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NewNet Communication TechnologiesFoundations for Network InnovationMessaging Solutions Guide

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SOLUTIONS GUIDE CONTENTSMESSAGING SOLUTIONS GUIDE OVERVIEW

Who is NewNet.........................................................................................................................3

Messaging Product Portfolio.....................................................................................................4

Why NewNet Messaging Is Right For You................................................................................5 Around The Globe.....................................................................................................................6

Lithium SMS Network................................................................................................................7

Mercury Multimedia Solution.....................................................................................................9

Cobalt SMSC for iDEN and CDMA...........................................................................................11

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NewNet HighlightsWho is NewNet?

NewNet Communication Technologies is a leading provider of innovative solutions for next generation mobile and fixed line networks, mobile messaging, as well as secure transaction processing. NewNet enables global telecom operators, equipment manufacturers, acquirers, processors and financial institutions to rapidly developand deploy cutting edge revenue generating applications that deliver feature-rich, value added services.

NewNet offers solutions around five major areas: Secure Transaction, Broadband Networks, Mobile Messaging, Interactive VoiceResponse, as well as Mobile Charging and Rating. NewNet Secure Transactions portfolio includes TraxcomSecure electronic transaction processing solutions for dial and IP platforms, which deliver services such as mobile payments, e-banking, and e-commerce; as well as 2G/3G CDMA Packet Data Servicing Node (PDSN)/Home Agent(HA) platform, which provides economic delivery of premium mobile data services in CDMA networks. NewNet Broadband Networks solution offers WiMAX end to end wireless broadband product portfolio from the former Motorola Solutions. NewNet Mobile Messaging portfolio includes Lithium SMS Solution, a future proof, innovative and modular short messaging service platform; Mercury MMS Solution,the industry’s most complete purpose-built, mobile multimedia content delivery platform; Cobalt iDEN and CDMA solution, which provides short messaging solutions for iDEN and CDMA networks; as well as Distributed 7, a robust SS7 signaling stack for wireless operators/ service providers across 2G, 3G, 4G and all IP networks. NewNet Interactive Voice Response portfolio includes Nimblevox solution, which provides a platform for customers to create, host, and deploy voice and SMS services. NewNet Mobile Charging and Rating portfolio includes Invigorate Real-Time Charging and Rating platform, a convergent solution for rating voice, data and content in real-time.

Over a twenty year heritage in Wireless and Wireline

Telecommunications Solutions for the foundations for network innovation

Complementary and forward looking technology and products

Consistent year over year profitable revenue growth

Product Offerings:NewNet Secure Transaction• Secure transaction processing

infrastructure (TraxcomSecure) • 2G/3G PDSN/HA platformNewNet Broadband Networks• 4G wireless and mobile broadband

solutions (WiMAX)NewNet Mobile Messaging• Lithium SMS network: full fledged SMS

infrastructure for GSM Networks• Mercury MMS solution: mobile

multimedia delivery• Cobalt iDEN and CDMA messaging

solution• D7 signaling Platform• NewNet Interactive Voice Response• Nimblevox Engine to develop IVR

applications• Nimblevox Build to create, modify and

deploy voice applications• Nimblevox Blast to support out-dial

campaigns

NewNet Mobile Charging and Rating• Real-time, end-to-end charging and

rating solution complete with data reporting and archiving

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Messaging Product Portfolio

Lithium SMS Network Solution Lithium SMS Network solution is based on a future-proof, innovative, modular messaging solution designed to overcome all the obstacles of legacy SMS infrastructures and allow operators to deploy new advanced messaging services to increase revenues and reduce CAPEX/OPEX

Mercury Multimedia Solution Mercury is a fully integrated Multimedia Platform optimized to create, deliver and track multimedia content and service consumption on any device over any delivery channel. Mercury enables mobile operators to launch multimedia services across their subscriber base with massive speed and intelligence, including: mobile advertising, streaming media services, and premium content subscription services.

Cobalt Short Messaging for iDEN and CDMA Cobalt SMS is a robust SMSC solution for iDEN and CDMA network operators looking to increase capacity and replace inefficient SMSC platforms.

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Why NewNet messaging is right for you?

As a recognized leader in mobile messaging, NewNet offers solutions that cater to a large range of possibilities. Most network technologies are provided for by our messaging portfolio of text and multimedia messaging platforms. NewNet mobile messaging covers all corners of the messaging domain through modular solutions to propel your network into the next generation. Showcasing highest standards in security and spam protection as well as web 2.0-like functionality in multimedia sharing and mobile marketing, the NewNet portfolio is comprised of the most cutting edge end-to-end solutions.

