ket segments and ourexhibitors, a record 50co-located industryconferences, meetingsand programs slatedto be held in tandem withPRINT 13 is one key strategy,”said Ralph Nappi, GASC Presi-dent. “Our new partnershipwith CPP for PRINT 13 elevatesthis initiative to an entirelynew level with the additionof our first co-show. Basedon what we have learned fromattendees seeking packageprinting and convertingequipment, products andsupplies, and with the supportof the manufacturers, thetiming is right to address theneeds of the growing packageprinting and convertingindustry in this way by co-locating CPP EXPO 2013 withPRINT 13,” stated Nappi.Attendees of either CPP

2013 or PRINT 13 will gain ac-cess to the combined offeringsof both events with a full entrypass to all of the exhibits,which will span both theNorth and South Halls of Mc-Cormick Place. Additionally,show goers will have opportu-nities to participate in the ex-panded array of top-notcheducational programming anda multitude of industry peer

networking opportunities pro-vided by the co-location of thetwo events.

Package Printingmagazinesubscribers have identifiedPRINT and GRAPH EXPO asthe #1 shows they attend.Now, with the partnering ofCPP EXPO 2013 and PRINT 13,these show goers will gain theultimate value and benefitfrom their attendance inChicago in 2013. According to Leo Nadolske,

President, CPP EXPO, “Becauseour initial goal for this show

Volume XXXI, Number 5 May 2012newsT H E A S S O C I A T I O N F O R S U P P L I E R S O F P R I N T I N G , P U B L I S H I N G A N D C O N V E R T I N G T E C H N O L O G I E S

INSIDE:

Chairman’s Perspective........................... 2NPES/Printing Industries of America Capitol Hill Fly-In ...................... 2Emerging Print Technologies: Rethinking Print ...................................... 3NAPL/NPES Executive Briefings .............. 3GRAPH EXPO 2012 MUST SEE ‘EMS Program Now Open for Exhibitor Submissions .............................................. 4Senate Passes Postal Reform, House Next Stop ...................................... 4NPES Publishes 2012 Tax Calculator .... 5PRIMIR Summer Meeting ...................... 6Brazilian Printing Industry:Open for Your Business............................ 7News and Notes ...................................... 8

New for 2013, the GraphicArts Show Company

(GASC) has announced plansfor the co-location of CPP EXPO2013 with PRINT 13, comingSeptember 8-12, 2013 toChicago’s McCormick Place.The agreement brings togetherfor the first time ever—in oneplace, at one time—the innova-tive converting and packageprinting expo with the graphiccommunications industry’sglobal exhibition. “As GASC shows continu-

ously adapt and evolve to pro-vide the greatest value for showgoers representing 12 key mar-

was to move to the fall and stayin Chicago, co-locating CPPEXPO 2013 with PRINT 13 wasthe ideal solution! Additionally,it provides the ideal scenariofor our converting and packageprinting event since attendeeswill be able to see and exploreall the very latest in digital,prepress and design technolo-gies and products that are sovital to their customers’ brandmarketing strategies.” For more information

about PRINT 13 visit:www.print2013.com.

GASC Announces Co-location of CPP EXPO 2013 at PRINT 13

NPES Government Affairs Capitol Hill Fly-InIn conjunction with Printing Industries of America's PRINT'S VOICE 2012

Washington, D.C., June 5-6, 2012

View the Program: www.npes.org/Programs/GovernmentAffairs.aspx

Event Location:Capitol Hill Club, 300 First Street, SE, Washington, DC 20003• Phone: 202/484-4590Fly-In participants are also invited to stay on for the National Association of Manufacturers’ Manufacturing Summit, June 6-7. For more information visit: www.nam.org.

AccommodationsHyatt Regency Washington on Capitol Hill

400 New Jersey Ave., NWWashington, DC 20001Room Rate: $245/night Phone: 202/737-1234Fax: 202/737-5773

For more information or to register contact NPES Government Affairs Director

Mark J. Nuzzaco at Phone: 703/264-7235

or E-mail: mnuzzaco@npes.org

In his classic economics text, TheWealth of Nations, Adam Smith wrote,“Ten people working individually canproduce twenty pins a day, but tenpeople working together can produceforty-eight thousand pins a day.”

OK, that was in 1776, but the point

chairman’s perspective

Chris PayneNPES Chairman

Harnessing the Power of Strategic Partnerships

is still relevant—by working together, theresult can be far greater than the sum ofthe parts. There is no one-size-fits-allsolution in the world of print. By combin-ing your business with partners that roundout your offerings and help satisfy yourcustomers’ needs, you can deliver a uniquevalue proposition that opens doors andexpands your business opportunities.Sharing resources, markets and tech-nologies allows both partners to grow andexpand more quickly and efficiently. Thekey is providing your customers with theflexibility to choose the solutions that willbest meet their needs.

Partnerships play an essential role inKodak’s commitment to driving themedium and industry of print forward.By working with partners who have deepexperience and expertise in specific areasof the commercial print space, we can

2

contribute to the success of thesecompanies and their customers,bringing our products and technolo-gies to an even greater audience.At drupa 2012, Kodak is partneringwith more than 40 companies fea-turing our products and technolo-gies in their stands, and servicing avariety of segments and applica-tions in the global printing market.

Kodak’s approach to partner-ships includes providing the coretechnology to vendors who developnew solutions for the market orindividual customers. For example,Timsons’ new Timson T-Pressincorporates Kodak Stream InkjetTechnology to create the fastest,widest, digital inkjet press availablefor the production of black-and-white trade and textbooks.

Partnerships that are mostsuccessful include access to tech-nology and distribution channelswhere you may not already have apresence, or provide solutions thatare unique to that partner and add

value to your offering. Mutual goalsand priorities should be agreed to inadvance of any handshaking, and pre-established checkpoints for how thepartnership is performing will keep yourbusiness and your partner’s moving inthe right direction.

The business of print has greatpotential in the hyperconnected globalmarketplace that we work and live intoday, and by connecting ourselves withthe capabilities, strengths and virtues ofothers, participants in this industry cannot only survive, but also thrive as theydrive printing to places few, if any, couldgo on their own.

As we meet at drupa 2012, one ofthe most-important shows in the indus-try that sets the stage for years to come,graphic arts professionals from all overthe world will be searching for partner-ships and solutions to grow their busi-ness and this industry that we love. Let’swork together in ways that deliver bettersolutions to a wider audience in theglobal world of print. Who knows howmany pins we’ll be able to produce?

Fly-In Participants Will Advocate for:• A Vital and Sustainable U.S. Postal System• Affordable and Equitable Healthcare Reform• Favorable Capital Investment Tax Policy• Free, Fair International Trade • Affordable American Energy• Responsible Environmental Policy

Invited VIP Speakers & Guests:• Speaker of the U.S. House of Representatives:

Representative John A. Boehner (R-8 OH) • U.S. Senate Majority Whip: Senator Richard J. Durbin (D-IL)• Senator Rob Portman (R-OH)• U.S. House Budget Committee Chairman:

Representative Paul D. Ryan (R-1-WI) • U.S. Postmaster General: Patrick R. Donahoe

The traditional perception of printing is theapplication of an ink to a substrate to pro-

duce a visual result. Additions of gloss coats,emboss coats, and the like are treated mostly asvisual enhancements, or as protective barriersto moisture or handling. Any industry profes-sional knows that the science of printing, fromthe print process itself to the curing and fabrica-tion methods, is far more complex than thissimple, limited view of printing. Even from abroader, more in-depth view of printing, thisperception falls far short of the truth.To embrace new printing technologies, our

first challenge is to rethink print itself. Insteadof a graphic reproduction process, we shouldthink of printing as “a production process of de-positing a material in a controlled, selectivepattern upon another material.” In general, theprinted material can be considered an ink,which leads us to the second challenge of re-thinking ink as well. Ink is a material that addsfunction to another material. In traditionalprocess color printing, CMY inks function asfilters of one-third of the visual light spectrum,while black corrects for the imperfections ofCMY inks. This ability of CMY inks to filter vi-sual light is a “function.” By looking at inks asmaterials that provide function, we open our-selves to almost endless possibilities in print.

