AR 2011 Online Media Kit

8/8/2019 AR 2011 Online Media Kit

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ONLINE MEDIA KIT 2011

www.absolutereturn-alpha.com



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For more information, please contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]


Audience

ContentAROnline employs a web-first editorial strategy. AllARcontent will appear on the website (and in manycases in greater depth) before it appears in the magazine, ensuring that site visitors have the mostimmediate access ARcontent. Site content will be updated on a daily, weekly and monthly basis.

Performance Data (web only)Research & Rankings (web only)Hedge Fund Industry News & Analysis

IndicesIn-depth FeaturesInside the TradeStrategiesAlpha Bytes

The Good GuysGlobal ViewCommentary

Portfolio WatchPensions CornerProfiles & Interviews with the industrys thought

leadersQuick PollsThe Niche PlayerBlogsPodcasts

VideoWeekly eNewsletters11,000 hedge fund subscribers (every Wednesday morning)

Primary Content Feature Elements

40,000Unique

MonthlyVisitors


AROnline reaches a diverse audience of senior level hedge fund managers, executives, traders andservice providers within the global hedge fund community. Primary titles include:Chief Executive Officers, Chairmen, Presidents, Directors, Chief Operating Officers, Owners/Partners,

Managing Directors, General Managers, Chief Financial Officers, Treasurers, Chief Investment Officers,Directors of Investments, Portfolio Managers, Fund Administrators, Retirement Fund Committee Members,Employee Benefits Managers, Research Directors, Securities Analysts, Traders, Dealers, Vice Presidentsand other senior positions.

Audience

140,000

170,000Monthly

Page Views


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For more information, contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected] email all online creative to [email protected]


ARs editorial reach and vision along with a very targeted circulation allow our advertisers to benefit from

a unique platform and gain access to the world's most powerful audience. ARS online advertising andsponsorship Opportunities include:

ROS Banners Section Sponsorships Pre-stitial Welcome Ads Exclusive Weekly eNewsletter Sponsorships Video Contextual Targeted Thought-leadership Webcasts, including Guaranteed Lead-Gen

Advertising Opportunities

Banner Type Dimensions Max File Size Looping Format

Top Leaderboard 728 x 90 35kb 3x any

IMU (Box) 300 x 250 35kb 3x any

Welcome and Interstitial Ads 640 x 480 100kb 3x any

eNewsletter banners (Leaderboard & Bottom) 300 x 250 35kb 3x animated gif / jpg no flash

Video 5-30 seconds NA NA MP4 Preferred. Can work with most formats

Please note: absolutereturn-alpha.com accepts all rich media formats; eNewsletters gif or jpeg only

* For all rich media, please include a backup gif (if running tags, please have backup gif uploaded on the back end)** For all eNewsletter banners, please include an alt.text version.

Technical Specs

10% of all site Banners $5,400 per month (gross) *

25% of all site Banners $9,500 per month (gross) *

50% of all site Banners $18,000 per month (gross)*

Website Section Sponsorships TBD Flat fee per month

Website Welcome ads $3,500 per week (gross)

eNewsletter sponsorship (11,000 weekly subscribers) $3550 per week (gross)

Webcasts Call

Podcasts CallVideo Call

Costs (Gross)Website Banners are sold on a Run-of-Site / Share-of Voice sponsorship bases.Each web page includes: Top Leaderboard, Upper MPU, and Lower MPU. SOV pricing is as follows

*Roadblock Options for website banner rotations are available.



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For more information, contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]


Primary Content Sections

DATA

Get exclusive access toinformation on U.S

single-manager hedgefunds. Over 3,500 funds

listed and 86% of the$billion funds. Drill downinto the data by category

and isolate funds bystrategy, asset size,

location, manager andmany other variables.

ARCHIVES

An abundance ofhistorical content dating

back to 2003 from Alpha,Absolute Return &

AlternativeInvestment News

MY ARPPersonalize and manage

your online account bybookmarking your

favorite articles andclippings or e-mailing

them to a friend. Sharestories on your favorite

social sites and saveyour searches

for a later date.

MOBILEAccess all the latest

news from AR on thego from your handhelddevice in a format that

suits you.

E-NEWSStay up-to-date with news,analysis, commentary,headlines and featurestories direct to your inboxwith the AR e-newsservice.

NEWS & FEATURESAccess a wealth ofup-to- the-minute onlinecontent including breakingnews, interviews, profiles,strategies, launches& closures, commentary& analysis.

RESEARCH &

RANKINGSInstant access to globalindustry research and

rankings at the moment ofrelease, from The RichList to The Billion DollarClub and annualperformance awards.

LEAGUE TABLESIdentify the bestperforming funds withexclusive access to ourup to the minute USleague tables, whichgive month-by-monthperformance data.

