2013 ONLINE PORTFOLIO

B U S I N E S S J O U R N A L N E W S N E T W O R K

CNYBJCNYBJ.COM

C E N T R A L N E W Y O R K

BUSINESS JOURNALBUSINESS JOURNAL

Seize your competitive advantage with breaking news, trends, and research

(315) 579-3907 • cnybj.com

ELECTRONIC ADVERTISING AT ITS BEST

Whether at their desk or on the go, The Business Journals’ digital platforms engage key executives and business owners providing the breaking business news and information they need to do their jobs.

CNYBJ.com reaches local business executives and entrepreneurs where they live and work 24/7, providing them a jump on breaking local business news. In addition to reporting important news fi rst, the website provides readers and researchers with small-business information, industry rankings, people on the move, business mentors, business tools and access to a searchable archive of articles and features. CNYBJ.com has more than 325,000 page views per year.

ONLINE ADVERTISING OPPORTUNITIESBusiness owners, executives, and researchers are visiting our site because they choose to, and your message will be front and center when they arrive.

Syracuse and Surrouding

Area

66%

Mohawk Valley12.7%

Greater Binghamton

12%

Oswego Area

3.1%

North Country

1.8%Ithaca

1.8%

B U S I N E S S J O U R N A L N E W S N E T W O R K

CNYBJCNYBJ.COM

C E N T R A L N E W Y O R K

BUSINESS JOURNALBUSINESS JOURNAL

Data pulled from user reports at cnybj.com

B U S I N E S S J O U R N A L N E W S N E T W O R KC E N T R A L N E W Y O R K

BUSINESS BUSINESS BUSINESS BUSINESS BUSINESS

Our reach covers all of Upstate New York:

• Rochester• Buffalo• Alfred/Corning/Oneonta• Albany

WHO IS THE AUDIENCE?The Business Journal News Network is the only business network in Central New York that saturates the C-Suite: CEOs, CFOs, COOs, CIOs, CTOs, Chairman, etc. We focus on those corporate decision-makers who guide their fi rms and sign the checks.

TITLES OF READERS:• Majority of readers hold a President, CEO, Chairman or Executive Director title — 28%

• Business Owners — 8.8%

• EVP/SVP/VP — 8.5%

• Marketing/Communications/PR — 8%

• Other Directors/Executives — 30%

Average Age is 53 Years

Age Range: 22 Years-87 Years

GEOGRAPHIC LOCATION: 16-COUNTY FOOTPRINT

Daily Email Advertising

The Business Journal News Network provides advertisers with a unique opportunity to reach highly quali� ed prospects in the Central New York market area. Your message will be delivered Monday-Friday directly to high-value customers through our news and information newsletters delivered to your prospects’ inbox.

EMAIL NEWS ALERTS

LOCAL & REGIONAL NEWS

STATE, NATIONAL & WORLD NEWS

EMAIL NEWS ALERTS CREATIVE SERVICES

HTML editing: $65/hourDesign: $300/versionImage hosting: $50 each

TERMS AND CONDITIONS

Client must provide a sample of the HTML advertisement at least ten busi-ness days before the ad goes live.

The Business Journal reserves the right to refuse any client.

The email message may be sent by a third-party selected by The Business Journal.

SPACE RESERVATIONS AND CANCELLATION POLICY

Reservations for The Business Journal banner-advertising programs are taken on a � rst-come, � rst-served basis. Reservations are only con� rmed based on a signed contract. If the client requires changes, image hosting, or design services, all materials must be received by The Business Journal at least ten (10) days before broadcasting. If the client does not submit the banner ad by the deadline, The Business Journal will hold the client responsible for the reservation and for its payment.

Any changes to the original speci� cations or cancelations must be in writing and received by The Business Journal at least 10 business days before the scheduled broadcast date. Cancelations without the required notice will be billed at 100% of the rate quoted. Any editing and production charges will be due and payable regardless of cancelation or rescheduling.

REQUIREMENTS & SPECIFICATIONS

Image sizes are:

Leaderboard: 728x90

Skyscraper: 120x600

Square: 250x300

Top, middle, and bottom divider: 468x60.

Bottom Banner: 728x90

We allow • Static GIF • JPEG

All GIFs and JPEGs must be RGB or index color and cannot exceed 25K in size.

