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New PlatformsNew Delivery Modes
Joe Drumgoolehttp://twitter/jdrumgoole
• Fragmented Platforms• Expensive Development
Environments• High Distribution Costs• Small numbers of customers
Proprietary, Expensive
5-Sep-09 Slide 2
• The PC set us free– One Platform– Cheap development environment– Low Distribution Costs– Large customer base
Open, Cheap
5-Sep-09 Slide 3
• Web 1.0 : Brochures– Flat HTML, CGI, Apache
• Web 2.0 : Applications– Frameworks, AJAX, Rich Clients, XML– Social Networks/Social Media
• Web 3.0 : Infrastructure/Mobile– Storage, database, compute, queues,
CDN, VPNs, 3G, aGPS, WIFI, Media
Open, Free
5-Sep-09 Slide 4
• The Cloud• Mobile• Social Networks• The Data Web
The New Platforms
5-Sep-09 Slide 5
• Definitions–Virtual Infrastructure–Pay as You Go–No Limits–Scale Down as well as Up–No Capex
The Cloud
5-Sep-09 Slide 6
• IaaS : Amazon, Azure, RackSpace– You build the track and run the trains
• PaaS : Google, Azure, Force.com– They build the track you run the trains
• SaaS : Salesforce, Google, OpSource– They build the track and run the trains
you control the signal box
Cloud Taxonomy
5-Sep-09 Slide 7
• Mobile is a mess– Platforms: Symbian, Android, OS-X,
Windows Mobile, Mameo, BREW– Network Operators
• Key Platform is The Smart Phone– Camera, 3G, aGPS, WIFI, bluetooth,
TriBand
• iPhone shows us how its done
Mobile
5-Sep-09 Slide 8
• Facebook and Twitter are Platforms• Open APIs• Friend Integration• Facebook Developers Garage• Outsourced User Account
Management
Social Networks
5-Sep-09 Slide 9
• All our Data is out there• Much of it is behind firewall’s and
Paywalls• Flickr, YouTube, Scribd• Amazon Curated Data• Wolfram Alpha• KildareStreet.com• CRO.ie• Government could be a leader Here!
The Data Web
5-Sep-09 Slide 10
• Never been cheaper to build an App• Building a business is still tough• Capital still requirement for global
businesses• What is your distance to customer No 1 ?• Successful consumer plays need 1m users• SME plays require a smaller footprint• It helps is your App is Epic!
Software Economics
5-Sep-09 Slide 11
• Change is Opportunity– Mobile Confusion– The emergence of 3G networks– Facebook and Twitter– Unbounded cheap compute– Unbounded cheap storage– Open Source
Opportunities
5-Sep-09 Slide 12
• You can’t outspend the US• Raising cash to raise cash• Mix of weapons• The perfect product• Market Focus• Desktop Software
Health Warnings
5-Sep-09 Slide 13
• PollDaddy : Online polls• ChangingWorlds : Mobile Networks• HostelWorld : Booking hostel beds• Similarity Systems: Data Quality• DemonWare : Games Infrastructure• Havok : Physics Engine
Successes
5-Sep-09 Slide 14
Q&A
5-Sep-09 Slide 15