Newsletter N°10 - sjl.masjl.ma/NewsLetters\SJL_Newsletter_10_ANG_.pdf · • Better anticipation of production quantities in the ... common methods to management Supply. Computer-aided

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San José Lopez - Transport & Logistique

EXPERT EN LOGISTIQUE

Newsletter N°10

T R A N S P O R TAT I O N A N D L O G I S T I C S

S a n J o s é L o p e z

October - November - December 2015

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LOGISTICS EXPERT

San José Lopez - Transport & Logistique San José Lopez - Transport & Logistique

Happening at SJL

Dear readers,

Following its recent strategic trends, SJL Maghreb has set the objectives of consolidating its historical position in Morocco and contributes significantly to the evolution and development of the sector. In this ambitious vision, the company aspires to make of Morocco a hub and a gateway to further strengthen its presence in the region.

To this end, in recent months the group has initiated three major actions:

1. An internal reorganization, including the appointment of a Director General for Africa

2. The launch of an image study to assess the positioning and image of the group in the eyes of its stakeholders

3. Partnership with a private think tank to conduct an in-depth reflection on the challenges and performance challenges of Moroccan industry through the logistics professions

And so I would like to thank all employees who contributed, through their commitment and professionalism to consolidate our image of excellence. But I would also like to extend my sincere thanks to all our partners for their engagement and for the interest they have kindly granted to various studies by SJL Maghreb. Different opinions and recommendations on our group, but also on the sector, give us real opportunities to enrich the common experiences and jointly consider closer collaboration.

After this mission, I am delighted that this initiative has been welcomed, and is, to this end, a new step in our strategy of improvement. Study results confirm that all our partners are fully committed to a constructive and ambitious dynamics for both the industry and for our future relations.

Mohammed DIDOUCH, General Manager Africa, SJL Maghreb

2015 Vs 2014 : Performance and Achievements15% increase in revenue: This growth reflects the evolution of all SJL services namely international and national transport, logistics and transit, all of which evolved thanks to the trust of our partners and acquired new customers who have strengthened our positioning in the market.

Net income improved by 26%: In addition to the growth SJL experienced between 2014 and 2015, the company has made considerable efforts in optimization and continuous improvement projects that have contributed effectively in achieving these performances.

SJL Maghreb attentive to Moroccan industryThe Think Tank Radius and SJL Maghreb conducted the study «Performance and competitiveness of Moroccan industry» to understand the performance drivers of industrial activity, through the prism of the mastery of logistics processes. This study was conducted among the main actors of Moroccan industrial sectors, to harmonize the expectations of businesses and identify different ways of improving logistic services in Morocco. The main objective of this study is to identify the impact of the current organization of the transportation and logistics, competitiveness and performance of Moroccan industry.

Editorial

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In view of its performance and its pace of development at the national but also African scale, the group SJL Maghreb strengthened its overall organizational structure, relying more on its human capital. SJL has capitalized on the performance and quality of some of its executives to expand their functions and skills of field, consistent with the ambitions of the group. SJL Maghreb has also chosen to integrate new executives with many years of experience in major international industrial groups. This new human dynamics will undoubtedly refine expertise in the fields of logistics but will also maintain the pace of continuous improvement.

New Appointments at SJL Maghreb

Managing Director AfricaCurrently occupying the position of General Director Maghreb, is appointed Managing Director Africa. In his new role, he will oversee the implementation of the development strategy of the company’s operations in the African continent.

Mohammed DidouchDeputy Managing Director AfricaCurrently occupying the Sales Director function, is appointed Deputy Managing Director. In his new mission, he will be in charge of Transport Services, Purchasing & Maintenance, Commercial & ADV, Transit and Activities of Customs Zones, Quality and IT.

Mohammed Fennassi

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New Appointments at SJL Maghreb

Director of Human Resources.Currently serving as Director of Operations, is appointed Director of Human Resources.

In his new role, he will oversee the development and implementation of HR policy so that it accompanies and supports the company’s strategy and performance.

