New Technologies and the Music Press

LO: To be able to demonstrate understanding of media

products and the ways theyare produced and consumed.

Primary Goal – To make moneyWhat are they selling?

Gratification (satisfaction)What does it look like?

Distraction/entertainmentTaking the user away from worries and responsibilitiesA sense of selfGiving the user a range of social norms (stereotypes) to compare themselves against. Aspirations to be/have more.A sense of belongingGiving the reader a range of people who share their ideals (who think like they do) and a base for building relationshipsKnowledge and education about topic/societyGiving the user a sense of personal growth, confidence to

engage in the conversation and even, an opportunity to be superior (sometimes)

Uses and Gratifications TheoryDistraction and Entertainment

Print (And Web 1.0 tools)

Kerrang! etc

Social Media (Web 2.0 Tools)

Facebook, Instagram, Pinterest etc

Content is more reliable – content is usually more sophisticated

Professionals dictate consumer content – mediated (crafted to be beneficial to publishers) – user experience is controlled –

Users generate content – unexpected experiences – more authentic – in the immediate

Amateur content - less reliable

Uses and Gratifications TheorySense of Self

Print (And Web 1.0 tools)

Kerrang! etc

Social Media (Web 2.0 Tools)

Facebook, Instagram, Pinterest etc

Professional role models – trusted brands – popular culture – Inspires confidence

Ideas dated before it’s released - conformity

Opportunity to be original – real role models - everyone can test their voice – true (not glamorised) presentation of peers

Unproven– opinions

Uses and Gratifications TheorySense of Belonging

Print (And Web 1.0 tools)

Kerrang! etc

Social Media (Web 2.0 Tools)

Facebook, Instagram, Pinterest etc

Feel part of a ‘tribe’ – send letters – talk about it with friends and family

No real access to people outside of immediate group

Be part of a ‘tribe’ - connect with like minded people – can be a contributor OR just a consumer (lurker) – not restricted by geographical location – public or private conversations – wider, overlapping communities

Irresponsible users

Uses and Gratifications TheoryKnowledge and Education

Print (And Web 1.0 tools)

Kerrang! etc

Social Media (Web 2.0 Tools)

Facebook, Instagram, Pinterest etc

Trustworthy – informed – access to good sources – professional presentation

Mediated (filtered and crafted to be appropriate for use).

Precisely relevant – specific niche content – up to date trends

Unreliable – novice experts – saboteurs

Different Uses of Social Media PlatformsTypical Uses - Professional

Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations

Different Uses of Social Media PlatformsTypical Uses - Chat Distraction/Entertainment

A sense of selfA sense of belongingKnowledge and Educations

Different Uses of Social Media PlatformsTypical Uses – Image Sharing

Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations

Different Uses of Social Media PlatformsTypical Uses – Video Sharing

Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations

Different Uses of Social Media PlatformsTypical Uses – Curration

Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations

Different Uses of Social Media PlatformsTypical Uses – Music Sharing

Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations

Music Site Home Page Log in/out requirementSupply email addressThey can identify (and watch) your online presence (static)Tailor site content to your habits

Is it a website?Or is it a Social Networking site?

Masthead- Brand Identity(static)

Slogan or imageSupports brand id (Static)

AdvertisingOnce they have your details, this can become ‘bespoke’(not static)

Search BarNavigate site (static)

Navigation tabsOR MenusLinks to ‘personal spaces’that are familiar and spacesto be explored (static)

Colour SchemeSupports brand id(Static)

Updateable contentVideos/photos/textPosted inCarousels/roll over framesTo maximise content (not static)Live Feeds

From Twitter or their own comments appLinks to external social networking sitesType of synergy – both sites win by generating more traffic More traffic + time spent on site = lures more advertising companies = more revenue

ListsPlaylists, artiste lists, genre listsAll keep user on site longer

Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations