New Product PresentationMarleyOne - Shampoo

Intro• Marley

Teagan• What it is• Benefits

Market• Needs and

Desires• Characteristi

cs• Geographic• Demographi

c• Psychograp

hic• Behavioral

• Buying Patterns

Competition• Who they are• Strengths• Weakness

Distribution

Channels

MARKETING PLAN

Pricing• Opportunities and

threats

Marketing Strategy• Positioning• Product

Differentiation• Price/Quality• Communication

• Ads• Direct

Marketing• Sales Promotion• PR

Action Plan• Production

Consideration• Production

Schedule• Key Issues• Inventory Levels

MARKETING PLAN

MARKETING PLAN

Stationary; $8,100.00

Adver-tise-ment

In Maga-zines; $1,382,500.0

0

Brochures;

$340,000.00

Tradeshow Ex-

penses;

$272,315.00 Merchandising;

$5,000,000.00

Online Pres-ence;

$20,000.00

Radio; $105,240.00

Celebrity Christina Shedd $2,680,125.00

Photo Shoot; $727,000.00

TOTAL BUDGET 10,535,280.00

ADVERTISING PLAN

Magazines• Consumer

• Business to Business

Website

Radio

Brochures

Stationary

Point Of Purchase Display

BUDGET FOR ADVERTISING

Glam-our

$800,000

Vogue $1,100,000

Allure $700,0

00

Website $15,000Professional Beauty; $32,125

Modern Salon $48,000

Sta-tionary $727,0

00

Celebrity 1,000,000

Royal-ties

382,500

Radio 340,000

Budget 10,500,00

ADVERTISING VENUESMAGAZINES

Consumer Magazines

6 Month Run

Vogue Glamour Allure

B2B Magazines1 Yr Run

Professional Beauty

Modern Salon - Salon Today

Website

E-Commerc

e

Design Hosting

Maintenance

WEBSITE PLANS

Website costs $15,000 all inclusive 1-yr Maintenance

www.MarleyOne.com

National Radio

Local Radio

RADIO

Target Radio Market

CELEBRITY SPOKESPERSONCHRISTINA SHEDD

Christina SheddSupermodel/Actress

Has appeared in the following movies

"Elves"

"Failure to Start"

"Bridge to Nowhere“

”No Man" Along with many others..

PRODUCT PACKAGING IDEASROUGH SKETCHES

PRODUCT PACKAGING IDEASROUGH SKETCHES

WEBSITE BANNER SKETCHES

POINT OF PURCHASE DISPLAY