Head of Purchasing & Maintenance ServiceCurrently occupying the Purchasing Manager function, is

appointed Head of Purchasing & Maintenance Service. In his new role he will combine the management of purchasing processes, supply of spare parts and planning of maintenance activities.

Head of Transit Service & Activities of Customs Areas.Currently Transit Manager, is appointed Head of Transit Service & activities of customs areas. In his new role, in addition to the management of transit service, he will take over the supervision of activities in customs areas, namely the port complex of Tangier Med, the MEAD and other customs area that can be integrated into the SJL Maghreb’s future management scope.

Rachid Bahi

Director of Logistics and Continuous ImprovementCurrently occupying the position of Director of Continuous

Improvement, is appointed Director of Logistics and Continuous Improvement. In his new role, in addition to his function in the process of continuous improvement, he will support logistics activities at the SJL warehouses.

Head of Transport Service.Currently occupying the Head of Regional Sales function, is appointed Head of Transport

Service. In his new role, he will take over the management of North & South Business Unit, Textile service, the Renault flow and Traffic service.

Ismael Rossi

Abdelhamid Ouassif

Hamza Bahri Filali

Khalid Fennassi Addouli

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Cross-Docking Cross-docking is an approach that tends to reduce inventory on the supply chain while maintaining the availability of the product line, starting from the needs of the consumer. It thus enables retailers to optimize their deliveries by entering their platforms trucks full burst from their suppliers. •Reduction of stocks

•Increase the life of the product in linear

•Increased product availability

•Gain an average of 20% over the shelf life of a product throughout the chain

GPA, A collaborative approach to supply chain management The GPA (Vendor Managed Inventory) is a form of organization in which a vendor and client jointly involved in the management of customer supply. The customer in this context agrees to cede partially or totally the management of restocking its warehouses to its supplier. It is a form of association that are more and more between manufacturers and traders :• Shorter delivery times, as the replenishment order

processing time is reduced• Better anticipation of production quantities in the

industrial,• Lower stocks at the distributor, as with the

manufacturer,• Radius supplied more regularly and on time (less

breakage).

In the Spotlight...

One of the missions of industrial companies is manufacturing the product requested by the consumer and providing the latter setting offering the best quality of service possible. Facing tougher competition, with the increasing number of intermediaries operating between the two actors, industries priority has shifted towards the development of efficient and responsive system of serving the consumer.

The ECR (Efficient Consumer Response) is a distribution strategy which aims to:

1. Facilitate and accelerate the exchange of information between distributors and manufacturers of the same chain

2. Provide a supply system for lean. to reduce inventories throughout, without breaking the flows

3. Ensure consumer satisfaction

The GPAThe cross docking and CAD are the most common methods to management Supply.

Computer-aided control (CAC) Computer-aided control is a tool for automatic calculation of net requirements which is fed by the data of sales recorded in stores or warehouse product releases, including replenishment parameters previously defined by users (seasonality, safety stock, Linear capacity, minimum stock, maximum stock, calculation frequency ...). Benefits CAD :• Reduced storage costs throughout the supply

chain• Decreased straight out rate• Lower costs and errors associated with processing

orders• Reduction of commercial disputes• Release time for department managers the

benefit of the customer served

Sharing supplies in the supply chain managment

(Sources : Logistique Conseils Magazine)

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A wireless camera attached to the front of the truck, films the oncoming traffic, and sends the image to a video wall made out of four exterior monitors located on the back.This way, the driver stuck behind the vehicle can have a better understanding of whether is safe to overtake or not.

Samsung has yet to achieve outstanding authorizations

The device is very serious and has been formalized through a statement released by Samsung Argentina. This concept was developed with Russian Lebedev, a partner in the South Korean giant, who had already presented this project six years ago. It is now life-size testing. Now, Samsung has obtained outstanding authorizations. To be almost certain to get the South Korean giant could make these demands in several countries. The concept is so new that the authorities may struggle to trust the Safety Truck or think that this is a simple gadget.The screen on the back of the trailer of the truck allow

drivers located behind to see what happens to the truck, including sunlight, thanks to a very bright giant screen. This project appears to function but may never be visible on our roads because it will probably not viable economically.

