www.7x24exchange.org

S P R I N G 2 0 0 6

STS Communication• New Wavestar communications

package• Triple redundant logic and

power supplies• Redundant LCD screen with

Waveform capture• Industry’s first biometric

security system

ADVANCED

Branch Circuit Monitoring System • Kits for any existing distribution

cabinets• Track, report and manage current,

voltage and power measures to server level

• Manage current voltage and powerin server cabinets

• Communicate through modbus orSNMP protocol and/or local monitor

NEW KITS & VOLTAGE VERSION

PDU Performance• Re-engineered rigidized doors• Vision panels and improved

locks• Hinged interior panels• Fits BCMS with no alterations• Flexible custom designs

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Power Distribution, Inc.4200 Oakleys Court

Richmond, VA 23223800.225.4838

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web site: www.pdicorp.com

2006 SPRING CONFERENCE HIGHLIGHTS

Spring 2006Directors & Officers

CHAIRMAN OF THE BOARDRobert J. CassilianoBusiness Information Services, Inc.(201) 672-0630

PRESIDENTDavid SjogrenStrategic Facilities Inc.(973) 875-7701

VICE PRESIDENT-PROGRAMSJohn OyhagarayFirst Data Corp./Western Union(201) 263-5653

DIRECTORRoy L. ChapmanAmerican Express(602) 766-6502

CHAPTER REPRESENTATIVEWilliam LeedeckeVanguard Group(610) 669-5707

VENDOR REPRESENTATIVEDouglas H. SandbergASCO Power Technologies(973) 966-2079

ADMINISTRATIVE DIRECTORKathleen A. Dolci (646) 486-3818 x103

MEMBERSHIP & EDUCATIONTara Oehlmann, Ed.M.(646) 486-3818 x104

CONFERENCESBrandon A. Dolci(646) 486-3818 x108

The Spring Conference themed “End-to-End

Reliability: The Business Connection” will be

held June 4-7 at the JW Marriott Orlando,

Grande Lakes in Orlando, FL. Program

highlights include a Keynote Address by

Brad Boston, Senior Vice President and Chief

Information Officer for Cisco, entitled

"Cisco Systems Data Center Migration”; a

keynote by John Sammans, Principal of

Technology Planning for Vanguard Group,

entitled "The Data Center Value Proposition"

and a Keynote Address by Paul Perez, Vice

President of Storage, Networking and

Infrastructure for Hewlett Packard, entitled

“IT Future Technologies & Direction”.

The Tuesday Evening Vendor Sponsored

event will be a night at Universal Studios

“City Walk” where 7x24 guests will have

dinner in Bob Marley’s and Pat O’Briens.

Marley’s is an authentic representation of the

Kingston site, which was Bob’s home and

now serves as a museum and the worldwide

headquarters of the Bob Marley Foundation.

Pat O’Brien’s is an exact replica of the famed

New Orleans watering hole where it’s Mardi

Gras 365 days a year. The venues are

connected so you can visit, eat and

experience both establishments. After dinner

it’s off to the Terminator 2 exhibit in

3-D which ends with a live show customized

for 7x24 Exchange attendees that will have

you saying “Asta La Vista Baby”. So let your

dread locks down and beware of flying

beaded necklaces as we present a night at

Universal Studios Orlando.

FOR SPRING CONFERENCE PROGRAM AND REGISTRATION INFORMATION PLEASE VISIT 7X24EXCHANGE.ORG OR CALL (646) 486-3818.

Special thanks to the following vendor organizations for making this event possible:

ABB, American Power Conversion, Cummins,Danaher Power Solutions, DDC/MTU Power Generation,Eaton, Kohler Power Systems, Power Distribution Inc,Russelectric, SIEMENS, StarLine and Square D.

3SPRING 2006

OPTICAL CABLING INFRASTRUCTURE IN DATA CENTERSby Doug Coleman, Manager of Technology and Standards, Corning Cable Systems

Data center design and cabling infrastructure architecture has

evolved over the years as needs and technologies have changed.

The data center manager relied on experience and what solutions

worked for him in the past, and, more importantly, what did not

work. Today’s data center requires a more rigorous approach

from a planning viewpoint due to the faster pace at which the

data center is changing. In recent history, we used stacks of

servers and large tape carousels; now we see blade servers and

RAID systems, and the cabling infrastructure must be capable of

servicing these changing needs.

