Editors note

Inside this issue:

What a month! There’s so much to share with you, but I do not have enough space in your favorite edition, so please bear with me. The Crime Line, 4444 was re-launched at Hotel Thule re-cently, for more information see page 2. We hosted a suc-cessful independence quiz competition in collaboration with the NBC. This has once again proved that SMS technology can be used to educate our nation. For more news on MooObile and Just SMS, see page 3. DMS will also be hosting the voting for the NAMA Awards for 2011. We are very proud to be the host! If you have any ideas for content or information that you would like us to add to our monthly newsletter, please in-form us accordingly. We wish you all a wonderful April. Happy SMSing, Charlene Hartung

Newsletter Date Volume 1, Issue 1

Editors Note 1

New Clients 2

DMS in the Media 2

Announcements 2

MooObile 3

Just SMS 511 3

DMS Corporate 3

SMS Marketing is now ‘The Next Big Thing’ 4

Newsletter April 2011

This month we welcome Dagbreek School,

Interpack and the NAMA Awards 2011 to the

DMS Family.

DMS has sponsored Dagbreek School the

use of our bulk SMS system. The aim is to

improve communication with the stake-

holders and parents at the school.

Interpack on behalf of Redbull will be taking

2 winners plus partners to the Roxette con-

cert in Sun City in May. To enter simply SMS

Wings to 5005 to enter!

Voting for the NAMA Awards 2011 will be

hosted via DMS. Remember you can only

vote once! Watch the press for more details.

our clients, has been

with us for 2 years

now. Sylvanes has

been with DMS on a

permanent basis as

from the end of Feb-

ruary as an Office

We are proud to wel-

come yet another

staff member to our

team.

Sylvanes Rumeta

who is no stranger to

Administrator. DMS

is always growing

and we’ve embarked

on a quest to finding

an additional Ac-

counts Executive.

introduce and pro-

mote the existence of

the crime line 4444

via SMS techology.

The project proved to

be a resounding suc-

cess since all the ob-

jectives of the project

were met.

During his speech,

Ch ie f Ab raham

Kanime of the Wind-

hoek City Police

highlighted that the

purpose of establish-

ing the City Police

was to compliment

the Namibian Police

Force in its efforts to

fight Crime. The City

Police is able to do

this more success-

fully with the use of

the Crime Line, 4444.

He also mentioned

that 75% of crime

reported via the

crime line are solved

successfully, and

with an arrest.

DMS is proud to be a

part of this initiative.

DMS, Kosmos 94.1,

and Office Economix

together with the

Windhoek City Police

recently re-launched

the 4444 crime-line.

The aim was to re-

Page 2

DMS in the media

Announcements

New Clients

Left: Chief of Windhoek

City Police, Abraham

Kanime and Reagon Graig

In April, MooObile is visiting the Channel 7 studios with the intent to introduce the en-tertainment content services to the listeners on their late night teen show.

MooObile will also introduce the MooObile's comedy net-work.

The public can SMS Joke then their joke to 5001. You

will receive a joke back and you might be the lucky player who's joke will be posted or added to our content.

SMSes are charged at N$ 1.00 Across all 3 networks. Terms and Conditions Apply.

MooObile your only content

provider in Namibia!

toners utilized for

printing. Plus there’s

the discharge or

wastage associated

with these processes.

And if you simply

throw away the pa-

per, instead of recy-

cling it, it is most

likely destined for

landfill.

SMS marketing has

the lowest carbon

Did you know that to

produce 10,000

sheets of standard

A4 paper takes 2.5

mature trees?

But that’s not the half

of it.

There are chemicals

used in the manufac-

turing process of pa-

per which are con-

tained in the inks or

footprint of all types

of mass advertis-

ing.

Anecdotal evidence

suggests it is 50

times more environ-

mentally friendly than

printed methods.

Go Green, Go SMS,

Think DMS!

monial to 511, and

you will get your

verse for the day plus

we will share your

story with the rest of

nation. Your story

might help another in

need!

Become part of our

mission to spread

God's word using

SMS with Just SMS

511.

SMS are charged at

N$ 2.00. Across all 3

networks.

To subscribe SMS

SUB to 511, our con-

sultants will call you

back.

Just SMS 511 is giv-

ing away T-shirts on

Channel 7 to 10 lucky

listeners during April.

All you need to do is

SMS Ombibeli for

Oshiwambo, Bible

for English or

Bybel for Afrikaans

and your short testi-

Page 3

DMS Corporate

Just SMS 511

MooObile

The incredible reach of mobile

marketing within more tradi-

tional marketing campaigns

cannot be overstated.

The power to leverage the mo-

bile device for marketing pur-

poses is readily apparent when

one views the steady increase in

the use and integration of mobile

marketing over the past year or

two by enterprises worldwide.

Despite the fact that the cost per

impression of a mobile campaign

is often far lower than that of a

conventional media advertising

campaign, the mainstream busi-

ness community still believes that

SMS marketing is just a passing

fad! Perhaps what many in the

mainstream marketing community

may not know is that SMS mar-

keting is far from a flash in the

pan, rather, it is an indispensable

aspect of any intelligent market-

ing plan.

In simple terms, almost everyone

around the world has a phone

and applications are preferred

within the advertising and market-

ing world. Mobile telephone satu-

ration is virtually complete and

the mobile landscape is ripe.

SMS marketing strategies pre-

sent vast marketing opportunities

and are there for the taking. Ad-

ditionally, SMS marketing is spe-

cifically targeted and rele-

vant. Although online marketing

revolutionized direct marketing,

the maturing mobile space is fur-

ther expanding businesses’ ability

to engage purchase-ready

customers, directly at the point

of sale, in ways that they actu-

ally find appealing.

Today, consumers can con-

duct the entire transaction cy-

cle on their cell phone, from

marketing to purchasing to

consumption.

And it is cost effective! SMS

marketing features some of

the lowest cost per impression

of any marketing me-

dium. Retailers driving SMS

marketing campaigns with tri-

ple-digit ROI for less than 2

cents per impression are not

unheard of. Additionally, SMS

marketing is still relatively new

in the eyes of most consum-

ers, so it is perceived as inno-

vative, versatile, and forward-

thinking.

Combine that with the ability of

SMS marketing messages to

be well-branded, a goal for

every SMS marketing initiative

and SMS marketing becomes

an indispensable tool for com-

panies trying to define or

strengthen their brand.

SMS marketing is, and will re-

main, a consistent reality for

all businesses.

DMS putting your business

centre stage!

SMS Marketing is Now the "Next Big Thing" – It's the Current Game-Changer

Charlene Hartung Marketing Manager Cell: 081 375 0545 charlene@dymoso.com

Wency Katjatako Account Executive Cell: 081 317 1585 wency@dymoso.com

Contact Details: Office No 19 The Village, 18 Liliencron Street

Eros, Tel: 061 250 576 Fax: 061 248 132

Sylvanes Rumeta Office

Administrator Cell: 081 453 4323 sylvanes@dymoso.com