Chapter One

A Business Plan OnMushroom Cultivation

Prepared For

Ms Jafrin SultanaAssistant Professor

Department of Business Administration

Dhaka City College

Dhaka

Prepared By

Group : Eleven Star

Section : A

Batch 13

Session : 2010-11

Department of Business Administration

Dhaka City College

Dhaka

Submission Date : 30 March 2011

GROUP MEMBERSID No.NameImage

24A. K. M. Maidul Islam Zico

25Saima Bente Rahman

26Md. Sirajul Islam

27Apsonara Himi

28Mreedula Chaity

29Tanvir Ahamed

30Shachee Barnaba Gomes

31Shamal Bhadra

32Kaniz Fatema Mitu

33Shimu Das Trishna

Letter of Transmittal

March 30, 2011

Ms. Jafrin Sultana

Assistant Professor

Dept. of Business Administration

Dhaka City College

Dhanmondi, Dhaka.

Subject: Submission on a Business Plan on Mushroom Cultivation.

Dear Sir,

We, the member of the group Eleven Star are very glad to inform you that we have successfully completed the report on a business plan on Mushroom Cultivation. In preparing the report we were committed to enrich the report by giving our sincere effort and including authentic facts and figure. We hope that this report will serve the purpose ambitioned by you and also the need of concerned people.

In preparing the report we had limitations of time, money, insufficient manpower and is assistance of the organization.

Therefore, you honor would be kind to accept the report considering our limitations.

Thank You

Yours Sincerely

Shamal Bhadra (Group Leader)

ID No. 31

on the behalf of Group- Eleven Star

Acknowledgement

We, the member of Group Eleven Star are very please to accomplish the assign task given by our revered teacher Ms. Jafrin Sultana on a business plan on Mushroom Cultivation In preparing the report as the given subject we faced different problems such as shortage of time. Data insufficient manpower etc. But we have been able to overcome the problems with direct and indirect assistance from some persons. In this regard we are extremely grateful to Md. Abdul Aziz. Who provided us with all the supportive materials for completing our task properly.

Above all, we cannot refrain our selves from giving heartfelt thanks to our teacher Ms. Jafrin Sultana. Who remain with us all the time for completing with complete Job.

Finally, we are please to complete the report as the given subject properly and authentically.

Executive Summary

The report is about a business plan on mushroom cultivation and production The New Life Mushroom Firm. Here we have mainly emphasized on mushroom cultivation and distribution of mushroom in the local market as well as to the general people. Our vision is to become the leader is producing mushroom to the market at a lower cost and introduce our nation as a strongest and healthiest nation in the world. Our mission is to fulfill the total demand of nutrition of each and every family of our country at a minimum cost by providing mushroom.

However the plan is operated in large scale. The prime promoter of The New Life Mushroom Firm is Shamal Bhadra along with Shimu Das, Aposonara Himi, Sachee Barnaba Gomes, A. K. M. Maidul Islam Zico, Kaniz Fatema Mitu, Md. Sirajul Islam, Mreedula Chaity, Tanvir Ahamed, Saima Bente Rahman. Here we followed the DEED of PARTNERSHIP AGREEMENT. We took the help of two banks. They are Dutch Bangla Band and IFIC Bank.

We have targeted to produce 2,000 kg of Mushroom per month. To produce 24,000 kg of mushroom we have to invest around 2,00,00,000 Tk. in total. We are locating our project at Kerarigonj in Dhaka district. We have selected this location for some environmental advantages.

There are many manufacturing companies involved with mushroom production. But in Bangladesh we are facing some problems in producing Mushroom such as, lack of efficient HR and awareness of people. Above all, by overcoming all these problems and proper investment, mushroom production may have a brighter prospect in Bangladesh.

We usually offer product to the customer. The major competitors of mushroom are mushroom cultivation technology, Savar, Dhaka, PAMBO BANGLA Mushroom Ltd, The marketing objectives of The New Life Mushroom Firm may be increase consumer awareness through creating like and establishing banner indifferent popular web pages, posters, magazines, newspaper etc. Our marketing mix is based on product identification, pricing the product, selecting the place and advertisement and promotion analysis is based on geographical and segmental segmentation.