Other methods are also being developed such as the ability to cars located behind the truck to view directly on their dashboard what is in front of the truck in front of another car. In the latter case, it would be cars that are equipped with front camera, which would represent a cheaper cost and logistics to implement.

Safety Truck : a truck that shows on a rear screen what it has filmed on the front

Logistics Laboratory

(Sources : Yahoo, Bloomberg, Challenges)

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Lu dans la presseIn the pressAMDL is preparing its program contractThe Moroccan agency of Logistics Development (AMDL) has announced that it will prepare during the second half of 2015, a program contract with the State in 2020. It will record the objectives strategic, technical, economic and financial, which are assigned to AMDL and the commitments of both parties to adequately ensure the porting of programs and action plans [...]. Read more on the Economist, July 24, 2015.

Furukawa Electric setting up in TangierNo. 3 worldwide in the optical fiber, Furukawa Electric, announces the opening of an assembly plant in Tangier with an investment of 8 million USD. According to the Japanese newspaper Nikkei Asian Review, the Furukawa Electric Group has decided to implement «soon» one of its plants in Morocco, with the aim to open up the African market. «This one sees [...]. Read more on Media 24, July 15, 2015

Aeronautics: New investments announced at Paris Air ShowMorocco’s participation in the fifty-first edition of the Paris Air Show, which runs from June 15 to 21, will be an opportunity to announce the implementation of new actors agreements. This is what Hamid El-Andaloussi Benbrahim, President of the Association of Moroccan aerospace industries (Gimas), told [...]. Read more on the Morning, June 11, 2015

Aeronautics : Aircelle Morocco 8,000 m2 in Nouaceur for 5 million Euros. New contracts at Airbus and Bombardier. After Matis, Safran continues to beef up its industrial facilities in Morocco. Aircelle Morocco, a subsidiary of the French aeronautical giant, specialized in manufacturing of nacelles for commercial aircraft engines, will book in a few weeks the first [...]. Read more on the Economist, June 12, 2015.

Renault consolidates its leadershipFor the current year, the Renault Group Morocco, with its two brands, maintains its leading position both in terms of volume of sales at the level of the points in terms of market share. By volume, the automotive market totaled some 10,576 units sold in May 2015, a decrease [...]. Read more on Les Inspiration Eco, June 10, 2015.

«MedZ has anticipated the needs of agribusiness»The subsidiary of the CDG Group generates 50% of Morocco agropoles. Providing an attractive environment and

strengthening competitiveness. In depth with Omar El Yazghi, CEO of MedZ - L’Economiste: MedZ generates 50% of agropole projects in Morocco. How hasthe subsidiary of CDG group become a leader in the development and management [...]. Read more on L’Economiste, June 10, 2015.

Agricultural value-creation : six agropoles to compete soon They are located on production areas. Objective: to position Morocco Agribusiness. After Meknes and Berkane, Agadir will have its platform by MedZ. This is a strategic choice for Morocco. Through the development of six agropoles in different regions, the Kingdom wants to position itself on agribusiness. Indeed, valuation and [...]. Read more on the Economist, June 10, 2015.

Containers stranded in AlgecirasNo less than 130 containers loaded with various goods have been blocked at Algeciras port since 13 May. Without marine insurance, homeowners must pay 12% of the value of [...]. Read more on L’Economiste, June 10, 2015.

International Logistics Exhibition: Morocco’s strong presence in BarcelonaMorocco exposes its logistics assets at the International Logistics Fair in the Catalan capital and shares its experience in urban logistics. Morocco is in force in the International Exhibition of Logistics and handling, SIL, in Barcelona, from June 9 to 11 Over 500 [...]. Read more on Eco Inspirations, June 10, 2015.

Building materials Industry: Recovery of business through exportProfessional meetings with Ivorians show promise. The Moroccan exportable supply challenges and opens up opportunities for development to upgrade the building materials industry sector. In these difficult times, to resort to the export of Moroccan craftsmanship remains one of the solutions conducive to avert disaster. It’s the […]. Read more Les Inspiration Eco, June 9, 2015.

