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IERWE, 12.-14.03.2014 Serbia IFAM, 05.-07.03.2014 Bulgaria TIPS for Trade Show RADIO w w w . m o j r a d i o . c o m / 1 0 2 . 6 M H z / 1 0 7 M H z MOJ www.icm.si [email protected] P A S S I O N F O R P E R F E C T I O N february 2014 04/2014 Trade Show Successful International Trade Show Exhibit Know the Rules of Trade Show Engagement Know the Rules of Trade Show Engagement

Newsletter February 2014

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News from trade fair industry, Serbia, Slovenia, Bulgaria, ICM

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Page 1: Newsletter February 2014

IERWE, 12.-14.03.2014 Serbia

IFAM, 05.-07.03.2014 Bulgaria

TIPS for Trade Show

RADIOw w w . m o j r a d i o . c o m / 1 0 2 . 6 M H z / 1 0 7 M H z

MOJ

www.icm.si [email protected]

P A S S I O N F O R P E R F E C T I O N

february 2014 04/2014

Trade Show

Successful International Trade Show Exhibit

Know the Rules of Trade Show EngagementKnow the Rules of Trade Show Engagement

Page 2: Newsletter February 2014

NEWS��FROM�OUR�PARTNERS�

Page 3: Newsletter February 2014

IFAM & INTRONIKA, 29.-31.01.2014 Slovenia

NEWS��FROM�OUR�PARTNERS�

www.solarni-kolektori.org

www.hermi.si www.plan-net.si

Consekowww.conseko.rs

Meet us at Solar & Biomas 2014 in Belgrade

Page 4: Newsletter February 2014

Successful International Trade Show Exhibit

English may be considered a universal language but you could benefit greatly b y h a v i n g a t r a n s l a t o r p r e s e n t a t y o u r e x h i b i t .At a minimum, translate your marketing materials and product information into your prospective clients’ native languages. Translated presentations give an opportunity to potential international prospects to comprehend your product benefits and the technical details of your amazing product. Overall, allowing them to understand the value of you and your company.This small addition to your marketing materials will make international guests eel welcome and respected. Even if you do not speak their language, if you attempt to communicate in their native tongue you will be held in

1. Act global

higher esteem.

2. Mind your manners – Welcome, welcome, welcome your visitors to your trade booth. Offer them comfort, they have been walking and talking to many exhibitors. They may be tired and hungry. Some cultures are insulted if they are not offered a snack, beverage or a seat while learning more about what you do. Example: if you visit a Danish company, you will be in an inviting space, offered tea and cookies and made to feel very welcome. Also, be aware and recognize the role of women in some cultures and act appropriately.

3. Mirror body language – Some cultures are uncomfortable with that level of direct interaction - Follow their lead – if they bow, bow, allow them to extend their hand, do not stare or make direct eye contact if they are not.- Try not to come off as strong and rude. Engage them personally, small talk is big!

4. Business cards – Company cards are essential and a valuable introduction. Again, create bi-lingual cards for your international prospects. Choose languages that are your targets’ or the domain country’s official language. Hand your card to the prospect with both hands; accept their card with both hands. Never write on the back of an associate’s card, this can be seen as very insulting and may even seal their minds that you are not getting the deal!

5. Follow up personally – Send a hand written note to your prospective clients or suppliers thanking them for their time and information. If you promised to send information, include it. This simple act will create a strong buyer/seller relationship, create respect and build your sales!

You will have successful interactions, confidence and increased sales using these tips. Happy Hunting!

International trade shows offer terrific opportunities for growing and establishing your global contacts and clients. You will gain exposure to many potential international suppliers and colleagues, distributors and more in one place. Maximize your investment by following the tips below:

TIPS� Plan for Trade Show Success

IERWE & Therm Serbia 2014

http://icm2014.talkb2b.net

Meet numerous potential co-operation partners in one location on the same dayB2B Matchmaking Just go to website

and simply register online!

SERBIA

Page 5: Newsletter February 2014

Termomont doo is one of

the leading companies in

South-East Europe

in the field of production

of solid fuel boilers.