Our total investment for the project is 20,000,000. Our project cost in 127,00,000 From our total investment we have collected 1,04,00,000 from our partners and other 60,00,000 is funded by the Dutch Bangla Bank Ltd. at an interest rate of 13.5% and IFIC Bank Ltd at 14% interest rate. For producing mushroom we are costing almost 37,00,000 per year. However we are generating profit of 20,19,500 per year.

Our main social responsibility is that we want to remove malnutrition from our country. Our business ethics would be maintain good relationship with customers by satisfying and providing them timely a quality product at a lower cost, no compromise with product quality maintain a friendly environment in the organization to work smoothly. Our contribution towards economy is employing such number of people that can make on effective contribution towards the action of removing unemployment. And the people concerned with project will be more benefited economically & at large it is contributing to the livestock portion of the total GDP of the country.ChaptersTopicsPage No.

Chapter OneIntroduction1-4

Objective of the report3

Methodology of the report3

Limitations of the report4

Chapter TwoBusiness Description and Management Segment5-9

General Description of the Business5

Industry Background (Bangladesh)5

Organizational Profile6

Companies Mission7

Companies Vision7

Management of the Business7

Organization Structure7-8

Management team : Key Personal8-9

Chapter ThreeTechnical Segment10-12

Location Analysis10

Production needs facilities, Utilities and Equipments10

Supplier/ Transportation Factors11

Sources of Raw Materials11

Labor Supply12

Production Flow Chart12

Chapter FourMarketing Segment13-20

Current scenario in Bangladesh13

Situation Analysis13

SWOT Analysis13-14

Table of ContentsMarketing Strategy14

Target Market15

Marketing mix analysis15-18

Production : Production whiteness and features15-16

Price : Prices strategy17

Place : Types of Distribution of Channel17

Promotion : Advertising17-18

Events Sponsorship18

Personal selling 18

Corporate social Responsibility (CSR)18-19

Chapter FiveFinancial Segment20-25

Cost of Project20

Land and site Development cost20

Building and civil works20

Plan and Machinery20

Pre-Operating Expenses20

Means of Financing21

Capital Structure21

Cost of Production22

Material Cost22

Utility Cost22

Factory overhead cost22

Income Statement (for one year)23

Pro-facility Projection (for five year)24-25

Chapter SixConcludery Part26-27

Conclusion26

Appendix & Bibliography27

Chapter One Introduction

Indroduction

Mushroom is a very nutritious, delicious and fully 'halal' vegetable having medicinal qualities. Though its acceptance once was limited to a handful of people, now there has been a gradual change in the impression.

Mushroom cultivation in Bangladesh began in 1979 with assistance from Japanese organization JOCDV. Later, Japan International Cooperation Agency (JAICA) came up in 1987 with its assistance. Mushroom cultivation slowed down in 1990 following withdrawal of JAICA's support.

In 2003, the government introduced a Mushroom Development Project under Agriculture Extension Department for making mushroom popular among the people.

Different research works are being conducted under the project in addition to providing, training on mushroom cultivation. Apart from Savar, this project has activities in Dinajpur, Jessore, Barisal, Chittagong, Sylhet, Comilla, Khulna, Mymensingh, Bandarban, Rangamati, Chapainawabganj and Rangpur for motivating people to cultivate mushroom.

13 species of mushroom are cultivated in Bangladesh of which Wester Mushroom is produced commercially to a large extent. Mushroom fanning is in fact a very easy job. There is an opportunity to make good profit by investing a little amount of capital and labour.

There are such advantages in mushroom cultivation that cannot be found in farming of other crops. Mushroom is a fungus-type colorless plant. As they are colorless, they do not need sunlight to survive or grow. Besides, mushroom cultivation does not require

soil. Mushroom seed can be sowed using industrial waste like wooden dust and husk of wheat and rice. After production, these elements become fertilizer. There is no need of

any insecticide or chemical fertilizer for mushroom farming. Given a suitable environment and proper nursing its cultivation is possible throughout the year. Electricity is not needed for mushroom cultivation.

