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Further information: www.lzmedien.net
THE MEDIA PORTFOLIO FOR YOUR SUCCESS
We connect the movers, the brands and markets of the retail/FMCG industry. The LZ media portfolio is based on the appropriate crossmedia communication platforms for your brands and services.
Our experienced editorial teams ensure the information advantage every day. Whether print or digital - LZ Medien inform quickly and deeply about the current events in trade and industry. The weekly trade and business journal, the Lebensmittel Zeitung, our daily podcast, the LZ Newsletter, the supermarket app LZ Storefinder and LZ direkt, the Point of Sale magazine of the food trade form the Media network of the LZ.
We are honoring outstanding entrepreneurial services with the GOLDENER ZUCKERHUT of the Lebensmittel Zeitung, promote the next generation of the industry, give our SUPERMARKT STARS a stage and bring the community at numer-ous other events of the industry together. LZ JOBS
LZ PRINT LZ DIGITAL
LZ EVENTS
LZ MAFO-SERVICES
M E D I A
MEDIA KIT 2020
M E D I A
2 I LZ DIGITAL
WEB ADDRESS www.lebensmittelzeitung.net
KURZCHARAKTERISTIK LZ Digital is Lebensmittel Zeitung’s paid content news channel. In the courseof more than 20 years, LZ Digital established itself as an infl uential portal of Lebensmittel Zeitung and is a B2B platform with high frequency. Every day,a seperate online editorial department provides high-level current and oftenexclusive industry news. In addition, it supplies detailed information about allareas of trade and the consumer goods industry.
TARGET GROUP Decision-makers in trade and consumer goods industry as well as industryrelatedservice providers. n 72 % work in mid-level, 17 % in top management1
n76 % of the LZ Digital users are involved in the decision-making process for acquisitions and the choice of suppliers1
1 LZ Digital users survey 2018,Karwath Market Research, Oldendorf
1 German Audit Bureau of Circulation (IVW), 07/2019
2 Recipient file, 21.08.20193 AGOF daily digital facts, 07/20194 LZ Digital users survey 2018,
Karwath Market Research, Oldendorf
ACCESS CONTROL
2,898,750Page Impressions per month1
1,124.632 Visits per month1
160,000 Unique Users per month 3
71% of users use LZ Digital severaltimes per week 4
40,832 Newsletter recipients every workday 2
40,579 Facebook-subscribers32,025 LinkedIn-Follower8,337 Twitter-Follower
06.09.2019
17,700paying LZ digital users2
4,960 Podcast-subscribers2
M E D I A
PUBLISHING DIRECTORKlaus Mehler+ 49 69 7595 - [email protected]
MEDIENBERATUNG Sales Director DigitalSven Wirth +49 69 7595 - [email protected]
Senior Sales Manager Digital Barbara Cannawurf+49 69 7595 - [email protected]
EDITORIAL DEPARTMENT Editor-in-chiefChristiane Preuschat
Deputy Editors-in-chiefTanja Fries [email protected]
3 I LZ DIGITAL I Advertising forms I Advertorials/website and mobile
PRODUCT OF THE WEEK ARTICLEComplete article in the design of theeditorial LZ Digital contents. Advertorial link can be used indefinitely. Integration of pictures, picture galleries and videos possible.
LZ DIGITAL ADVERTORIAL / LZ DIGITAL PRODUCT – PROMOTION OF THE WEEKUse our native advertising formats to place your content, topics and messages.Benefit from the high-quality context and look & feel of editorial content for a particularly high acceptance and maximum attention from your target group.
Price: 15.950,– e/week
TEASER NEWSLETTER
TEASER MOBILEProminent teaser placements on LZ Digital Homepage, in the LZ Newsletter and on mobile devices
+
+ LZ DIGITAL HOMEPAGE
WEBSITE
MOBILE/APP
TOP-FORMATE:
1 BILLBOARD WEBSITE + MOBILFormat: 940 × 250/300 x 80 PixelPrice per week/rotation: 6,590.00 e
2 MEDIUM RECTANGLE WEBSITE + MOBILFormat: 300 × 250 PixelPrice per week/rotation: 5,290.00 e
3 STICKY SITEBARAd space permanently visibleFormat: 160 × 600 Pixel or 300 × 600 PixelPrice per week/rotation: 5,500.00 e
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M E D I A
4 I LZ DIGITAL I Advertising forms I Website and mobile/newsletter and audio sponsoring
Placement reservations only valid for six weeks or until 4 weeks prior to publication date.
All prices in euro plus VAT. Max. file size for banners 150 KB, for mobile banners 30 KB.Technical specifications to be found on: www.lebensmittelzeitung.net/datenlieferung
Exclusive service for crossmedia bookings: Evaluation of the advertising effectiveness of your print ad, banner and landing page. Do not hesitate to contact us for more information!
4 CONTENT BANNERFormat: max. 617 × 250 PixelPrice per week/rotation: 4,590.00 e
5 FIREPLACE ADFormat: 980 × 150 Pixel and each 160 x 600 PixelPrice per week/rotation: 6,990.00 e
6 WALLPAPERFormat: 980 × 150 Pixel and 160 x 600 PixelPrice per week/rotation: 6,350.00 e
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NEWSLETTER + AUDIO SPONSORINGLZ AM MORGENThe most important news from trade and industry for the start of the day.Tuesday - Saturday, 05.30 am.
1 MAXI-BANNER + AUDIO SPONSORING5 days - Tuesdays to SaturdaysPrice: 9,890.00 e
2 MEDIUM RECTANGLE + AUDIO SPONSORING5 days - Tuesdays to SaturdaysPrice: 8,290.00 e
AUDIO SPONSORING ONLY5 days - Tuesdays to SaturdaysPrice: 3,600.00 e IV2
1PODCAST
NEWSLETTER
M E D I A
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WORKING DAY NEWSLETTERLZ AM NACHMITTAGLatest daily news to over 40,832 recipients1.
WEEKLY NEWSLETTER LZ AM FREITAGThe top topics of the current issuefrom the LZ editor-in-chief to over40,832 receiver1.
1 MAXI-BANNER TOP Format: 520 x 200 PixelPrice per week: 6,290.00 eplus LZ Digital breaking news, depending on the news situation
2 MEDIUM RECTANGLE Format: 300 × 250 PixelPrice per week: 4,690.00– e
3 TEXTANZEIGENText size: max. 430 characters2
Price per week: 2,850.00 e
1 MAXI-BANNER TOP Format: 520 x 200 Pixelmonthly occupancy: 6,290.00 e
2 MEDIUM RECTANGLE Format: 300 × 250 Pixelmonthly occupancy: 4,690.00 e
... ...1
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5 I LZ DIGITAL I Advertising forms I Newsletter/Internationaler Newsletter
1 MAXI-BANNERFormat: 728 x 180 PixelPrice per week: 2,990.00 e
2 TEXT DISPLAYSText size: max. 430 characters2
Price per week: 2,100.00 e
3 MEDIUM RECTANGLEFormat: 300 x 250 PixelPrice per week: 2,990.00 e
STANDALONE NEWSLETTER Price: 10,000.00 e
INTERNATIONAL NEWSLETTER „RETAILUPDATE“ Globally researched news tomore than 30,000 recipients1
www.retailupdate.com
The free, English-language RetailUpdate Newsletter reaches the rapidly growing global readership from the retail and consumer goods industries. Edited in English, sent out on weekdays.
Further information & newsletter specifications: www.lebensmittelzeitung.net/news/newsletter www.lebensmittelzeitung.net/newsletter-werbung
1 Recipient database as of 19.08.2019: Decision-makers of retail, fmcg and industry-relevant service providers
2 incl. spaces, ca. 90 of which for the headline
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M E D I A
EW PRODUCTS + PROMOTIONS
PREMIUM PRODUCT ENTRY For an eye-catching presentation for the trade decision-makers, your product/promotion can be first viewed in rotation on the LZ website. The full entry will be available for 1 year in the LZ new product database. A highly useful tool for trade purcha-sing managers.Price: 1,390.00 e
More detailed information: www.lebensmittelzeitung.net/ neueprodukte
6 I LZ DIGITAL I Advertising forms I New products and promotions / crossmedia
+ +1/2 page or biggerprint advertisement
in LZ
Free linking ofadvertisement in
e-paper
(savings: 2,500.00 s)
CROSSMEDIA PACKAGE OF LEBENSMITTEL ZEITUNG AND LZ DIGITAL
Crossmedia offers are only valid for combined bookings of print and digital advertisements.
banner on LZ digital/week(all banner formats
on website possible)
DISCOUNT SCALE*
from 10,000.00 3%
from 25,000.00 5%
from 47,000.00 7%
from 71,000.00 10%
from 119,000.00 12%
from 143,000.00 15%
from 167,000.00 18%
from 191,000.00 20%
from 215,000.00 21%
* Total gross sales per financial year. Applies to all circuits in Lebensmittel Zeitung, LZ direkt and LZ Digital. Job ad-vertisements, classified advertisements and special publications are excluded.
