Newsletter 2016 EVENT - chemical · nutraceutical supply chain. ... Newsletter2016 EVENT ... strong in India, Aus-NZ, and ASEAN

Now in its sixth year, Vitafoods Asia is the only dedicated event in Asia that connects the entire nutraceutical supply chain.

Covering the whole spectrum of the nutraceutical industry, Vitafoods Asia brings together over 170 global exhibitors, to help you meet the many business challenges presented by today’s fast-moving market. Focusing on four key industry sectors, the event covers Ingredients & Raw Materials; Finished Products; Contract Manufacturing & Private Label; and Services & Equipment.

Vitafoods Asia isn’t standing still! The event is continuously evolving to reflect feedback from our visitors, delegates, exhibitors and key stakeholders within industry and academia. Their input has been invaluable in shaping the look and content of Vitafoods Asia 2016, all of which has been designed to make your visit highly productive and informative.

As a result of this, Vitafoods Asia has invested in several new visitor attractions adding more inspiring and educational content to the exhibition. These include the Vitafoods Centre Stage, offering industry-led seminars that will address key issues and highlight emerging trends for 2016 and beyond; the Inspiration Showcase that will display best-performing star products from exhibitors alongside the latest ingredients and finished products launches; the Springboard Pavilion will introduce debuting companies and their latest innovation in ingredients and technologies; plus, the Healthy Ageing

Chris Lee Portfolio Director, Vitafoods

Newsletter2016 EVENT

ASIA’S oNLy dEdICATEd EVENT for THE NuTrACEuTICAL INduSTry

for more information about the exhibition and conference visit vitafoodsasia.com/news

Welcome to Vitafoods Asia 2016

An event that connects the entire nutraceutical supply chain across four distinct sectors:

Zone, the Weight Management Zone, two discovery Trails, and many other returning popular visitor attractions.

In addition, now in its third year, the Vitafoods Asia Conference presents over 30 global speakers and is co-developed with food Industry Asia (fIA), International Society for Nutraceuticals and functional foods (ISNff), and frost & Sullivan. With a strong focus on applied science, the Conference will cover the latest trends, product innovations and cutting-edge technologies across five health categories and three core business areas.

In this newsletter, you can find out more about what lies in store at Vitafoods Asia 2016. It’s packed with information to make it easier for you to plan your time out of the office in advance, to ensure your visit is highly beneficial to your business.

I look forward to welcoming you to Vitafoods Asia in Hong Kong in September

1-2 September 2016 Hong Kong

Translating science into business excellenceProgramme includes:• 26 in-depth presentations• 5 industry success stories• Expert panel discussions• Dedicated networking opportunitiesProgramme outline on page 11

oPENINg TIMES

ExhibitionThursday 1 September 10:00 - 17:30friday 2 September 10:00 - 17:00

ConferenceThursday 1 September Registration opens 9:30 Sessions 10:30 - 17:30friday 2 September Registration opens 9:00 Sessions 10:00 - 17:00

VISITor ATTrACTIoNS

• DiscoveryTrails

• GlobalMarketTheatre

• HealthyAgeingZone

• InspirationShowcase

• 8InternationalPavilions

• Market&TrendOverview

• Omega-3ResourceCentre

• PosterPresentations

• RegulatoryAdviceCentre

• SpringboardPavilion

• TastingBar

• VitafoodsCentreStage

• WeightManagementZone

full details available at vitafodsasia/attract

2-DAyCOnfeRenCeRunnInGAlOnGSIDeTHeexHIBITIOn

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Co-developed by:

Explore more at vitafoodsinsights.com

2 for more information about the exhibition and conference visit vitafoodsasia.com/news for more information about the exhibition and conference visit vitafoodsasia.com/news 3

seconds with…Alex Lin, Senior Manager for Government Affairs TW/HK/MC, Herbalife, Taiwan

Novel food: New Regulatory Development on Novel Food in Asia

SitiAbdulMalek, Head of Science & Regulatory Affairs, food Industry Asia (fIA), Head of Science & Regulatory Affairs/Director, ASeAnfood&BeverageAlliance(AfBA), Singapore

Novel food applies to food and ingredients used in foods which have not been used for human consumption toasignificantdegreewithinageographicalarea,suchastheeuorCanada.

In the EU Regulation, novel foods falls under several categories, including new or intentionally modified primary molecular structure, foods or food ingredients isolated from microorganisms, fungi or algae or consisting of or isolated from plants and food ingredients isolated from animals, or to which a new production process has been applied, where that process gives rise to significant changes in the composition or structure of the foods or food ingredients which affect their nutritional value, metabolism or level of undesirable substances.

The driving forces on food security, such as climate change, population growth, availability of arable land, water resources, availability and accessibility of food and food losses, has given novel foods a shot in the arm in recent times. The market has seen a healthy growth of innovations in novel food, ranging from juices made from the noni (Morinda citrifolia) to toppings, breakfast cereals, energy bars containing chia seeds (Salvia hispanica) to sweeteners made from stevia (Stevia rebaudiana) and inexpensive protein powder from khai-Nam (Wolffia arrihiza).

Regulations on the safety of novel food have been established in developed markets like the EU, Canada, Australia, and New Zealand. These regulations stipulate that foods and food ingredients falling within this scope must be safe for consumption, should not be misleading, as well as should not be nutritionally different from the foods and food ingredients which they are intended to replace which will disadvantage the consumer. Because of the proliferation of novel foods that is starting to be internationally traded in this era of globalisation, more countries are in the process of drafting regulations, particularly in the Asia and ASEAN regions, to regulate such products. The presentation at Vitafoods Asia will review some of the regulatory landscape governing novel foods and how these will impact the development of this industry.