Over 20 years of experience in the mobile telecom domain, historically NewNet’s core competency has been in designing, tuning and maintaining signaling stacks. Built atop this signaling stack, NewNet Cobalt messaging portfolio encompasses a robust, versatile SMSC solution geared towards iDEN and CDMA operators. Complementing the Cobalt SMSC line is the full fledged Lithium SMSC network, covering all operators, be it GSM, 2.5G, 3G or 4G with WiMAX and LTE. Where would a messaging portfolio be if it could not keep up with the IP convergence of today’s cutting edge networks? The NewNet Mercury Mobile Multimedia suite of products caters to operators who are on the forefront of Web convergence with MMSC. All solutions are modular and have been interoperability tested with an impressive array of providers for core network, SNMP and prepaid charging.

The unsurpassed security measures in the Lithium SMS Network solution enables operators to open up their networks to trusted third parties while retaining control at all times. The SMS firewall with advanced SPAM protection safeguards the operator’s network from SMS spam and fraud, increasing end user satisfaction and virtually eliminating SMS service related churn. Through ingenious filters; spoofing, faking and flooding are detected and blocked from becoming a threat to the network.

Potential for alternate sources of revenue can easily be grasped through the use of marketing and advertising tools for text and multimedia messaging. While the Lithium SMS provides intuitive text based advertising capabilities to the operator and trusted third parties, Mercury MMSC takes full advantage of the multimedia messaging capabilities and ups the ante by giving marketers powerful content tracking and demographics tools similar to technologies available in web 2.0. With a GSMA innovation award under its belt, Mercury MMSC continues to innovate by bringing image recognition; content propagation and DRM lock-down mechanisms to leading operators.

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NewNet Communication TechnologiesSolutions Serving Customers Around the Globe

NewNet Communication Technologies continues to be a global leader in providing innovative solutions for next generation mobile and fixed line networks. We have customer presence across the globe, with service and support responsibilities for over 180 customers across 92 countries. NewNet Communication Technologies has nearly 300 systems deployed worldwide. NewNet Communication Technologies is headquartered in the United States with sales and support teams located around the world.

NewNet Solutions Global PresenceNewNet Communication Technologies TraxcomSecure payment routing and processing solutions process multi-billion transactions annually with major deployments at global acquirers, processors, carriers and banks. Many of these deployments across all geographies are countrywide implementations of the solution. The TraxcomSecure systems process 20% of the global annual transaction volume with 1 in 4 transactions in North America, 1 in 3 transactions in South America, and 1 in 4 transactions in the Asia-Pacific regions.

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Lithium SMS Network Solution

Existing Short Message Service Centers (SMSCs) are no longer meeting operator needs. SMSCs have not kept up with the technology curve in terms of the cost of the equipment, performance and operating efficiency. They lack message-handling flexibility and do not support advanced features such as First Delivery Attempt (FDA), real-time pre-paid charging, SPAM control and real-time service monitoring; which would help operators significantly improve the efficiency and performance of their networks. Legacy SMSCs were designed to handle the relatively predictable traffic created by simple person-to-person text messaging. Unlike simple texting applications such as televoting create large spikes in signaling traffic, which can strain the capacity of the SMSC and create network bottlenecks.

NewNet’s Lithium SMS Network is designed to overcome all the obstacles of legacy SMS infrastructures and allow operators to deploy new services that increase revenues.

FEATURESSMS Router• First Delivery Attempt (FDA) capabilities to offload SMS traffic from legacy SMSCs• Supports very small-capacity to virtually unlimited-capacity configurations• Rules-based routing engine: All SMS fields as conditions with field modifications• Flexible routing paths: Supports mobile-to-mobile, mobile-to-application and application-to-mobile• Throughput regulation: Overload protection with fall back to SS7 and IP destinations• Full load balancing: Weighted, prioritized, and adaptive for SS7 and IP destinations• Supports SS7, SIGTRAN M3UA and IMS-ICS• Open API-connecting with personalized services applications, external databases and third-party

applications• Home routing

SMS Firewall• Anti-spoofing detection• Fake SMS detection• GT scanning detection• Fully configurable logging of all message details, suspect messages and blocked messages• Advanced screening and detection mechanisms such as content filtering, anti-flooding and pattern detection• Volume and Quota filtering

SMS Store• Reliable, high-capacity message storage• Message prioritization• Redundancy through multi-node support, message replication and queue redundancy• Operator-defined message queues and delivery schemes

Application Gateway• Throughput regulation: Overload protection• Full load balancing: Weighted, prioritized, and adaptive• Application support: SMPP, UCP, CIMD2

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IP Short Message Gateway• Manages SMS origination and termination across circuit and

