18 30 29 24 1 2 2 3 4 5 9 4 48 52 55 52
TOTAL MALE FEMALE 14-17 18-24 25-34 35-49 50+
TOTAL 5 CAP CITY CNTRY / REG'NAL HEAVY MEDIUM LIGHT / NON
AGESEX
ABC RADIO LISTENING^AREA
NEITHER / DK
NEITHER / DK
POOR JOB
FIGURE 13
28
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903); SEX: MALE (n=952, 952, 953, 952), FEMALE (n=953, 952, 955, 951); AGE: 14-17 (n=154, 150, 150, 150),
18-24 (n=187, 156, 165, 157), 25-34 (n=228, 258, 201, 246), 35-49 (n=491, 528, 613, 517), 50+ (n=845, 812, 779, 833); AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090),
COUNTRY/ REGIONAL (n=817, 815, 815, 813): ABC RADIO LISTENING: HEAVY (n=573, 482, 472, 472), MEDIUM (n=579, 542, 534, 548), LIGHT / NON (n=753, 880, 902, 883)
Commercial Radio - Amount of programming like to listen to
7/28/2019 Newspoll ABC 2013
29/42
Commercial Radio - Amount of programming like to listen toAnd overall would you say that commercial radio does a good job, or a poor job, in terms of the amount of programming it provides that you personal ly like to listen to?
16 17 15 15 14 16 12 15 17 18 17 1630 24 25 20 23 17
1017 21 16 15 13 12 16
17 1912 17 13 13
52 53 51 50 52 52 48 49 52 5455 51
7666
73 6762 58
4964 63
55 5848 50
54 54 5142 48 44 44
17 14 14 17 18 15 17 2015 12 11 14 8
7 8 519
13 15 10 10 11 1522 19 16 15 19 19
14 14 1834
31 32 34 38 35 37 37 3128 26 32
22 28 24 25 31 31 35 3128
32 3142 41
36 36 38 3529 30 31
120
100
80
60
40
20
0
2040
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
16 17 15 15 16 18 15 16 15 16 14 15 14 9 9 8 14 14 11 1519 22 19 19
52 53 51 50 53 55 54 52 50 51 47 4736 32 31 26
54 54 50 5561 62 60 59
17 14 14 17 17 14 14 17 16 12 14 1728 28 24 31
15 14 16 1711 7 9 11
34 31 32 34 33 3130 35 36 31 34 34
49 50 5156
37 37 40 3722 21
20 22
120
100
80
60
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
POOR JOB
GOOD JOB
POOR JOB
GOOD JOB
AGESEX
ABC RADIO LISTENING^AREA
TOTAL MALE FEMALE 14-17 18-24 25-34 35-49 50+
TOTAL 5 CAP CITY CNTRY / REG'NAL HEAVY MEDIUM LIGHT / NON
NEITHER / DK
NEITHER / DK
14 15 17 15 11 13 15 14 17 18 19 17 2 6 3 9 7 11 16 5 9 13 12 10 23 23 26 249 10 10 12
14 15 17 15 14 14 15 13 14 18 19 19 15 18 18 17 8 9 9 8 17 17 20 19
FIGURE 14
29
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903); SEX: MALE (n=952, 952, 953, 952), FEMALE (n=953, 952, 955, 951); AGE: 14-17 (n=154, 150, 150, 150),
18-24 (n=187, 156, 165, 157), 25-34 (n=228, 258, 201, 246), 35-49 (n=491, 528, 613, 517), 50+ (n=845, 812, 779, 833); AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090),
COUNTRY/ REGIONAL (n=817, 815, 815, 813): ABC RADIO LISTENING: HEAVY (n=573, 482, 472, 472), MEDIUM (n=579, 542, 534, 548), LIGHT / NON (n=753, 880, 902, 883)
7/28/2019 Newspoll ABC 2013
30/42
2 2
68 7 7
910 11 12 13
1715 16
812
1820
22 23 23
2625
31 31
35 3437
0
20
40
60
80
1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
%
AT LEAST ONCE A WEEK LESS THAN ONCE A WEEK
30
Frequency use ABC websiteNow thinking about the ABC website. About how often would you personally visit the ABC website?
Would it be at least once a week, less than once a week or never?
Usage remains higher among people aged under 50 rather than over 50,
and continues to be mainly concentrated among those who are heavy/
medium users of ABC TV/ ABC Radio (Figure 16). Even if it is not always
statistically significant, there is usage growth in most age groups
between 2010 and 2013, though it appears most pronounced amongpeople aged 35 to 49.