HearSitiAbdulMalekspeakwithintheVitafoodsAsiaConferenceonfriday2Septemberat10:00inapaneldiscussion on‘RaisingthebarwithinthefunctionalnutritionindustryandincreasingconsumertrustwithinthePan-Asianregion’.

Alexlinshareshispersonalreflectionfor2016andpredictionsforthefuture of functional nutrition and supplements industry in Asia:

regulatory Advice Centre• Looking to navigate the regulatory landscape for greater market access?

• Confused about the claims you can make for your products?

Vitafoods Asia, in partnership with the international regulatory experts EAS Strategies, will host a regulatory Advice Centre,forcompaniesseekingguidanceonbringingproductstomarket.

Experts from EAS Strategies covering the Asia Pacific Region will be at the Regulatory Advice Centre to help address the issues you face or link you to experts in other regions (European Union, Russia and the CIS region, Africa and the Middle East).

free20-minutesessionscanbebookedin advance at vitafoodsasia.com/advice

In association with:

Visit the regulatory Advice Centre on Stand134

The Asia Pacific functional foods market (excluding GCC) is anticipated to increase at a compound annual growth rate (CAGR) of over 12% to reach US$ 48.30 billion by 2020. Increasing awareness on the potential benefits of functional foods and dietary supplements among these two key consumer segments has played a major role in ramping up demand in the region. Decades of sustained economic growth has led to the emergence of a burgeoning middle class, with a sizeable disposable income to spend on health and wellness products. Among the various functional foods, demand is especially strong for oatmeal, spinach, wheat and corn-bran, walnuts, broccoli, and citrus fruits.

While dietary supplements have come under increasing scrutiny in the west, relatively lax regulations and positive consumer sentiment fuelling demand, with the Asia Pacific market expected to grow by over 8% year-on-year to reach US$ 25.94 billion in 2016, excluding Japan (APEJ). Vitamins and minerals are the highest-selling dietary supplements in APEJ, accounting for nearly 57% revenue share of the market in 2015. China,thelargestmarketfordietary supplements, sold uS$ 9.7 billion worth of dietary supplements in 2015.While health and wellness drive bulk of the demand for dietary supplements in the country, ailment-specific products are also gaining traction. While China accounts for nearly 40% revenue share

of the APEJ market, demand is also strong in India, Aus-NZ, and ASEAN. The Aus-NZ dietary supplements market is expected to grow by over 9% in 2016, whereas India and ASEAN will witness growth rates of over 8%.APEJ offers immense potential for growth and manufacturers who incorporate local flavours in their offerings are better placed to appeal to consumers. While economists view APEJ as a humongous, populous landscape, dietary preferences are as myriad as they get. Understanding the savoury taste profiles before making a foray into the market, remains an integral part of business strategy for key players operating in the region.

China at the forefront of robust demand for functional foods & dietary supplements in Asia PacificTheworldwide‘healthandwellness’trendispositivelyinfluencingdemandforfunctionalfoodsanddietarysupplementsinAsiaPacific.Theregionhasalargepercentageofpopulationthatcanbecategorisedas‘elderly’(agedover60)and‘young’(15-24years).Accordingtounitednations,over60%oftheworld’syouthlivesinAPAC,whereaspopulationofelderly in the region is projected to triple between 2010 and 2050.

Vitafoods Insights offers a premium content destination that brings the best content from Vitafoods events to a global audience. Users have the opportunity to explore slideshows and galleries with highlights from presentations, read blogs from speakers sharing their expertise around key health categories and download premium reports summarising top takeaways from the Vitafoods events.reports available to view include:

Part of the:

Double-Jointed: naturalIngredientsSootheAchingJoint关节灵敏：天然成分缓解疼痛关节

With more than 360 moving joints, the human body has plenty of opportunity for pain and discomfort; increasing numbers of adults worldwide are facing joint pain and conditions such as osteoarthritis.

Fortunately, taking preventive measures can help maintain joint function and avoid pain. One such option is the use of nutritional ingredients - from glucosamine and chondroitin to hyaluronic acid and curcumin - to support healthy joints.

Stomach Science: Natural Ingredients that Improve digestion肠胃科学：改善消化的天然成分

Digestive challenges such as irritable bowel syndrome (IBS), food intolerances or gas can adversely affect general health and well-being. Fortunately, there are a range of natural ingredients that

can support digestive health, leading to a healthy gut and overall good health. While the best-known in this category is probiotics, they are complemented by other ingredients like fiber, enzymes and peppermint and aloe.

What is the biggest lesson you learnt in 2016?

Wellness industry needs a total solution for the customers, which means we have to supply not only good functional foods with correct nutrition but also physical activity education. My company has been promoting healthy active lifestyle which builds up members’ positive attitude and attracts their attention to care about themselves’ health. When people start to monitor their health, they get much better chance to live happier.

Whatdoyouthinkwillbethebiggest challenge to the industry in 2017?

In 2016 and 2017, I think international regulatory issues deserve our attention. The harmonisation will boost international free trade and uplift different countries’ regulatory quality and friendliness. The cost-saving from removing unnecessary barriers will probably return to the consumers. A win-win situation could be envisioned.