Fortunately, industry guidance has arrived now that the new

standard for data centers is available. This document, published

as Telecommunications Industry Association ANSI/TIA/EIA-942,

Telecommunications Infrastructure Standard for Data Centers,

lists requirements and provides recommendations for data center

design and construction. TIA-942 includes guidance relative to

many areas and not just structured wiring, i.e.,

grounding/bonding, pathway and spaces, and redundancy,

while TIA-568 only addresses structured wiring. As the

commercial building standard ANSI/TIA/EIA-568-B.1-2001,

Commercial Building Telecommunications Cabling Standard, has

done for commercial LANs, the new data center standard

provides a great tool for planning and designing the key

components that make up a data center. This article will look at

the different areas in the data center where optical cabling is

used and discuss best practices for implementing the optical

infrastructure.

Using the TIA-942 standard as a guide, the enterprise data

center is divided into functional areas as shown in Figure 1. For

more detail on the activities occurring in each area, or for

information on the parts of the data center not shown here, the

reader is encouraged to obtain a copy of the TIA-942 standard,

available from Global Engineering at http://global.ihs.com/.

We will focus here on the access flooring area since that is

where most of the optical cabling is located.

WHAT SOLUTION TO USE?The most efficient optical infrastructure is one where all of the

components are pre-terminated in the factory. All connectors are

installed and tested in the factory, and packaged such that

components are not damaged during installation. The installer

unpacks the components, pulls the pre-connectorized cable

assembly into place, snaps in all the connectors, installs the

patch cords connecting to the end equipment, and the system is

up and running. This is the fastest installation method and

provides the best solution for turning up servers quickly and with

the least risk of not meeting the customer’s availability

expectations. The following paragraphs detail each of the

components of this solution.

WHAT FIBER TO USE?The most common fiber type used in the data center remains

multimode fiber due to the continued cost benefits of multimode

electronics. Most data centers are using 50 micron multimode

fiber in the optical infrastructure along with a small amount of

single-mode fiber. The type of 50 micron fiber used depends on

the size of the data center and the applications currently running

or planned for the future. If the design plans include 10 Gb/s

data rates, then one of the laser-optimized 50 micron fibers is

used. The most common fiber type used in data centers is 10

Gb/s 300 meter 50 micron laser-optimized multimode fiber

(LOMMF), which has a minimum effective modal bandwidth

(minEMBc) of 2000 MHz•km at 850 nm and provides

bandwidth scalability from 10 Mb/s up to 10 Gb/s without

needing to change the optical cabling infrastructure. If a longer

reach is needed, then 10 Gb/s 550 meter fiber is available that

FIGURE 1. FUNCTIONAL AREAS OF THE ENTERPRISE DATA CENTER.

4 SPRING 2006

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OPTICAL CABLING INFRASTRUCTURE IN DATA CENTERS continued from page 4

provides a minEMBc of 4700 MHz•km and allows 10 Gb/s

operation up to 550 meters (1800 ft.). This fiber is also

backwards compatible down to 10 Mb/s.

Due to the continued high cost of single-mode electronics,

single-mode fiber is only used for the special links that require

its capabilities. This includes the OC loop entrance into the data

center and the core router connections. Also, IBM has

standardized on single-mode fiber for its FICON server-to-director

connections.

WHAT CABLE TO USE?The best optical cabling solution for the data center environment

is pre-terminated cable assemblies and Plug & Play System pre-

terminated connector modules. The cable assemblies, commonly

referred to as optical trunks, consist of an optical cable with

MTP/MPO connectors on each end. The MTP/MPO connector is a

12-fiber push-pull connector that operates much like the SC

connector, only it connects 12 fibers at one time and is

standards compliant for Ethernet and Fibre Channel. Figure 2shows a pre-terminated optical trunk and protective pulling grip.

The type of cable used in the optical trunk depends on the data

center environment and the fiber count. For lower fiber counts,

i.e. 12 and 24 fibers, the cable usually contains loose 250

micron or tight-buffered 900 micron optical fibers. For larger

fiber counts, ribbon cables provide the best cable design since

the fiber density is better with ribbon cables and results in a

smaller cable diameter. Ribbon cables contain stacks of 12-fiber

ribbons in a large, single tube. As a result of using these

ribbons, a 96-fiber ribbon cable has an outside diameter of 0.54

inches. That is 48 channels of information in only 0.54 inches.