4.4 Online
4.4.1 Usage of the ABC websiteClose to 4-in-10 Australians (37 percent) claim to ever use the ABC
website, even if only occasionally, and 16 percent say they use it at least
once a week (Figure 15). There have been no significant differences in
these levels between 2011 and 2013.
Usage of the site has generally been higher among men than women,
though there is evidence of more growth in usage among women
between 2010 and 2013.
Total ever use
At leastonce aweek
BASE: AGED 14+ NATIONALLY: TOTAL (n=1290, 1900, 1900, 1900, 1900, 1900, 1900, 1903, 1902, 1900, 1905, 1904, 1908, 1903)FIGURE 15
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
Frequency use ABC website
Now thinking about the ABC website. About how often would you personally visit the ABC website? Would it be
at least once a week, less than once a week or never?
Frequency use ABC website
7/28/2019 Newspoll ABC 2013
31/42
1317 15 16 14
1815 17 13 14 15
15 1724 22 21
1216 15 17
2 3 35
3135 34
3732
37 3539
2832 33 32
36
45 44 44
3137 35
40
10 914 14
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
AT LEAST ONCE A WEEK LESS THAN ONCE A WEEK
Frequency use ABC websiteNow thinking about the ABC website. About how often would you personally visit the ABC website? Would it be at least once a week, less than once a week or never?
1317 15 16 16
19 19 1811 14 12
15 1419
13 14 1416 14 14 16
21 23 2017 20 18
21
10 12 11 12
3135 34
37 3439 38 38
2731 31
35 35
4840 37
3439
3541
34
4347
4037 40
4045
23 25 2428
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
% AGESEX
ABC TV /RADIOAREA
TOTAL MALE FEMALE 14-17 18-24 25-34 35-49 50+
TOTAL 5 CAP CITY CNTRY / REG'NAL HEAVY MEDIUM LIGHT / NON
FIGURE 16
31
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903); SEX: MALE (n=952, 952, 953, 952), FEMALE (n=953, 952, 955, 951); AGE: 14-17 (n=154, 150, 150, 150),
18-24 (n=187, 156, 165, 157), 25-34 (n=228, 258, 201, 246), 35-49 (n=491, 528, 613, 517), 50+ (n=845, 812, 779, 833); AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090),
COUNTRY/ REGIONAL (n=817, 815, 815, 813): ABC TV/ RADIO: HEAVY (n=1036, 894, 834, 851), MEDIUM (n=635, 698, 737, 710), LIGHT / NON (n=234, 312, 337, 342)
7/28/2019 Newspoll ABC 2013
32/42
32
4.4 Online (contd)
4.4.2 Quality and amount of content on ABC websiteAmong those who ever use the ABC website, the vast majority (86
percent) believe the quality of content is 'good', including 34 percent
who rate it as very good (Figure 17). Although this is not significantlydifferent from last year, it is below the peak level recorded in 2010 1.
Nine-in-ten users also feel the site does a 'good job' on the amountof
content it provides, with 41 percent describing it as verygood. There is
no significant change compared with last year (Figure 18).
In order to provide a window into demographic patterns, the 2012 and
2013 results were averaged, and the age segmentation collapsed into
three groups: 14 to 34, 35 to 49 and 50+. This means the demographic
analysis is based on more robust sample sizes (Figure 19). This showsthat the vast majority of users in each segment rate the site positively
both on quality and quantity of content, though not surprisingly, those
who use it more frequently are more enthusiastic in their rating of the
site.
1. Based on small sample sizes within segments, the lower level in 2013 compared with 2010 relates
to very infrequent users of the site (those using it less than once a month), and is most
pronounced among men and people under the age of 35.
ABC website - quality of content^
7/28/2019 Newspoll ABC 2013
33/42
34 34 3238
2934
28 2832 30 33
36 34 34
92
83 90 89 87 89 8988 91
8991
89 89 86
06
3 2 3 2 3 43 3 2 4 2 4
100
80
60
40
20
0
20
40
60
80
100
1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
%
VERY GOOD QUITE GOOD VERY POOR QUITE POOR
ABC website quality of contentDo you personally think the quality of the content on the ABC website is good or poor?
9 11 7 9 10 9 8 8 6 8 7 7 9 9
BASE: AGED 14+ NATIONALLY WHO EVER VISIT ABC WEBSITE (n=115, 237, 365, 402, 453, 464, 471, 547, 514, 592, 633, 706, 680, 727)
GOOD
POOR
AMONG THOSE WHO EVER VISIT THE ABC WEBSITE
^ In 1999-2004 the question was asked in relation to 'quality of information'
Total good
Very good
Total poor
Very poor
FIGURE 17
33
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
NEITHER / DONT KNOW
ABC website amount of content
7/28/2019 Newspoll ABC 2013
34/42
3934 31 35
37 3842
3741
93
8990 92 91
9392 92
91
2 64 4 4 3 3 3
3
100
80
60
40
20
0
20
40
60
80
100
1998 1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
ABC website amount of contentAs far as the things you use the ABC website for, would you say the website does a good job, or a poor job, in terms of the amount of content it provides on those things?