HearAlexlinspeakattheVitafoodsAsiaCentreStageonfriday2Septemberat13:30-14:15inapaneldiscussionon‘ASeAn–Harmonisation and trade barriers on food’.

Supplement for Thought健脑产品

As the global population ages, support for cognitive function grows increasingly critical. Consumers are interested in taking preventive steps to avoid losing mental capacity; natural products can serve an

important role in this market. Whether looking at basics such as B vitamins, antioxidants and fish oil, or more cutting-edge ingredients like curcumin, citicoline and botanical extracts, formulators have many options to develop new products that can help support brain health.

White Paper by analyse & realize: Successful Innovation in Natural Health Products

Successful innovation in natural health products is a multi-pronged process. This white paper briefly describes the many methods that can be employed in order to innovate, ranging from new product development incorporating completely new ingredients to innovating various aspect of existing products from a consultant’s perspective.

Heararepresentativefromanalyze&realizespeakattheVitafoods Asia Conference on Thursday 1 September at 16:00 -16:30;andontheVitafoodsAsiaCentreStageat14:20-14:25;theGlobalMarketTheatreat14:30-14:55onfriday2September.

Recently launched

HeararepresentativefromfutureMarketInsightsspeakattheVitafoodsAsiaConferenceonThursday1Septemberat13:45-14:15andontheVitafoodsCentreStageat11:00-11:45onfriday2September.

for more information about the exhibition and conference visit vitafoodsasia.com/newsfor more information about the exhibition and conference visit vitafoodsasia.com/news4 5

Vitafoods Asia Centre Stagenewfor2016,thisinteractivetheatreaddressesthekeyissuesandhighlightsemergingtrendsfor2016andbeyondthroughpresentationsandpaneldiscussions.expertsandkeyindustryleaderswillpresentthelatestinnovationwithinselected health categories, best business practice and new product development strategies.

discovery TrailsSelf-guidedtourswillhighlightinnovativeingredientsandfinishedproductsfocusingonkeyindustryareasofHealthyAgeingandWeightManagement,helpingyouidentifyexactlywhatyouarelookingforandtomeetyourbusinessobjectives. PickupyourguidefromtheentranceintotheVitafoodsAsiaexhibitionhall.

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seconds with…Dr.VolkerSpitzer, Vice President Consulting & Strategic Innovation, analyze & realize, Germany


Market & Trend Overviewdiscover the latest innovations and keydevelopmentsthat will impact industry and product development in the coming months within carefully selected health categories. Understand pan-Asian market leading ingredients, products and consumer trends to help you identify how to further grow your business within the identified areas.

Topics covered include:• Top 10 Trends• Healthy Ageing• digestive Health

Visit vitafoodsasia.com/trends from more information.

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In association with:Omega-3

resource Centredeveloped in association with the global organization for EPA and dHA Omega-3s(GOeD),theOmega-3resource Centre is a focused knowledgehubcoveringallaspectsconcerningOmega-3.

VisittheOmega-3Resource Centre to:• Learn about various Omega-3 formats and sources available, and where you can find them• Gain knowledge on how to reach Omega-3 consumers through the GOED’s available resources• Get advice on how to access market data on a specific Omega-3 topic that you are exploring• Talk to the GOED experts on how to connect with the right Omega-3 supply chain partner

digital iPad presentations include:• The Future of Omega-3s• A tour of the Omega-3 Finished Products World• Next Generation Omega-3 Forms

for more information go to vitafoodsasia.com/omega

Visit InnovaMarketInsights on Stand314

friday 2 September

11:00–12:25 SPorTS NuTrITIoNAs the global sports nutrition products market is estimated to grow from $30 billion in 2013 to $52.5 billion in 2020; the Asia Pacific market is forecasted to see the most rapid growth as a result of continued economic development and increased spending power of a growing middle class.

Hear about the latest research, product development and innovation on sports nutrition within Asia.

12:30–13:25 BOne&JOInTHeAlTHThe Asia Pacific market has been identified as the most attractive market for ingredients such as collagen, peptides and gelatine; making it to the most attractive market within bone & joint health in the world.

Hear about the latest research, product development and innovation on bone and joint health within Asia.

KEyNoTE PANEL dISCuSSIoN13:30–14:15 ASeAn-Harmonisationandtradebarriers on food Chair: Heather granato, Vice President, Content, GlobalHealth&nutritionnetwork, USA

raymond Chan, Deputy Managing Director Asia Markets & Consumer Acquisition, Blackmores, Hong Kong

SitiAbdulMalek, Head of Science & Regulatory Affairs, food Industry Asia (fIA), Head of Science & Regulatory Affairs/ Director, ASeAnfood&BeverageAlliance (AfBA), Singapore

Alex Lin, Senior Manager, Government Affairs TW/HK/MC, Herbalife, Taiwan

forMuLATINg for THE CoNSuMEr14:20–14:45 Innovation and best practice in alternative delivery options

Dr.VolkerSpitzer, Vice President Consulting & Strategic Innovation, analyze & realize, Germany

14:50–15:15 What do people want from food? Consumerpsychologyasthekeystonein foodmarketing

AnirbanMukhopadhyay, Co-Editor, Journal of Consumer Psychology, Professor of Marketing, Associate Dean of Undergraduate Studies, School of Business and Management, Hong Kong university of Science and Technology, Hong Kong

for full programme details visit vitafoodsasia.com/centre

Whatdoyouthinkhaschanged the functional nutrition, nutraceutical, and dietary supplement industries the most?

a&r unanimously thinks that all these industries were most strongly impacted by the Nutrition and Health Claims Regulation. It has changed the European regulatory landscape completely and stagnated innovation in new product development, especially for botanicals and probiotics as well as prebiotics. Manufacturers instead sought out loopholes and detours for bringing their products to market, resulting in an increase of new FSMP and medical device products.