Optical fiber provides the additional benefit of not suffering from

the crosstalk problems that plague copper cables that are placed

close to each other in a bundle. The smaller optical cables

improve pathway utilization and minimize cooling air obstruction

when used in under floor pathways. Use of overhead cable

pathways does not have the cooling air impediment problem,

but pathway fill is still important. Regardless of the fiber count,

distribution cables are used in the data center. “Distribution

cable” refers to the ruggedness classification of the cable as

specified in the indoor optical fiber premises cabling standard

ICEA S-83-596. This standard calls for a higher crush and

tensile performance than the interconnect cable class of cables

used by some cabling vendors. The “interconnect cabling”

classification refers to what is essentially patch cord cable, and

does not provide a robust enough cable solution for use in

overhead ladder racks or in basket trays under the access floor.

For applications where additional fiber protection is desired,

interlocking armored cable is used since the spirally wrapped

steel tape armor significantly increases the crush resistance of

the cable. Use this cable design when multiple trades such as

electricians, plumbers and others will be accessing the space

under the access floor tiles. Damage to the optical cable due to

accidental crush is mitigated. Figure 3 shows the construction

of an interlocking armored cable.

Regardless of the type of cable used, it must meet certain flame

ratings in order to be allowed in the data center. Since mostFIGURE 2. PRE-TERMINATED CABLE ASSEMBLY WITH MTP/MPO

CONNECTORS AND PROTECTIVE PULLING GRIP.

FIGURE 3. INTERLOCKING ARMORED CABLE.

7SPRING 2006

access floor areas utilize the space below the floor as a cooling

air supply plenum, Plenum-rated cables as specified in the

National Electric Code (NEC) may be required for use in this

space. Local building codes should be consulted to verify

compliance with the regulations in your area.

The connectorized ends of the optical trunk are shipped from the

factory installed in a protective covering that protects the

connectors from damage during transit and cable installation.

Pre-terminated Plug & Play System connector modules provide

the interface between the MTP/MPO connectors on the trunks and

the electronics ports. The module contains one or two MTP

adapters at the back of the module and simplex or duplex

adapters on the front of the module. LC, SC, MT-RJ, or ST

connector styles are available on the front, and an optical

assembly inside the module connects the front adapters to the

MTP adapter(s) on the rear of the module. The connector

requested on the front side usually depends on the connector

style in the electronics so that hybrid patch cords are not

needed. A hybrid patch cord would be a patch cord with, for

example, SC connectors on one end and LC connectors on the

other. The most common connector type in the data center is the

LC since it is now used on most new electronics. Figure 4shows an example of a Plug & Play Systems module with 12 LC

duplex adapters on the front and two MTP adapters on the back,

giving 24 fibers of bandwidth in one snap-in package for instant

scalability.

WHAT CONNECTOR TO USE?As stated before, the connector to use in the infrastructure

generally depends on the electronics. Usually you want the

infrastructure connector type to match the electronics connector

type in order to keep things simple. The LC connector is the most

popular connector used in the United States today. Figure 5shows an LC connector and duplex adapter.

PATCH PANEL SELECTIONWithin the Main Distribution Area (MDA), the Fiber Distribution

Frame (FDF) is established as the line of equipment racks or

equipment cabinets that houses the central termination point for

all fiber connections. Fiber patch panels are located in the FDF

and provide protection for the jumpers as well as cable strain-

relief for the cables coming from the other data center areas. The

FIGURE 5. LC CONNECTOR AND DUPLEX LC ADAPTER

FIGURE 4. PRE-TERMINATED PLUG & PLAY SYSTEMS MODULESHOWING 12 LC DUPLEX CONNECTIONS.

8 SPRING 2006

OPTICAL CABLING INFRASTRUCTURE IN DATA CENTERS continued from page 7

patch panel used is a 4U tall housing (4U equaling 4 x 1.75 or

7.00 inches tall) that in many cases can efficiently house up to

288 fiber connections. The housing has front and back doors to

protect the connections contained within. Figure 6 shows an

example of the type of patch panel used in the MDA.