IP networks• Enables IP-based broadband access to interwork with existing

SMS and MMS services

SMS Personalized Services• SMS Forwarding• SMS Copying• Distribution lists• Personal Filters• Subscriber Provisioning via SMS• Embedded Opt-in & Opt-out capabilities• Signature, auto-Reply and Automatic Black Listing

Statistics• Real-time SMS statistics• Marketing information (on-line usage, Top 10’s, etc.)• Successful and unsuccessful messages, including reasons for

failure• SMS network bottleneck monitoring and analysis tools

OAM• Configuration Web GUI• SNMP based alarming

Billing• Fully configurable, including legacy SMSC-compatible formats

and prepaid SMS billing interfaces such as CAMEL and DIAMETER

Lithium SMS Network Benefits

Improved Network RoutingFirst Delivery Attempt (FDA) technology, advanced load balancing, throughput controls, and rules based routing enable efficient message delivery. Operators can leverage their existing legacy SMSCs or completely re-design their SMS infrastructures to better meet the demands of today’s SMS subscribers.

Advanced Network SecurityRules-based filtering and advanced anti-spoofing features virtually eliminate the delivery of unwanted messages to their subscribers. With the addition of modular filters, even the most advanced spam techniques such as message content and address randomizers, spoofing, flooding, viruses and phishing can be thwarted.

Enhanced Network PerformanceThe NewNet SMS Network solution presents the actual SMS data visualized per source and destination application, network and country, including successful and erroneous messages. Operators can compare message rates with network performance, identifying bottlenecks and other problems before they

become service affecting.

Increased RevenuesSupport for real-time prepaid billing reduces the opportunity for fraud to improve revenues. Additionally, sponsored and personalized. SMS creates a new revenue opportunity for mobile operators.

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Mercury Multimedia Solution

NewNet Mercury Multimedia platform is a state of the art, full-fledged MMSC that covers all operators’ needs from network integration components to quick revenue generating peripheral modules. Complementing the core MMSC functionality, the Mercury suite provides additional modules for an end-to-end MMS solution; Transcoding Engine, Subscriber Database, WAP Gateway, and Composer Campaign Manager. Quick go-to-market is guaranteed with peripheral modules like ViralTrack and SMS2MMS allowing operators start generating revenue from day one.

Mercury Core Multimedia Messaging Services Center (MMSC)Core component and the processing engine of Mercury is a mandatory module for system functionality. This module hosts the licensing mechanisms, OSS functionality and the application control logic of the platform. Alarms, logs and statistics are all handled by the Mercury Core. Mercury MMSC can be used for A2P, P2A and P2P messaging. Mercury MMSC routes MM messages based on policies and routing rules. Messages are stored in queues, each queue dedicated to a certain destination/final recipient with its own retry scheme and scheduling capabilities. MMSC handles the entire lifecycle of each MMS message on the platform as it parses inbound messages, checks recipient profile and capabilities, dips into charging for prepaid, determines delivery queue, stores message, chooses delivery method, generates MM1 notification, responds to retrieval request and creates delivery reports while generating CDRs for each step of the transaction. Optional modules of the Mercury MMSC include MM7 Proxy and the Push Proxy Gateway.

Additional ModulesTranscoderTranscoding is a module accessible directly by the Mercury MMSC or third party MMSCs over a standard interface to do off-line and real-time transcoding of multimedia content types to optimize the recipient experience. The Transcoder module is capable of transcoding most standard multimedia content types that can be created and viewed by modern, multimedia capable mobile phones. Regularly updated content type databases and device UAProf databases ensure that the transcoding capabilities are ready to service the latest devices. Transcoder module is capable of resizing,re-encoding, reformatting, changing the aspect ratio and conversion from video to animations over a large variety of content formats. Using the transcoder in conjunction with the Mercury MMSC ensures that the users get to experience the content as it is intended.

SubProfile DatabaseSubProfile Database is a database where subscriber specific information like legacy flag, personal preferences, forwarding instructions, post/prepaid info and opt-in opt-out settings (subject to custom integration) are held. Depending on the actual deployment architecture SubProfile Database gets updated by several modules and provides data to several modules on the network. MMSC dips into the SubProfile Database for subscriber specific special delivery instructions. This database is optimized for high performance while being accessed and written to by several modules concurrently. Open APIs allow for integration with external databases. Operators that use the SubProfile Database ensure that permission; privacy and preferences of subscribers are honored, resulting in increased subscriber satisfaction.