Innovation shifted towards stronger exploitation of existing ingredients e.g. novel application formats, improved bioavailability and taste improvements through technology. Also there was a trend towards the development of more biotechnologically manufactured ingredients. Another trend was a shift towards more generic claims, again circumventing the NHCR.


Sorting out the health claim situation for botanicals, but also for probiotics. This is not only the biggest challenge, but also the most pressing issue, since there is ample evidence for health benefits for botanicals and probiotics that consumers need to be informed about. This, however, currently is not possible due to regulatory constraints.

Whichareaoftheindustrydoyouthinkislargelyunexplored and still has room for innovation and product development?

Research around the gut microbiome as well as prebiotics, probiotics, and symbiotics is only beginning. This will undoubtedly evolve into a huge area for innovation and product development. Also, since the gut microbiome differs widely between individuals and ethnic groups, this will also tie into the development of personalized health products, another area that is still largely unexplored. Also deserving more exploration is healthy aging, especially in the area of cognition and delay of dementia. Last but not least the diagnostic possibilities through new technologies will enable consumers to identify their health needs in a more defined way what will also lead to dedicated and personalized treatment opportunities.

HearfromDr.VolkerSpitzer,ontheVitafoodsAsiaCentreStageonfriday2Septemberat14:20-14:45wherehewilltalkabout‘Innovationsandbest practice in alternative delivery options in the formulating for the Consumer’ session.

Thursday 1 September

KEyNoTE PANEL dISCuSSIoN11:00–11:40 Science and technology: driving innovation within functional nutrition in Asia

Chair: Heather granato, Vice President, Content, GlobalHealth&nutritionnetwork, USA

Sam Waterfall, Senior Consultant, TheHealthyMarketingTeamltd, Singapore

12:20–12:50 Capturingthe“personalisedhealth”market withnutrigenomically-activesupplements

Christine Houghton B.Sc.(Biochem.), Grad. Dip. Hum. Nutr., R. Nutr., Ph.D. Cand., Managing Director, Chief Scientific Officer, Cell-logicPtyltd, Australia

OMeGA-3PReSenTATIOnS-InASSoCIATIoN WITH goEd12:55–13:05 TheglobalePAandDHAfinished productmarket

MikeRoberts, Director of Business Development, goEd, USA

13:10–13:20 Omega-3fishoilfreshnessandsource sustainability: Why it matters!

Steve dillingham, Global Director, AlaskOmega® Ingredients organic Technologies, USA

13:25–13:35 SimrisAlgABWill share best practice, latest innovation and product development.

13:55–14:05 Learn about latest market trends and gaininsight into recent product developments within the global omega-3 industry.

MARkeTInGSTRATeGIeSAnDBRAnDlOyAlTy14:05–14:30 Howtoavoidthefourbiggestmistakesin nutritionmarketingbylearningthe fourfactors® of success

Sam Waterfall, Senior Consultant, TheHealthyMarketingTeamltd, Singapore

15:10–15:40 Probiotics for ear and throat infectionsPatricia Zein, Business Developer, Winclove Probiotics, Netherlands

NEW LAuNCH PrESENTATIoN15:45–15:55 Chemforce-Raise&retainoverallenergy and vitality

gopesh Lamgora, Technical Advisor – Products, Chemical resources (Chereso), India

Plus hear experts from goEd and Omega-3ResourceCentreexhibitorsspeakontheVitafoodsAsiaCentreStage on Thursday 1 September at 12:55-14:05

Programmes and content are subject to change. All programmes correct at time of going to print.

Programmes and content are subject to change. All programmes correct at time of going to print.

for more information about the exhibition and conference visit vitafoodsasia.com/news6 for more information about the exhibition and conference visit vitafoodsasia.com/news 7

GlobalMarketTheatreexpertsfromaroundtheworldwillfocusonsuccessfulmarketaccessandbusinessgrowthstrategiesinsomeofAsia’sfastestgrowingmarkets.Presentationsandpaneldiscussionsdeliveringvaluablemarketoverviews,willhighlightthebiggestgeographicalmarketsharesofnutraceuticalingredientsandproducts,aswellasprovideinsightintoregulatoryrestrictions and opportunities.

EACH CouNTry/rEgIoN WILL CoVEr:

Marketoverview: Identifying key market trends, top selling ingredients and products as well as identifying potential opportunities for continued market growth and innovation.

regulatory overview: Providing a succinct and practical “how-to-guide” on key regulatory restrictions and opportunities for successful market entry.