For the Zone Distribution Area, patch panel selection depends on

what space is available. If space in an equipment rack or

cabinet is available, then the 4U housing is used. If no rack

space is available, or if it is preferred that this area be located

under the access flooring, then a different type of housing is

used. One such housing is the Fiber Zone Box, shown in Figure7, which houses up to 12 Plug & Play Systems connector

modules in a pivoting bulkhead panel for easy patch cord

access. If lower fiber counts, or where copper zone connections

are needed in the same housing, this zone box can be

reconfigured to allow fiber and copper connections in the same

housing. Shown below is an example of a copper and fiber zone

distribution housing. This housing can also be used as the EDA

administration point.

The preferred installation for the ZDA is above the access floor in

a rack or cabinet. This is because administration is easier than

going under the floor to add services or change patch

assignments. The ZDA is an interconnect point and provides

connection between the MDA and the EDA. However, space may

not be available above the floor in a cabinet or rack so sub-floor

may be the only option.

In the Equipment Distribution Area (EDA), space for patch panels

is usually at a premium, so 1U housings are generally used.

These provide fiber patch ports for up to 72 or 96 fibers in 1U of

space. Key to this patch panel is the ability to add capacity on

an incremental basis since most users do not need full capacity

from the start and therefore do not want to purchase the full 96-

fiber capacity up front. This capacity is most frequently added in

12- and 24-fiber increments, and is accomplished by

purchasing additional Plug & Play Systems modules. If the

installed trunks did not account for future growth then additional

trunks are needed as well.

PREFERRED ARCHITECTUREPre-wiring the data center with optical connectivity is the best

way to provide bandwidth where it is needed. Using optical

trunks with 12- or 24-fiber Plug & Play Systems modules

provides incremental bandwidth in an economical, easy-to-

install package that minimizes disruption to the space and

avoids pulling up a stack of floor tiles to pull a cable every time

another server is added. Using a zone architecture and providing

space for future growth, along with selecting the appropriate

optical fiber type, is the best way to ensure you will be able to

satisfy your customers’ needs for a long time with a reliable,

easy to scale infrastructure that’s fast to implement.

FIGURE 7. ZONE HOUSING CONTAINING FIBER AND COPPER CONNECTIONS.

FIGURE 6. PATCH PANEL WITH JUMPER MANAGEMENT, 4U (7 INCHES) TALL.

9SPRING 2006

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2006 Fall Conference

Hyatt Regency Scottsdale at Gainey Ranch

Scottsdale, AZNovember 12 - 15, 2006

THEME: TBD

2007 Spring Conference

Boca Raton Resort & Club

Boca Raton, FLJune 3 - 6, 2007

THEME: TBD

Visit www.7x24exchange.org or call 646-486-3818 for conference program details and to register.

10 SPRING 2006

INTRODUCTIONIt is a well known fact that the latest computing technology is

pushing the limits of today’s data centers in more ways than

one. Most end users cite challenges in space utilization, power

delivery, cooling, and even structural loading. Server form

factors have shrunk from the multi-EIA unit packages of

yesterday to the sleek blade form factor that allows as many as

84 servers to be packaged in a single rack. Consolidation of

applications from larger, legacy machines to the smaller, more

powerful blades creates both the ability and the desire to pack

more servers into existing data center spaces.

The real life case study of Georgia Tech’s Razor HPC cluster, at

the Institute’s Center for the Study of Systems Biology,

demonstrates a solution for two of the above parametric

challenges: space utilization and cooling. A water-cooled, rack-

level heat exchanger was deployed to help create a very high

density (300W/sqft) cooling solution within an existing facility

where significant cooling limitations existed. In effect, the rack

door heat exchanger solution allowed for the creation of an area

with cooling density 10 times greater than the capabilities of the

rest of the facility.

REQUIREMENTSIt was established by the end user that the computing cluster

would initially consist primarily of 1000 blades servers. In

addition, support configurations of storage, management, and

networking hardware were required to operate Razor. Table 1provides a summary of the power and cooling requirements for

the compute cluster.

The original floor plan layout that was considered for the facility,

requiring approximately 1600 sq ft., is shown in Figure 1. The

layout, as depicted, is intended to show fully loaded racks of

blades (6 chassis per rack) in the 12 red racks. Support

infrastructure is depicted by the yellow racks. An alternate

method for deploying the blades across this square footage

would be to populate each rack half way (3 chassis per rack),

with twice as many red racks. These additional racks would

reside in the open spaces between the existing racks, as shown

in Figure 2.