Experts in a health-related website said edible mushrooms have multi-dimensional effects that help prevent different diseases. Special elements of some species of mushroom particularly work in preventing diseases like cancer, kidney problems, hepatitis, AIDS, asthma, diabetes, insomnia and tumor. Medicinal mushroom also plays a role in reducing cholesterol and ridding of mental exhaustions. It is learnt from an alternative medicine-related website that a mushroom called Reishi is being used in AIDS treatment.

On inventing medicine from mushroom in the 21st century, ST Chang says it can be said based on the research in the last two decades mushroom will be able to play a successful role in the future in those fields where modem medicine system will fail.

There is a huge prospect of mushroom cultivation in Bangladesh. It can play an important role in eradicating malnutrition, one of the main problems of the people, and preventing diseases. By mushroom cultivation, it is possible to alleviate poverty and providing employment for educated unemployed, youths, adolescents and women.

Some basic objective has encourages us to study to the topics & to prepare the report they are as follows:

To full fill the course requirement of IBP. To know the role of mushroom in economy of Bangladesh.

To know the present status of mushroom.

To be informed about various mushroom product.

To know the usefulness of mushroom.

To be informed about the lacking of mushroom product.

Informed the amount of demand of mushroom.

To know how to conduct feasibility study.

To know how a business project can be establish.

To do a feasibility study on Mushroom food project. All the definitions and concepts are to be taken from different books, articles and internet. The preparation of report of feasibility study of mushroom based involves the following steps:

Firstly, we have tried to identify the required data and data sources of the study. For selecting the relevant data we followed-

Our course instructors advice.

Training report on mushroom cultivation by scrabble sanchita.

Data Collection:

We use both primary and secondary data from-

Market survey

Other official reports

Internet

Visiting competitions firm.

To prepare this project we also use MS-Word 2003, MS-Excel- 2003.

Next, we started our work of collecting data regarding the price of machineries raw material etc.

Then we visit some other agro based project for practical field experience for preparing financial calculations we used-

Working capital requirements

Expected cash generation.

Projected cash flow estimation

Risk analysis.

Finally, we prepare the feasibility study report by analyzing all information in some specific areas like management, technical, marketing and financial.

Preparation of feasibility study of mushroom based farm involves a number of limitations in its various stages. While preparing the report, we face the following problems which we tired best to avoid.

Collection of data is a hard job in the stage of project because many prevailing farms are not interested to share there confidential information.

Price of raw material is not accurately know every time.

It is difficult to estimate and do all the financial projections accurately according to the current market.

Chapter TwoBusiness Description & Management Segment

We are going to start a firm which name is New Life Mushroom Firm. We will cultivate and provide mushroom to the people who want to read a healthy life.

We see, most of the people of our country are facing many physical problems and losing their health kidney problems, diabetics, cardio logical problems, skin problems are the common problems of all ages of people. As mushroom is a nutritious food and also has a great medicine value. It has a great importance to prevent these problems. It also fulfills the demand of vitamins and calcium.

Mushroom is now considered both socially and commercially significant plant ever have discovered and is widely distributed in the indo-pacific region including Bangladesh. Now mushroom is getting converted as a product. Besides that, we have a very a warm, mild climate thought the year. We get more sun-deep that any other location in Bangladesh which is suitable for mushroom cultivation. So, we decide to establish a mushroom firm.

Our business ethics would be maintain good relationship with supplier by cleaning payment timely, and providing them other facilities and maintain good relationship with customers by satisfying and providing them timely a quality product at a lower cost, no compromise with product quality maintain a friendly environment in the organization to work smoothly. Always follow chain of command in decision making and other activity.

Although, mushroom is a popular and nutritious food in many countries of the world, many in Bangladesh had long been ignoring this stuff considering it a fungus. Now there has been a gradual change in the impression. Bangladesh is a development countries.

Where 80% of child and women are attacked different diseases like cancer, kidney, diabetes. Mushroom can prevent this easily. There are some organization are related with producing mushroom. They are-

1. Mushroom cultivation technology, Savar, Dhaka.

2. PANBO BANGLA MUSHROOM LTD.

3. Green House Mushroom Center.

4. Ocean Enterprise.

5. Khondoker Trading Co.

6. Expo BD Trading Company

7. Advanced Mushroom firm

8. Mycolife Food & Nutrition Ltd.

9. Mushroom Valley

10. Dream Integrated Agro Complex

New Life Mushroom Firm

Keranigonj

Dhaka

Phone : 02-9222667

Cell No. : 01754743136

Web Site : www.newlifemushroomfirm.com

Email Address : nlmf@yahoo.com

Fulfill the total demand of nutrition of each an every family of our country at a minimum cost by providing mushroom.

