Oulu 2012-08-30

Monica Schofield

Director International Cooperation & EU Office

TuTech Innovation GmbH

Finnish Annual University Administrators

Conference Oulu, 30 August 2012

New trends and dimensions in future research management and administration

Oulu 2012-08-30

Reflections of a practitioner

• Setting the scene:

– drivers of change

• Supporting ‘the third mission’ today

– Support services

• Issues for the future

– Where do we go from here?

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Oulu 2012-08-30

Setting the scene

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What are universities for? (1963)

• instruction in skills;

• the promotion of the general powers of the mind so as to produce not mere specialists but rather cultivated men and women;

• to maintain research in balance with teaching, since teaching should not be separated from the advancement of learning and the search for truth;

• and to transmit a common culture and common standards of citizenship

Report of the Committee on Higher Education appointed by the (UK) Prime

Minister under the Chairmanship of Lord Robbins

‘The Robbins Report’ 1963

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What are universities for? (2000)

Our universities are not just creators of knowledge, trainers

of minds and transmitters of culture, but can also be

major agents of economic growth, responding to the

influences of globalisation and new technologies, and

the need to interact with businesses.

The challenge for them is to stimulate and facilitate the

increased transfer of knowledge to business and

society, across all sectors of the economy, while

improving the quality of teaching and research.

Excellence and Opportunity: a science and innovation policy for the 21st

century, (UK) HM Government White Paper 2000.

Oulu 2012-08-30

What are universities for? (2002)

"The discovery of new knowledge,

the testing of received knowledge

and the creative, responsible and effective

application of knowledge."

Quoted from ‘What is university for? Sir David Watson, Vice-Chancellor

of the University of Brighton, on the future role of universities

guardian.co.uk, January 2002

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Traditional university thinking

Ideas, discoveries and proven technology that can be exploited

People with competencies to contribute to society, including running companies

But in the Knowledge Economy we can no longer wait for osmosis!

Oulu 2012-08-30

Pressures on universities

To find funding from non-public sources

To work with wealth (job) creators large and small

To support regional economic development

Oulu 2012-08-30

Harnessing universities for innovation

Etzkowitz, H., Leydesdorff, L., 1999. The future location of research and technology transfer. Journal of Technology Transfer, Summer.

The Triple Helix

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Transformation of industrial R&D

(2003)

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Pulling down barriers

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Others do it better?

Outside offices of Kleiner, Perkins, Caufield & Byers, Menlo Park CA, DG Enterpise delegation to Silicon Valley May 2010

Petrobas R&D base in Rio de Janiero: EIRMA delegation to Brazil February 2012

Established best players? Emerging players?

Oulu 2012-08-30

Where to set priorities?

Excellent research?

Top class graduates?

Spin-outs?

Being useful to industry?

What about the humanities?

WHO PAYS?

Local, national, global?

Oulu 2012-08-30

Supporting the ‘third mission’ today

Oulu 2012-08-30

Focus on third mission

Valorisation experts • IP and licensing • Spin outs • Incubators

Relationship managers • Strategic industrial partners • Others

Culture change managers • Changing university culture • Additional support services • Entrepreneurship education

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Third mission – valorising issues

Patenting

Licensing

Business intelligence

Contracts

Negotiation

Networking

Bilingual business-research

Cost vs Return

Resistance of academics

Protection of ethos/‘open access’ culture

Resistance of industry

Oulu 2012-08-30

Third mission – ‘collaboration competencies’

Partnership agreements

Project management

Intellectual property

Setting up of ‘complex coalitions’

Governance structures

Complexity of working relations

Ownership of IP

Funding

Team building

Relationship management

Conflict management

Understanding stakeholders

Oulu 2012-08-30

Third mission – ‘encouraging entrepreneurship’

How to set up businesses

Business Plans

Investment

Negotiation

Dealing with investors

Understanding markets/customers

Changing mind sets

Handling risk

Oulu 2012-08-30

The art of research management

Hard knowledge Creative ability

Soft skills

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Practical considerations

• What competencies are needed?

• Who performs these roles?

• Who is responsible for over-seeing it?

• How many people?

• How much to pay?

• How to interface to those doing similar things?