A CASE STUDY IN HIGH DENSITY COOLING: A PRACTICAL APPLICATION FOR WATER IN THE DATA CENTER

Most data center owners today cite challenges inspace utilization, power delivery, cooling, and evenstructural loading in their facilities. The real lifecase study of a computing cluster at Georgia Techdemonstrates a cost-effective, forward-looking solu-tion for two of the above parametric challenges:space utilization and cooling. A water based rackdoor heat exchanger was deployed as the centerpieceof a cooling solution for an area where thepower/cooling density was 10 times greater than thecapabilities of the rest of the facility. The solutionwas pivotal in creating the showcase-caliber facilitythat was desired by the end user.

Bartosz Ilkowski, Ph.D.Senior Research Technologist, Georgia Institute of Technology

Bret W. Lehman, PESenior Engineer, IBM Corporation

Stephen Peet Manager – Tech Support,BellSouth Corporate Real Estate and Services

Stephen BattenfeldMechanical Department HeadMinick Engineering

TABLE 1. POWER AND COOLING SUMMARY

11SPRING 2006

CHALLENGESA number of user-imposed challenges forced formulation of more

nimble implementation plan. First, the hosting environment for

the cluster was required to be of showcase quality, with

aesthetics being of the utmost importance. Tours were intended

for the area, and large areas of underutilized floor space were

deemed undesirable; so the floor area of the cluster was required

to be reduced to a bare minimum. Excessive noise and

discomfort from air movement were likewise required to be

reduced to a minimum. Finally, an extremely tight schedule for

design and build required that the facility be completed in

roughly 30 days.

SOLUTIONIn order to meet the requirements of the mounting challenges,

the strategic decision to employ rack door heat exchanger was

made. The device is a copper-tube, aluminum-fin, air to water

heat exchanger that replaces the rear panel of a computer rack.

Hot air from the server exhausts passes across the heat

exchanger coil, removing approximately 55% of the rack heat

load from the air stream before it enters the room. It is a

completely open system with no power or supplemental air

movers required. Its function significantly reduces the burden on

the room air conditioning system; cutting down on the capacity

of air conditioning that must be installed, as well as significantly

reducing the noise and discomfort associated with moving the

air that performs cooling function. It was decided to implement

this technology only on the racks filled with high density blade

servers.

The first challenge the heat exchangers resolved was

underutilized floor space. By utilizing the heat exchangers, it

became possible to fully load six blade chassis per cabinet. In

this manner, the square footage required to house and cool the

cluster was reduced to an optimal 1000 sq ft. Removal of such

a large amount of heat from the room air stream significantly

reduced the amount of air movement necessary for the cooling

solution, thereby reducing noise and discomfort and mitigating

the second challenge. Finally, the facility had - in surplus - four

spare 20-ton air conditioning units which could provide exactly

the amount of sensible air side cooling required – with N+1

redundancy. This helped alleviate the final concern regarding

the implementation schedule. Figure 3 shows the final floor

layout, requiring only about 1000 sq ft. The blade racks in this

figure are shown in yellow, while the support hardware is shown

in blue racks.

The entire high density cluster area was completely segregated

from the remainder of the data center below the raised floor.

This, along with the general layout of the key components of the

cooling solution, further optimized the cooling solution in two

ways. First of all, a very high static pressure was generated at

the perforated tile locations, shown in the form of three rows of

yellow and pink colored tiles at the bottom of Figure 3. Air was

directed below the raised floor in the direction indicated by the

blue arrows on the four air conditioning units shown at the top of

the figure. By partitioning the entire subfloor area, a dead-head

situation was created in the perforated tile area, thereby

FIGURE 2. ALTERNATE FLOOR PLAN LAYOUT

FIGURE 1. ORIGINAL FLOOR PLAN LAYOUT

12 SPRING 2006

maximizing static pressure and air flow rates. Secondly,

because the air conditioning units were located in such close

proximity to the rack exhausts, direct return of warm air to the

unit intakes was ensured to optimize unit efficiency. Finally the

concept of the hot aisle-cold aisle principle was taken to the

extreme – a wall completely separating the warm and cold

sides of the cluster, shown as the thick dashed line in Figure 3,

guaranteed an absolute minimum of warm air recirculation, a

problem that plagues many modern-day data centers.

