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New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University of New Hampshire

New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

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Page 1: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

New Hampshire Economic Outlook: What is the NH Advantage?

Ross Gittell

James R Carter Professor

Whittemore School of Business and Economics

University of New Hampshire

Page 2: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Over the last decade NH ranks 11th of 50 states and 1st in Northeast in employment growth. NH has the 6th highest per

capita income in the US (2003)

RegionEmployment

Change 1990-2003Rank

Per Capita Income 2003

Rank

US 16.8% 31,632New England 12.4% 38,171

NH 22.7% 11 34,702 6ME 16.7% 25 28,831 34VT 16.0% 27 30,740 22RI 12.5% 37 31,916 17MA 12.2% 38 39,815 3CT 7.3% 49 43,173 1

Leading State 61.9% Nevada 43,173 ConnBottom State 5.3% Hawaii 23,448 Mississippi

Page 3: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

NH’s Overall Economic Resiliency:Total employment change and ranks

ST NAME 01--04 Rank 01--02 Rank 02--04 Rank 03--04 Rank

Total Employment

US US 1.0% -0.4% 1.4% 1.6%

CO COLORADO -0.6% 44 -0.9% 44 0.4% 41 1.4% 22

MA MASSACHUSETTS -3.2% 50 -1.5% 50 -1.7% 49 0.1% 47

NH NEW HAMPSHIRE 1.8% 20 -0.7% 41 2.5% 13 1.9% 15

Page 4: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

High Tech..1990s boom followed by bust and forecast of moderate growth. NH (in green) had greatest percent decline

2001-02 ..but “recovering” better than Mass

Annual Percentage Change in High Tech Employment 1998-2008

-20%

-15%

-10%

-5%

0%

5%

10%

15%

98-99 99-00 00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08

NE CT MA ME NH RI VT

Page 5: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Concentration in manufacturing within high technology in NH compared to US average

contributed to pronounced decline

High Tech Manufacturing as a Percentage of Total High Tech

Employment 2003

High Tech Services as a Percentage of Total High Tech

Employment 2003

High Tech Telecommunications as a Percentage of Total High

Tech Employment 2003MA 40.5% 41.4% 8.4%ME 28.3% 48.3% 15.3%NH 58.2% 28.1% 5.4%RI 36.9% 42.3% 12.5%US 32.3% 44.0% 16.4%

Page 6: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

High Technology Resiliency

Total High Tech Employment (J une to J une)State 03--04 Rank 01--04 RankNew Hampshire 7.8% 4 -35.6% 50Virginia 4.1% 7 -6.6% 12Vermont 3.2% 8 -4.4% 11Maryland 1.7% 15 -9.6% 20Rhode Island -1.1% 26 -0.7% 6Connecticut -1.9% 31 -17.3% 35Colorado -2.2% 34 -23.1% 46Massachusetts -2.4% 35 -22.4% 45California -2.4% 36 -21.3% 43New York -4.0% 44 -23.3% 47Maine -15.3% 48 -29.7% 49

Page 7: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

NH’s Tech Recovery, 2003-04 compared to Mass and Colorado

NH Compared to Tech Leaders: High Tech Manufacturing, Information and Services Sectors: 2003-04, 2001-04

6.9%

-52.6%

10.6%

-14.6%

7.0%

-13.7%

-7.1%

-30.2%

-6.0%

-27.9%

3.0%

-12.9%

-3.9%

-27.2%

-8.0%

-32.1%

3.3%

-12.6%

-60%

-50%

-40%

-30%

-20%

-10%

0%

10%

20%

Man 0304 Man 0104 Info 0304 Info 0104 Ser 0304 Ser 0104

NH MA CO

Page 8: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

New Hampshire has several inter-related strengths to sustain a high per capita income and

resilient economy

Favorable

business and tax climate

Proximity to Boston

Route 128 Cambridge

Access to financial capital

Quality of life as a magnet for

high skilled workers and

entrepreneurs

Technology Culture and

History

Dynamic High Tech

Economy in New

Hampshire

Page 9: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

High positive correlation between high tech employment concentration and per capita income across the 50 US states.. NH in top

tier

High Tech workers per 1000 private sector workers correlated to per capita income Median lines denote US Avg($30,906, 51.6)