Plast Expo: The auto industry gaining strengthA remarkable presence of auto companies and recycling of raw material should be noted in the sixth edition of the International Plastic Exhibition. For the sixth edition of the International Exhibition of plastic, rubber and composite, «Plast Expo», that started the June 4 current, over 140 exhibitors [...]. Read more in les Inspirations Eco, June 4, 2015.

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Lu dans la presse (suite)In the pressThe Ford plant will waitThe American manufacturer has announced the opening of two platforms for sourcing of spare parts in the country. Will they end by installing an assembly plant to meet increasing international demand, mainly from emerging countries? Analysis. Ford invests in Morocco at last. But it will not be the mirrored by [...]. Read more in E & E, July 2015.

Ford triple bet on MoroccoA liaison office in Casablanca, a purchasing centre in Tangier and an entrepreneurship academy, these are the three major announcements made by the Ford group which strengthens its presence in Morocco. Appearing in the Top 5 of the largest car manufacturers in the world, Ford hopes to take advantage of [...]. Read more in Les Inspiration Eco, June 3, 2015.

Attention to the misuse of geolocation! The issue of labor law. A special regulation for companies. Tracking a vehicle used only in a professional capacity for the purposes of their activities, some transport and logistics operators mainly use geolocation. Technology to track such a service vehicle (see box). Despite the legitimacy [...]. Read more on L’ Economist, May 26, 2015.

Automotive: The Cetiev opens up to industrial operatorsThe Technical Centre for Automotive Suppliers organized an open door day for the benefit of industrial SMEs. Objective: To lift the veil on the lab’s activities, technical means and qualifications they have. Position itself as the preferred partner of manufacturers, assemblers, suppliers [...]. Read more in Les Inspirations Eco, June 28, 2015.

Maghreb Steel unites with AmicaThe Moroccan Association for the industry and the motor trade, Amica, has signed a partnership with Maghreb Steel. The steelmaker will now be associated with the automotive sector in order to develop the ecosystem thereon. Amica has already approved the terms of Maghreb Steel on behalf of the manufacturer Renault [...]. Read more Les Inspirations Eco, May 29, 2015.

After PSA, Volkswagen and Fiat?There is a lot going on in the automotive industry. After the announcements made by the top management of PSA Peugeot-Citroen for an industrial project in Morocco, concordant sources inside the Moroccan Association for Industry and Trade of the automobile (Amica) confirm the

imminent arrival of two large manufacturers, Volkswagen and Fiat. This confirmation comes after several [...]. Read more on L’ Economiste, May 29, 2015.

Real Estate / Logistics: Softgroup’s big projectsAn investment of 500 million dirhams for 5 projects. A double-digit growth industry, real estate, distribution / logistics ... For 30 years, Softgroup has multiplied investments. The family company has announced an investment of around 550 million dirhams in 2015. An amount that exceeds 15% of the accomplishments of the past year[…]. Read more in L’Economiste, May 27, 2015.

National logistics strategy: diagnosis by OCDEPredominance of the black market, difficult access to finance, taxation that is not always fair..., the table as presented by the OECD has a few gaps that will need to be filled. Some aspects are already being studied by the government, but others are still waiting. Many advances have been made by Morocco in the field of [...]. Read more in La Vie Eco, June 3, 2015.

Aeronautical sector: The strategic choice of MoroccoThe ten reasons why the sector is an economic development lever. The aviation sector is placed among the global businesses of Morocco in the National Industrial Emergence Plan (2009-2015). Why is this sector so important? Beyond its economic impact, this is likely to generate externalities [...]. Read more on Les Inspirations Eco, May 19, 2015.

The sectors that ace and those that are lagging behind The automotive industry, leading exporter. Agricultural growth exceeds the average. Service sector rising. Undiversified exports, binding exchange rate regime, lack of competitiveness, climate hazards dependence. Despite these weaknesses, «Morocco has shown resilience to the international crisis that continues since 2008,» notes the last report [...]. Read more in L’Economiste, May 27, 2015.

