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  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 1

    John Potter SVP, Professional Development Radio Advertising Bureau

    Mel Taylor Chief Marketing Officer & Digital Strategy Mel Taylor Media

    New Ideas! Digital Idea Swap ‐ How to Deliver Web Stuff Your 

    Client Really Wants

    • Radio and TV personality

    • Clear Channel Interactive

    • Calkins Newspapers

    • Fox TV, Philadelphia

    • Mel Taylor Media

    • BrigantineNOW.com

    • Get Smart Digital

    About Your Presenter…

    Mel Taylor

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 2

    Digital CNA

    MelTaylorMedia.com 267-625-5313

    Find out what client wants Give client what they want Cheap & easy

    Challenge

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 3

    Operating Blind?

    Know how clients are spending budgets?

    Ask Client About Ad Spend

    Answers may surprise you

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 4

    If you don’t offer Digital

    Someone else will

    What % of buy web

    Plan of client

    Email, Social Media

    Uncover Key Info

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 5

    Client Questions

    Marketing allocation

    Digital allocation

    Digital consideration

    Who’s pitching you ?

    NEW LOCAL Competitors

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 6

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 7

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 8

    • Website • Domain name • Hosting & Email

    FREE Plan 1st year

    Google Did What ?

    • Grow advertiser list • Website as loss leader • Events: sales/marketing expense • Local one-stop-shop

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 9

    Web Marketing 101 For Local Business

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 10

    CMS EZ to Use All Departments Quick to deploy

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 11

    Free & Easy install Themes Functionality- Plug ins Auto Updates SEO friendly Mobile Responsive

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 12

    Who Can Use?

    • Sales Reps & Managers • Marketing & Promotion • Programming • Internal (training, orientation )

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 13

    Why Use • No Adjust Client or Radio Site • SEO. No Clutter. Easy Domain • Database. Brand & Message • Client impressed

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 14

    Landing Page Promo & Contest Business Website Email Capture / Database Download Coupon

    Sales Landing Page Search Optimized Non-Radio Advertisers Rep page ( Linked-in ) Success Stories

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 15

    Digital Services

    1. Web Presence 2. Get found in Search 3. Customer Database

    Web Presence

    1. Website 2. Facebook, Twitter 3. Directory

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 16

    Web Presence

    Website

    Email Services

    • Aweber • Mail Chimp • Constant Contact

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 17

    Radio CONTEST Website

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 18

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 19

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 20

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 21

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 22

    Domain Name

    Keywords in Domain Name Better SEO Easy to Remember Away from Clutter

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 23

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 24

    • Contest / promo page • Online media kit / Success Stories • Client websites • Internal training websites • Hyper-local news site

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 25

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 26

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 27

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 28

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 29

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 30

    Free WordPress Training Videos

    MelTaylorMedia.com

    MelTaylorMedia.com 267-625-5313

    Mel@MelTaylorMedia.com

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 31

  • Digital Idea Swap RAB Webinar, October, 2013

    Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com

    Copyright 2013 Page 32

    Thank you!

    John Potter jpotter@rab.com

    800-232-3131

    RAB Member Response member_response@rab.com

    800-232-3131

    Mel Taylor Mel@MelTaylorMedia.com

    267-625-5313