0

20

40

60

80

100

120

15000 20000 25000 30000 35000 40000 45000 50000

Per Capita Income

Hig

h T

ech

Wo

rker C

on

cen

tratio

n

CT

NJ

MA

MD

CO

VA

CA

NH

Page 10: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Educational attainment has a strong positive correlation with per capita income. The state’s economy benefits from an educational advantage which will have to be

sustained to keep the economy strong

Per Capita Income correlated to Percent of Adults population with Bachelors Degree median lines denote US average (15.5%, $29,847)

20000

25000

30000

35000

40000

45000

5% 7% 9% 11% 13% 15% 17% 19% 21% 23%

Percent with bachelors degree

Per C

ap

ita In

co

me

CT

MA

CO

MD

NH

NJ

Page 11: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Also very strong correlation between education and income and high tech concentration in NH and bordering counties

Educational advantage is the key to economic advantage

Rank of 10 NH Counties + bordering counties in Maine and Mass.

County Median HH Income Per Capita Income % adults 4-yr college %adults grad degreeMiddlesex,MA 1 1 1 1Rockingham 2 2 2 4Hillsborough 3 4 3 6Essex, MA 4 3 4 3Merrimack 5 5 5 5Strafford 6 12 9 7York,ME 7 10 11 12Belknap 8 6 10 8Cheshire 9 11 7 9Grafton 10 7 6 2Sullivan 11 9 12 11Carroll 12 8 8 8Coos 13 13 13 13

Page 12: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Forecast: New Hampshire in the New England Regional Economy

Page 13: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

New England and NH Economic Outlook Summary

New England region in recovery

But recovery has been slow compared to previous recoveries and has lagged US recovery mainly because of weak Mass economy

Forecasted growth rates well below late 1990s levels

NH, once again, expected to have highest growth in employment in the region.. Most resilient economy in region

In NH ..Professional & Business Services, Leisure & Hospitality and Health & Education Services expected to grow at highest rates

Page 14: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

New England Forecast .. moderated Employment (green) and GSP growth compared to late 1990s… Employment ½ of 1990s (2% down to 1.1%) ..GSP

growth down from 4.2 to 3.4 annually

Change in Total Employment and GSP Over Selected Time Periods (New England)

2.0

0.3

1.1

4.2

3.13.4

0

1

2

3

4

5

6

1993-98 1998-03 2003-08

Pe

rc

en

tag

e C

ha

ng

e

Employment GSP

Page 15: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Gross Product (Overall Output): Region will catch up and then surpass US overall growth

rate..but not by as much as in the late 1990s. Growth in US will decline slightly 2004 to 2005

GSP ---- Year To Year Changes

0%

1%

2%

3%

4%

5%

6%

7%

8%

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Year T

o Y

ear C

han

ge

NE US

Forcasted Growth 2004-2008

Page 16: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

GSP Forecast..NH expected to have overall economic growth above the US average over the forecast period… Maine and Vermont with lowest overall growth in output

Forecasted GSP 2003-2008

4.03.8

3.6

3.2 3.1 3.1 2.9

0.0

1.0

2.0

3.0

4.0

5.0

NH CT US RI MA VT ME

Page 17: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Forecast: Regional Employment recovery from early 2000s recession …New England region (in green) has lagged behind the US

Total Employment ---- Year to Year Changes

-2%

-2%

-1%

-1%

0%

1%

1%

2%

2%

3%

3%

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Ye

ar T

o Y

ea

r P

erc

en

t C

ha

ng

e

NE US

Forcasted Growth

Page 18: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Total Employment Forecast..only NH (in green) expected to grow above US (red) rate..Mass expected to continue to

grow below US average and lowest in region

Forecasted Total Employment Change 2003-2008

2.0

1.41.3 1.3 1.2

0.9 0.9

0.0

0.5

1.0

1.5

2.0

2.5

3.0

NH US ME RI VT CT MA

Page 19: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

New Hampshire in all “super sectors” is expected to grow employment at rate higher than regional and US average. In NH the strongest sectors are

forecasted to be Prof. & Business Services followed by Leisure & Hospitality

Forecasted Avg Annual Employment 2003-2008

3.32 3.223.02

2.87

2.60

2.23

1.49

-0.83

1.932.07 2.13

0.85 0.851.02

1.19

-0.61

-3.5

-2.5

-1.5

-0.5

0.5

1.5

2.5

3.5

4.5

NH NE

Page 20: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

NH Summary: Average Annual Growth 1993-98; 98-03; 03-08. Recovery from early 2000s