Printing innovations have moved into theworld of high-tech production. The most ex-plored paths of printing innovation are inPrinted Electronics, Reactive Materials, OrganicPrinting, 3D Printing, and Dispersion Tech-nologies. Printed Electronics is the most talked-about path, but is by no means the only pathof importance to future industries.The most well-known printed electronic in

use today is the membrane switch. They areused in countless hand-held and integratedcontrols for appliances ranging from the

To embrace new printing technol-

ogies, our first challenge is to rethink print itself.”

John Foley

Carl Henry John Jay Jacobs

Joseph P. Truncale

Emerging Print Technologies:Rethinking PrintBy John Jay Jacobs, Visiting Lecturer, Department of Graphic Communications, Clemson University

3

microwave ovens in our kitchens tothe fuel pumps at the conveniencestore. This commonly used human-machine interface is created byprinting conductive and insulatinginks upon a plastic substrate, lami-nated together with a selectivelyplaced adhesive, which allows for anair gap between the upper and lowerswitch pads. This is no differentfrom printing upon paper, applyinga selective adhesive strip, and run-ning it through a die stamp and afolding system to create mailingenvelopes. Other commonly usedprinted electronics are RFID tagsand simple sensors.The other paths of printing inno-

vation offer equally exciting oppor-tunities. Inkjets are now in use inrapid prototyping of consumerproduct designs. Printed reactivematerials are used in product safety,ranging from radiation exposuretags for medical technicians to foodspoilage indicators in seafood pack-aging. Advances in organic materialsprinting now allow doctors to printnew skin for burn victims, andprinted medicines simplify properdosage needs of patients.In my presentation at the up-

coming NAPL/NPES Executive Brief-ings, I will help participantsunderstand the impact, and evalu-ate the potential, of these emergingprint technologies. We will discussthe pros and cons of the differentprint processes as they apply tothese emerging technologies—in-cluding curing and fabrication con-siderations. I will share case storieswith examples of companies thathave effectively, and not so effec-tively, stepped onto the paths ofprinting innovation. If you are look-ing ahead to see where print will bein five, ten, or 20 years from now,join us and be inspired to explore abrave new world.

NAPL/NPES EXECUTIVE BRIEFINGS

The Game Is ChangingIt's Your Move!

DATES AND LOCATIONS

May 23, 2012 • East Rutherford, NJ

May 24, 2012 • Boston, MA

June 11, 2012 • Chicago, IL

June 12, 2012 • Dayton, OH

Each Session: 8 a.m. - 2 p.m.

SPEAKERS AND TOPICS

Emotional Intelligence: What Every Business Leader Must Learn, and Why It's Critical for

Your Organization's SuccessCarl Henry, Principal, Carl Henry Associates

Emerging Print TechnologiesJohn Jay Jacobs, Visiting Lecturer, Department of Graphic Communications, Clemson University

How Social Media Marketing Drives Business ResultsJohn Foley, Chief Executive Officer, Grow Socially

The Leadership Edge: How Top Industry Leaders Get There—and Stay There

Joseph P. Truncale, Ph.D., NAPL President & Chief Executive Officer

REGISTRATION: $195 PER PROGRAMMultiple Registration Discounts:

Two from the same company: $175 per registrantThree from the same company: $150 per registrant