5 5 5 3 5 4 5 6 5
BASE: AGED 14+ NATIONALLY WHO EVER VISIT ABC WEBSITE (n= 464, 471, 547, 514, 592, 633, 706, 680, 727)
GOOD JOB
POOR JOB
AMONG THOSE WHO EVER VISIT THE ABC WEBSITE
Total good
Very good
Total poor
Very poor
NEITHER / DONT KNOW
FIGURE 18
34
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
ABC website
7/28/2019 Newspoll ABC 2013
35/42
34 32 36 35 36 3143
3122
88 87 89 91 88 84 93 93
71
3 5 2 3 5 3 4 1 5
10080604020
020406080
100
TOTAL MALE 35-49 FORTNIGHTLY/ MONTHLY
%
ABC website
9 9 9 7 8 14 3 6 25
GOOD
POOR
AMONG THOSE WHO EVER VISIT THE ABC WEBSITE AVERAGE 2012 / 2013
BASE: AGED 14+ NATIONALLY WHO EVER VISIT ABC WEBSITE AGED 14+ NATIONALLY: TOTAL (n=1407); SEX: MALE (n=738), FEMALE (n=669);
AGE: 14-34 (n=433), 35-49 (n=500), 50+ (n=474); FREQUENCY USE WEBSITE: AT LEAST WEEKLY (n=640), FORTNIGHTLY / MONTHLY (n=477), LESS OFTEN (n=290)
TOTAL MALE FEMALE 14-34 35-49 50+ AT LEAST FORTNIGHTLY / LESS
WEEKLY MONTHLY OFTEN
NEITHER / DK
39 37 41 40 43 3345 39
26
92 90 94 96 92 85 9596
81
3 4 3 2 3 5 4 1 5
1008060
4020
020406080
100
TOTAL MALE 35-49 FORTNIGHTLY/ MONTHLY
%
VERY GOOD QUITE GOOD VERY POOR QUITE POOR
6 7 5 3 5 10 2 4 16
GOOD
POOR
NEITHER / DK
Quality of content
Amount of content
SEX AGE FREQUENCY USE WEBSITE
FIGURE 19
35
SEX AGE FREQUENCY USE WEBSITE
TOTAL MALE FEMALE 14-34 35-49 50+ AT LEAST FORTNIGHTLY / LESS
WEEKLY MONTHLY OFTEN
7/28/2019 Newspoll ABC 2013
36/42
36
4.5 Coverage of country news and information
Community perceptions about coverage of country news and
information remain far more favourable for the ABC than for commercial
media - both among people in capital cities and people in country/
regional areas (Figure 20).
Eighty percent of Australians believe the ABC does a 'good job' coveringcountry/regional issues compared with 45 percent for commercial
media.
Last years wave saw a decrease in positive sentiment about the ABC
among people in capital cities, but there is no further loss in 2013.
Conversely among people living in country/regional areas, there has
been an improvementin perceptions about ABC coverage over the last
couple of waves.
For commercial media, sentiment is down in capital city markets
compared with two years ago.
Doing a good or poor job in country and regional areas
7/28/2019 Newspoll ABC 2013
37/42
3135 33 35
1318
12 15
31 34 31 33
1015
10 13
3036 36 38
1722
1620
79 82 79 80
4652
46 45
80 83 78 78
42 45 41 39
78 79 81 84
53
63
54 56
2 2 1 1
16 1312
17
2 2 1 1
16 1513
183 3
1 2
159 12 1411
7 7 6
4538
44 43
10 6 7 6
4743
47 46
12 10 8 8
43
3138 38
120
100
80
60
40
20
0
20
40
60
80
100
10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
Doing a good or poor job in country and regional areas
POOR
GOOD
Thinking now of news and information about things happening in country and regional areas of Australia. In your opinion, do ABC / commercial TV & radio stations &
websites do a good job, or a poor job of covering things happening in country and regional areas of Australia?