We will expand our business in all districts and attract general customers.

Our sales department will distribute mushroom among the retailers shop owners.

Through this our business we will be able to provide people with nutritious Food mushroom. So we desire to be a successful entrepreneurs organization.

To become the leader in producing & exporting mushroom in the market

at a lower cost and introduce our nation as a strongest and healthiest nation

in the world.

The part of the feasibility study of New Life Mushroom Firm contains the management aspect of the firm. A brief description of the promoters, partners and their share holding status, the legal form of business, organizational structure that is the organ gram, the key resource person the firm and the bankers are given below.

New Life Mushroom Firm has got a very sound list of qualified and skilled workforce having wide range of experience in the related position. Under the head of organization structure firms organ gram is demonstrate and brief explanation is also given for better understanding of the authority and responsibility.

Chairman; Shamal Bhadra: He is the prime partner of New Life Mushroom Firm. He is the chairman of the firm. He has long experience in mushroom Agriculture and its subsector in the country area. He is very young energetic and dynamic person. He was an active partner of all the small mits of the family business for the last 4 years.

Managing Director; Shimu Das Trishna: She is also an active partner of the New Life Mushroom Firm. She is the managing Director of the firm. However, she has similar experience in another food firm and her academic knowledge will help the firm to achieve the efficiency and effectiveness in the operation.

General Manager; Apsonara Himi: She is also an active partner of New Life Mushroom Firm. She is the General Manager of the firm. She is very young energetic and dynamic person.

Production Manager; Shachee Barnaba Gomes: She is also an active partner of the firm New Life Mushroom Firm. She is the production manager. She got the experience to do production mushroom in firm. Last 3 years she was involves with an agriculture.

Financial Manager; A. K. M. Maidul Islam Zico: He is a Partner of the New Life Mushroom Firm. He tooks after the financial section of the project. He is very effective in his working.

Accounts Manager; Kaniz Fatema Mitu: She is are of the most active partners of the firm. She is the Accounts Manager of the firm. She does not have much experience is this sector but his academic qualification relating to accounting knowledge. She will look after final accounting segment of the firm.

Sales Manager; Md. Sirajul Islam: He is also an active partner of New Life Mushroom Firm. He is the sales manager of the firm.

Marketing Manager; Tanvir Ahamed: He is also an active partner of the firm New Life Mushroom Firm. He is the marketing manager of the firm. He got the experience to do market of mushroom in local market.

Supervisor; Mreedule Chaity: She is an essential partner of the firm. She will look after about the quality improvement of mushroom.

Executive; Saima Bente Rahman: She is also as active partner of the firm. She is as Executive of the firm. She also see financial sector of the firm.

Chapter ThreeTechnical Segment

We are locating our project at Keranigonj in Dhaka district. We have selected this location for some environmental advantages, we have a very warm, mild climate throughout the year so we can produce throughout the year, we get more sun deep than any other location in Bangladesh and sun deep is absolutely is absolutely essential for the growth of mushroom.

Figure : Map of our location

We need power supply and regular water supply. We need an office to perform our daily activities. Our office will be situated in Keranigonj. We also need file cabinets, computer desks. We will also keep contact with our suppliers. So that we will get our production materials easily. We need nets to save fruits from other insets. Then we need fertilizer to give nutrition to the plants.

After harvesting Mushroom we need to take then to our processing center. Then we have to take the processed items to the customers. So we need to take the buyers order to the local market. Thats why we need to have our own transportation facilities. We will have our delivery vans in three roots.

In our mushroom cultivation business, the main raw material is spawn. We will collect it from Mushroom Development Project Center, Sobahanbag, Savar, Dhaka. Other materials -

- Paddy straw

- Plastic sheet

- Wooden mould

- Hand chopper

- Jute rope

- Coconut rope or Plastic ropes,

- Summy leas

- Straw

- Storage sheet 10x8m

We collect these from local market.