REGISTER NOW!WWW.NPES.ORG

PHONE: 800/642-6275 E-MAIL: LSHOEMAKER@NAPL.ORG

NPES President Ralph Nappi laudedU.S. Senate passage of bipartisan

postal reform legislation, S. 1789, the 21stCentury Postal Service Act of 2012, statingthat “it is a major victory for NPES and itsmailing industry allies and a critical steptoward sustaining the Postal Service asthe delivery arm of the U.S. mailingindustry, of which NPES members are anintegral part.” However, he was quick toadd that more reforms would be neededto strengthen the USPS for the long-term,and that legislation (H.R. 2309) sponsoredby House Oversight and GovernmentReform Committee Chairman DarrellIssa (R-49-CA) contains additionalcost-saving measures that should also beconsidered. Co-sponsored by Senators Joe Lieber-

man (I-CT), Susan Collins (R-ME), TomCarper (D-DE) and Scott Brown (R-MA),S. 1789 would:• Restructure USPS pension and health-care payments,• Provide incentives for downsizing the postal workforce,• Reduce costs of the workers’ compensa-tion program for federal civilian and postal employees,• Require that USPS finances be consid-ered in postal labor arbitration pro-ceedings, • Impose a two-year moratorium on thepossible curtailment of Saturday mail delivery, and,• Allow the Postal Service greater latitudeto engage in non-postal services to generate additional revenue.The Senate approved S. 1789 by a

vote of 62 to 37. Sixty votes were neededfor passage under the agreement thatbrought the bill to the floor for full Senate

Senate PassesPostal Reform: House Next StopMAJOR VICTORY FOR NPES AND MAILING INDUSTRY ALLIES

Which exhibits, technologies and prod-ucts will be ‘musts’ for visitors to see

at this October’s GRAPH EXPO 2012 inChicago? And how can exhibitors make

themselves stand outfrom among thehundreds of com-pany displays fillingthe expansive SouthHall of Chicago’sMcCormick Place?The MUST SEE

‘EMS program pre-sented by the Graphic Arts Show Company(GASC) has provided the answer to thesequestions for more than a decade. For everyAmericas-focused or global GASC event, theprogram recruits a panel of industry expertsto review hundreds of submissions to iden-tify the products and exhibits that showgoers simply ‘must see.’GRAPH EXPO, the premier com-

mercial printing, package printing andconverting, publishing, mailing, trans-actional and marketing exposition forthe Americas, will take place October7-10, 2012 in the heart of the WesternHemisphere’s printing industry—Chicago, IL. For exhibitors, the 2012MUST SEE ‘EMS program provides anindustry-recognized means for high-lighting their most important innovations.Submissions by GRAPH EXPO exhibitors arenow invited for consideration by this year’sexpert panel, with all entries due by the Fri-day, June 15, 2012 deadline. Completeonline submission procedures and details areavailable at: www.mustseeems.com.“MUST SEE ‘EMS offer exhibitors a highly

effective tool for calling attention to theirmost exciting new products onsite at theshow,” says GASC President Ralph Nappiabout the 2012 program. “This year’s showwill certainly have its share of new productintroductions,” Nappi adds, “and it will bedifficult for the average visitor to see every-thing. The MUST SEE ‘EMS program providescompanies with really compelling offerings

GRAPH EXPO 2012 MUST SEE ‘EMS Program NowOpen for Exhibitor Submissions 2012 PROGRAM ADDS NEW ‘BEST OF CATEGORY’ AND ‘LEGACY’ AWARDS

the opportunity to position themselveseven more brightly on visitors’ radars.” Newly updated for 2012, the MUST