recession, moderate growth compared to mid-1990s

NH Average Annual Growth: 1993-98, 98-03 and 03-08

6.8

3.2 3.1

3.9

2.6

3.84.5

4

7.2

2.7

3.5

0.9

1.9

3

-5

2.3

0.3

-3.6

-0.8

11.1

4

2

2.9 3

-0.8

3.2 3.3

1.52.2

4

-6

-4

-2

0

2

4

6

8

10

12

GSP Tot Emp. Trade E&H Manuf. L&H P&B HT Info Hprice

% c

hg

93 to 98 98 to 03 03 to 08

Page 21: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Unemployment Forecast ..NH expected to have lowest unemployment, Mass one of the highest

…NH unemployment Dec 2004, 3.3, compared to US, 5.4 and NH Dec 2003 of 4 percent

Forecasted Average Unemployment 2003-2008

5.45.2 5.2

4.8

4.2

3.53.3

0

1

2

3

4

5

6

7

US RI MA CT ME VT NH

Page 22: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Median Home Prices: Home price increases moderate as interest rates rise ..annual

increases down from double-digit annual

Forecasted Change 2003-2008 in Median Housing Price

5.2

4.84.5

4.1

3.3 3.2

2.8

0

1

2

3

4

5

6

7

ME US VT CT MA NH RI

Page 23: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

New England and NH Looking Forward

Key Issues –Recovery in high tech?

Can New England & NH compete effectively in retaining well paying high tech jobs and investment and shifting high tech to new growth sectors. Need to maintain leadership in education and R&D and quality of life.

–Demographics. Even with slow growing employment, unemployment low. Slow population growth, migration out of the young and educated, aging population.

–Rising Interest Rates. What will be the impact of rising interest rates on housing prices (bubble?) and consumer spending?

Page 24: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Rockingham County Economy and Industry Clusters: Main Themes

(1) Leading Industries..–Employment levels, relative concentration, growth–Average Wages–Composite Measures

(2) Occupational growth areas (3) Role of demographics and “creative class”

Page 25: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Rockingham detailed industries rank ordered by percentage of total county employment…

Code Industry % Emp 01 Avg Wage 015613 Employment services 6.1% 32,0827221 Full-service restaurants 4.0% 14,7524451 Grocery stores 3.6% 14,7087222 Limited-service eating places 3.3% 11,8474521 Department stores 3.1% 17,4385511 Management of companies & enterprises 2.1% 191,4853344 Semiconductor & oth electronic component mfg 1.9% 25,6326111 Elementary & secondary schools 1.8% 27,3264411 Automobile dealers 1.5% 44,2045415 Computer systems design & related services 1.4% 101,4494441 Building material & supplies dealers 1.3% 32,5864481 Clothing stores 1.3% 13,6236211 Offices of physicians 1.2% 61,6506231 Nursing care facilities 1.2% 24,3945619 Other support services 1.1% 32,2507211 Traveler accommodation 1.1% 19,9665112 Software publishers 1.1% 72,2825617 Services to buildings & dwellings 1.0% 21,3365413 Architectural, engineering & related services 0.9% 48,8502351 Plumbing, heating & AC contractor 0.8% 43,3524214 Professional & commercial equip & supp whsle 0.8% 64,2158111 Automotive repair & maintenance 0.8% 31,6424224 Grocery & related product whsle 0.8% 45,7105412 Accounting, tax prep, bookkeep, payroll services 0.8% 21,1568121 Personal care services 0.7% 16,4314511 Sporting goods, hobby, musical instrument stores 0.7% 17,1475239 Other financial investment activities 0.7% 50,7694543 Direct selling establishments 0.7% 29,0228131 Religious organizations 0.7% 14,3985416 Management, sci & tech consulting services 0.7% 65,863

Page 26: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Rockingham Industries ranked by growth at end of boom period, 98-01