There are no universal solutions

Oulu 2012-08-30

Strategic topics for university managers

• Institutional versus individual led activity

• Complex versus simple coalitions

• Ownership of knowledge

• Incentives for collaboration

• Fulfilling the need for professional services

• Continuity of research and research teams

• Cost effectiveness of service functions

• Agenda setting – dialogue with funders

• New forms of higher education

• Competition

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What is there to tackle?

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Key strategic issues

• Global competition for students and

research talent

• Boundary lines between public and private

• Collaboration between universities home

and abroad

• Recognising the importance of funding

humanities

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Acad

em

ic w

orl

d

Commercial world

Public domain

Private domain

What constitutes the boundary line?

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Win-win?

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Motives for industry to work with universities

• Access to students

• Window on research

• Access to specialist expertise

• Access to special facilities

• Contract research

• Access to funded collaboration

• Strategic partnerships

• Lifelong learning

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Issues for industry dealing with universities

• Quality of research

• Reliability of delivery

• Confidentiality

• IP rights

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Issues for universities working with industry

• Independence, integrity

• Contractual obligations

• Reliability of long term funding

• Intellectual property

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Putting these together

• Quality of research

• Reliability of delivery

• Confidentiality

• IP rights

• Independence, integrity

• Contractual obligations

• Reliability of long term

funding

• IP return

Need for an interface manager

+

Oulu 2012-08-30

Ask industry?

‘To establish a world class research capability in a particular area takes

at least ten years. We can’t keep changing priorities every time

industry changes theirs’ Comment from a Technical University President

being asked why he didn’t just set up teams to follow industrial priorities

‘Commit ourselves to a research programme over 7 years? You must be

kidding! Getting the Board to commit to 2 years is tough enough!’ Comment Vice President Research of a multinational

on discussing participation in a KIC

‘I am really surprised at how little industry seems to know what it wants. We can’t use this input to form a funding strategy for universities!.’

Comment from frustrated public administrator after a consultation meeting with industry

Oulu 2012-08-30

Valley of death

Public funding Private sector funding

Basic science proven Pilot applications, product dev.

R&

D fundin

g

Continuity of knowledge?

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Mountain of death – technology costs

€

Demo Pilot

First commercial installation

Second commercial installation

Subsequent installations

Continuity of investment?

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University-industry partnerships

- topics for Horizon 2020

• Pre-procurement

• Public-private partnerships

• Services for SMEs

How to make these work?

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7. Forschungsrahmenprogramm

Ideas People Cooperation Capacities Euratom

Joint Undertaking

Clean Sky

Technische Universität

Hamburg-Harburg

(TUHH)

Call for

Proposals Grant

Agreement

ITD SGO

Liebherr

Implementation

Agreement

Clean Sky Regulation

Clean Sky Financial Rules

Weitere JTI:

IMI, ARTEMIS,

ENIAC, GMES

FCH

JTI

Clean Sky

Implementing Rules

(jederzeit veränderbar) Weitere ITD:

SFWA, GRA,

Rotorcraft,

SAGE,

Eco-Design

7-Jahres-Verträge

Leaders

Liebherr

Thales

Associates (u.a.): Liebherr Aerospace Lindberg

Liebherr Aerospace Toulouse

Liebherr Elektronik

Airbus SAS

Alenia Aeronautica S.p.A.

DLR

Fraunhofer-Gesellschaft

Zodiac

Partner

Partner

Partner

Partner

Consortium Agreement

Implementation

Agreement

Implementation

Agreement

Implementation

Agreement

Partner

Implementation

Agreement

Partner

Legende

Rules and Regulations

Indirektes Verhältnis

CleanSky Consortium Agreement

Implementation Agreement

Direktes Verhältnis

Rules for Participation

Projektverträge

Call for

Proposals

Oulu 2012-08-30

The thorny issue of IP and universities

• Pressure to patent – KPI driven

• Increased resourcing – High staffing costs

• Need to recoup costs – Can only be done by getting someone else to pay

• Insufficient finances to patent globally – Poor protection

• Mismatch in revenue expectation – Industry not prepared to pay asking price

– Money wasted?

• The jury is out on whether increased unversity ownership of IP is leading to more exploitation

Oulu 2012-08-30

All this fuss about patents?