SEE ‘EMS awards have been re-catego-rized to more closely align with the in-terests of potential equipment buyers.Additionally, the program offers twonew recognitions: a ‘Best of Category’Award—from within each MUST SEE‘EMS category—and an annual ‘LegacyAward’ to salute one past MUST SEE‘EMS awardee whose technology orproduct has made a lasting impact onthe printing industry.The MUST SEE ‘EMS technology and

product recognition program, con-ducted independently for the GraphicArts Show Company and administeredby Hal Hinderliter, principal of Hal Hin-derliter Consulting Services, is a part of

the EXECUTIVE OUTLOOK Conferenceto be held on Saturday, October 6, 2012,the day before GRAPH EXPO opens.MUST SEE ‘EMS honorees will be an-nounced at the conclusion of the EXEC-UTIVE OUTLOOK Conference,published in the Show Daily newspaper,posted online, and also circulated in avariety of other forms.For show visitors, the selection of

MUST SEE ‘EMS products is a crucial aidin prioritizing booth visits and assuringthat they will see everything makingnews at the show. Complete informa-tion about the MUST SEE ‘EMS programis available online at: www.must-seeems.com.

4

Continued on page 5

consideration. In a rare displayof bipartisan cooperation, 13Republican centrists and sena-tors from rural states joinedwith 47 Democrats and twoIndependents to form the super-majority needed to pass thelegislation, with home-stateconstituent concerns trumpingpolitical ideology. Conversely, four Democrats

sided with 33 Republicans whoopposed the bill in large partdue to its purported increase ofthe federal budget deficit asmeasured by the CongressionalBudget Office’s (CBO) estimatethat it would add $6.3 billion tothe federal government’s debtover the next ten years. Doubt-

additional legislative reforms. NPES and its mailing industry

allies are now stressing how criti-cal it is that the House of Repre-sentatives quickly follow suitwith its version of postal reform,in order to craft a final piece oflegislation that can avert a PostalService shutdown. The Senate roll call vote on S.

1789 can be found at: www.npes.org/RollCall_S1789.aspx.NPES members are encouragedto thank senators who voted forthe bill. For more information contact

NPES Government AffairsDirector Mark J. Nuzzaco atphone: 703/264-7235 or e-mail:mnuzzaco@npes.org.

ing the Postal Service’s diligencein reducing costs, CBO’s estimatediscounts by one-half projectedsavings from USPS financial andoperational changes. Amendments to S. 1789

included:•Giving citizens a greater say in post office closings,• Creating a chief innovation officer to develop new products,• Establishing an advisory commission to revamp the USPS business model,• Shuttering five of seven postoffices on Capitol Hill,• Requiring consideration of the impact on small busi-nesses before mail facilities

are closed, and• Imposing performance-based pay for top postal executives and capping it at the same level as Cabinet secretaries.Postal worker unions’ reac-

tions were mixed, calling thebill flawed because it would cutservices and jobs, but agreeingthat it would provide short-termfinancial relief to the PostalService. But the Postal Service,which objected to parts of thebill because it would limit theagency’s operational flexibility,expressed disappointment,fearing that if S. 1789 becomeslaw, in only a few years, theUSPS will again be in need of

5

Continued from page 4

NPES Publishes 2012 Tax Calculator: Tax Extenders Uncertain

As manufacturers wait to see if and when congress will extend capitalinvestment and other tax provisions that expired at the end of 2011, or will

expire at the end of this year, NPES has published its 2012 Tax Calculator, whichcan be found online at: www.npes.org/Calculator.aspx. Meanwhile, 50percent bonus depreciation is still available for qualifying plant and equipment,

but will expire January 1,2013. One hundred per-cent bonus depreciationthat was available dur-ing 2011 expired Janu-ary 1, 2012, and wasnot included in theHouse/Senate –conference reporton H.R. 3630, Tem-porary Payroll TaxCut ContinuationAct of 2011 that

passed at the end of February. It remains to beseen whether it will be included as a part of a possible tax ‘extenders’ package,for which congressional hearings could be held later this spring.

Other expired or expiring tax-relief provisions that could also be considered forinclusion in tax extender legislation are the Alternative Minimum Tax exemp-tions, Research and Development Credit, IRC Section 179 Expensing, Estate Taxrelief, Individual Marginal Rate reduction, Capital Gains tax rate, and Dividendstax rate. Additionally, discussion continues about potential comprehensive taxreform that could be on the horizon for the next congress and president.