Note: For News Alerts we cannot serve any rich media redirect tags or Flash � les. Also, while we accept animated .gif � les for newsletters users of Out-look ‘07 will not be able to view them correctly. We recommend using static images for newsletters.

Image Maps are not available in email products.

Full-image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg).

Clients should provide detailed linking instructions

If the banner ad comes to us as a Word document, a PDF fi le or an Ex-cel � le, we consider the email in need of full design services and a $300 charge will be applied.

If the � le supplied is unmanage-able and requires work, a $65/hour programming fee will be assessed.

NEWS ALERTS PRICING (per month)

Daily News Alerts Co� ee Break

Leaderboard $3,000/Monthly $3,000/Monthly $975/Weekly $975/Weekly

Skyscraper $2,600/Monthly $2,600/Monthly $845/Weekly $845/Weekly

Square $2,600/Monthly $2,600/Monthly $845/Weekly $845/Weekly

Top Divider — $1,500/Monthly $490/Weekly

Middle Divider — $1,200/Monthly

Bottom Divider — $1,000/Monthly

Bottom Banner $1,800/Monthly $1,800/Monthly $585/Weekly $585/Weekly

Logo/Word Banner $400/Monthly $400/Monthly $125/Weekly $125/Weekly

All pricing net and must be prepaid • Emails sent Monday-FridayAll pricing net and must be prepaid • Emails sent Monday-Friday

EMAIL RENTAL PROGRAM

For a more comprehensive marketing effort, consider renting access to The Business Journal email list. This service allows you to send your email marketing message to the Business Journal audience through our email list-rental program. Your email message will be delivered by The Business Journal, plus performance metrics such as impressions, opens, and clicks.

The Business Journal News Network Lists are sent to a compilation of News Alerts subscribers which include print subscribers, web viewers, event attendees, area executives researched from

our Book of Lists, and other interesred professionals. All have chosen to receive our electronic version of breaking stories. The transmissions are sent via personal emails from a list that is constantly refreshed and which continues to grow as new subscribers sign up online daily.

Journal email list. This service

through our email list-rental

will be delivered by The Business Journal, plus performance

The Business Journal News

compilation of News Alerts subscribers which include

viewers, event attendees, area

EMAIL RENTAL PROGRAM

DAILY NEWS ALERT/COFFEE-BREAK ALERT LISTSThe Business Journal News Network Coffee-Break and the Daily News Alert List are sent to a compilation of Business Journal print subscribers, Web viewers, our multiple event attendees, area executives researched from our Book of Lists, and other interested professionals. All have chosen to receive our electronic version of breaking stories. The daily transmissions are sent via personal emails from a list that is constantly refreshed and which continues to grow as new subscribers sign up online daily.

PRICING FOR EMAIL LIST RENTALS

Database name

• Daily News Alert • Coff ee-Break Alert

Basic rate: $2,000/5,000 emails (minimum)

FREQUENCY DISCOUNTS:

6x = $360/M12x= $320/MResponder Ad: $75

CREATIVE SERVICES

HTML editing: $65/hourHTML design: $300/versionImage hosting: $50 each

TERMS AND CONDITIONS

• The Business Journal owns the databases mentioned above and holds all rights to each electronic � le.

• Client must provide a sample of the HTML message at least � ve business days before the message goes live.

• The Business Journal reserves the right to refuse any client.

• Minimum order is 5,000 names

• Payment in advance of the live message is mandatory.

• The email message may be sent by a third-party selected by The Business Journal.

SPACE RESERVATIONS AND CANCELLATION POLICY

• Reservations for The Business Journal email rental programs

are taken on a � rst-come, � rst-served basis. Reservations are only con� rmed based on a signed contract. If the client requires changes, image hosting, or design services, all materials must be received by The Business Journal at least ten (10) days before broadcasting. If the client does not submit the HTML message by the deadline, The Business Journal will hold the client responsible for the reservation and for its payment.

• Any changes to the original specifi cations or cancelations must be in writing and received by The Business Journal at least ten business days before the scheduled broadcast date. Cancelations without the required notice will be billed at 100% of the rate quoted. Any editing and production charges will be due and payable regardless of cancelation or rescheduling.

Requirements & Speci� cations

CAMERA READY All email HTML must be table-based layouts; using CSS only

to control typography and color.

There is a 600 pixels maximum width, 700 pixels maximum height and up to 100K maximum � le size (includes all images and html � les).

All images must be JPG or GIF and 72 dpi.

