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New Markets’ Tour
...is the gap between those people and
communities with access to the information
technology and those without.
Christie, Marc, Marco, Richard
20th Century Mindset
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• Simpler Times• Blue Collar Jobs• High School Diploma• What Highly Rapid
Technological Society?
The Digital DivideNew Markets
• is the gap between those people and communities with access to the information technology and those without.
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The Digital Divide is not only an issue of whether everyone can afford access to the Internet.
• Identify Problem• Plan Solutions• Engagement with
Tools• Collaborate with
Others• Evaluate Plan
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Other factors must be considered, such as the following:
• Technology Literacy• Technology skills• Localized information• Information at lower
literacy levels• Communities need to
become producers of content
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Communities
• Researchers– Inquire
– Assess
– Plan
– Implement
– Evaluate
– Collaboration
• Communities
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Many factors have contributed to the Digital Divide.
• Access• Literacy• Content• Cultural relevance• Community needs • are just a few factors.
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What are the basic assumptions?
• Access to computers and the Internet and the ability to effectively use this technology are becoming increasingly important for full participation in America's economic, political, and social life.
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are needed to see this picture.
The Digital DivideNew Markets
• is the gap between those people and communities with access to the information technology and those without.
QuickTime™ and aVideo decompressor
are needed to see this picture.
New Markets’ Tour
...is the gap between those people and
communities with access to the information
technology and those without.
Significance for the Future of Work
• “Doing the right thing to strengthen the economy”
• “New technologies will drive economic growth only if they continue to spread to sectors of our economy”
• Challenge high-tech companies to lead in bridging the Digital Divide
• Rebuilding communities
Fundamental Laws of High Tech Industry
• High Tech companies are in a war for talent
• Information technology/Internet is an equalizer
• No tools, no access to training or skills = greater divide (Digital Divide)
Untapped Market
• Pockets of America like the Appalachia and East Palo Alto that are islands in the ocean of high tech are fundamentally disconnected
• Individuals from poor communities, if they get the skills and the training can help bridge the gap.
• These New Markets are places of opportunity. If we can create new employees, new businesses, new jobs, new opportunities, we can keep the American economy going.
Attracting High Tech Companies
• Pool of skilled labor
• Education system develops a pool of skilled labor
• Tax incentives
• Transportation enables growth
Education and a talented pool of labor are fundamental to a strong economy. We need to invest in this new market. We have a large population of Americans ready to learn and ready to work. The under served communities of America are an untapped source of capital and talent
Committed Tech Companies
• 1 Gateway-East Palo Alto
• 2 Novell-East Palo Alto
• 3 Hewlett-Packard-East Palo Alto
• 4 Qualcomm-SanDiego
• 5 AOL-PowerUp,AmeriCorp-East Palo Alto
• 6 Applied Materials-East Palo Alto
• 7 AT&T-East Palo Alto
• 8 Cisco-East Palo Alto
• 9 People PC..donate 300 computers to East Palo Alto schools 0
5
10
15
20
25
30
1 2 3 4 5 6 7 8 9
Capital/millions
Initial Provision
• Provide tech training to 75000 teachers
• Software to help under served Hispanic organizations
• Digital Village to promote tech literacy in underserved communities
• Improving math and science among under served schools
• Tech sites run by young volunteers...250 sites nationwide..AOL to provide accounts and access to Internet
• High-Tech training center in East Palo Alto
• AT&T Academy of Information Technology in East Palo Alto to prepare high school students for high-tech jobs
• Cisco Network Academy expanding to under served communities
Schools
Work With Local Schools To Ensure That All Children AreTechnologically Literate: Companies can help reach this goal by donating computers, providing training to teachers so that they are as comfortable with a computers as they are with a chalkboard, supporting the development of high-quality educational software and online resources, and encouraging their employees to provide the technicalassistance that schools need.
Internships
Expand Internships To Expand High-Tech Career Opportunities for Undeserved Youth: The President will urge companies to expand internships, especially for young women, minorities, people with disabilities and young people from economically disadvantaged backgrounds.
Grassroots Efforts
Lead Grassroots Efforts In Local Communities to Bridge the Digital Divide: The President will challenge companies to forge partnerships between business, government and community groups to create comprehensive strategies for bridging the digital divide in schools,community centers and homes
Winners
• Corporations supplied a continual local workforce
• Investment in under served communities provides workers thus strengthening the economy and the quality of life
Future
• Opportunities for Americans to work
• High Tech expansion within the United States
• Investment in people ensures strong commitment, dedication and a sense of worth
• Rebuilding of communities
Some Facts about Schools before the New Market Tour
Wealthy Schools
Poor Schools
•74% of classrooms are connect to the internet
•39% connected to internet
Throughout out the States� Local Government Support
� Corporate Support*Computers
*Software
*Training� New Programs Developed
•Plugged In
•NETworker Project
•MOUSE -Making Opportunities for Upgrading Schools and Education
•Young Entrepreneurs Fellowship
•GEAR-UP
•Youth Opportunity Initiative
Before you become too entranced with gorgeous gadgets and mesmerizing video displays, let me remind you that information is not knowledge, knowledge is not wisdom, and wisdom is not foresight. Each grows out of the other and we need them all”
Arthur C. Clarke, Author
How will it happen?
• Federal Government Support
• State Support
•Local Government Support
•Community Support
Teachers
Students
•Asking many questions
•Using Critical thinking skills
•Working in Cooperative Groups
•Peer Tutors
•Working at their own pace
• Mentors or guides
• Organizer
•Team Teacher with Students
School Day• Open Year Round / all day
• Students rotating in & out
• Multi-Age class
• Combining of Curriculums
• Longer Class periods
School Buildings• conventional
• Businesses
• Hospitals
• Homes
Significance for the Future of Work
• “Doing the right thing to strengthen the economy”
• “New technologies will drive economic growth only if they continue to spread to sectors of our economy”
• Challenge high-tech companies to lead in bridging the Digital Divide
• Rebuilding communities
Fundamental Laws of High Tech Industry
• High Tech companies are in a war for talent
• Information technology/Internet is an equalizer
• No tools, no access to training or skills = greater divide (Digital Divide)
Untapped Market
• Pockets of America like the Appalachia and East Palo Alto that are islands in the ocean of high tech are fundamentally disconnected
• Individuals from poor communities, if they get the skills and the training can help bridge the gap.
• These New Markets are places of opportunity. If we can create new employees, new businesses, new jobs, new opportunities, we can keep the American economy going.
Attracting High Tech Companies
• Pool of skilled labor
• Education system develops a pool of skilled labor
• Tax incentives
• Transportation enables growth
Education and a talented pool of labor are fundamental to a strong economy. We need to invest in this new market. We have a large population of Americans ready to learn and ready to work. The under served communities of America are an untapped source of capital and talent
Committed Tech Companies
• 1 Gateway-East Palo Alto
• 2 Novell-East Palo Alto
• 3 Hewlett-Packard-East Palo Alto
• 4 Qualcomm-SanDiego
• 5 AOL-PowerUp,AmeriCorp-East Palo Alto
• 6 Applied Materials-East Palo Alto
• 7 AT&T-East Palo Alto
• 8 Cisco-East Palo Alto
• 9 People PC..donate 300 computers to East Palo Alto schools 0
5
10
15
20
25
30
1 2 3 4 5 6 7 8 9
Capital/millions
Initial Provision
• Provide tech training to 75000 teachers
• Software to help under served Hispanic organizations
• Digital Village to promote tech literacy in underserved communities
• Improving math and science among under served schools
• Tech sites run by young volunteers...250 sites nationwide..AOL to provide accounts and access to Internet
• High-Tech training center in East Palo Alto
• AT&T Academy of Information Technology in East Palo Alto to prepare high school students for high-tech jobs
• Cisco Network Academy expanding to under served communities
Schools
Work With Local Schools To Ensure That All Children AreTechnologically Literate: Companies can help reach this goal by donating computers, providing training to teachers so that they are as comfortable with a computers as they are with a chalkboard, supporting the development of high-quality educational software and online resources, and encouraging their employees to provide the technicalassistance that schools need.
Internships
Expand Internships To Expand High-Tech Career Opportunities for Undeserved Youth: The President will urge companies to expand internships, especially for young women, minorities, people with disabilities and young people from economically disadvantaged backgrounds.
Grassroots Efforts
Lead Grassroots Efforts In Local Communities to Bridge the Digital Divide: The President will challenge companies to forge partnerships between business, government and community groups to create comprehensive strategies for bridging the digital divide in schools,community centers and homes
Winners
• Corporations supplied a continual local workforce
• Investment in under served communities provides workers thus strengthening the economy and the quality of life
Future
• Opportunities for Americans to work
• High Tech expansion within the United States
• Investment in people ensures strong commitment, dedication and a sense of worth
• Rebuilding of communities
Resourceswww.nap.edu/readingroom/books/techgap/index.html
http://www.pub.whitehouse.gov/urires/I2R?urn:pdi://oma.eop.gov.us/2000/4/18/17.text.1http://arc.gov/infopubs/appalach/mayaug99/clinton.htm
http://137.159.69.101/planITpepperdine/Benefits/EduPage/EduPageContent20000407.htm
http://www.pcworld.com/pcwtoday/article/0,1510,11711,00.htm