The following are key currently existing capital investment tax incentives thatobtain for 2012 and beyond unless amended by congress and the president:

•IRC Section 168(k) 50 percent bonus depreciation continues for equipment placed-in-service before January 1, 2013.

• IRC Section 179 expensing (set at $500,000/year with a phase-out starting at $2 million/year for tax years beginning in 2010 and 2011) continues through the tax year beginning in 2012, but at the lower level of $125,000/year with a $500,000 phase-out.In 2013 the expensing cap and phase-out amounts will revert to $25,000 and $200,000 respectively in 2013. Unlike bonus depreciation that applies only to new equipment, expensing applies to both new and used qualifying property, and is subject to annual dollar, investment, and taxable income limits.

• The refundable corporate AMT (Alternative Minimum Tax) credit continues.Specifically, corporations will be able to utilize their AMT credits in lieu of bonus depreciation on property placed-in-service in 2011 and 2012.This election will allow a taxpayer to ‘monetize’ AMT credits generated before 2006, and will equal the lesser of 20 percent of the additional first-year bonus depreciation foregone, or 6 percent of AMT credits generated before 2006 that were available for the first taxable year ending after March 31, 2008. However, in no event will the credits be allowed to exceed $30 million, andstraight-line depreciation must be used for such property. There are also spe-cial rules for corporations that are part of controlled groups or partnerships.

NPES cautions that this article and its 2012 Tax Calculator are solely infor-mational and do not constitute legal, financial, investment or other advice fromNPES. Readers are advised to seek professional counsel from their own financial,accounting and legal advisors concerning their own particular circumstances.

For more information contact NPES Government Affairs Director Mark J.Nuzzaco at phone: 703/264-7235 or e-mail: mnuzzaco@npes.org.

All Packaging Is NOT CreatedEqual in the Printing World

6

Practicing What We Preach

PRIMIR Summer MeetingJune 20-22, 2012

PROGRAM PREVIEWPackaging: Evaluation of Vertical Markets and Key ApplicationsPRIMIR Study research findings presented by:• Kevin Karstedt, CEO, Karstedt Partners, LLC• Jeff Wettersten, President, Karstedt Partners, LLCFollowed by an interactive discussion about the implications and opportunities identified in the research.

Study Results and Panel Discussion:Evaluating and Understanding Non-Print Revenues of N.A. Printing CompaniesPRIMIR Study research findings presented by: • David Costa, President, State Street Consultants• John Zarwan, President, J. Zarwan Partners

Meet Your Panelists• Jim Morgan, President, Balmar, Inc.• Meredith Mayes, Digital Solutions Manager, Colorcraft of Virginia, Inc.

State of the Printing Industry• Joseph Truncale, Ph.D., President & CEO, NAPL

drupa 2012 Review• Ralph Nappi, President, NPES Followed by a panel discussion.

PLUS...Plant Tour of

Award-WinningEU SERVICES

Which Vertical Markets Present the BEST Opportunities?

As printers and manufacturers realize the need to expand intonew markets, they are exploring opportunities in the packaging

markets. Packaging, reportedly a more than $69 billion market, isone of the few print applications not adversely affected by electronicalternatives. Learn about the opportunities in packaging for yourcompany at the PRIMIR Summer Meeting.

BATTER UP!Join your fellow PRIMIRMeeting attendees foran evening under thestars at Washington Nationals Stadium asthe Nationals host theTampa Bay Rays.R.S.V.P. by May 20, 2012.

NPES staff are using the signaturefeature in our e-mail application to

spread the word about the sustainabilityof print. Each staff member has takenthe following basic messaging andpersonalized it for his/her own e-mailstyle, font and color preferences:

“There is no need to feel guilty about printingthis email. U.S. paper companies plant farmore trees than they harvest. Today in theU.S. there are 12 million more acres of forestthan there were 20 years ago. Paper is renew-able and recyclable.”Pass the message along!

IMPORTANT DEADLINESNationals/Rays Baseball TicketsMay 20, 2012

Hotel ReservationsMay 30, 2012

Meeting RegistrationJune 4, 2012

ACCOMMODATIONSHilton Rockville Hotel & Executive Meeting CenterReservations Phone: (800) HILTONSRefer to “PRIMIR/NPES” room block.

REGISTER NOW!To register for the PRIMIR Summer Meeting and R.S.V.P. for the Nationals Game Tickets visit: www.primir.org. For more information contact: Gail Dobberfuhl at phone: (703) 264-7200 or e-mail: gdobberfuhl@npes.org.

7

For NPES member companies interested in exploringbusiness opportunities in Latin America, the NPES

Trade Mission to Colombia and Brazil, September15-23, 2012, will provide a hands-on introduction to theLatin American printing industry. Trade mission participants will have the opportunity to

visit with local firms and explore potential customer relation-ships and other business partnerships. The trade mission alsoincludes participation in the Trends of Latin America confer-ence in São Paulo, where NPES members will be able to meeta roster of industry professionals within the Latin Americangraphic communications world. In advance of the trademission, NPES’ Latin America Representative Hamilton TerniCosta paints a picture of the printing industry in Brazilagainst the backdrop of the Brazilian economy as it emergesfrom the first quarter of 2012.The printing industry in Brazil is highly concentrated in

the most developed parts of the country—the south andsoutheast. New printing companies are starting to supportmore business activities and while not well reflected in print-ing industry association statistics, this will be one of theforces that keeps the market flourishing for years to come.Brazilian printing companies generally experience a lower

demand for their services in the first quarter of the year—this year is no different. The industry is still seeing the effects of the economic

slowdown observed in the second quarter of 2011. While,due to considerable international investments in the country,the value of the local currency against the dollar reflects theprevalence of imports over local products in all economicareas. As an example, local print packaging is struggling hardto compete, on the one hand, with many imported packagedproducts, and on the other hand, with major customersoutsourcing their packaging, predominantly from China. There is, however, a positive expectation for the second

and third quarters. Despite this, printers are looking to cutoverhead costs now, which could lead to an increase inunemployment just as companies are trying to expandproduction. Smaller print shops, in fact, are more versatile in this

market because their size and direct contact with thecustomer allows them to reinvent their business morequickly than the less agile medium-to-large size companies.Interestingly, among industry segments that are very

active and growing are transactional printers. New bankaccounts, not to mention the need for large numbers of

Introducing Brazil Brazil is the 7th largest economy in the world

and the largest in Latin America. Characterized by large agricultural, mining, man-

ufacturing and services sectors, Brazil weatheredthe economic downturn better than most majoreconomies growing 7.5% last year, compared to anestimated 2.8% growth in the United States.

In 2010, the United States was Brazil’s largestimport supplier followed by China, Argentina, Ger-many, and South Korea. The year ended with theU.S. holding a positive trade balance, with merchan-dise exports to Brazil at U.S.$35 billion, and importsfrom Brazil at U.S. $24 billion.

Brazil’s business culture is largely based uponpersonal relationships. U.S. companies have found itessential to work through a qualified agent or dis-tributor when entering the Brazilian market.

Doing business there requires an intimate knowl-edge of the local environment, including costs re-lated to distribution, government procedures,employee benefits, environmental laws, and a com-plex tax structure.

*Sources: World Trade Organization, International Trade Administration, Office ofthe United States Trade Representative, United States Department of State.

credit and debit cards, drivemomentum for statements andbilling. And, believe it or not,transactional and promotionalapplications are taking off and becoming globally recognized. So, as we wait to see what the second quarter will bring,

with decreasing interest rates and an infusion of governmentstimulus, we can expect a more favorable economic outlookfor the Brazilian print industry.For more information on the NPES Trade Mission to

Brazil and Colombia, visit www.npes.org or contact PernillaJonsson, Assistant Director International Trade at phone:703/264-7200 or e-mail: pjonsson@npes.org.