Thursday 1 SeptemberPAN ASIAN rEguLATory oVErVIEW11:00–11:45 Participatinginglobalsupplynetworks throughout ASEAN free trade agreements (fTAS): More prospects for business in the AsiaPacificregion

Maes Alconcel, Manager for Policy and Government Affairs, EAS Strategies, Singapore

foCuS oN: SINgAPorE11:50–12:20 Marketoverview:Healthmarketledby people’s lifestyle

RiekoShofu, President and CEO, Sensing Asia Ltd., Japan

12:25–12:55 regulatory overview: functional food and health supplement regulations in Singapore

Wai Mun Poon, Regional Regulatory Affairs Manager, EAS Strategies, Singapore

foCuS oN: INdoNESIA13:00–13:25 Marketoverview: doing business in Indonesia

Ing. Michal Wasserbauer, Head of Business Development Department, Cekindo, Indonesia

13:30–13:55 regulatory overview: Product registration in Indonesia

Nurmia Agustina, SE., Head of the Legal and Corporate Law Department, Cekindo, Indonesia

foCuS oN: uSA14:00–14:30 Marketoverview: Trends shaping the uS marketplaceforhealthyproductsand ingredients

JeffHilton, Co-Founder and Chief Marketing Officer, BrandHive, USA

14:35–15:05 regulatory overview: road map to launch your ingredient into the uS

Lu Zhao, Ph.D., Associate Scientist, BurdockGroupConsultants, USA

foCuS oN: THAILANd15:10–15:40 Marketoverview: Latest trends in Thailand’shealthmarket

RiekoShofu, President and CEO, Sensing Asia Ltd., Japan

15:45–16:15 regulatory overview: Thailand food supplementregulations-Whatbusinesses shouldknow

SiradapatRatanakorn, Consultant, Regulatory Affairs, Tilleke&Gibbins, Thailand

friday 2 SeptemberPAN ASIAN MArKET oVErVIEW11:00–11:45 Pan-Asia-keytrendsshapingupthe functionalfoodingredientsmarketinAsia

Nandini roy Choudhury, Consultant, futureMarketInsights, India

foCuS oN: CHINA11:50–12:20 Marketoverview: China’s health supplementmarket

Clarence fong, International Marketing Consultant, China Health Care Association, China

12:25–12:55 regulatory overview: Introduction to China’s regulatory system for food and supplements

fei Hongtao, General Manager, Antion, China

foCuS oN: MALAySIA13:00–13:25 Marketoverview: opportunities for growth in Malaysia

13:30–13:55 regulatory overview: Successfulmarket entry to Malaysia

foCuS oN: EuroPE14:00–14:25 Marketoverview: Europe

robin Wyers, Chief Editor, InnovaMarketInsights, Netherlands

14:30–14:55 regulatory overview: eumarketaccessDr.VolkerSpitzer, Vice President Consulting & Strategic Innovation, analyze & realize, Germany

for full programme details visit vitafoodsasia.com/global

International PavilionsShowcasing the latest in nutraceutical products, raw ingredients and functional foods and beverages from around the globe, eight International Pavilions bring a world of business opportunities in one place.

ThefollowingInternationalPavilionsareconfirmedforVitafoods Asia 2016.

TastingBarSee, touch and taste a wide range of the latest functional food and beverages presented at Vitafoods Asia 2016. Explore different tastes and textures and be inspired by innovative delivery options and unique product concepts to further grow and develop your portfolio.

Visitors are also invited to vote for their best-tasting functional food and functional beverage in the annual Tasting Bar Awards.

FranceCanadaAustralia Korea

Malaysia Taiwan USA

Japan

Stand 626

kakorotTeaby Aquavan Technology Co. Ltd.

Exclusively selected, Kakorot Tea was cultivated by the Taiwan government. Its leaves, stems and fruit release heat, cleanses the internal body and helps maintain digestive functions. As well as improving constipation, it also helps regulate ‘three-hypers’- high blood sugar, blood pressure and blood fat.

grecobeby Chemical resources (Chereso)

Green coffee bean Extract with strong anti-oxidant properties. The green coffee bean extract has Cholorogenic acids, dietary polyphenols, found in green coffee beans that are destroyed when roasted. This active ingredient makes green coffee bean an excellent agent to absorb free radicals; as

well as helping to avert hydroxyl radicals, both which contribute to degradation of cells in the body. It has been touted as being able to reduce blood sugar levels and potentially exert an anti-diabetic effect. It has also been implicated in weight loss and exerting an anti-obesity effect.

olivie Caviarby olivie Pharma

Atlas Olive Oils is proud to introduce the first ever “desert olive tree caviar” super-rich in antioxydants. 1 tea spoon = 10 Litres of olive oil in terms of quantity of hydroxytyrosol. The extraordinary high levels of hydroxytyrosol and antioxidants provide many benefits to our body.

find a list of exhibitors at vitafoodsasia.com/pav

Stand 712

Stand462

Healthy Ageing ZoneWith the over 65s now representing the fastest growing consumer demographic in the food nutrition industry, this dedicated area will offer insights into the latest market trends and product information.

The area will offer infographics, iPad presentations and product displays. find out more at www.vitafoodsasia.com/healthy

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OliviePlus30xby olivie Pharma

Get 30 times more health benefits thanks to the unique concentration of hydroxytyrosol antioxidants inside this olive oil coming from an arid desert of Morocco. Organic certified: European Union norms and USA norms (NOP USDA). Halal certified.

Vegetable soft gelbyCosmaxBio

A delicious vegetarian yogurt flavoured chewable soft gel vitamin A, D, E. Enjoy a smooth vegetable shell intake.

Pomegranate concentrate jellybyCosmaxBio

Functional pomegranate concentrate jelly improves menopause in women’s health. Enjoy this delicious and healthy pomegranate jelly.

Vitamin C PowderbyCosmaxBio

Orange flavour vitamin C powder type to help antioxidant activity.

Stand 626

Stand400

Stand400

Stand400

for a full list of products visit vitafoodsasia.com/tasting


seconds with…raymond Chan, Deputy Managing Director Asia Markets & Consumer Acquisition, Blackmores, Hong Kong

Poster PresentationsExperts from around the world will share latest results from recent clinical trials and research projects inposterdisplays.Be inspired and develop new partnerships from the results presented.