BASE: AGED 14+ NATIONALLY: TOTAL (n=1905, 1904, 1908, 1903);
AREA: 5 CAP CITY (n=1088, 1089, 1093, 1090), COUNTRY / REGIONAL (n=817, 815, 815, 813)
10 11 14 13 8 10 11 12 11 11 15 16 11 12 12 15 9 11 11 8 4 7 8 6
ABC COMMERCIAL ABC COMMERCIAL ABC COMMERCIAL
37
FIGURE 20
NEITHER / DONT KNOW
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
TOTAL FIVE CAP CITY COUNTRY / REGIONAL
7/28/2019 Newspoll ABC 2013
38/42
38
4.6 Other specific charter obligationsRespondents to the Appreciation Survey are asked if they believe the
ABC is doing a 'good job' or a 'poor job' on nine other specific aspects of
the ABC charter:
The majority of Australians remain of the view that the ABC is doing 'a
good job' in fulfilling each area (Figures 21 and 22). Compared with last
year, for most aspects there has been a slight rise, after a dip last year, in
the number who feel the ABC does a verygood job, but in only one case
is the increase significant: encouraging and promoting Australian
performing arts.
In relation to being balanced and even handed when reporting news and
current affairs, the number who feel the ABC does a poor job has
increased slightly again after a small reduction last year. Conversely
compared with 2010, there has been a small increase in the number who
feel the ABC does a verygoodjob of being balanced and even handed.
Overall though looking across the past three or four waves, the level of
positive sentiment has decreased to some degree on a number of
dimensions, matched by an increase in neutral (rather than negative)
opinion.
This reflects the pattern concerning attitudes to ABC TV and ABC Radio
which in turn appear to be the result of fewer 'heavy' users, and more
'non' users of each. Consequently it appears lower levels ofbehavioural
connection with the ABC have resulted in fewer people having a viewabout it.
a) being innovative - that is trying to do new things and different types of
programs
b) being balanced and even-handed when reporting news and current
affairs
c) encouraging and promoting Australian performing arts such as music
and drama
d) broadcasting programs of an educational nature
e) being distinctively Australian and contributing to Australias national
identity
f) being efficient and well managed
g) broadcasting programs that are different from the sort of programs
you would get on commercial television and commercial radio stations
h) having a good balance between broadcasting programs of wide
appeal, and broadcasting programs that appeal to people with special
interests
i) broadcasting programs that reflect the cultural diversity of the
Australian community
The Charter doing a good or poor job
7/28/2019 Newspoll ABC 2013
39/42
48 48 48 49 48 4750
47 4842 44 42 45
4744
5047
50
3136 35 37 36 33
3834
36 3740 39 41 40 39
4239
42
3438
35 3740 38 41 40
42
9188 87 89
92
89 87 86 85 85 86 85 86 88 86 84 82 83 8484 85 83
86 85 83 82 80 8484 84 84 86 84 83 83 82 82 83
7981 83 82 81 80 78
3 3 4 3 3 4 4 4 4 6 3 43 4 4 3 3 3 7 5 5 6 6 6 5 6 6 8 6
5 6 6 7 5 5 59
610 9 11 9 10 7 11
100
80
60
40
20
0
20
40
60
80
100
05 06 07 08 09 10 11 12 13 05 06 07 08 09 10 11 12 13 05 06 07 08 09 10 11 12 13 05 06 07 08 09 10 11 12 13 05 06 07 08 09 10 11 12 13
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
The Charter - doing a good or poor job
GOOD JOB
Now wed like your opinion about other aspects of the ABC. Based on your own experience, or what you may have seen or heard, do you personally think the ABC is
doing a good job or a poor job on each of the following?
BASE: AGED 14+ NATIONALLY (n=1900, 1900, 1903, 1902, 1900, 1905, 1904, 1908, 1903)
7 9 9 8 5 7 9 10 11 10 11 11 10 9 10 13 15 14 9 11 10 11 8 9 11 12 14 8 10 10 10 7 9 11 13 13 9 11 11 10 7 9 10 13 11
BROADCAST DIFFERENTPROGRAMS TO COMMERCIAL TV
& RADIO
BROADCAST PROGRAMS OFAN EDUCATIONAL NATURE
GOOD BALANCE / WIDE APPEAL /SPECIAL INTEREST PROGRAMS
DISTINCTIVELYAUSTRALIAN
BALANCED &EVEN-HANDED
NEITHER / DONT KNOW
39
FIGURE 21
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
POOR JOB
The Charter - doing a good or poor job (contd)
7/28/2019 Newspoll ABC 2013
40/42
30 3134 33 32 31
3532
3532 34
37 37 37 37 39 3642
24 26 2328 26 24
2926
29
2227 26 25 25 25
27 25 27
82 81 81 80 83 80 81 80 79 78 79 80 82 83 78 79 79 7974 73 72 73 75 74 75 72 73 70 70 71 69
72 7370
6669
96 8 8 8 9 7 6 5 8 6 5 6 6 8 6 6 5 12 11 12 12 13
12 10 11 117 6 7 7 7 6 5 5 6
100
80
60
40
20
0
20
40
60
80
100
05 06 07 08 09 10 11 12 13 05 06 07 08 09 10 11 12 13 05 06 07 08 09 10 11 12 13 05 06 07 08 09 10 11 12 13
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
The Charter doing a good or poor job (cont d)
POOR JOB
GOOD JOB
Now wed like your opinion about other aspects of the ABC. Based on your own experience, or what you may have seen or heard, do you personally think the ABC is
doing a good job or a poor job on each of the following?