Labor is an important part of our firm. We will collect our labor from the local area. We will give train about mushroom cultivation. We think labor will be available here and they will be interested to work with us. Here labor cost is not very high.

Chapter FourMarketing Segment

Current scenario in Bangladesh is Positive. Many firms and research centers are cultivating mushroom in many places. Showers expects nearly 17,000 tones of output from other companies over the years The initial production will meet 50 percent of the gross annual demand for mushroom. People are getting health conscious day by day. A healthy person need 200-250 gram vegetables per day. But 87% people of our country are lack of vitamins. So mushroom play a vital role in our country 50% of women and Childs are lack of vitamins and calcium mushroom can prevent this easily. People in different classes are getting interested in mushroom. They are getting aware about the nutrition and usage of mushroom. Retailers are interested in selling mushroom because of its high price. So current position of mushroom business is in a good stage. And we will use this opportunity.

Our mushroom cultivation is production oriented business. Our market size is not small. We will serve different class. Our market consists of general consumers, retailers, super stores. As many foods are produced from mushrooms. So those food industries are our customers. Customers want quality product. They prefer mushroom which are good in look large in size and tasty. So we have to meet the whole demand. Market trends are two types. One is market skimming and another is market penetration. Our market trend would be market penetration Because our purpose is to run the business for a long time.

SWOT Analysis is a very important of marketing plan. Here we discuss about our strength, weakness, opportunity and threat our plan is to produce a nutritious and a tasty food. And we will meet the local and international demand. We found following points through SWOT Analysis.

Our StrengthsOur Weakness

1. Lower Cost

2. Chemical Free

3. Huge Production

4. Strong distribution1. Shortage of capital

2. Lack of insufficient HR

3. Lack of people awareness

4. Limited customer

Our OpportunitiesOur Threats

1. We want to make a soup powder for the diabetics patients.

2. We will export our product

3. Dont have much local competitors.1. Political crises

2. Export and tax procedure may be changed

3. Rising of International food price

4. Strict legislation could impact the market.

We have classified our market according to their class, needs, behaviors. We will satisfy our all customers by different service. There are three types of customers. They are general people, middleman, and industry market. We have to capture the whole market. For this we have done a marketing research regarding mushroom among people. In that research some thing are found this things are given below:

Customers want quality products, nutrition at a reasonable price

Our target customers are consumers, retailers, food industries, super store.

As there are small entrepreneurs are in this business, they can be convinced to buy our product.

There is not any popular brand of mushroom. So customers are not so much aware of the brands.

Different kinds of promotional activities can help us getting a good result.

Production:

Product Uniqueness and Features:

Our business product is mushroom, Hypomyces lactifluorum (Binomial name) they are popular for their usage and taste. It can be gown in home, outside on that places those are not used in home. In the firm they can be grown in significant system.

Scientific Classification:

Kingdom : Fungi

Division: Ascomycota Class

: SordariomycetesOrder

: Hypocreales Family : HypocreaceseYenus

: Hypomyces

Species : H. Lacitifluorum

Mushroom is nutritious food. It has some common features. They are.

For producing Antibiotic Penicillin

Preventing Hypertension

Prevention Cancer and Tumor

Developing Immure system of childs body

Mushroom is also important for Diabetics and constipation patient. So all of ages people can cat mushroom easily.

Mushrooms are great of benefits. They are non calories, rich in vitamin B, Calcium, Phosphorus, Potassium, Sodium, Thiamin, riboflavin niacin etc. They have been used in medicines. Different types of foods are made from it. Mushroom fry, Mushroom soup, Mushrooms Jam, salad etc.

Price :

Prices Strategy : Our cultivation cost will be 3700000 taka. And the overall cost will be 9600000 taka. Considering competitive price and amount of profit, we fixed 400 taka per kg. If we sell at this rate, we can earn about 23% profit which is good for us. Other cultivators get between 600 to 800 per kg. So, we think that customers will get a quality product at a reasonable rate. This will be effective for us.

Place :

Types of Distribution Channel: Our products will be distributed by a well planned distribution channel. Our channel is indirect but small. So sell as a consumer product we will use a distribution channel. And as a industry product. We will use another distribution channel.