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WAP GatewayWAP Gateway sits between the operator’s data network behind GGSN, SGSN and the MMSC module or the world wide web to act as a proxy in translating web content to a format accessible by handsets. WAP gateway provides WAP connectivity for both genuine WAP traffic and for MMS services. WAP GW supports WAP releases 1.1, 1.2 and 2.0. WAP GW translates the connectivity protocols by converting each request to a normal HTTP request towards the origin server, compresses the WML text, compiles plain text WMLS to byte code format and provides full WAP PUSH capabilities. WAP GW can be used as the sole gateway in the network or used in tandem with an existing WAP GW where the Mercury WAP GW re-routes certain traffic to the legacy WAP GW. Optional additions to the WAP GW can enable J2ME and BREW support.

Composer & Campaign ManagerComposer & Campaign Manager is the front end user interface for content providers, brands, advertisers and the operator to compose campaigns, schedule delivery and monitor campaign status. Text, images, animations, video and audio can be used to create media rich campaigns. Several levels of hierarchy ensure that the administrator is in control of campaign lifecycles and streamlined approval processes secure the time critical delivery of content. Composer & Campaign Manager interfaces with multiple modules within Mercury and provide detailed input for the DataTrack reporting tool. By using Composer & Campaign Manager, operators and content providers can easily create push and pull campaigns in rich media, vivid video and high quality sound.

Peripheral ModulesViralTrackViralTrack is a module that monitors all P2P MMS traffic in the network and tracks the propagation of image and video content as it is forwarded from peer to peer. When creating a campaign on composer campaign manager, campaigns can be tagged for ViralTrack monitoring which triggers ViralTrack. Each forward of a tracked content is registered and feeds analytical information to DataTrack reporting tool. Reports can be generated per campaign. ViralTrack allows operators to create campaigns that promote the viral spread of a message and accurately monitor the total outreach, in turn increasing the total gains from a campaign.

SMS2MMSSMS2MMS works with the peer-to-peer SMSC or direct connection from SMPP applications to receive an SMS message and convert this message to an MMS, while inserting multimedia content specific to each campaign. When a message is received, SMS2MMS module identifies what campaign the message is associated with inserts multimedia content, and passes the message onto the MMSC for delivery. Intricate opt-in mechanisms ensure that subscribers receive content they are most interested in. SMS2MMS allows operators to allow sponsored content, insert ads into zero rated application to peer messages or spread direct marketing campaigns in and out of network.

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Cobalt SMSC for iDEN and CDMA

The NewNet SMserver and SMS Router for iDEN and CDMA leverages NewNet’s core competence in developing and deploying network-proven, telecom-hardened messaging products. SMserver helps wireless carriers differentiate and generate new revenue from short messaging services. Carriers can offer new services using NewNet SMserver’s open programming interfaces and gateways to applications. Its unique, market-based service administration feature with per-service billing support provides revenue assurance to carriers. In addition, NewNet SMserver’s scalable, self-optimizing open system architecture helps carriers protect their investment and minimize operational costs and can be deployed on iDEN and CDMA networks.

The NewNet SMserver is designed to be:

Powerful and Scalable: The NewNet SMserver combines the memory and processor scalability of today’s UNIX platforms with object-oriented, kernel-resident design and development techniques to achieve high-performance and scalability. The software can be scaled to support more than 10 million subscribers and over 600 message delivery attempts per second on a single node. The network interface can be scaled to support up to 512 SS7 links.

Cost-effective: The NewNet SMserver is designed to grow as the network grows. The pricing reflects the modular architecture and performance scalability, and offers the greatest level of flexibility in purchasing performance increments and additional services making it possible to support small networks as well as large.

Reliable: The NewNet SMserver can be deployed on Sparc or x86 NEBs level 3 compliant hardware with High Availability on NewNet’s own Distributed7 SS7 application platform. It also provides a software monitoring and recovery subsystem to keep the system in operation even when a catastrophic fault occurs. In this sense, the system is “self-healing” and recovers from faults by restarting software.

Easy to use and easy to maintain: With features like graphical user interfaces, self-optimizing database engine, operational measurements, and billing record generation, NewNet SMserver minimizes the administrative and maintenance chores in day-to-day operation.

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About NewNet Communication Technologies, LLC

Headquartered in Arlington Heights, IL, NewNet is a recognized leader in mobility technologies with a primary focus in messaging, signaling, wireless broadband, consumer internet, multimedia content delivery, mobile advertising, real-time rating and charging, Interactive Voice Response (IVR), and secure transaction processing. NewNet Communication Technologies is a part of the Skyview Capital LLC, portfolio of companies. Skyview Capital, LLC, is a private investment firm that specializes in the acquisition and management of companies across multiple sectors of technology, telecommunications, services, and niche manufacturing. For further information, please visit www.newnet.com

Copyright © 2013 NewNet Communication Technologies. All rights reserved.

NewNet Communication Technologies, LLC1455 W. Shure Drive Arlington Heights IL, 60004 Tel. +1 224.795.5200