Table 2 presents a comparison of key parameters between the

original planned cooling solution and the hybrid solution that

was ultimately implemented. It is clear that the introduction of a

water-based rack option helped to create the desired showcase

facility, with minimal floor space and air movement. The

savings are quantified in the form of air conditioning hardware

savings and space savings (assuming that build-out of

additional raised floor space would have been required). A

fringe benefit of this solution was additional savings in the form

A CASE STUDY IN HIGH DENSITY COOLING: A PRACTICAL APPLICATION FOR WATER IN THE DATA CENTER continued from page 11

FIGURE 3. FINAL FLOOR PLAN LAYOUT

TABLE 2. COMPARISON OF KEY PARAMETERS

13SPRING 2006

of operational costs. The overall efficiency of transferring heat

with water is higher and annual savings are indicated, assuming

$0.08 per kilowatt-hour, as well.

SUMMARYIncreasing heat densities and the desire to pack more computing

power into smaller spaces created a number of challenges for

deployment of a powerful supercomputer for Georgia Tech’s

Center for the Study of Systems Biology. The facility was

required to be of showcase quality, with fully utilized floor space,

as well as minimal discomfort from noise and air movement. A

hybrid cooling solution featuring a water-based rack heat

exchanger proved to be the most effective way to create an

optimal solution within the parameters given. The device is

capable of removing 55% of the heat load within a rack,

allowing for maximum packing density for the blades in the

cluster and an optimal floor space requirement of 1000 sq ft.

The total requirement for air conditioning was cut roughly in half,

minimizing cooling hardware and air moving requirements. This

solution will serve as an effective model for how end users can

achieve high density cooling solutions as they transition from

today’s data center facilities forward into future designs.

RAZOR FUN FACTSAt the time it was performance-tested in January of 2006, Razor

would have been rated the 41st fastest supercomputer in the

world, according to Top500.org. It was the world’s fastest

Ethernet-connected cluster.

FUTURE WORKPlans are in place to gather electrical input data, tile airflow

data, and water temperature and flow data on the operating

cluster. This will allow for a complete energy balance to be

conducted, fully documenting the performance of all the

components in the cooling solution for Razor. A comprehensive,

documented report is planned for later in 2006.

2005 FALL CONFERENCE ATTENDEE LISTABB Inc.

Active Power

Aetna Inc.

AFCO Systems

AIG Technologies

AKF Engineers

Alber Corp.

Amdocs, Inc.

America Online

American Express

American Honda Motor Co., Inc.

American Power Conversion

AT&T

Austin Generator Service

Automated Logic Contracting Services

Bala Consulting Engineers

Barclays Capital

Barloworld

Barnett Consulting Engineers, Inc.

Barrett Woodyard & Associate

Bick Group

Black & Veatch

Blue Canopy Group, LLC

Blum Consulting Engineers Inc.

Boston Communications Group, Inc.

Business Information Services, Inc.

C&D Technologies

Callison Architecture

Care Factor

Carnegie Mellon University

Caterpillar

CCG Facilities Integration

Cendant Corp

CheckFree Corporation

Chevron Information Technology Co

ChoicePoint

Citigroup Technology

Civil Engineering Directorate

Colliers Turley Martin Tucker

Computer Sciences Corporation

ComRent International LLC

Connectivity Technologies

Constructors & Associates, Inc.

Convergent Systems Integrations, Inc.

Cosentini Associates

Countrywide Financial Services

Cox Enterprises

Cummins Power Generation

Cupertino Electric, Inc.

Cushman & Wakefield

Danaher Power Solutions

Data Aire Inc.

Data Power Monitoring Corp.

Dataglobe Canada, Inc.

Deloitte & Touche

Department of Defense

Depository Trust and Clearing Co.

DFW Consulting Group

Digital Realty Trust

DLB Assoc. Consulting Engineers PC

Douglas Battery Manufacturing Company

dRay Tech, Inc.

DSA Encore, LLP

Duke Power Company

Dunham Associates

DVL, Inc.

E5 Group, Inc.

East Penn Manufacturing Co.

Eaton Power Quality Corporation

Efiniti Technology, Inc.