So sell as a consumer product, a channel is given below:

To sell as a industry product a channel is given below:

Promotion:

Promotion is the way to increase the sells of a organization. We will perform different promotional activities. We can draw their attention to our product by promotion. We have some idea to promote our product. They are:

Advertising : We will do different types of advertisements. They are given below:

Newspaper Magazine

Television

Radio

Open advertisement

Transport advertisement

Leaflet

Events sponsorship: We will keep good relation with public. For this we will be sponsor of various cultural program or health conscious program. So that can we keep in touch with public. We will gain publicity also.

Personal Selling: We will do survey in market time to time. We will do different short term activities. We will servive through -

Our personal sell center

Super shop

Every business has a social responsibility. It shows our awareness about society. It will introduce us in a better way. Our corporate slogan is.

Better life through nutritious Food

We will donate 3% of our profit for cancer patients who cant get a better treatment because of poverty. We will collect information abut our product from the market. We will keep update and take their feedback about our mistakes and mismanagements and take steps to control them.

Organizational constituents are the people and organization who are directly affected by the behaviors of an organization and who have a stake in its performance. The interests of people who own and invest in an organization are affected by virtually anything the firm does. It the firms manager commits criminal acts or violates acceptable ethical standards. The resulting bad press and public outcry will likely hurt the organization profits and prices.

Organization also has a responsibility to their creditors. It poor social performance hurts organizations abilities to repay its debts, those creditors and their employer will also suffer.

Chapter FiveFinancial Segment

ParticularsCost of Assets

Amount in Tk.Amount in Tk.

Fixed Assets:

Land

Office building

Plant and machinery

Vehicles

Miscellaneous 30,50,000

25,00,000

12,00,000

20,00,000

1,50,000

Total Fixed Assets 89,00,000

Pre-Operating Expenses 1,00,000

Total cost of the Project90,00,000

Our total investment for the project in Tk. 20,000,000. Our total project and production cost in 12,700,000. From our total investment we have collected tk. 14,000,000 from our New Life Mushroom Firm partners and others from Dutch Bangla Bank Ltd. and IFIC Bank Ltd.

Loan Capital:

Name of the BankTotal Amount Interest Rate

IFIC Bank Ltd.30,00,00014%

Dutch Bangla Bank Ltd.30,00,00013.5%

Capital Structure & Chart:

Equity

Loan

Total

1,40,00,000

60,00,000

2,00,00,000

Figure : Capital Structure

ParticularsCost of Production

Amount in Tk.Amount in Tk.

Material Cost:

Raw materials :

Spawn

Paddy Straw

14-18 PP Bag

Sammy leags

Jute rope

Coconut Rope

Rubber Band

Brown Paper

Balance

Chemicals :

Calcium Carbonate

Casing Soil 10,00,000

1,00,000

60,000

1,00,000

20,000

20,000

40,000

40,000

20,000

50,000

50,000

14,00,000

1,00,00015,00,000

Utilities cost:

Power

Water1,00,000

3,00,0004,00,000

Labor Cost4,00,000

Factory Overhead cost:

Repairs maintenance

Rent

Taxes

Insurance5,00,000

1,00,000

6,00,000

2,00,00014,00,000

Cost of Production 37,00,000

ParticularsAmount in Tk.Amount in Tk.

Sales Revenue (2,000 ( 12 ( 400)96,00,000

Less: Cost of Production

Material cost

Utilities cost

Labor cost

Overhead cost15,00,000

4,00,000

4,00,000

14,00,00037,00,000

Gross Profit59,00,000

Less: Administrative Expense

Office Salaries

Office Supplies

Telephone Expense

Less : Selling Expense

Packing Expense

Postage & Stationary 9,00,000

80,000

20,000

1,50,000

1,50,00010,00,000

3,00,00013,00,000

Earning before Interest and Tax.46,00,000

Less: Financial Expense

Depreciation 8,25,000

8,90,00017,15,000

Earning Before Tax28,85,000

Less: Provision for Taxation 30%8,65,500

Profit After Tax20,19,500

Note :