10 13 11 12 10 12 12 14 16 14 15 15 12 11 13 15 15 16 14 16 16 15 12 14 15 18 17 23 24 22 24 21 21 25 30 25
BROADCAST PROGRAMS THATREFLECT AUSTRALIAN CULTURAL
DIVERSITY
ENCOURAGING / PROMOTINGAUSTRALIAN PERFORMING
ARTS
INNOVATIVE EFFICIENT / WELLMANAGED
BASE: AGED 14+ NATIONALLY (n=1900, 1900, 1903, 1902, 1900, 1905, 1904, 1908, 1903)
40
FIGURE 22
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
NEITHER / DONT KNOW
7/28/2019 Newspoll ABC 2013
41/42
41
4.7 News and current affairs being balanced
and even handed
Perceptions about balance and even-handedness in reporting were
explored in more detail among viewers and listeners1 of the ABCs
flagship News and Current Affairs programs:
Television: 7pm News, 7.30 (previously 7.30 Report);
Radio: The World Today, AM and PM.
The vast majority of those who watch/listen to the respective programs
believe it does a 'good job' of being balanced and even-handed and in
each case, around 45 percent of viewers/listeners believe it does a 'very
good job'.
Nonetheless the last few waves have seen a small negative shift in
sentiment in relation to the 7pm News, with slightly fewer thinking the
program does a good job, and slightly more thinking it does a poor job
of being balanced and even-handed.
Compared with last year, there has also been a small drop in the number
ofAM/PM listeners who feel the program does a good job, and a small
increase in the number of7.30 viewers and World Today listeners who
feel the respective programs do a poor job.
1. Those who claim to 'ever' watch / listen to the respective programs.
ABC program does a good / poor job
7/28/2019 Newspoll ABC 2013
42/42
4349
43 4144
40
48 46 4743 44 45 41
45 42 45 3943 44 41 39 41
3640
44 42 44 44 42 40 42 38 3946
41 45
94 95 95 94 96 95 94
92 91 9193
89 90 90 88 90 87 87 88 8982 85
89 85 87 90 85 88 85 83 8388 86 85 84 85
3 2 3 3 2 3 3 4 5 5 4 7 6 6 84 6 7
2 2 4 3 1 3 4 2 4 1 1 3 2 1 2 1 3
100
80
60
40
20
0
20
40
60
80
100
05 06 07 08 09 10 11 12 13 05 06 07 08 09 10 11 12 13 05 06 07 08 09 10 11 12 13 05 06 07 08 09 10 11 12 13
%
VERY GOOD JOB QUITE GOOD JOB VERY POOR JOB QUITE POOR JOB
p g g / p jof being balanced and even handed
Thinking now about the extent to which ABC programs are balanced and even handed. For each of the following, please tell me if you personally think they do a good
job or a poor job of being balanced andeven handed when reporting news and current affairs. Firstly
BASE: AGED 14+ NATIONALLY: WATCH / LISTEN TO SPECIFIC PROGRAM:
ABC 7PM NEWS (n=1339, 1331, 1340, 1305, 1324, 1284, 1126, 1082, 1053), 7.30 (n=1285, 1270, 1237, 1266, 1261, 1231, 1046, 998, 1004),
AM / PM (n=694, 638, 690, 627, 681, 728, 679, 613, 647), WORLD TODAY (n=529, 487, 516, 500, 540, 540, 509, 432, 481)
GOOD JOB
POOR JOB
Total good
Verygood
Total poor
Very poor
ABC 7PM NEWS 7:30 REPORT / 7:30# AM/PM THE WORLD TODAY
3 3 2 3 2 3 3 4 4 4 3 4 5 4 4 5 7 6 10 9 15 13 10 12 9 8 10 12 13 14 15 11 11 15 15 12
#PRIOR TO 2011 KNOWN AS 7:30 REPORT
NEITHER / DONT KNOW
FIGURE 23
Statistically significant change:
Noted prior to 2013 wave
Noted with 2013 wave
POOR JOB
* LESS THAN 0.5 PERCENT
*