M E D I A
OUTSIDE GERMANY
GreeceStavros TsouroukidisBlast Export Marketing ConsultingPostbox 2052055104 Kalamaria / ThessalonikiGREECEPhone +30 2310 450111Fax +30 2310 [email protected] ItalyUpper & So. Ge. Co. SrLClaudio BettinelliVia Leopardi 420026 Novate Milanese (MI)ITALYPhone +39 348 27227 [email protected]
SwitzerlandThomas RiedmannKünzlerBachmann Verlag AGZürcherstrasse 6019015 St. GallenSCHWEIZPhone + 41 71 314 0428Fax + 41 71 314 [email protected]
Olaf AperdannierKünzlerBachmann Verlag AGZürcherstrasse 6019015 St.GallenSCHWEIZPhone + 41 71 314 0479Fax + 41 71 314 0445 [email protected]
IN GERMANY
MEDIA CONSULTANT INTERNATIONAL
Sales Director International Markus DisselhoffPhone +49 69 7595 - 2545Fax +49 69 7595 - [email protected]
Sales Manager International Tossja Isabel OsswaldPhone +49 69 7595 - 2533Fax +49 69 7595 - [email protected]
7 I Contacts International
7 I Contacts domestic
Publishing DirectorKlaus Mehler Telefon +49 69 7595 - 1691Telefax +49 69 7595 - 1690 [email protected]
MEDIA CONSULTING
Sales Director LZ MedienSven Lang Phone +49 69 7595 - 1756 Fax +49 69 7595 - 1750 [email protected]
Sales Director International Markus DisselhoffPhone +49 69 7595 - 2545Fax +49 69 7595 - [email protected]
Sales Director DigitalSven WirthPhone +49 69 7595 - 2537Fax +49 69 7595 - [email protected]
Senior Sales Manager Digital Barbara CannawurfPhone +49 69 7595 - 2538Fax +49 69 7595 - [email protected]
Key Account Director IT/Logistics/Packaging Daniel Ochs Phone +49 69 7595 - 1769 Fax +49 69 7595 - 2520 [email protected]
South 1 and Nielsen 2 East Nielsen 6 + 7Aikaterini Gkaidatzi Phone +49 69 7595 -1765 Fax +49 69 7595 - 2520 [email protected]
Nielsen 1 Nord and northern Niedersachsen, Nielsen 5 (Berlin)Kim KrugPhone +49 69 7595 - 1757Fax +49 69 7595 - [email protected]
Nielsen 2 WestErnst-Ludwig Schneider Phone +49 69 7595 -1754 Fax +49 69 7595 - 2520 [email protected]
Nielsen 3a + 3bMichael Forst Phone +49 69 7595 -1763 Fax +49 69 7595 - 2520 [email protected]
Nielsen 4Katarina Schmidt-Ostovic Phone +49 69 7595 - 2535 Fax +49 69 7595 - 2520 schmidt-ostovic@ lebensmittelzeitung.net
Media Consulting Jobs & CarreerMichael HaaßPhone +49 69 7595 - 3096Fax +49 69 7595 - 553099Mobile +49 175 62 84 [email protected]
Advertisement Service DirectorRainer Tradt Phone +49 69 7595 - 1744 Fax +49 69 7595 - 1740 [email protected]
Director Subscription BusinessAndreas Hoffmann Phone +49 69 7595 - 1761 Fax +49 69 7595 - 2210 [email protected]
Subscription ServicePhone +49 69 7595 - 2215 Fax +49 69 7595 - 2210 [email protected]
Marketing DirectorMatthias ThelenPhone +49 69 7595 - 2621Fax +49 69 7595 - [email protected]
Market Research DirectorHilke Waas Phone +49 69 7595 -1957 Fax +49 69 7595 -1950 [email protected]
Lebensmittel ZeitungMainzer Landstraße 25160326 Frankfurt am MainMailing Address: 60264 Frankfurt a. M.County court Frankfurt am Main HRB 8501
Media Information 2020 online:www.lebensmittelzeitung.net/mediadatenwww.lebensmittelzeitung.net/english
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