Group assignment outlining a Canadian promotional marketing plan for Vancouver based brand Wings + Horns. My main responsibilities were showcasing the brand's history and aesthetic. I also contributed to the creative direction of the proposed pop-up shop and limited edition product offerings.
PowerPoint Presentation
wings + hornsJordan WhiteAlicia Pampano Ryan WilliamsShadrick
Stephanie Reidpromotionalplan.
Started in 2004
Heavily influenced by the craftsmanship of Japan
Inspired by Canadian landscape and heritage
Utilitarian, minimal, understated attire that utilizes a muted
palette Craig Atkinson:President and Owner of CYC Design
Brian Mendoza:First head designer for wings + horns, inspired by
classic vintage workwear and Canadiana
Davidson Manaloto:Current head designer who has incorporated
more Japanese influences and provided more contemporary designs
Eddie
Target Market - Jord4
Continuation of target market5
SecondaryPrimaryTarget Market - Jord6Product(s)
Shad7
Price8Place/Distribution
9Promotion(s)
Shad10Promotional ObjectiveStated needs: expand his dope
wardrobe Real needs: expects value for his dollarUnstated needs:
great customer serviceDelight needs: donating to charity while
looking coolSecret needs: maintenance of his cool reputation by
wearing exclusive, rare, trendy pieces without looking like hes
trying too hard To go above and beyond the needs of EddiePromo
Objective - Jord11
Meet wings+ horns designerDavidson Manaloto Holt Renfrew
Flagship: Toronto02/06/14wings + hornsAlicia Meet the designer
first night of event12wings + horns
2nd Floor events: 461 King St W
Friday 7-11 Opening night eventSaturday 4-8Sunday 12-4
Open bar Friday 7-11Overall cost : 10,500 (quoted from phone
conversation)2ndfloorevents.com
Pop Up Shop Friday - Sunday150 will be attending the special
eventOpen bar cost7-11 fri ** 150 people4-8 sat12-4 Sunday
Do you provide staff/ bouncers/security14
We will be printing a 13 page look book containing styles from
the current season. A 13 page photo book will cost approximately
19.50 per booklet. We will be printing 180 booklets, 150 of which
will be given out on opening night; the rest will be distributed in
press kits and at the pop up shop.The wings + horns lookbook
http://photobook.staplescopyandprint.ca/pixami/home3/CreateProduct.jsp?lang=enSteph15
We will be purchasing 5000 impressions for the Top Banner, to
run two weeks before our event.
http://www.blogto.com/blogto-mediakit.pdf
Steph16
DJs for the opening night of our Pop up shop
http://itzsoweezee.com/
Pop up shop - entertainment17
Noka Japanese CateringHiring: 3 chefs & 5 servers for 5
hourshttp://www.nokatoronto.com/catering.phpPop up Show food/
Drinks18
A budget of $1000 will be allocated to social media pay per
click advertising. This advertising was chosen to be utilized as it
is a way we can advertise to our target market directly. Promotions
for Meet the Designer / Pop up Shop19
wings + horns3612This is our signage for inside & outside of
the pop up shop. http://www.mrprinter.ca/index_banners_13oz.asp
Steph20
* Assuming keystone markup for cost of producing a
blankethttp://shop.reigningchamp.com/collections/accessories/products/blanket-blackSales
Promotion Launching at exclusive event (pop up shop Friday)21
wings + horns
10wings + horns 10th Anniversary BlanketBlanket design. sales
promotion22
PRESS KIT; ENVELOPE; MILITARY AESTHETIC; SIMPLE, CONSTRUCTED, ON
PAR WITH BRANDS AESTHETIC. SIMPLISTIC DESIGNINSIDE CONTAINS WHISKEY
BOTTLE; INVITATION; OVERVIEW OF BRAND23Current Buyers (All Toronto
Based)NomadHolt RenfrewJonathan and OliviaThe Blu ConceptUncle
OtisProspective Buyers (All Toronto Based)Sydneys Harry RosenLost
and FoundWorking TitleCommunity 54Clocks and
HowlSerpentineContrabandGot StyleThe Future of Frances WatsonLavish
and Squalor
GQ (Editors, Head Stylist, Fashion Journalists) Complex
(Editors, Fashion Journalists)Hype Beast (Editors, Fashion
Journalists)Sharp (Editors, Head Stylist, Fashion Journalists)TSB
(Blogger: www.tsbmen.com)Tommy Ton (Blogger:
www.tommyton.tumblr.com)Jay Strut (Blogger: www.jaystrut.com)
Press Kits (Including Invitations to Meet the Designer + Pop Up
Show Event)
Invitations to Meet the Designer + Pop Up Shop Event Event
ListAlicia 1.) Meet the Designer 2.) pop up shop24Overview of
Promotional Budget
wings + hornswings + horns is looking for enthusiastic
volunteers to aid in the preparation of our pop up shop! Preference
will be given to current fashion students. Please send your resume
and cover letter to [email protected] . You must be available
February 7, 4pm-12am and February 9, 4pm to 6pm.SEEKING:
VOLUNTEERSEmployees/ volunteers for pop up shop Friday -
sunday26
We will be purchasing 500 5.5x8.5/4x11 flyers to promote our pop
up shop/meet the designer event for $137. These flyers will be
placed around the city and in the boutiques which currently carry
wings + horns. http://blitzprinthouse.com/promotional-cardsBlitz
printing - steph28
*Purchasing 3 clothing
rackshttp://www.ikea.com/ca/en/catalog/products/40099792/Steph29
* Purchasing a total of 30 hangers
http://www.ikea.com/ca/en/catalog/products/20219719/Steph30