Code Industry% Emp 98-

01Abs Emp

98-012331 Land subdivision & land development 156.25% 2003333 Commercial & service industry machinery mfg 116.81% 4108122 Death care services 116.07% 658133 Social advocacy organizations 106.45% 335417 Scientific R&D services 97.98% 2915412 Accounting, tax prep, bookkeep, payroll services 93.81% 4708129 Other personal services 87.38% 905415 Computer systems design & related services 84.07% 8235112 Software publishers 83.94% 6225239 Other financial investment activities 80.35% 4135611 Office administrative services 75.80% 2385619 Other support services 72.79% 6106114 Business schools & computer & mgt training 71.43% 255418 Advertising & related services 60.71% 1368132 Grantmaking & giving services 59.26% 162355 Carpentry & floor contractors 55.70% 1667224 Drinking places (alcoholic beverages) 54.55% 363339 Other general purpose machinery mfg 41.24% 1204412 Other motor vehicle dealers 40.91% 813344 Semiconductor & oth electronic component mfg 40.63% 7054543 Direct selling establishments 40.15% 2614216 Electrical goods whsle 37.93% 2203328 Coating, engrave, heat treating & oth activity 37.50% 486117 Educational support services 36.76% 254215 Metal & mineral (except petroleum) whsle 36.21% 422333 Nonresidential building construction 35.43% 1244539 Other miscellaneous store retailers 34.84% 1315414 Specialized design services 34.29% 245413 Architectural, engineering & related services 31.94% 2902354 Masonry, drywall, insulation, tile contractors 31.82% 91

Page 27: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Industries Ranked By Average Wages… 2001

Code IndustryAvg

Wage 01% Emp

015511 Management of companies & enterprises 191,485 2.1%5415 Computer systems design & related services 101,449 1.4%4227 Petroleum & petroleum products whsle 86,631 0.2%5112 Software publishers 72,282 1.1%5416 Management, sci & tech consulting services 65,863 0.7%4214 Professional & commercial equip & supp whsle 64,215 0.8%6211 Offices of physicians 61,650 1.2%4226 Chemical & allied products whsle 60,313 0.2%4217 Hardware, plumb & heating equip & sup whsle 59,519 0.3%4221 Paper & paper product whsle 58,406 0.2%5417 Scientific R&D services 57,330 0.5%3345 Nav, measuring, medical, control instruments mfg 54,378 0.3%4219 Miscellaneous durable goods whsle 54,078 0.3%4216 Electrical goods whsle 53,763 0.6%3333 Commercial & service industry machinery mfg 53,666 0.6%2357 Concrete contractors 52,940 0.2%6117 Educational support services 52,817 0.1%8122 Death care services 52,025 0.1%5418 Advertising & related services 51,342 0.3%5239 Other financial investment activities 50,769 0.7%2333 Nonresidential building construction 50,146 0.4%3339 Other general purpose machinery mfg 49,307 0.3%8113 Commercial equipment (exc auto & elec) R&M 49,212 0.1%5413 Architectural, engineering & related services 48,850 0.9%4213 Lumber & other construction materials whsle 48,347 0.3%3323 Architectural & structural metals mfg 48,008 0.5%4218 Machinery, equipment & supplies whsle 47,883 0.5%8112 Electronic & precision equipment R&M 47,025 0.1%4224 Grocery & related product whsle 45,710 0.8%4411 Automobile dealers 44,204 1.5%

Page 28: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Top thirty leading industries in Rockingham and example of data used in analysis.

Code Industry EMP 01 AW 01 EST 01 %EMP 01 LQ 01 ABS EMP 98-01 % EMP 98-01 AW 98-01Rank Index