‘We are giving away the IP from this research for free. Our

research is for the public interest. Industry can make

their money anyway ..‘

Professor of medicine at top ranked uni.

‘It is not clear how our patent system can resist the current

rate of patenting in China…..

Patent Attorney

‘We corporate lawyers need a radical change in our approach to negotiating contracts…‘

A multi-national intellectual asset manager

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Responsible Partnering

http://www.responsible-partnering.org/

PARTNERHIPS OF EQUALS?

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Competition

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Better sources of funding?

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One research team, many contracts?

FP7 €€ PPP

Liability

Confidentiality

Background and Foreground IP

Rights to PhD results

Pay and conditions

Talent will seek the best deal!

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What of the future?

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Europe 2020

• Smart growth

• Sustainable growth

• Inclusive growth

More jobs, improved lives, better society

How to turn slogans into reality?

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Are we providing the right frameworks?

‘Innovation cannot be organised by decree. It

comes from people, and only people ….will

make Europe more innovative’ Communication from the Commission –

‘Reviewing Community Innovation Policy’ 2009

The role of universities as educators of confident, creative, and critical people who can work for the benefit of society is vital!

Oulu 2012-08-30

Research team

Financial controllers

Business manager

IP lawyers IP lawyers

Grants office

Simplify the interfaces!

TTO

How many people are in the way?

Innovation team

The most useful guy of all!

Oulu 2012-08-30

In 2050, around 9 billion people

live well, and within the limits of

the planet

Business as usual is not an option

http://www.wbcsd.org

Oulu 2012-08-30 TODAY

The pathway to Vision

2050 To a sustainable world in 2050

From business-as-usual

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New ways of doing things

Oulu 2012-08-30 TODAY

The pathway to Vision

2050 To a sustainable world in 2050

From business-as-usual

People‘s values

New measures of success

One world, people & planet

Redefining progress

Oulu 2012-08-30

Neil Cameron

Ex – Global CIO, Unilever

tough problems are often ‘human’ in origin

… the insights, methods, theories and

techniques in the humanities and social

sciences, built over thousands of years of

scholarship and creativity can help

illuminate even the toughest challenges

Role of humanities

Source: Statements made at EUIMA Project Final Event Brussels 10 May 2012 http://www.eua.be/events/past/2012/euima-project-final-event/

Prof Maurice Biriotti

CEO, SHM and Professor

of Medical Humanities and

Enterprise, UCL

Multi-national organisations can no longer

handle their own complexity.

Contractual relationships, worth billions, are

about relationships.

Ancient Greek approach to friendship is

devastatingly relevant to IT outsourcing:

friendship is about relationships

Oulu 2012-08-30

Top topics to work on

• Intellectual asset management

– Is the emphasis on patenting worth it?

• Academic freedom

– Role of individuals, academic entrepreneurship

• Knowledge integration

– Stronger role for universities to take the lead?

• Employment terms and conditions

– Terms and conditions for future generation of researchers

• Response to new business models

– Post ‘open innovation’?

• Development of educational programmes

– Lifelong learning, open access

• Independent funding sources

• Involvement of humanities

Oulu 2012-08-30

Back to the roots

Clare College Cambridge Founded in 1326

"through their study and teaching at the university, the scholars should

discover and acquire the precious pearl of learning so that it does

not stay hidden under a bushel, but is displayed abroad to

enlighten those who walk in the dark paths of ignorance".

Elizabeth de Burgh, Lady Clare, in 1359

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What is the role of universities?

• To educate people to be critical thinkers capable of ‘joined up thinking’ – ‘the promotion of the general powers of the mind’

• To instil qualities and not just qualifications – transmit a common culture and common standards of citizenship

– One world, one people

• People free to challenge current thinking – a ‘safe space for debate’

• To provide a place for the humanities, as well as scientific enquiry to be nurtured – Continuity of knowledge, appreciation of our culture, values

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Universities as communities

Communities that work with other communities to ensure creative, responsible and effective use of knowledge, to enhance individual and collective well-being….

This has greater value than just business support!

Oulu 2012-08-30

Monica Schofield

TuTech Innovation

International Cooperation and EU Office

schofield@tutech.de

euoffice@tutech.de

Tel: +49-40-766296353

TuTech Contact

Kiitos!