When constructing your email, you should avoid using HTML editors (Microsoft Word, Dreamweaver and others) because they often insert proprietary code, which not all mail clients will be able to read. For best results use a plain-text editor like Notepad or EditPlus.

Flash, Rich Media, Image Maps and Javsacript are not

available in email products.

HTML � le images must be hosted by you (the client) or by a third party and must be re� ected in the HTML code you submit to us.

We cannot accept an HTML message that is already contained in the body of an email message.

A blast that is entirely a linked image is NOT recommended, as today’s email platforms block images. An HTML email should be a combination of text and images with a call to action within the text component.

All email HTML must be table-based layouts, using inline CSS only to control typography and color.

Full image paths in the code must be used (http://www.domain.com/images/graphic1.jpg).

If the HTML script comes to us as a Word document, a PDF fi le or an Excel fi le, we consider the email in need of full design services and a $300 charge will be applied.

If the � le supplied is unmanageable and requires work, a $65/hour programming fee will be assessed.

WORKUPS URL(s) of or direct graphic image(s) to be included in your

email blast, including company logo, products and other related images.

A clear concept to include marketing slogans and the mission of your campaign, to more rapidly assist us in preparing your email broadcast.

Images should be a minimum of 72 dpi, but higher resolution or original .EPS or Photoshop/Illustrator fi les are preferred.

You must give clear direction as to what graphics and text should be linked and which URL each should be directed to.

WEBSITE ADVERTISING RATES

This is no ordinary place to display your ad. The Web versions of The Business Journal News Network reaches local business executives and entrepreneurs where they live and work. They won’t just be stumbling across your ad while they’re Googling around the Web. They are visiting our site because they choose to—and your message will be front and center when they arrive.

Seize your competitive advantage with breaking news, trends, and research.

RUN OF SITE ADVERTISINGNo other medium delivers a more qualifi ed local business audience than our website. Recognized as Central New York’s leading buisness website, we deliver the area’s local business news in an easy-to-navigate format. Your ad ap-pears in multiple locations on a random basis.

SPONSORSHIP OPPORTUNITIES:• Industries• People on the Move• Calendar of Events• Small Business• Opinion• Videos• Page Sponsor

Position Run-of-Site Leaderboard Monthly: $500

Square Above the Fold Monthly: $700Below the Fold Monthly: $400

Bottom Banner Monthly: $500

Small Banner Monthly: $500

Logo Ad Monthly: $150

Banner Specifi cationsFile Size: 35K or lessLoop Limit: 5 loop limitFormats: GIF, JPG, HTML, Flash (GIF may be animated)Alt Text: Cannot exceed 70 characters

Creative Deadlines:GIF, JPG, HTML: Five business days prior to start date. Flash: Five business days prior to start date.

Linking URL must be submitted with creative.

HTML: HTML code cannot exceed 15K

Flash: Macromedia Flash version 5 or later. Creative must be delivered as a .SWF fi le.

Must submit an image (JPG or GIF) to be served in case the user does not have Flash installed. The Kbytes size for the static image should be the same as the Kbyte restriction for a normal image of the same size and shape.

Flash fi les require that an FSCommand be embedded in the fi le for publisher to track clicks.

Larger value must be set to target=_blank

The frame rate for Flash fi les may not exceed 18 frames per second. 12 frames per second preferred.

Rich Media: Rich media accepted only upon approval.

Leaderboard728 x 90

Small Banner180 x 60

Square (Above the Fold)

300 x 250

WHERE DOES MY AD GO?

Bottom Banner 728 x 90

Square (Below the Fold)

300 x 250

Logo Ad (Above the Fold)

120 x 60

B U S I N E S S J O U R N A L N E W S N E T W O R K

CNYBJCNYBJ.COM

C E N T R A L N E W Y O R K

BUSINESS JOURNALBUSINESS JOURNAL

We are happy to answer any questions you have about the information in this packet. Contact us anytime with questions, and/or to schedule a meeting.

SPONSORSHIP INQUIRIES

RESOURCES• www.cnybj.com

• www.bizeventz.com

• Advertising information: www.cnybj.com/advertise

Mary LaMacchia

Director of Opportunities

315.579.3907

mlamacchia@cnybj.com

Bernie Bregman

Senior Account Manager

315.579.3903

bbregman@cnybj.com

Daniel R. Buddie

Business Development Manager

315.579.3905

dbuddie@cnybj.com