Brazilian Printing Industry: Open for Your BusinessBy Hamilton Terni Costa, NPES Latin America Representative

Hamilton Terni Costa

news and notes

NPES News is published monthly by NPES.Publisher:Ralph J. NappiDirector of Communications:Deborah Vieder 703/264-7222Managing Editor:Jane Pratt 703/264-7200Correspondents:Jackie BlandPernilla JonssonCirculation:Margie Garr 703/264-7200

The Association for Suppliers of Printing, Publishing and Converting Technologies

1899 Preston White DriveReston, VA 20191 USA703/264-7200e-mail: npes@npes.orgwww.npes.org

Mark NuzzacoDebbie Vieder

NPES Helps Avert $ Billions of Burdensome Compliance Costs by Repeal of Form 1099 Mandate

THE ADVANTAGENPES CALENDAR

May 2012NAPL/NPES Executive Briefing

May 23 • East Rutherford, New JerseyNAPL/NPES Executive BriefingMay 24 • Boston, Massachusetts

June 2012NPES Capitol Hill Fly-In

June 5-6 • Washington, D.C.NAPL/NPES Executive Briefing

June 11 • Chicago, IllinoisICC Meeting

June 11-13 • Tokyo, JapanNAPL/NPES Executive Briefing

June 12 • Dayton, OhioPRIMIR Summer Meeting

June 20-22 • Rockville, Maryland

July 2012Joint USTAG TC130/WG 2 and IPC

July 19 • Chicago, Illinois

August 2012CGATS/USTAG

August 21-22 • San Luis Obispo, California

September 2012NPES Trade Mission to Colombia and Brazil

September 15-23TC130 Working Groups and Plenary

September 30 – October 6 • Chicago, Illinois

October 2012EXECUTIVE OUTLOOK

October 6 • Chicago, IllinoisGRAPH EXPO

October 7-10 • Chicago, Illinois

November 2012NPES 2012 Annual Conference

November 10-12 • Indian Wells, California

December 2012PRIMIR 2012 Winter Meeting

December 3-5 • New Orleans, Louisiana

8

Billions of dollars ofburdensome compli-

ance costs to businesses ofall sizes were averted whenin early 2011 Congress re-pealed an ill-advised provi-sion of the 2010 healthcarereform legislation, PatientProtection and Affordable CareAct, which would havemandated greatly expandedfilings of IRS Form 1099.Designed to generate

revenue to help pay for thenew healthcare law, the1099 mandate would havecompelled every business toissue 1099 forms to all ven-dors who provided them$600 or more in goods orservices in a year. A Form1099 would also have beenrequired to be sent to theIRS. By contrast, existing lawonly required businesses tosend a Form 1099 to individ-

uals who provided themrent, interest, dividends,

and non-employee servicesin excess of $600 in a year;and payments to corpora-tions and payments formerchandise did not needto be reported. Repeal of the 1099 man-

date was a major win forNPES and scores of otherbusiness organizationsrepresenting thousands ofcompanies that united in

calling for repeal of this poten-tially crushing regulation.

For more informationcontact NPES GovernmentAffairs Director Mark J. Nuzzacoat phone: 703/264-7235, ore-mail: mnuzzaco@npes.org

Did You Know?

Reading a newspaper can consume 20% less carbon

than viewing the news online.

– Swedish Royal Institute for Technology, 2007

Repeal of the 1099 mandate was a major win for NPES

and scores of other business organizations representing thousands of companies that united in calling for repeal of this potentially crushing regulation.”

SAVE THE DATES!NPES 2012

Annual Conference‘Innovation Is Everybody’s Business’

November 10-12, 2012

Miramonte Resort • Indian Wells, California