Meet us at IERWE Serbia 2014 /Belgrade from 12-14.03.2014

Production facilities are located in a new and modern plant in Šimanovci (25 km from Belgrade, on E-75 highway)We use last generation state-of-the-art equipment such as fiber lasers, ultra high precision bending machines and welding robots.We export to 18 countries with an overall anual production that exceeds 20.000 units per year.30% of our production goes on renewable energy products - in our case, wood pellet boilers and burners.

At fair we will exhibit our compact wood pellet boiler line "TOBY" 12-50 KW and for the first time, we will show the brand new self-cleaning medium-power boiler TOBY BLOCK 100.

www.termomont.rs

I FA M i s a t r a d e f a i r f o r a u t o m a t i o n , robotics and mechatronics, and one of the l e a d i n g f a i r s o f i t s k i n d i n S l o v e n i a .

This exhibition is communication and information platform in the industry and offers the exhibiting companies the opportunity to present to an audience of experts here. Visitors can find in depth and comprehensive information here about the latest developments, trends, products and services in various fields.

INTRONIKAInternational Trade Exhibition for Professional Electronics, Components, Industrial Electronics, Equipment, Telecommunications

Components, industrial electronics, measurement techniques, professional electronics, telecommunications, manufacturing equipment, medical electronic, sources of electrical energy, software, specialised publications, magazines

Sectors:

IFAM & INTRONIKA, Bulgaria

05.- 07.03.www.ifam.bgwww.intronika.bg

NEWS��FROM�OUR�PARTNERS�

Page 6: Newsletter February 2014

NEWS��FROM�OUR�PARTNERS�

Page 7: Newsletter February 2014

NEWS��FROM�OUR�PARTNERS�

IERWE 12.- 14.03.2014 Belgrade

Check out our new features: the combined boiler on firewood and pellets SP Dual pellet boiler with a condensing chamber, new woodchip boiler T4, S4 firewood boiler with automatic ignition in Belgrade at Trade fairIERWE (Solar & Biomass) 12-14.03.2014

www.biomasa-grupa.com

IERWE & ThermAQUA Serbia 2014

http://icm2014.talkb2b.net

Meet numerous potential co-operation partners in one location on the same dayB2B Matchmaking Just go to website

and simply register online!

SERBIA

www.solarni-paneli.co.rs

We provide complete energy efficiency solutions

Page 8: Newsletter February 2014

News

Exhibition Advertisment

A4 (in €) Advertisment

A5 (in €) Advertisment 1 / 4 (in €)

Text 150 words & LOGO/pic (in €)

IFAM & INTRONIKA SLO, RS, BG 200 150 100 150

METAL EXPO RS, BG 200 150 100 150

SOLAR & BIOMASS RS 200 150 100 150

ThermAQUA 200 150 100 150

Advertisment in ICM NEWS*

*Remark; prices are valid only for Exhibitors, non Exhibitors have surchage of 50%.

IFAM & INTRONIKA, Slovenia

Therm Serbia

12.- 14.03.

29.- 31.01.

IERWE (Solar & Biomass) Serbia

12.- 14.03.www.solar.siwww.biomass.si

IFAM & INTRONIKA, Bulgaria

05.- 07.03.www.ifam.bgwww.intronika.bg

www.ifam.siwww.intronika.si

www.therm.si

www.icm.si

ICM d.o.o. / PASSION FOR PERFECTION Trnoveljska cesta 56, SI – 3000 Celje, Slovenija T:+386 (0)3 620 07 03, F: +386 (0)3 620 07 02

e-mail: [email protected], web: www.icm.si

ICM International d.o.o. / PASSION FOR PERFECTION Gandijeva 5, RS – 11000 Beograd, Srbija

T:+381 (0)11 41 40 477, F: +381 (0)11 41 40 448 e-mail: [email protected], web: www.icm.si

ICM d.o.o. / PASSION FOR PERFECTION 147, Tsarigradsko Chaussee, BG – 1784, Bulgaria

T:+386 (0)3 620 07 03, F: +386 (0)3 620 07 02 e-mail: [email protected], web: www.icm.si