Peugeot: the first car to be assembled in Morocco in 2019The manufacturer Peugeot hopes to gain a foothold in Morocco. The first locally assembled cars will cruise on the roads within five years. «The first models will leave the assembly line in 2019,» announced a source close to the case who requested anonymity to «Matin éco». According to information disclosed by Bloomberg, the group [...]. Read more on Le Matin, May 24, 2015.

The Quarterly Special Report

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All sectoral plans, initiated by authorities, consider transport and logistics as important links for the implementation of real export industries. Thus, motorway and rail networks, ports and airports enable to safely join all areas of the value chain. Meanwhile, the business climate attracts more investors in search of competitiveness and proximity to Europe and Africa. That is why Tangier has been able, thanks to its geographical location, to position itself as an unavoidable point of transit. This dynamic has driven transport and logistics operators to reorganize and strengthen their positions to support industrialists.

The competitive environment in the domestic market was crucial to offer services that meet expectations (governments, industry, associations, etc.). To this end, and since 2011, the national transport

strategy has consolidated this vision and support the sector in its reorganization (quality, professionalism,

rejuvenation of the fleet, specialization, innovation, standards, etc).

However, the sector remains deeply plagued by a very resistant black market, and is facing financial constraints which are often limiting. This is mainly the

consequence of a relatively low productive offer and the reluctance of SMEs to outsource their logistics. Also, the availability of land complicates the deployment of sustainable logistics platforms with high added value.

The creation of the Moroccan Agency for the Development of Logistics aims to steer the restructuring of the sector, through the establishment of effective governance and support of its actors. In this sense,

some economic operators have taken the initiative to address their recommendations and share their vision


[...] SJL Maghreb are more professional because they are well organized, meet

standards and respect deadlines, especially as

security is vital to exports

[...] Trucks are clean, but I think they are Spanish lorries

Perception StudyAudit of institutional imagePublic Consultation

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on the emergence of a competitive economic fabric at national and international level. SJL is committed to strengthen its relationship with all its stakeholders, direct and indirect, to strengthen its leadership but also to support the development of the logistics and transport industry.

In this context, SJL Maghreb has looked into a way to reposition / consolidate its image and better calibrate its public relations. The group has commissioned a consulting firm, Public Affairs & Services, to conduct an audit of institutional image through a public consultation with all decision makers and opinion leaders in the industry.


[...] By maintaining the quality of their services, SJL Maghreb improve their

reputation among manufacturers and administrations

Key findings of the studyFirst European company to be naturalised as MoroccanA multinational with international standardsLeader in international road transport, particularly in the automotive and textile industriesA successful company thanks to the quality of its servicesA discreet but management engaged in the development of the group but little knownA strong brand, rooted in the North, to grow throughout Morocco and flourish in AfricaA saw indisputable development strengths, but dependent on the industrialization of Morocco and Africa

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(Sources : Public Affairs & Services, All results are strictly from interviews of the perception study)

The purpose of this study is:

Establish a two-year image assessment after the arrival of Tuninvest and Mediterrania funds in the round

Assess the impact of communication actions undertaken to date

Identify the image of SJL Maghreb, as perceived by its stakeholders and in the light of developments in the sector.

Identify expectations and needs in terms of communication actions

Collect recommendations for adapting the communication strategy of the group to new stakeholders and new issues in the sector

Some key recommendations that arisedfrom the study

Position SJL Maghreb as a reflection driving force of the industry

Establish a charter of values with employees, customers and suppliers

Organize regular seminars and workshops on transport and logistics

Organize an annual press conference to share the achievements and performance of SJL Maghreb

Organize annual road shows among institutional and main economic operators.

[...] In the north, SJL Maghreb stands out. It is the first operator, the best known in the

region for a long time.

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What is your assessment of the evolution of the logistics sector in Morocco over the last 10 years?The logistics sector is the strategic challenge of the progress of any successful economy. The national strategy of logistics competitiveness development is part of the era of big projects desired by the Kingdom of Morocco. Internationalization requires it. Morocco has performed well over the past decade a springboard to development of transport infrastructure (highways, ports, railways ...) and has taken important steps in the logistics reform process areas. Morocco has currently assets to become a logistics hub for Europe, the Maghreb, Africa and especially North, West and Central Africa.