Abs

5613 Employment services 7,837 32,082 91 6.1% 1.60 1,168 17.5% 14.6% 1.995415 Computer systems design & related services 1,802 101,449 214 1.4% 1.28 823 84.1% 91.4% 1.655511 Management of companies & enterprises 2,669 191,485 58 2.1% 0.83 498 22.9% 35.2% 1.627222 Limited-service eating places 4,207 11,847 342 3.3% 1.10 625 17.4% 15.4% 0.933333 Commercial & service industry machinery mfg 761 53,666 12 0.6% 5.43 410 116.8% 38.2% 0.925112 Software publishers 1,363 72,282 35 1.1% 3.45 622 83.9% 5.1% 0.695416 Management, sci & tech consulting services 870 65,863 215 0.7% 0.96 95 12.3% 35.8% 0.674227 Petroleum & petroleum products whsle 287 86,631 17 0.2% 1.99 35 13.9% 67.0% 0.655239 Other financial investment activities 927 50,769 57 0.7% 2.27 413 80.4% -4.5% 0.604451 Grocery stores 4,572 14,708 118 3.6% 1.53 374 8.9% 7.1% 0.492357 Concrete contractors 216 52,940 45 0.2% 0.65 -65 -23.1% 77.5% 0.496231 Nursing care facilities 1,509 24,394 15 1.2% 0.86 -2 -0.1% 16.1% 0.465617 Services to buildings & dwellings 1,271 21,336 253 1.0% 0.73 278 28.0% 19.9% 0.433344 Semiconductor & oth electronic component mfg 2,440 25,632 33 1.9% 3.62 705 40.6% -23.2% 0.384521 Department stores 3,985 17,438 26 3.1% 2.06 117 3.0% 30.0% 0.364213 Lumber & other construction materials whsle 326 48,347 24 0.3% 1.57 65 24.9% 26.8% 0.334411 Automobile dealers 1,958 44,204 98 1.5% 1.43 219 12.6% 18.2% 0.336111 Elementary & secondary schools 2,304 27,326 30 1.8% 2.75 211 10.1% 11.8% 0.294441 Building material & supplies dealers 1,695 32,586 106 1.3% 1.43 79 4.9% 21.0% 0.285417 Scientific R&D services 588 57,330 23 0.5% 1.36 291 98.0% -2.0% 0.256211 Offices of physicians 1,594 61,650 159 1.2% 0.77 79 5.2% 17.4% 0.252359 Other special trade contractors 731 42,536 141 0.6% 1.11 -24 -3.2% 27.0% 0.255413 Architectural, engineering & related services 1,198 48,850 167 0.9% 0.83 290 31.9% 6.5% 0.245619 Other support services 1,448 32,250 32 1.1% 2.75 610 72.8% -15.4% 0.244543 Direct selling establishments 911 29,022 61 0.7% 3.68 261 40.2% 10.9% 0.197221 Full-service restaurants 5,201 14,752 234 4.0% 1.17 -360 -6.5% 26.9% 0.194212 Furniture & Home furnishing whsle 119 43,597 18 0.1% 0.64 3 2.6% 89.4% 0.166117 Educational support services 93 52,817 11 0.1% 1.78 25 36.8% -5.3% 0.154442 Lawn & garden equip & supplies stores 309 30,871 36 0.2% 1.48 66 27.2% 20.0% 0.15

Page 29: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Top Growing Occupations in Rockingham County

Page 30: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Top Occupations by new employment 2000-10 According to NH Dept Employment Security

Occupation 2000 2010 New Replacements Total

Retail Salespersons 7103 9129 2026 2700 4726Computer Software Engineers, Applications 1115 2425 1310 75 1385Cashiers 4508 5647 1139 2049 3188Waiters and Waitresses 3247 4208 961 1827 2788First-Line Supervisors/Managers of Retail Sales Workers 2742 3356 614 395 1009General and Operations Managers 2703 3314 611 455 1066Truck Drivers, Heavy and Tractor-Trailer 1681 2267 586 231 817Teacher Assistants 1801 2369 568 376 944Telemarketers 1679 2230 551 344 895Customer Service Representatives 1601 2095 494 136 630Registered Nurses 1921 2404 483 388 871Office Clerks, General 1613 2053 440 310 750Automotive Service Technicians and Mechanics 1344 1770 426 316 742Elementary School Teachers, Except Special Education 1755 2136 381 398 779Bus Drivers, School 590 955 365 150 515Truck Drivers, Light or Delivery Services 1113 1478 365 153 518Computer Software Engineers, Systems Software 449 803 354 30 384Bookkeeping, Accounting, and Auditing Clerks 2070 2398 328 392 720Janitors and Cleaners, Except Maids and Housekeeping Cleaners 1962 2276 314 354 668Receptionists and Information Clerks 1086 1398 312 238 550First-Line Supervisors/Managers of Office and Administrative Support Workers 1721 2018 297 332 629Computer Support Specialists 314 608 294 13 307Combined Food Preparation and Serving Workers, Including Fast Food 1528 1818 290 936 1226Stock Clerks and Order Fillers 2255 2533 278 802 1080Laborers and Freight, Stock, and Material Movers, Hand 1435 1708 273 479 752Plumbers, Pipefitters, and Steamfitters 1028 1293 265 170 435Computer Systems Analysts 378 632 254 33 287Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 1162 1408 246 315 561Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products 882 1116 234 241 475Business Operations Specialists, All Other 864 1097 233 220 453Accountants and Auditors 837 1070 233 124 357Hairdressers, Hairstylists, and Cosmetologists 1130 1362 232 276 508Sales and Related Workers, All Other 714 946 232 157 389Managers, All Other 1656 1886 230 292 522

Page 31: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Top Occupations by total openings 2000 to 2010 According to NH Dept Employment Security

Occupation 2000 2010 New Replacements Total

Retail Salespersons 7103 9129 2026 2700 4726Cashiers 4508 5647 1139 2049 3188Waiters and Waitresses 3247 4208 961 1827 2788Computer Software Engineers, Applications 1115 2425 1310 75 1385Combined Food Preparation and Serving Workers, Including Fast Food 1528 1818 290 936 1226Stock Clerks and Order Fillers 2255 2533 278 802 1080General and Operations Managers 2703 3314 611 455 1066First-Line Supervisors/Managers of Retail Sales Workers 2742 3356 614 395 1009Teacher Assistants 1801 2369 568 376 944Telemarketers 1679 2230 551 344 895Registered Nurses 1921 2404 483 388 871Truck Drivers, Heavy and Tractor-Trailer 1681 2267 586 231 817Elementary School Teachers, Except Special Education 1755 2136 381 398 779Laborers and Freight, Stock, and Material Movers, Hand 1435 1708 273 479 752Office Clerks, General 1613 2053 440 310 750Automotive Service Technicians and Mechanics 1344 1770 426 316 742Bookkeeping, Accounting, and Auditing Clerks 2070 2398 328 392 720Janitors and Cleaners, Except Maids and Housekeeping Cleaners 1962 2276 314 354 668Counter Attendants, Cafeteria, Food Concession, and Coffee Shop 684 814 130 530 660Customer Service Representatives 1601 2095 494 136 630First-Line Supervisors/Managers of Office and Administrative Support Workers 1721 2018 297 332 629Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 1162 1408 246 315 561Receptionists and Information Clerks 1086 1398 312 238 550Cooks, Short Order 1549 1650 101 441 542Managers, All Other 1656 1886 230 292 522Truck Drivers, Light or Delivery Services 1113 1478 365 153 518Bus Drivers, School 590 955 365 150 515Hairdressers, Hairstylists, and Cosmetologists 1130 1362 232 276 508Packers and Packagers, Hand 1101 1302 201 281 482Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products 882 1116 234 241 475Secondary School Teachers, Except Special and Vocational Education 813 1037 224 247 471Counter and Rental Clerks 610 796 186 277 463Business Operations Specialists, All Other 864 1097 233 220 453Child Care Workers 732 934 202 247 449

Page 32: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

The Creative Class in Rockingham

Census, 2000 United StatesNew

HampshireRockingham

County,

Super Creative Core 16,852,665 96,972 23,938·Computer and mathematical occupations 3,168,447 21,292 5,691·Architecture and engineering occupations 2,659,298 19,008 5,374·Life, physical, and social science occupations 1,203,443 5,832 1,499·Education, training, and library occupations 7,337,276 38,881 8,475·Arts, design, entertainment, sports, and media occupations 2,484,201 11,959 2,899

Creative Professionals 29,893,803 155,458 39,461·Managerial occupations 11,888,264 64,461 17,255·Business and financial operations occupations 5,559,774 27,188 7,010·Legal occupations 1,412,737 5,314 1,186·Healthcare practitioners and technical operations 5,980,107 29,915 6,940·High-end sales and sales management (a) 5,052,921 28,580 7,070

Total “Creative Class” 46,746,468 252,430 63,399Total Employment All Occupations 129,721,512 650,871 151,291

% Creative Class 36.0% 38.8% 41.9%Rank 1

Page 33: New Hampshire Economic Outlook: What is the NH Advantage? Ross Gittell James R Carter Professor Whittemore School of Business and Economics University

Looking Forward Rockingham is one the hubs of high technology industries

in New Hampshire and is well positioned to lead the state in economic growth

Develop marketing/outreach directed at entrepreneurs and business involved in emerging technologies and related industries. Selling points…– Access to strong regional market and assets (greater Boston area)– Use quality of life as an attraction to skilled workers and

entrepreneurs and to further develop the creative economy

Enhance relationships between business, K-12 and the University of New Hampshire and other local colleges– Use cutting edge research for new business development– Strengthen the relationship between public education k-12 and the

university

Continue to diversify economy and manufacturing base…moving concentration more to high-value added new products and services, such as computer and database system design for health care, hospitality and finance industries