New Keynote Panel, Sponsor Sessions Announced for the 2016 DTC Wine Symposium Panel Discusses “Art of the Marketing Plan” Sponsor Sessions Explore Data Security, Profitability, Shipping, Metrics and More Napa, CA, December 15, 2015 – The Steering Committee for the Direct to Consumer Wine Symposium is pleased to announce an additional keynote presentation—Art of the Marketing Plan—to complement keynotes by Steve Gross, VP State Relations at Wine Institute (“State of the States), and Jeff Carroll, VP Compliance and Strategy at ShipCompliant (“First Peek at 2015 DTC Data”). The Committee also announces a slate of insightful sessions conducted by event sponsors. The ninth annual DTC conferences takes place January 13-14, 2016 at the Hilton Concord Hotel. The www.dtcwinesymposium.com Art of the Marketing Plan: Objectives, Innovation and Results Each year, about 130,000 wines are introduced in the U.S. This keynote panel features seasoned marketing pros from outside the wine industry to discuss processes they’ve used to create successful marketing plans. Attendees will learn about fundamentals and secrets of creative marketing plans that help brands shine, as well as why a solid plan is essential to outstanding sales results. Panel includes: • Brian Baker (moderator), VP Sales & Marketing, Chateau Montelena • Dave Knox, CMO for Rockfish. Previously, co-founder of the Brandery top 10 startup accelerator; Global Brand Manager, Procter & Gamble, Branded Entertainment and Corporate Marketing Brand Manager for Digital Business Strategy • Edward Russell, Professor of Advertising, S.I. Newhouse School of Public Communication Syracuse University. Author of The Fundamentals of Marketing; Contributor to 21st Century Communication: A Reference Handbook-“The Business of Advertising.” • Lynn Bruni, VP Marketing Communications at San Francisco Travel Association. Previous positions with Universal McCann, Simple Star, Inc. and the Exploratorium. The 2016 sponsor sessions cover a range of hot-button topics, including: • WineDirect presents: “DTC and the Next 5 Years” • eCellar presents: “DTC Data Security: Lessons From the Trenches” • DTC Wine Workshops presents: “DTC Wine Case Studies Revealed!” • VinoPRO presents: “Turning DTC Metrics into Profitability” • WISE presents: “Measuring & Driving Great Guest Experiences” • Copper Peak Logistics presents: “Discounted, Flat Rate, or Free Shipping – What’s the right strategy and how do you decide (without giving away the farm)?”

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NewKeynotePanel,SponsorSessionsAnnouncedforthe2016DTCWineSymposium

PanelDiscusses“ArtoftheMarketingPlan”

SponsorSessionsExploreDataSecurity,Profitability,Shipping,MetricsandMoreNapa,CA,December15,2015–TheSteeringCommitteefortheDirecttoConsumerWineSymposiumispleasedtoannounceanadditionalkeynotepresentation—ArtoftheMarketingPlan—tocomplementkeynotesbySteveGross,VPStateRelationsatWineInstitute(“StateoftheStates),andJeffCarroll,VPComplianceandStrategyatShipCompliant(“FirstPeekat2015DTCData”).TheCommitteealsoannouncesaslateofinsightfulsessionsconductedbyeventsponsors.TheninthannualDTCconferencestakesplaceJanuary13-14,2016attheHiltonConcordHotel.Thewww.dtcwinesymposium.comArtoftheMarketingPlan:Objectives,InnovationandResultsEachyear,about130,000winesareintroducedintheU.S.Thiskeynotepanelfeaturesseasonedmarketingprosfromoutsidethewineindustrytodiscussprocessesthey’veusedtocreatesuccessfulmarketingplans.Attendeeswilllearnaboutfundamentalsandsecretsofcreativemarketingplansthathelpbrandsshine,aswellaswhyasolidplanisessentialtooutstandingsalesresults.Panelincludes:

• BrianBaker(moderator),VPSales&Marketing,ChateauMontelena• DaveKnox,CMOforRockfish.Previously,co-founderoftheBranderytop10startup

accelerator;GlobalBrandManager,Procter&Gamble,BrandedEntertainmentandCorporateMarketingBrandManagerforDigitalBusinessStrategy

• EdwardRussell,ProfessorofAdvertising,S.I.NewhouseSchoolofPublicCommunicationSyracuseUniversity.AuthorofTheFundamentalsofMarketing;Contributorto21stCenturyCommunication:AReferenceHandbook-“TheBusinessofAdvertising.”

• LynnBruni,VPMarketingCommunicationsatSanFranciscoTravelAssociation.PreviouspositionswithUniversalMcCann,SimpleStar,Inc.andtheExploratorium.

The2016sponsorsessionscoverarangeofhot-buttontopics,including:

• WineDirectpresents:“DTCandtheNext5Years”• eCellarpresents:“DTCDataSecurity:LessonsFromtheTrenches”• DTCWineWorkshopspresents:“DTCWineCaseStudiesRevealed!”• VinoPROpresents:“TurningDTCMetricsintoProfitability”• WISEpresents:“Measuring&DrivingGreatGuestExperiences”• CopperPeakLogisticspresents:“Discounted,FlatRate,orFreeShipping–What’stheright

strategyandhowdoyoudecide(withoutgivingawaythefarm)?”

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• FedEx&ShipCompliantpresent:Don'tDroptheBallonShipping:TipsfromSuccessfulWineries“Thepanelsandsponsorsessionscoverrelevanttopicsthatarealwaystop-of-mindforDTCWSattendees,”saidKarenBarnes,chairofthe2016summitandfounderofWineDirectMarketingServices.“Marketingleadersfromotherindustriesoffervaluableperspectiveandthediversetopicscoveredintheslateofsponsoredsessionsensureallattendeeswillwalkawaywithnew,actionableinformationthatcanmakeadifferenceattheirwinery.”Formoreinformationaboutthefullprogramandspeakerlineup,pleasevisithttp://dtcwinesymposium.com/program/Onlineregistrationisavailableathttp://dtcwinesymposium.com/register/.Pricingis$495fora2-daypass,$125forDay1only,or$395forDay2only.Ifmorethanonepersonfromyourorganizationattends,eachadditional2-dayticketisonly$425,a$70savings.AbouttheDirecttoConsumerWineSymposiumThenationalindustrysummitondirectmarketingandsalesispresentedbyandisafundraiserforFreetheGrapes!After8years,theeventhasraisedmorethan$1millionforFreetheGrapes’PRcampaign,andtheCoalitionforFreeTrade’slegalwork.Thesetwogroupshaveworkedcloselywithindustryrepresentativesandregionalassociationstostreamlineonerousregulationsandincreasethenumberoflegalshippingstatesfrom17to42(43startingJanuary2016),whichrepresent90%oftheUSpopulation.TheDTCWineSymposiumistheprimaryfundraiserforFreetheGrapes!(theCoalitionforFreeTrade‘retired’in2014).Registrationisavailableatwww.dtcwinesymposium.com

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MediaContact:JeremyBenson,BensonMarketingGroup,(707)254-1107,[email protected]