Co-developed with the International Society of Nutraceuticals and Functional Foods (ISNFF), the Vitafoods Asia Poster Presentations will showcase a selection of the very best the industry and academia has to offer.

for a full list of poster presentations visit vitafoodsasia.com/posters


under these new regulations any companies that want to enter into China should:

1. fully understand Chinese food and health food regulations and beware of any upcoming changes

2. Enhance their compliance management and response system

3.research and development on products should be based on Chinese standards and regulations.

Weight Management ZoneWith an increase in diabetes and obesity across Asia, this dedicated area will focus on weight management and how the food nutrition industry can adapt to meet consumer demand.

The area will offer infographics, iPad presentations and product displays.

find out more at vitafoodsasia.com/weight

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Whatdoyouthinkhaschangedthe functional nutrition, nutraceutical and dietary supplement industry the most?

I think the combination of ageing and a more affluent population, more and easier exposure to health information on the internet, together with new development in formulation and ingredients have contributed to the drastic changes in the industry in past few years. We have probably witnessed more new products and faster evolution of personalised health trends in last decade than the last century.


In 2016 we saw substantial changes in Asia markets in terms of regulation and my biggest learning is we need to always have a multiple channel strategy in place to capture and maximise the shifting consumers.


Building trust and knowledge for consumers. We believe very strongly that people should understand the products they take and the health benefits that they can derive from our products. There is a lot of wrong and incorrect information in the market and as a company and an industry we really want to ensure our consumers really understand the products they are taking and the functional benefits they can provide.

Whichareaoftheindustrydoyouthinkislargelyunexplored and still has room for innovation and product development?

We believe there are interesting opportunities in the integration of western and TCM principles and products, and also products to support specific challenges in Asia such as anti-pollution products, especially anti-haze such as lung health products.

HearRaymondChanspeakattheVitafoodsAsiaCentreStageonfriday2Septemberat13:30-14:15inapaneldiscussionon‘ASeAn–Harmonisation and trade barrier on food’.

understanding the new regulatory frameworkinChinaChina Health Care AssociationIn 2015 and 2016 the Chinese government announced a series of new regulations and tax policy for governing food safety, health food registrations system and ecommerce restrictions with the aim of improving the governance for food and health food.

The new regulations meant the sales process is now being strictly governed, with more stringent requirements ranging from product formulas, production requirements, and product labels for international manufacturers and importers.

The outcome and impact of these new regulations meant that for some imported food products it has become much harder to be compliant with Chinese regulations and standards. The number of non-compliant products in China have increased, as have the number of products being rejected for sale in China.

Many small and medium Chinese importers are being hard hit by the new ecommerce restrictions; it has decreased the number of products online. Many international private label manufacturers have left the Chinese market, as their products cannot be properly registered. Despite this challenge many international companies still want to enter China and are still attracted by the rising purchasing power of China’s middle class, plus China is the world’s largest market for food.

despite the changes there is a positive side for companies selling vitamins and mineral products, under the new health food registration system it will bemuchquickerfortheseproductstoentertheChinesemarket.For well-established and reputable companies they are now able to rapidly expand their market share and brand.

Visit China Health Care Association on Stand154Springboard PavilionExplore the latest ingredients, products and technologies from cutting-edgeentrepreneurialbusinessesandstart-upsfromthenutraceutical industry.

These businesses are at the forefront of industry development and will be exhibiting at Vitafoods Asia for the first time.

See a list of companies at vitafoodsasia.com/spring

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Weight Management10:30-11:10 Openingkeynotepaneldiscussion: Theroleoffoodinnovationandreformulationintackling obesity and chronic diseases in AsiaChair: Richard Whitehead, Editor, FoodNavigator-Asia, Malaysia11:15-11:45 Dietaryintake,physicalactivityandfatnessinSingaporeanchildrenaged6-12yearsDr. Iain Brownlee, Director of Operations for Food & Human Nutrition, Newcastle University International Singapore, Singapore11:45-12:15 Moving weight management into the 21st century: Systems biology and new tools to personalise weight managementDr. Jörg Hager, Head of Nutrition and Metabolic Health Unit, Nestlé Institute of Health Sciences SA, Switzerland

12:15-12:45 Industry Success Story

Day1-Thursday1September

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Product Safety and Quality Control10:00-10:40 Openingkeynotepaneldiscussion: raising the bar within the functional nutrition industry and increasingconsumertrustwithinthePan-AsianregionChair: Richard Whitehead, Editor, FoodNavigator-Asia, Malaysia• Siti Abdul Malek, Head of Science & Regulatory Affairs, Food Industry Asia (FIA), Head of Science & Regulatory Affairs/Director, ASEAN Food & Beverage Alliance (AFBA), Singapore• Dr. Weiguo Zhang, Director of Nutritional Science and Advocacy, DSM Nutritional Products, Human Nutrition & Science of Greater China, China• Lu Zhao, Ph.D., Associate Scientist, Burdock Group Consultants, USA

