Welcome to the New Media Seminar

Monday, October 11, 2010

The Revolution is Here

Monday, October 11, 2010

2005 Flashback

This phone is so hot

Monday, October 11, 2010

May 2005 - Went OnlineNovember 2005 - Official Launch

July 2006 - 65,000 Videos Loaded DailyNow - 2 BILLION Videos Watched Daily

Monday, October 11, 2010

GoMake something happen.

“I think we’ve overlooked what a sea change has occurred in just a few years, when anyone with an idea can expose it directly to the

rest of the world.”

www.sethgodin.comSeth GodinBest Selling Author

Monday, October 11, 2010

Radio• In the past you needed to work at a radio station

• The gatekeepers had the say

• Today, you don’t need anyone’s permission

• What do you want to create?

• Are there revenue opportunities?

• You can go home tonight and get started!

The gatekeepers are no longer holding all the cards.

Monday, October 11, 2010

Kurt HansonPublisher of RAIN: Radio and Internet NewsletterCEO of AccuRadio!

www.kurthanson.com www.accuradio.com

“Considered one of the world’s leading experts in the field of new delivery

mechanisms for radio...” Center for Communication

Monday, October 11, 2010

Personalization• Programming specifically to your tastes & interests

• A radio station has to please the masses

• Internet radio can target a niche audience

Monday, October 11, 2010

Variety

• The opposite of personalization

• It’s someone else’s personalization you’re listening to

• Radio Paradise - Most successful internet station

Monday, October 11, 2010

Limited Commercials

• What do you usually do when a commercial comes on?

• Limited commercials with internet radio

• Driving force behind audience growth

Monday, October 11, 2010

Ubiquity• How many ways can you listen to internet radio?

• Computer

• Smart Phone

• iPad

• Plug smart phone through aux jack in cars

• 2011 Prediction

• Listen through your car dashboard!

Monday, October 11, 2010

Podcasting

• Revolutionizing how we use media

• Radio on demand, like a DVR

• National Public Radio (NPR) at forefront of new media technologies

FIND YOUR NICHE

Monday, October 11, 2010

Nathan Bender

Limit Break Radio

eorzeapedia

Monday, October 11, 2010

Charlie Bit My Finger

235 MILLION views and counting!

Monday, October 11, 2010

Video Sensations

Average Joe

Celebrity Discovery

Jeremy Browe

Monday, October 11, 2010

Social Networking

• Basics...

• Put power behind your creation

• Link your work by sharing and tweeting

• Start a blog and embed your work

Monday, October 11, 2010

Conclusion

• Practice your craft

• Use free resources

• Learn other skills

Don’t wait for someone to give you permission to get started on your career.

Get Started Now!

Give your creativity a workout!

Monday, October 11, 2010

Monday, October 11, 2010