New Vision for AgriFood

Development in Mexico

Adriana Herrera SAGARPA

Enrique Merigo Consejo Nacional Agropecuario

October 13 2014

To meet global challenges in food security the World Economic Forum Initiative has implemented the New Vision for Agriculture

This Initiative engages leaders from the private sector government international organizations civil society and academia to assist in shaping a vision of agriculture as key to food security activity The three pillars that guide the Initiative are

ENVIRONMENTAL SUSTAINABILITY

Maintain or improve the quality and quantity of natural resources meet challenges of

climate change

FOOD SECURITY

Meeting nutritional demands while

affordable options are provided through the

value chain

ECONOMIC DEVELOPMENT

Drive the rural and economic development with clearly defined investment

To meet global challenges in food security the World Economic Forum Initiative has implemented the New Vision for Agriculture

This Initiative engages leaders from the private sector government international organizations civil society and academia to assist in shaping a vision of agriculture as key to food security activity The three pillars that guide the Initiative are

ENVIRONMENTAL SUSTAINABILITY

Maintain or improve the quality and quantity of natural resources meet challenges of

climate change

FOOD SECURITY

Meeting nutritional demands while

affordable options are provided through the

value chain

ECONOMIC DEVELOPMENT

Drive the rural and economic development with clearly defined investment

Framework for agricultural transformation

Launching of the New Vision for AgriFood Development in Mexico ldquoVIDArdquo

bull On October 7 2013 in a meeting with top business leaders of the food sector in Mexico the Secretary of Agriculture Mr Enrique Martinez y Martinez launched the New Vision for the Agricultural Development of Mexico (VIDA)

bull VIDA is a joint effort of the Mexican public and private sectors with the support of the World Economic Forum The private sector is represented by two co-directors from global and regional companies There is also a close participation from the National Agricultural Council

bull Increase production by 20

Food Security

bull Reduce emissions by 20

Environmental Sustainability

bull Reduce Rural Poverty by 20

Economic Opportunity

Increase productivity in the sector through investment in technology and

physical and human capital

Promote partnership models that generate economies of scale and higher

value added

Promote greater certainty through risk management mechanisms

Promote sustainable use of natural resources

Modernize the regulatory and institutional framework

Incr

ease

Fo

od

Pro

du

ctio

n

Pillars of the New Vision for Agriculture

2013-2018 National Development Plan (NDP)

Objectives for the Agrifood Sector

National Crusade Against Hunger

Aligning the goals of the New Vision for Agriculture with domestic priorities

Cross cutting Strategies

Increase productivity across all sectors

Modern government

Gender Perspective

Working Groups

More than 60 Members from the public and private sectors ADM Meacutexico AgroBIO Meacutexico Almex ASERCA Bayer Bunge Caacutemara Nacional del Maiacutez Industrializado Caacutemara Nacional de la Industria Molinera de Trigo Cargill CIMMYT Confederacioacuten Nacional de Productores Agriacutecolas de Maiacutez de Meacutexico Consejo Agropecuario Poblano Consejo Nacional Agropecuario Consejo Nacional de Fabricantes de Alimentos Balanceados y de la Nutricioacuten Animal CONASIST DuPont Pioneer Ingredion Faacutebrica de Harina Elizondo Grupo Consultor de Mercados Agriacutecolas Gruma Grupo Altex Grupo Bimbo Grupo Kasto Grupo LALA Grupo Trimex Harinera La Espiga Harinera La Moderna Harinera El Paraiacuteso IAGROCEN Industrial de Alimentos INIFAP Kelloggacutes MCKINSEY Minsa Molinera de Meacutexico Molino de Trigo Guadalupe Molinos Munsa Monsanto Norson PEPSICO RYC Alimentos SAGARPA SNICS SYNGENTA AMEG

Gra

ins

Oils

ee

ds

BASF Bayer Citrofrut Coca Cola Dupont Grupo Altex Grupo Bimbo Grupo Cetto SAGARPA Wal-mart YARA

ADM ANIAME BASF BUNGE Cargill COMEXPALMA Comiteacute Nacional Sistema ndash Producto Grupo Altex Kelloggacutes McKINSEY MONSANTO PEPSICO PROPALMA RAGASA SAGARPA UNILEVER

Fru

its

amp V

ege

tble

s

Co

ffe

e

Cafeacutes y Semillas de Meacutexico Cafeacutes Tomari Ecom Trading (AMSA) Louis Dreyfus Grupo Merino Teacutelis Outspan Meacutexico Nestleacute Meacutexico Grupo Neumann (Cafeacutes California) Syngenta Agro Yara Meacutexico Fundacioacuten Cacao Meacutexico

Co

coa

Barry Callebaut (DCMX) Codilsa Chocolates Turiacuten Ecom Trading (AMCO) Grupo Prisma Intercambio Mexicano de Comercio Nestleacute Meacutexico Fundacioacuten Cacao Meacutexico

GRAINS AND OILSEEDS

Innovation and transfer of tecnologies

Marketing and infrastructure

Human development and productivity

FRUITS AND VEGETABLES

Main challenges

Competitiveness Food safety

Social development Marketing

COFFEE AND COCOA

Pilot program in Tabasco and Chiapas

1 Training of producers 2 Sustainable practices in production 3 30 increase in productivity 4 Renovation of plants 25 annual increase 5 Development of managerial capabilities in

produceracutes organizations

Directive Committee

Technical Committee

Fundation CACAO

acioacuten

Sharing of Technicians in the field

A new measurement framework

Project level indicators

Tracking progress of the VIDA Working Groups

Project level Case Studies

Analyzing best practices ie pilot program in cacao and coffee

Global level indicators

Tracking progress toward the New Vision for Agriculture

Project level case studies

Global level

indicators

Project level

indicators

Next steps

1 Establish a High-Level Commission for VIDA with public and private sector leading participants

2 Expand stakeholder engaments in other sectors or industries such as state goverments universities research centers among others

3 Achieve long-term commitments for economic and technical resources

4 Share the model with other Latin American countries

5 Develop indicators to measure the goals