Maternal and Infant Health10:45-11:15 Marketoverview: The business of health: Insights into emerging trends in maternal and infant nutritionNatasha D’Costa, Associate Director, Food & Agriculture, Frost & Sullivan, APAC11:15-11:45 Thelong-termhealthbenefitsofmicronutrientsupplementationinearlylife-“Plantingtheseeds,cultivatingthegarden”Dr. Weiguo Zhang, Director of Nutritional Science and Advocacy, DSM Nutritional Products, Human Nutrition & Science of Greater China, China


digestive Health13:15-13:45 Marketoverview: digestive health nutritionRobin Wyers, Chief Editor, Innova Market Insights, Netherlands13:45-14:15 BioactivesforGIProf. Chin-Kun Wang, FIAFoST, PhD, Prof., Former President, Chung Shan Medical University, President, International Society for Nutraceuticals and Functional Foods (ISNFF), Taiwan 14:15-14:45 Probiotics, prebiotics and functional foodsProf. Hoi Shan Kwan, School of Life Sciences, Director, Food Research Centre, The Chinese University of Hong Kong, Hong Kong


understanding and Targeting the Asian Consumer15:30-17:00 Presentationandworkshop: Health, wellness and the Asian consumer:Aworkshopontriggersofnutraceuticalconsumptionacross APAC and the future as we see itNatasha D’Costa, Associate Director, Food & Agriculture, Frost & Sullivan, APAC

Day2-friday2September

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Asia’s nutraceutical conference


Translating science into business excellenceBringingtogethersomeoftheleadingnamesinindustryandacademiawithinthenutraceuticalmarket,theVitafoodsAsiaConference2016providesaplatformfordelegatestogainknowledge,getexperttechnicaladviceandformnew partnerships-bridgingthegapbetweenscienceandindustry.

findfullspeakerandpresentationdetailsatvitafoodsasia.com/conference

BringingyourProducttotheAsianMarket16:00-16:30 Asianmarket-opportunitiesforgrowthInnovation opportunities for the Asian nutraceutical, dietary supplement and functional food industryDr. Volker Spitzer, Vice President Consulting & Strategic Innovation, analyze & realize, Germany16:30-17:00 effectivelymarketingyoursciencetotheconsumerJeff Hilton, Co-Founder and Chief Marketing Officer, BrandHive, USA17:00-17:30 IdentifyingopportunitiesforfortifiedfoodsintheAsia-PacificmarketWei Xuan Lee, Research Analyst, Euromonitor International, Singapore

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Heart Health13:45-14:15 Marketoverview: Asia’s heart healthmarket:functionalfoodsgaining traction as integral components of preventive careMalarkodi Mahendran, Senior Consultant, Future Market Insights, India14:15-14:45 frompre-clinicaltrialto clinical trial: The importance of functional foods/nutraceuticals in attenuation of Cardio Vascular disease (CVd)Dr. Kamesh Venkatakrishnan, Post-Doctoral Fellow, School of Nutrition, Chung Shan Medical University, Taiwan14:45-15:15 dietary polyphenols and cardiovascular health: An evidence-basedapproachProf. Anca Miron PhD, Faculty of Pharmacy, University of Medicine and Pharmacy Grigore T. Popa – Iasi, Romania


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Healthy Ageing13:45-14:15 Marketoverview: Healthy ageing nutritionRobin Wyers, Chief Editor, Innova Market Insights, Netherlands14:15-14:45 fermentation, future health and beauty solutions for ageing consumersDr. Bejit Ideas, Specialist, Nutrition and Bio-Technology, President, Japanese Society of Anti-Ageing Nutrition, Japan14:45-15:15 BioactivesforthebrainProf. Andrew Scholey, BSc (Hons) PhD CPsychol AFBPsS, Director, Centre for Human Psychopharmacology, Swinburne University, Australia


Inspiration Showcasefindoutaboutthemostinnovativenutraceuticalingredientsandlatestfinishedproductstohelpyouevaluatewhichwouldenhanceyourproductranges.TheInspirationShowcaseisaone-stopsourcingareathatwillhighlightnewlaunchesandbest performing star products.

kakorotTeaby Aquavan Technology Co. Ltd.

Exclusively selected, Kakorot Tea was cultivated by the Taiwan government. Its leaves, stems and fruit release heat, cleanses the internal body and helps maintain digestive functions. As well as improving constipation, it also helps regulate ‘three-hypers’- high blood sugar, blood pressure and blood fat.

TsuiekakorotCapsuleby Aquavan Technology Co. Ltd.

Exclusively selected the precious “No. 4 Hualien Kakorot” and extracted the most active ingredients by the cutting-edge extraction technology “Supercritical Fluid Extraction” and effectively increasesthe absorption rate of the components. It not only enables to improve Diabetes and Metabolism but regulates the physiological function.

NEW

Stand 712

Stand 712

Stand462

Stand462

for a full list of products displayed in the Inspiration Showcase visit vitafoodsasia.com/inspire

DelegatepricesstartfromuS$525/HkDS6,300Discounts apply for students, academics and some association members. A discount of 15% applies to groups of three or more people.

Chemforceby Chemical resources (Chereso)

Chemforce is a precise and powerful blend of cutting edge natural ingredients designed to support healthy testosterone activity levels. Chemforce is a natural and promising dietary supplement comprising Furosap® containing Protodioscin as the major fraction. It is reported to improve sperm count, sperm morphology.

furocyst (for Management of PCoS)by Chemical resources (Chereso)

Furocyst is a proprietary, patented and clinically evaluated ingredient extracted from natural plant, for management of Polycystic Ovary Syndrome (PCOS).

Fermentation, future health and beauty solution for ageing consumers

DrBejitIdeas, Specialist, nutritionandBio-Technology, President, JapaneseSocietyofAnti-Ageingnutrition, Japan

DuringVitafoodsAsia,DrIdeaswillsharehisknowledgeandthoughtsonthelatestupdates of fermentation technology and the relation between microbiota, mitochondria and Health.

