New Zealand Awards for Promotional Products Marketing …€¦ · and marketing programs. This is a great opportunity to receive the recognition you deserve. Entering one or more

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New Zealand Awards for PromotionalProducts Marketing Excellence

ENTRY GUIDELINES

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E N T R Y G U I D E L I N E S

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IntroductionThe Australasian Promotional Products Association (APPA) is the professional trade association specifically for the promotional products and promotional marketing industry in the Australasian region. APPA was established in 1986 and incorporated in 1988 to promote the development, integrity, professionalism, and creativity of the advertising form dedicated to promotional products and marketing ensuring good business practices and the highest industry and community standards.

The APPA Awards for Promotional Products Marketing Excellence celebrate the most creative part of our industry bringing together recognition of industry professionals for the outstanding use of promotional products in business and marketing programs. This is a great opportunity to receive the recognition you deserve.

Entering one or more of the APPA Awards for Promotional Products Marketing Excellence is a clear demonstration of your commitment to being the best in the industry.

Benefits of entering include:1. Winning an APPA Award can have a significant impact on your brand. Past winners have notified

us of new clients being secured due to their exposure in the media of their win.

2. The opportunity to receive recognition from clients by using winning case studies and photographs for your own promotion.

3. Display your trophy and exclusive use of finalist and winner logos for building and promoting your brand in your professional communications.

4. The innovations, initiatives and achievements of you and your team will be exposed to a judging panel of marketing leaders.

5. Publication in the APPA Awards for Promotional Products Marketing Excellence Winners Magazine.

6. Publicised in media releases sent to the industry trade press.

7. Honoured at the APPA Awards Dinner.

8. High profile recognition.

9. Share your creativity, innovation, and success with peers.

10. Celebrate professional excellence.

11. Featured in a special Awards update on APPA’s website and Promo Insider.

12. Acknowledgement in future marketing by APPA.

Eligibility and General Conditions for entries:1. The APPA Awards are open only to current financial APPA Members.

2. All entries must be submitted online at appa.awardsplatform.com

3. All entries must be received by 5pm, Monday 2 March 2020.

4. Entries are required to address all criteria and contain sufficient information for the judging panel to adequately assess the merits of the entry.

5. Distributor Awards – promotional product programs must have been conducted between 30 March 2018 – 28 February 2020 to be eligible.

6. Distributor Awards – entry fee must be paid on submission.

7. Requests for extensions or late entries will not be considered.

https://appa.awardsplatform.com/

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New Zealand Awards for Promotional Products Marketing Excellence Guide

Key Dates

Entries Open 18 November 2019

Entries Close 2 March 2020

Finalists Notified 16 March 2020

Winners Announced – APPA Awards Dinner - Auckland 22 April 2020

Entry Fees Fees apply only to the Distributor Awards.

First Entry: $110 (plus GST)

Subsequent entries: $50 (plus GST)

* Entry fees may be paid by direct credit or credit card using the invoice issued at time of completing submissions. If your submissions have not been paid for by the 5pm, Monday 2 March 2020 may not be included for judging.

It is recommended that all entrants read these Entry Guidelines carefully and respond to all entry requirements.

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Distributor Awards CriteriaDistributors are invited to enter a submission addressing criteria which will be judged by a panel of marketing experts.

There will be winners awarded for each of the following categories, with an overall winner selected for the prestigious Platinum Award.

The criteria for all categories are briefly detailed below. You will find further criteria and judging information for each category when you apply online at appa.awardsplatform.com

» The initial client’s brief, what was the business goal or branding requirements? Was it achieved and how did promo contribute to it being achieved?

» The concept, design, creativity or development or selection of products to meet the campaign requirement. The matching or fit of the promotional product to the brand or campaign message.

» Performance outcomes and data which can include (but not limited to) increased sales, increased repeat purchase, raised brand awareness.

» Any additional information, feel free to add post scripts e.g: – this campaign was so successful I have been commissioned to… – present your point of difference ie: I think I should win because…

CategoriesBusiness to Business (B2B)This category highlights outstanding achievement in the development and performance of promotional products in a B2B marketing campaign. The promotional products need to be an integral part of the campaign or have a clear contribution to the campaign. The campaign can be ongoing or with a finite end date. We are looking for the most effective use of promotional products developed to increase sales or improve brand awareness or to support a specialist campaign. Specialist campaigns can include (but not limited to) new product launch or strategy launch.

Not for Profit PromoThis category promotes the most effective not-for-profit, charity, or social awareness promotional product marketing program or campaign based on message awareness, behaviour, attitude change or fundraising.

Promotional Product Innovation and DesignThis category is celebrating the innovative and creative development of promotional products or designs for use within a promotional product program or campaign that demonstrates innovation and creativity, brand, or campaign relevance, and is unique. The innovation/creativity/design must be predominantly developed by the APPA member. This can be in response to a brief or generated by the APPA member for the client.

