New_Digital_Product_Innovation

www.digitalworksconsulting.com

Our Service

Digital provides a compelling opportunity for all businesses to

innovate and drive competitiveness, as the growth of consumer and

business adoption of all things digital continues unabated. Whether

ecommerce sites, digital subscription services, or indirectly monetized

applications, opportunities exist to significantly and positively impact

top and bottom-lines. However, getting it absolutely right in terms of

fit, proposition, visibility, relevancy, adoption, conversion, re-use,

advocacy, monetisation, ROI, on-time, on the money, and a host of

other factors is extraordinarily tough. Especially in the growing sea of

competitive solutions in marketplaces or deep search lists, or the

agility needed to adapt to the complexities of the Omni-channel

environment, or to influence through ever complex buy cycles .

Our New Digital Product Innovation service is designed for

companies wishing to gain valu(ation) fast through effective digital

innovation – externally or internally. Using an optimized blend of

insight, customer experience & UX, relevancy, growth and

monetization factors; we control the development using our proven

methods, combined with our deep black books of trusted suppliers.

Allowing us to de-risk and optimize your budget effectiveness and

ROI.

Previous Success

“With just a top-level project

brief, DWC identified and

prioritized the right problems to

solve, designed implementable

solutions and managed virtual

teams to deliver on time and to

budget.”

Global Product Director.

“Really impressed with DWC

whilst working with them on the

Kalixa Pro project. A fantastic job

of rallying the troops, against a

sometimes very challenging

backdrop, and simply getting stuff

done.”.

Head of Marketing.

NEW DIGITAL PRODUCT INNOVATION

Our Typical Client

Our Digital Asset Optimization service is typically aimed at larger

businesses looking to gain advantage through new digital product

innovation, but can also be used for smaller, entrepreneurial

organizations needs.

We have seen specific success for with this solution in: gaming &

entertainment & media, ecommerce & retail, financial services &

fintech, and many other sectors.


The Benefits

• Top & Bottom Line: Our

approach promotes a holistic

view of the development,

ensuring all parts are

considered together and not in

(un)splendid isolation. This

results in the development

being correct. So monetisation

and customer experience is

maximised. With core

efficiencies, automation, and

adaptability built-in. As well as

ensuring innovation and

future-proofed considerations

are protected, limiting the risk

of legacy. Ultimately

benefiting the top and

bottom-line of any

organisation into the future.

• Lower Risk: to time, budget,

and effectiveness.

Comprehensive definition

using all core success criteria,

combined with measurement

and agile delivery increase

chances of success.

• Speed: Engaging with clarity

on the right activities,

undertaken in the right order,

by the right people…this adds

control, removes rework, and

adds pace.

• Great Value: We firmly believe

that our expertise, combined

our proven approach, and

realistic pricing leads to a great

value and mutually beneficial

partnership.

Our Delivery Framework

1. Product & Technology Together: We have deliberately put our

product and technology talent into one team, to form a set of skills

able to define and deliver the needs of market, customer, data,

technology, and monetization in an optimised manner. An overall

methodology that is Market & Design / Customer & Data Driven.

2. Insight & Ideation: Our initial step is a laser focused understanding

of the innovation objectives, combined with the market / customers

needs via relevant insight + technical and economic criteria. We then

ideate amongst the combined teams often using DWC’s controlled

workshop / hot-house methodology. Resulting in a number of ideas,

ranked systematically, typically focusing on 1-3 for the next stage.

3. Concept & Prototype: For those selected, each is then defined using

a combination of market insight combined with a customer experience

/ gamification focus. Definition covers all necessary elements of use-

case and domain led development - business process and user-

experience, wire-framing, relevancy mapping, monetisation

optimisation, discovery (SEO) & advocacy (social media) needs and

GTM discovery, platform & data architecture and more. Resulting in

core success criteria and measurement points. As needed, prototyping

is used to gain initial feedback in market or enterprise.

4. Build & Test: Via development partners, using our product and

technical blue-prints. Delivered using an appropriate methodology to

the task, but always measured, flexible, agile and fast-paced, with high

quality built in.

5. GTM & Monetise & Measure & Hand-Over: Roll-out and

monetisation occurs as per the GTM plan, with core success criteria

constantly measured to identify improvements or sun-setting. All the

time our team mentors in-house teams for eventual hand-over.

.

Indicative Timescales and Pricing We provide the service on a flexible ‘time and materials’ basis or a per

project cost. A typical per-project cost is as below, for up to 2 new

innovation builds of medium complexity:

Service Stage Time Period* Prices *

1: Objectives & Insight 4 weeks £20,000

2: Ideation 1 week £10,000

3: Concept & Prototype 6 weeks £40,000

4: Adapt & Full Builds 3 months £100,000+

5: Measure & Adapt 6 weeks £20,000

6: BAU Handover 4 weeks £10,000

*These are indicative timelines and prices, and may alter based upon client specific

requirements. All prices are exclusive of UK VAT and expenses.


Contact us If you are interested to know more about this service, we

would be delighted to hear from you. Please contact:

Suki Sandhu Director, Product & Technology

+ 44 7958 332536

[email protected]

We are DWC

The New Digital Product Innovation service is principally delivered

by the ‘Product & Technology’ practice of DWC.

DWC specialise in helping two main types of client, UK based or

international, to successful digital business:

(1) mature companies looking to adapt to digital change and

require business and IT transformation,

(2) high growth digital businesses needing to mature towards a

successful exit.

Working with clients in sectors such as telecoms & mobile, financial

services and fintech, e-commerce & retail, entertainment & media,

martech, and other sectors.

Brining our difference – an absolute focus on digital and these core

attributes:

• Proven methodologies | for business need in digital

• Deep digital expertise and experience

• End-to-end service | across think, execute, grow

• Extensive contacts and partners

• Great spirit.

Enabling your success. In digital.

Digital Works Consulting is part of Digital Works Group.

SUKI SANDHU

SARAH HIDE

STEVE CRAWSHAW

RICHARD MORECROFT

ANDREW SALMON

LIAM CARROLL

Documents

New_Digital_Product_Innovation