Why when we are stressed, we can “feel it” in our guts, this shows that there is connection between our gut and our brain through neurons, chemicals and hormones.

Does this relation affect only the gut and the brain or does it also involve the microbiota residing inside the gut?

The gut microbiota plays various important roles for the functioning of the organism: it digests food, modulates the immune system and produces microbial factors acting on the brain, the adipose tissue etc...

The mitochondria and gut bacteria have a lot of similarities: they both share the same maternal origin and have same circular DNA structure. Dr Ideas will share, during his conference, the interactions between these two organisms and how the balance of one affects the balance of the other.

One way to modulate the microbiota is through fermented ingredients. A novel ingredient from marine origin, using a Japanese fermentation technology. This fermented spirulina has been proven by clinical trials to increase anti-inflammatory gene expression by modulating the epigenetic profile of DNA and to improve liver health.

During the Vitafoods Asia Conference, Dr Ideas will also present the latest innovations and the future of the Japanese market like black food, enzymes and probiotic food.

dr Ideas will present ‘fermentation, future health and beauty solutions for ageing consumers’ in the Healthy Ageing session within the Vitafoods Asia Conferenceat14:15-14:45onThursday1September.

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The Vitafoods Asia Conference 2016 is co-developed by:

Booknowatvitafoodsasia.com/book

VitafoodsAsiaConference-IndustrySuccessStoriesWith a focus on applied science and successful product development,theConferencewillfeaturefiveindustrysuccessstories (one per health category).

TravelThe Airport Express takes passengers from Hong Kong Central Station to AsiaWorld-Expo in just 28 minutes. A special rate of HK$57 for same day return on the MRT is available for Vitafoods Asia participants during event days, when they present their event proof-of-entry at the designated counters at Hong Kong Station (located on Lower Level 2).

VisasEntry into Hong Kong is easy, as visitors from many countries do not require a visa. However, please check entry requirements (www.immd.gov.hk) before you travel.If you require a visa, apply for an invitation letter at vitafoodsasia.com/visa

MakethemostofyourvisitIn order to help you achieve your business objectives, and enjoy your time in Hong Kong, we have put together some tips and suggestions.

Organised by:

Informa Exhibitions’ Global Health & Nutrition Network is one of the world’s leading knowledge providers. We create and deliver highly specialised information through events, digital media, and publishing to provide business, learning and networking opportunities.

informaglobalhealth.com

Part of:


TakesometimeoutMakethemostofyourtimeatVitafoodsAsiaandenjoythevast range of culture and nightlife that Hong Kong has to offer.Top attractions of Hong Kong:1 ThePeak - Out-of-this-world view of skyscrapers, the glittering harbour and the green hills of the distant New Territories2 Hong Kong disneyland - Magic, adventure and the world’s favourite cast of characters await. Embark on a journey with magical adventures for all ages!3 OceanParkHongkong - Thrill rides, giant pandas and a world class aquarium keep Ocean Park on Hong Kong’s list of favourites4 ladies’Market - About a kilometre of street-market bustle and clothing, accessories and souvenir bargains5 TempleStreetnightMarket - Souvenirs, snacks, opera singers and fortune tellers – ordered chaos in action6 GoldenBauhiniaSquare(andHkCeC) - The backdrop for the daily flag-raising ceremony, near a world-renowned convention centre7 ClockTower - A landmark from the Age of Steam and a reminder of Hong Kong’s colonial heritage8 Tsim Sha Tsui Promenade - Take a walk on the bright side! Stroll along the waterfront with your eyes locked on one of the world’s most spectacular city skylines9 Lan Kwai fong - Hong Kong’s best-known party hot spot10 Wong Tai Sin Temple - A Taoist, Buddhist and Confucian temple honouring a legendary monk

Places to eat and drinkExperience some of Hong Kong’s culinary delights and enjoy a night out.LocofamaDesigned by chef and nutritionist Justin Chan, Locofama serves up affordable, fresh organic meals. Try their scrumptious oolong tea soba noodles, or their truffle-topped eggs.yun Numb NomYun Yan has perfected the art of balancing those Sichuan flavours. Must-tries include the sliced beef appetizers, tossed chilled noodles with pork in spicy garlic soy sauce and the eight-flavour tofu.ozoneStationed 118 storeys up, enjoy a glitzy signature libations such as the Vanilla Sky whilst taking in the panoramic views of Hong King.StocktonHidden behind a nondescript door, Stockton is a veritable time machine. Enjoy an elegant selection of signature cocktails, in an antique bar style setting.Visit discoverhongkong.com for full details and more places to visit whilst on your trip in Hong Kong.

VenueVitafoodsAsiatakesplaceinHall3,AsiaWorld-expo,Hongkong.It is integrated with Hong Kong International Airport and is easily accessible by air, road and rail. for more information visit asiaworld-expo.com

HotelSpecial group rates for Vitafoods Asia visitors have been agreed with The Hong KongSkyCity Marriot Hotel and Regal Hotel. If you would like to search for accommodation around Hong Kong, we have also created a bespoke ‘HotelMap’. TofindhotelratesorbookaccommodationnearbytheeventvenueinHongkong visit vitafoodsasia/travel

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Newsletter 2016 EVENT - chemical · nutraceutical supply chain. ... Newsletter2016 EVENT ... strong in India, Aus-NZ, and ASEAN