What competitive advantages can the logistic function provide to Moroccan economy?The logistics function is present in every value creation chains, and provides better value for money. For Morocco, whose advantage is mainly due to its location - facilitating exportations- logistics should allow the reduction of transaction costs, improving the efficiency of international trade and the competitiveness of domestic firms. Logistics will offer Moroccan economic development of its national multi-stream network of logistic zones, optimization and massification of flows of goods around the logistics platforms, streamlining

Tell us what you think

and increasing its storage capacity, seamless access to public land intended for logistics areas, a solid education and creating jobs in the logistics business, and especially governance and regulation of the sector. This will allow Morocco to sustain the implementation of its sectoral plans and increase its competitiveness to a greater presence on the international market.

What consistency can you find between the purchasing function and the strategy of industrial companies? What are the specifics of Automotive and Aerospace sectors?Between buying and industrial companies based strategy, this is an optimized approach focused on final consumer demand rather than on the needs of the suppliers / producers. It is therefore a sequential approach to management, but an integration of «supplier’s supplier and customer’s customer « that enables global optimization of physical flows and associated flows of information of all stakeholders in the supply chain.

Between the automotive and aerospace industry, manufacturers and suppliers are based on improving the chain of production, processing changes on the assembly line, the implementation of continuous improvement methods (just-in-time) and direct deliveries from suppliers in the chain.

Abdelhamid OUASSIFHead of Purchasing & Maintenance Service

What roles of the purchasing function within Transport and Logistics companies?Given the proven importance of purchases and their relative value to the turnover, the role of purchasing in this type of strategy is paramount. Guarantor of a significant portion of costs, the purchasing department has to perfectly control their evolution factors, namely an economy of scale (Volume Vs Power of negotiation), liaison and coordination with suppliers ( a planned manner -Protocol agreement, contract ... -or the treatment of emergencies) in the medium and long term, interconnection with other business units (for the purposes of centralization of procurement requests, dominations costs and trading volumes), depending on predetermined schedule campaigns, the evolution of the company’s growth areas and of urgent needs, and especially a permanent search for relevant and engaged suppliers.

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7th to 9th octoberTHE 1ST AFRICAN CONGRESS OF TRANSPORT AND LOGISTICS

The 1st African Congress of transport and logistics will be held in Rabat from 7 to 9 October. Twenty-six countries and thirty-six African, Asian and European delegations are expected. This first edition of the congress under the theme: «Africa Transport Congress for the creation of regional ecosystems,» is organized by the Ministry of Transport and Logistics of the Ivory Coast, the CGEM and the African Union for Transport and Logistics (UATL).

22nd to 24th October 2015AFRICAN INFRASTRUCTURE FORUM

The 8th edition of the African Forum of Infrastructure (FAI) will be held on 22, 23 and 24 October in Marrakech. This event that is organised by I-conference will bring together over 300 regional decision makers.

22nd au 23rd October 2015« LOGISTIC SUD » IN AGADIR IN OCTOBRE

The International Fair of Transport and Logistics of the Great South Atlantic (South Logistic) will be held in Agadir between 22 and 23 October.

17th to 18th September 2015

HUELVA IS HOME TO A SPANISH-MOROCCAN MEETING ON MARITIME TRAFFICThe port of Huelva will host on the 17th and 18th of September a Spanish-Moroccan meeting on maritime traffic. This event aims to promote cooperation with the Moroccan cities to generate commercial activities and exchanges in this field. Participants will discuss trends and growth prospects in maritime traffic as well as alternatives, such as motorways of the sea.

Not to be missed

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FOR YOUR CONTRIBUTIONS AND NOTESRafik NamirTél : +212 5 22 99 14 60Fax : +212 5 22 99 14 04Mail : [email protected]

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Newsletter N°10 - sjl.masjl.ma/NewsLetters\SJL_Newsletter_10_ANG_.pdf · • Better anticipation of production quantities in the ... common methods to management Supply. Computer-aided