Event MerchandiseThis category demonstrates the most effective merchandise programs based on take up rates. Event Merchandise – includes give away brand reminders, branded merchandise and onsite event marketing. Programs of high quality and unique merchandise which are consistent in brand message. This category includes custom product development, packaging design, redemption offers, large-scale product fulfilment.

https://appa.awardsplatform.com/

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Limited BudgetThis category is promoting the most enterprising and effective promotional product or promotional product campaign where the cost of producing the product itself was to the value of $5.00 (NZD) or less.

Distributor Self PromotionThis category is highlights superior products/programs designed to promote sales or refine the brand of the distributor company.

Sustainable/Eco Friendly/Recycling Programs or Initiatives This category celebrates products or programs created by using recycled or environmentally friendly products, carbon neutral products, focusing on fair trade, reducing waste and/or being environmentally friendly within the work place, with clients and/or the community. This category includes products that reinforce an environmental message with products that are 100% recyclable at the end. This category also includes showing initiatives such as demonstrating in a campaign an example of improved sustainability by measures such as delivering without any packaging.

Entries must be compliant with CCNZ guidelines – i.e. must be able to substantiate the claims. For example, if a product is claimed to be biodegradable, then there must be scientific testing to support that refer: http://www.comcom.govt.nz/fair-trading/fair-trading-downloads/green-marketing-and-carbon-claims.

Made in New ZealandThis category aims at promoting and producing a promotional product or garment utilizing the very best of NZ made components, manufacturing, suppliers and embellishers. All products entered must meet the requirements of the Fair Trading Act for Country of Origin Labelling.

Apparel/Wearable ProductsThis category presents an outstanding branding campaign on any form of apparel, uniform or item that can be worn and used in a creative, flexible and effective application that conveys a consistent brand message to the respective customer/prospective audience.

Best Integration to a Campaign/New Media CategoryThis category highlights elite campaigns where a promotional product was cleverly integrated into a broader media campaign, whether it be working in well with digital media or traditional advertising. Examples could include a promotional product that creatively features in a digital campaign and demonstrates innovation in linking a physical promotional product with social media for example.

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Supplier Awards We invite suppliers to enter a submission which will be judged by a panel of industry experts. This category allows suppliers an opportunity to demonstrate aspects of your business processes, show how you perform well across the board and how you effectively maintain client relationships.

Best Supplier AwardBest Supplier recipients are assessed on the following criteria:

» Customer Service – processes used to ensure customers are responded to in timely manner, with correct information (e.g. staff product knowledge, sharing inboxes etc). Willingness to help – flexibility, customer support, Pro-active Sales and Service – how does your company actively seek more business? Website – what makes your website user friendly, how effective is its functionality etc. Stockholdings are consistent.

» Product Quality – testing methods both overseas and locally to ensure products meet required standards, ethical/social responsibility.

» Decoration Quality if applicable – testing methods both overseas and locally to ensure decoration methods are of superior quality.

» Catalogue Quality if applicable – aesthetic look/feel, product information. » Creative Response – how do you go above and beyond to help your distributors make sales through creativity? » Response time to briefs/quote requests – how do you ensure you meet fixed turnaround times?

Best Boutique SupplierBest Boutique Supplier recipients are assessed on the following criteria:

A boutique supplier is smaller in size and outside the major suppliers in AUS and NZ.

» Customer Service – processes used to ensure customers are responded to in timely manner, with correct information (e.g. staff product knowledge, sharing inboxes etc). Willingness to help – flexibility, customer support, Pro-active Sales and Service – how does your company actively seek more business? Website – what makes your website user friendly, how effective is its functionality etc. Stockholdings are consistent.

» Product Quality – testing methods both overseas and locally to ensure products meet required standards, ethical/social responsibility.

» Decoration Quality if applicable – testing methods both overseas and locally to ensure decoration methods are of superior quality.

» Catalogue Quality if applicable – aesthetic look/feel, product information. » Creative Response – how do you go above and beyond to help your distributors make sales through creativity? » Response time to briefs/quote requests – how do you ensure you meet fixed turnaround times?

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Decoration Services Award Best Decoration Services Award This category allows an opportunity to demonstrate all areas of decoration services to showcase your business processes, show how you perform well across the board and how you effectively maintain client relationships.

Best Decoration Service recipients are assessed on the following criteria:

This category allows an opportunity to demonstrate all aspects of decorations services.

» Decoration Quality – what processes and procedures are in place to ensure decoration methods and outcomes are of superior quality?

» Customer Service – what processes are in place to ensure customers are responded to in timely manner and providing valuable advice with correct information? Has your organisation become an advisor and true partner in improving productivity within its client’s business? How does your organisation look to improve ways of servicing a client to fit their needs and wants?

» Creativity/Innovation – how do you go above and beyond to help your clients provide superior products through creativity and/or innovation? Can you demonstrate what is unique or innovative about the service / support your organisation provides that clearly differentiates it from its competitors?

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Industry AwardsThe Industry Awards recognise outstanding achievements of individuals within the Promotional Industry. These awards can be self-nominated or nominated by a peer.

