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New Jersey State Library. Public Relations & Your Library. Agenda. Meet the NJSL Marketing Team Why PR? Key Components of PR PR Activities PR Tips NJSL Resources for Public Libraries. Director of Marketing & PR: Tiffany McClary Phone: 609 -278-2640 x122 Email: - PowerPoint PPT Presentation
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New Jersey State Library
Public Relations & Your Library
Agenda
Meet the NJSL Marketing Team Why PR? Key Components of PR PR Activities PR Tips NJSL Resources for Public Libraries
Meet the NJSL Marketing Team
Director of Marketing & PR:Tiffany McClary Phone:609-278-2640 x122 Email:[email protected]
PR & Media Contact:Gary Cooper Phone:609-278-2640 x108 Email:[email protected]
Graphic Design & Comm Specialist:Anthony Schiavino Phone:609-278-2640 x 132Email:[email protected]
Why PR?
Advocacy
Change perceptions
Add value to your community
Build relationships
Promote your events and services
Achieve your goals
Key Components of PR
Media Relations
Promotion
Events
Social Media
Strategic Partnerships
Issues Management and Crisis Communications
PR Activities
Press releases
Letters to the Editor and Op Eds
Media pitches and interviews
Email Campaigns
Direct Mail
Blogs
Social Media
Events
+Tips…
Create a plan
Coordinate your efforts
Use all channels…especially your website
Get to know your local press
Collaborate with local groups and organizations
Content is king
Consistent messages
Drive conversation before and after events
Take advantage of social media
Focus on one thing and do it well
Hire an intern
Resources for Public Librarieswww.marketing.njstatelib.org
NJSL Direct Newsletter
Marketing Trends Blog
Campaign Websites
PR Templates
Marketing Collateral Library
Webinars & Podcasts
Connect with us!
Please reach out with any questions, concerns or suggestions:
NJSL Marketing Website: www.marketing.njstatelib.org
NJSL Marketing Email: [email protected]
Follow us on Twitter! Find us on Facebook!
Thank You!!!