Electrorack Enclosure Products

EMC Corporation

EMCOR Facilities Services

Emerson Network Power

Energy and Power Management

14 SPRING 2006

2005 FALL CONFERENCE ATTENDEE LIST continued from page 13

EnerSys Inc.

Engineered Computer Rooms

Environmental Systems Design

Expert Alliance

Exponent

Exxon Mobil

EYP Mission Critical Facilities

Facilities Engineering Assoc.

Federal Reserve Bank of Dallas

Federal Reserve Bank of NY

Fidelity Investments

First Data Corp/Western Union

Flagship Automation

Foley Inc.

Free Scale

GE

GE Zenith Controls

Generac Power Systems

Generator Services Co., Inc.

Gensler

Gilbane Building Company

Glumac International

Goldman Sachs & Co.

H&R Property Management Ltd.

H.F. Lenz Co.

Hewlett-Packard Company

Highland Associates

Hitec Power Solutions, Inc

Holder Construction Company

Hood-Patterson & Dewar, Inc.

Horizon Project Advisors, LLC

Howard S. Wright Construction Co.

IBM Corporation

IBM Research

IBM Systems & Technology Group

IDC Architects

Innovative Research

Intel Corporation

Isothermal Systems Research, Inc.

ISTG/GFS

JDC Power Systems, Inc.

JE Dunn Construction Company

JJA, Inc.

Johnson Controls, Inc.

Jones Lang LaSalle

JP Morgan Chase

JT Packard

Kaiser Permanente

Kling

Knowles Atomic Power Labs

Kohler Power Systems

LayerZero Power Systems, Inc.

Little Diversified Architectural Consulting

Logicalis

Manomet Solutions

Mark G. Anderson Consulting

Master Card International

Mazzetti & Associates

McGough Companies - Construction

Medco

MGE UPS Systems

Michaud Cooley Erickson

Mission Critical Enterprises

Mission Critical West Inc.

Morgan Stanley

Morrison Hershfield Corporation

MTechnology, Inc.

New York Mercantile Exchange

Northam Realty Advisers

NOVA Corporation

NTT Facilities, Inc.

Orgname_IO

Orr Protection Systems, Inc.

Parsons Commerical Technology Group

Parsons Electric LLC

PermAlert ESP Inc.

Pershing

Peterson Power Systems, Inc.

Piller, Inc.

Power Concepts LLC

Power Distribution, Inc.

Power Management Concepts

Power Measurement USA

Power Service Concepts

Power System Solutions, LLC

Prince William County Econ Dev

Public Service Electric & Gas

R.E. Wall & Associates

Rittal Corporation

RMH Group, Inc.

Rosendin Electric, Inc.

RTKL Associates, Inc.

Russelectric

Ryan Companies US, Inc.

S&C Electric Co.

Safeway/IT/Data Center Facilities

Saft America, Inc.

Sanmina - SCI

Satcon Power Systems, Inc.

SECURA Insurance Company

Server Technology, Inc.

Shaw Cablesystems G.P.

Siemens

Sigma 7 design group

Sigma Six Solutions

SPL Integrated Solutions

Square D/Schneider Electric

State of California HHSDC

State Street Corporation

Staubach

Strategic Facilities, Inc.

Structure Tone, Inc.

Susquehanna International Group, LLP

Switch Communications Group

Syska Hennessy Group

TAS, Ltd.

Technical Innovation (TI)

Tecom, Inc.

The Hartford

The Turner Foundation

The World Bank

Tishman Speyer Properties

Tishman Technologies Corp.

Transtector Systems

Travelers

Triton Technology Systems, Inc.

Turner Construction Company

United Parcel Service

United Technologies Power

University of Alaska

University of Kansas Computing Services

Uptronix, Inc.

UTC Power

Vanderbilt University Med. Ctr.

Vanguard Group

VeriCenter

Veris Industries

Verizon Wireless

Wachovia Corporation

Walker Engineering, Inc.

Washington Mutual

WB Engineering and Consulting

WDM Inc.

WebGen Systems, Inc.

Wells Fargo Bank

Wells Global

Whiting-Turner Contracting Co.

Wick Fisher White Engineers

Wild Oats Markets, Inc.