APPA Industry Distinction AwardAbout the Award

The APPA Industry Distinction Award recognises individuals who champion the value of branding and in doing so have made a significant contribution in the growth and success of the promotional product industry. Nominees of this award will be held in high regard by their peers, and demonstrate that they have given their time, energy, and resources to further the industry.

Award Criteria

The APPA industry distinction award recognises the achievement and commitment of an individual to the promotional product industry rather than to any one company. As such, the recipient of this award will have:

» Made a significant contribution or achievement at the local or national level. » Fostered and enhanced the ‘supplier/distributor’ supply chain relationship. » Demonstrated a capacity to inspire, mentor or lead, and whose expertise is valued. » Raised the professionalism of the industry through their contribution or achievement.

APPA Young Achiever Award About the Award

The APPA Young Achiever Award recognises and celebrates the future of our industry by acknowledging exceptional young achievers, up to the age of 35 as at 1 June 2019 with at least 2-5 years service in the promotional industry and with a clear affiliation with APPA.

Award Criteria

The winner of the APPA young achiever award will:

» Will show promise as a future promotional industry leader. » Demonstrate outstanding commitment to their professional learning and personal development. » Possess skills and attributes that clearly set them apart from their peers. » Have the capability to invigorate and change our industry in exciting ways. » Provide an example of a successful innovative product, idea, or solutions.

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The Entry ProcessAPPA’s Online Submission System (appa.awardsplatform.com)

The system will guide you through the entry process.

You can start your submission and then save and come back to it at any time.

It is imperative that all entries adhere to the specified criteria, so please read all the information carefully and address all criteria for your entry to be eligible.

Once your entry is submitted you will receive an email confirmation that it was successfully submitted.

For any questions on this system, please contact APPA on [email protected] or 1800 69 2772 (MY APPA).

Distributor Awards1. Your entry MUST include:

A. a completed online entry submission and references (see point 2 below);

B. payment of the entry fee.

NOTE: You can apply for more than one award. However, the basis of each entry must be completely different (i.e. you cannot use the same product/program/campaign for multiple award entries).

2. Online Submission Guidelines appa.awardsplatform.com

The online submission system will request the following compulsory information:

A. Award CategoryB. Campaign NameC. Addressing of criteria

NOTE: Please ensure your entry (including client references) is submitted in PDF format.

Important additional Distributor Awards information:

1. Campaigns conducted between 30 March 2018 – 30 March 2020 are eligible to be entered.

2. You may enter as many categories as you wish but the same entry cannot be submitted in multiple categories and will only be considered in one category. Judges have the authority to reposition an entry into a different category if required.

3. All entries must adhere to copyright and patent protection laws or they will be immediately disqualified. If it is found that any product/products entered contravene any exclusive distribution arrangements, patent or copyright, the entry will be disqualified.

Supplier and Decorator Awards1. Your entry MUST include:

A. a completed online entry submission

2. Online Submission Guidelines appa.awardsplatform.comThe online submission system will request the following compulsory information:



Industry Awards1. Your entry MUST include:

A. a completed online entry submission

2. Online Submission Guidelines appa.awardsplatform.com

The online submission system will request the following compulsory information:



https://appa.awardsplatform.com

mailto:[email protected]




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Judging » Independent judging panels will be comprised of marketing and branding experts from a range of industry groups.

» Judging panels will be independent of all submissions. Judges decisions shall be final.

» Entries will be assessed on the electronic copy submission in accordance with these Entry Guidelines.

» At the sole discretion of the judging panels, High Commendations may be awarded for submissions of significant merit.

» The outcome of the judging process will not be announced prior to the related awards ceremony.

Announcement of WinnersFinalists will be notified by 16 March 2020.

A winner in each category will be announced at the annual Award Dinners.

22 April 2020Venue TBA

Use of Entry MaterialAPPA reserves the right to publish entries, including results, unless the entry is clearly marked otherwise. Please obtain your client’s permission to publish before sending in your entry. Please note that all client contact names and sales figures will be kept confidential and not published.

By entering the awards, the entrants accept full legal responsibility (and agrees that APPA is excluded from any legal responsibility) for all the information provided in the submitted/published case studies. By entering the awards, the entrants agree to allow APPA to promote, publish and archive the winner’s entries.

For more information contact:

Ky Wilson Marketing & Membership Manager

Toll free: 1800 692 772 (AUS) or 0800 451 117 (NZ) Email: [email protected]

mailto:[email protected]

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twitter.com/APPA_HQ

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1800 MY APPA (1800 69 2772) Australia | 0800 45 1117 NZ

Suite 7, 407 Canterbury Road, Surrey Hills, VIC 3127

www.appa.com.au | www.appa.co.nz

www.promotionalproductswork.com.au | www.promotionalproductswork.co.nz

http://www.promotionalproductswork.com.au/

http://www.promotionalproductswork.co.nz/

Documents

New Zealand Awards for Promotional Products Marketing …€¦ · and marketing programs. This is a great opportunity to receive the recognition you deserve. Entering one or more