1. We produce 2,000 kg per month and sales 400 Tk. per kg.

2. Financial expenses: 30,00,000 ( 14% = 4,20,000

30,00,000 ( 13.5 % = 4,05,000

8,25,000

3. Depreciation: 89,00,000 ( 10% = 8,90,0004. Tax: 28,85,000 ( 30%

= 8,65,500

Year-1Year-2Year-3Year-4Year-5

Sales Revenue 96,00,0001,00,00,0001,20,00,0001,50,00,0002,00,00,000

Loss. cost of Production(37,00,000)(40,00,000)(45,00,000)(48,00,000)(50,00,000)

Gross profit59,00,00060,00,00075,00,0001,02,00,0001,50,00,000

Less: Administrative expense (10,00,000)(12,00,000)(15,00,000)(17,00,000)(20,00,000)

Selling expense(3,00,000)(5,00,000)(7,00,000)(8,00,000)(10,00,000)

EBIT46,00,00043,00,00053,00,00077,00,0001,20,00,000

Less: Financial expense(8,25,000)(10,00,000)(15,00,000)(17,00,000)(20,00,000)

Depreciation (8,90,000)(9,50,000)(11,00,000)(12,00,000)(14,00,000)

EBT28,85,00023,50,00027,00,00048,00,00086,00,000

Less: Provision for taxation (30%)8,65,5007,05,0008,10,00014,40,0002,58,000

Profit after tax20,19,50016,45,00018,90,00033,60,00060,20,000

Note:

1. Sales Revenue Raising Rate :

Years 2 :

Years 3 :

Years 4 :

Years 5 :

2. Cost of the Production :Years 2 :

Years 3 :

Years 4 :

Years 5 :

Chapter SixConcludery Part

In Bangladesh mushroom cultivation is still an unfamiliar business. Most of the people are unknown to this business. But the demand of mushroom has inspired us to start a mushroom firm like ours New Life Mushroom Firm. I regard of this firm we tried to collect huge informations to run our firm successfully. By analyzing information we found that mushroom business is such a business where we can invest a little but profit a lot.

New Life Mushroom Firm will provide healthy and various hinds of mushrooms at a suitable price. We will focus on all classes of people. For this reason we will plan for consumers, retailers and food industry. We are very hopeful about this business plan and we expect that we will fulfill the customers satisfaction.

With the help of proper and qualified management we will be able to maintain our business properly and successfully as it is the first condition of a successful firm. Also it is the strength of our business plan.

Website:

UNDP.org/tede/best prace/agri/cases/India-3htm mushroom org.com

Fungi,com

mushroom.com

mushroom recipes.com

G.mushroom.com

Reference Books:Training Guide Shak Rohol Amin.

Mushroom cultivation technology or A.B. Siddiki

Mushroom Cultivation Sodamol Condrode

Food and Nutrition Prof. Syheeda Halima Rahman.

Food and medicine Prof. Syheeda Halima Rahman

Objective & Scope

Methodology

Limitations

General Description of the Mushroom Business

Industry Background

Organizational Profile

Mission

Vision

The Management of New life Mushroom Firm

Organizational Structure

Sales man

Sales man

Executive

Supervisor

Marketing Manager

Sales Manager

Accounts Manager

Financial Manager

Production manager

General Manager

Managing Director

Chairman

Location Analysis

Production related facilities

Transportation Facilities

Sources of Raw Materials

Labor Supply

Production Flow Chart

Production Area

Transportation

Whole sell Market

Local Market

Consumer

Consumer

Current scenario in Bangladesh

Situation Analysis

SWOT Analysis

Marketing strategy

Target Market

Marketing Mix Analysis

Target Market

Geography

Class

Local Market

Super Shop

Food Industry

Towns

Districts

Root level

General customer

Minerals Calcium, camg333Phosphorus, Pmg1348Potassium, Kmg3703Sodium, Namg837Total6221

Vitamin BThiamin mg4.8Riboflavin mg4.7Niacin mg108.7Biotinmg1.8Nicotinic Acidmg58.2Pertotinic Acidmg23.8Ascorbic Acidmg81.9

Consumer

Retailers

Whole seller

Producer

Consumer

Food industry

Producer

Whole seller

Retailer

Corporate Social Responsibility (CSR)

Cost of the Project

Means of financing

EMBED MSGraph.Chart.8 \s

Cost of the Production

Income Statement (one year)

Projected Income Statement (Five Years)

Conclusion

Appendix & Bibliography

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