INDICESThe industrys mostaccurate benchmark ofhedge fund performance

Exciting New Features at www.absolutereturn-alpha.com



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ROS Banners (SOV Sponsorships)

Roadblocks

Prestitial Welcome ads

Podcasts / Videocasts

WebcastsVideo

Custom Microsites



Advertising Opportunities


728x90 Leaderboard

300x250 IMU

300x250 IMU


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eNewsletter Sponsorships

Note: All AR eNewsletters follow this design format




300x250 MPU


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What is a Webcast?

Webcasts are custom produced interactive audio or video broadcast presentations that offer a hi-profile, cost efficient wa

for advertisers to present timely and engaging thought leadership content to custom targeted segments of the Absolute

Return audience. Webcast generally run about an hour in length, and can be broadcast live or on-demand.

Content

Each webcast is custom produced for the sponsor. Absolutereturn-Alpha offers two content formats

Editorial-Driven Webcasts and Vendor-Driven Webcasts. Editorial-Driven Webcastsleverage our editors strong

expertise on select core topics of interest to the AR market and the sponsor. The content in this presentation format

primarily focuses on broad market issues to which the sponsor offers expertise and product solutions, thus positioning th

sponsor as a thought leader within this segment of the market. Within the context of this broader presentation a 10-15

minute portion of the webcast is specifically dedicated to presenting the sponsors product solutions. Vendor-Driven

Webcasts, on the other hand, specifically focus on the sponsors market position and product solutions.

As an augment to the core presentation for either content format, webcasts can include synchronized slides, audience Q

A,, audience polling, and other interactive features. Presentation formats can include: Single moderator presentation

panel discussions, or Interviews with top executives from the sponsoring company, customers and/or analysts.

Highly Qualified Targeted Reach

AR webcast audiences comprise of registered participants from the AR databases, as well as invited attendees from the

sponsors own customer/prospect lists. The audience for each webcast is custom developed around the specific targ

criteria of the sponsoring company. Additionally, while the live event broadcast takes place at a designated date and

chosen by the sponsor (typically early in the morning before the markets open in NY), webcasts are also available for on

demand viewing for 12 months after the initial broadcast.

Guaranteed Lead Generation

The primary goal of any advertising or sponsorship is to generate quality leads. Through customized registration and

reporting, you will receive a minimum of200 high quality event registration leads, including full contact information.

Interactive Elements

Within the Webcast, you can have clickable company logos, downloadable documents, URLs and constant exposure to

your branded player.

Full Turnkey Project Management

AR handles all aspects of your webcasts, including audience development, marketing, management of the contentdevelop process, event production, and lead reporting.

Lead TimeTypically 8 weeks



Thought Leadership Webcasts



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ElementsWebcast events are a truly interactive experience. So allow your sponsorship to put that interactivity to work foryou. Not only will your logo get prime placement throughout the event and registration process, but you also

include links directly to your website and documents that can be directly downloaded from the event player.

For more information, contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]


Webcasts


Custom Registration Site

Customized look and feel

Room for sponsors logos

Immediate event access

Custom registration questions

Complete security for viewerand host protection

Event Player

Customized look and feel

Audio and video with

synchronized slides

Downloadable documents

Sponsor logos

Speaker bios

Q&A

MP3/MP4 downloads

Full screen slides

End of event URL direction

Reporting

Customized report format

Custom report containing

exactly the information

requested during registration


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Combine your thought leadership and subject-matter expertise with the power of audio/video on the Web.

The Absolute Return Master Class Podcast Series is a series of at least four 5-minute podcasts or videocasts on acore theme of importance to the sponsor and the marketplace. Absolute Return-Alpha will work with the sponsor toscript the podcast/videocast series content, and handle all production requirements, including producing the digitalaudio or video recordings, providing intro and exit voice-overs, music etc., and all project management.

The sponsored Podcast/Videocast series is hosted on a dedicated web page on absolutereturn-alpha.com. Thehost page will include additional space for the sponsors other marketing materials such as: ad banners, contactinformation, and other calls-to-action. Podcasts/Videocasts can be rolled out over a multi-week period, or presentedall at once. At the end of the initial rollout period, podcasts/videocasts will be made available for listening/viewing forsix (6) months.

For more information, please contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected].


Custom Master Series Podcast / Videocast

Series of 4 Podcasts $30,000 net

Series of 4 Videocasts $60,000 net



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Podcasts


A dedicated landing page forthe sponsors podcast series

will be built in

a style consistent with theAbsolutereturn-alpha site.

Along with streaming

and download access to yourpodcasts, the page is

designed to featureadvertising and click-thrus

exclusive to you.

The sponsors, co-producedpodcasts will be advertisedprominently on absolutereturn-

alpha.coms home page.


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Podcasts

www absolutereturn alpha com

A click on the play now buttonbeneath each podcast will prompt th

podcast to play via the media playeravailable on a listeners PC.

A click on iTunesdownload will take the

listener directly to the locationon iTunes where the Masters

Series podcasts are storedfor downloading.

Documents

AR 2011 Online Media Kit