Worldspan

Wright Line LLC

WWCOT

Zachry Construction Corporation

Member Advertising Rate Card

NEWSLINK OPPORTUNITIESFollowing are the Editorial Guidelines for Newslink together with the Member Advertising Rate Card.Advertisers interested in placing an ad may fax the insertion order to 7x24 Exchange at 212.645.1147 oremail to jeremy@7x24exchange.org. Questions? Please call Jeremy O’Rourke at 646.486.3818x109.

Advertiser indemnifies 7x24 Exchange against losses or liabilities arising from this advertising. 7x24 Exchange assumes no liability whatsoever, except to the extent of a one time paid advertisement ofthe same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% permonth compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks.In the event of a contract cancellation, the advertiser or agency agrees to repay 7x24 Exchange any discounts granted for multiple insertions less any discount applicable for the number of insertionscompleted in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission.

NET BLACK AND WHITE RATES

Size 1X 2X 3X

Full Page $1,500 $1,300 $1,1002/3 Page 1,100 1,000 9001/2 Page Island 900 800 7001/2 Page 700 600 5501/3 Page 600 550 5001/4 Page 500 450 400

COVERS & PREMIUM POSITIONS – INCLUDES 4 COLOR

Size 1X 2X 3X

DPS $5,000 $4,500 $4,0002nd / 3rd Cover 2,500 2,200 2,0004th Cover 3,500 2,750 2,500

Full

Page

Full

Page

Blee

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4Ve

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1/4

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1/3

Verti

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1/3

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1/8

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1/8

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1/6

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1/6

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1/2

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1/2

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Live Area: 7.5” x 10”Trim Size: 8.5” x 11”Bleed Size: 8.75” x 11.25”Halftone Screen: 133 lines up to 150 linesDPS Mechanical Requirements:Live Area: 16” x 10”Trim Size: 17” x 11”Bleed Size: 17.25” x 11.25”Halftone Screen: 133 lines up to 150 lines

8 1/2” x 11” MECHANICAL REQUIREMENTS

COLOR RATESProcess Color (4/c) $900

PMS Colors (add per color) $600

Process Colors (add per color) $500

Revisions and Proofs: $50

Position Guarantee: 15% premium

*Non-Members add 40% to all rates

NON-BLEED AD DIMENSIONSSize Width LengthFull Page 7.5” 10”2/3 Horizontal 7.5” 6.5”2/3 Vertical 5” 10”1/2 Island 4.875” 7.5”1/2 Horizontal 7.5” 4.875”1/2 Vertical 3.625” 10”1/3 Horizontal 7.5” 3.25”1/3 Vertical 2.5” 10”1/4 Horizontal 4.5” 3.25”1/4 Vertical 3.25” 4.5”

15SPRING 2006

EDITORIAL GUIDELINES FOR NEWSLINK

Manuscript specifications: Feature articles vary in length from 500 to 2,000words. While Newslink accepts articles in a variety of formats, it prefers toreceive materials on CD. All articles must be received by the deadline to beconsidered for a specific issue. Material submitted after the deadline will beconsidered for the following issue.

Bylines: All articles should include a brief (1-2 sentence) author biographicalsketch at the end of the article, that includes the author's name, title, affiliation,address, and phone number. Photos of authors are never used. Newslink doesnot pay authors for contributions.

Visuals: Authors are encouraged to submit photographs and charts, graphs, orother illustration that will help readers understand the process being described,though it does not guarantee that visuals will be used with the article. Submitall charts, graphs, and other artwork separately; do not incorporate them in thebody of the article. Indicate caption material separately. Newslink reserves theright to publish submitted visuals.

Editorial proceduresAll articles are reviewed for suitability. Accepted materials are then edited forgrammar and to conform with Newslink's editorial style. All attempts are madeto preserve the author's writing style, however, Newslink has the right to edit forstyle, clarity, and to fit space allotments, and to make final selection onheadlines, subheads, and graphic treatment. Manuscript submission impliesauthor agreement with 7x24 Exchange's Editorial Policies.

CopyrightNewslink requires first serial rights for submitted articles. This means theauthor(s) grant Newslink the right to publish the article for the first time. Wealso request permission for electronic distribution on 7x24 Exchange's website, www.7x24exchange.org.

DisclaimerThe responsibility for accuracy remains with the author. The opinions andinformation in bylined articles in this publication are those of the authors anddo not necessarily reflect those of the Officers and Board of Directors of 7x24Exchange.

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