New Generation Latino Consortium Motivo Insights MÁXIMO REPORT · 2011-05-13 · New Generation Latino Consortium! Motivo Insights! MÁXIMO REPORT! The Máximo Report is being offered

New Generation Latino Consortium Motivo Insights MÁXIMO REPORT





Latino media and marketing experts, the New Generation Latino Consortium (www.NGLC.biz) and Motivo Insights (www.MotivoInsights.com) have partnered to create the 2011 Máximo Report, the most comprehensive New Generation Latino study ever fielded. The study uniquely combines both quantitative and qualitative methodologies to deliver unprecedented in-depth access to 14-34 year old Latinos, with a focus on both U.S. and foreign-borns that have lived in the U.S. for 15 years or more.

The 100-page Máximo Report is a comprehensive cross-section of topics including: •  Media habits and preferences •  The role of language and identity •  Usage and preferences around social and digital media •  Issues, concerns and attitudes that shape the NGL perspective •  Perceptions on marketing and advertising

The study also provides 20+ macro and micro trends that define NGLs’ world like: •  The way contextual identity of today’s NGL defines their identity in social and digital media. •  Emergence of Urban Latinos blending values and sub-cultures to create a unique identity. •  NGLs recession coping skills and how their cultural values help shape their survival tools.


The Máximo Report is being offered on a category exclusive basis only, to a limited number of blue chip companies. Subscribers to the study will receive; •  The full 100-page report •  Executive presentation version •  8 NGL video diaries •  LIVE presentation by NGLC and Motivo Insights •  Private video webcast & recording

Subscribers will also have the opportunity at their discretion to gain proprietary, custom data and insights through supplemental research that can include; •  Custom, proprietary survey questions to probe brand or category-specific topics •  Online focus groups •  Video diaries

For more 2011 Máximo Report information visit: www.NGLC.biz/MAXIMO

For Pricing, Custom Additions & Other Inquiries: David Chitel - [email protected] / 917-345-4025 Gonzalo Perez - [email protected] / 646-662-5524


In order to reflect the multi-faceted identity of today’s NGL, we employed a comprehensive hybrid approach to our methodology that included traditional, non-traditional and social media techniques.


  3 NGL Age Demos   U.S.-Borns   Foreign-Borns   Non-Latino White Benchmark   3 Core NGL Markets




Nancy Harrison, 24 Porter, TX

Michael Gonzalez, 26 Brooklyn, NY

Isabel Garces, 23 Los Angeles, CA

Geovany Hernandez, 17 Houston, TX

Anthony Espinoza, 22 Burbank, CA

Matthew Ortiz, 18 Bronx, NY

Daysy Lopez, 22 S. Central LA, CA

Alexa Vega, 17 Torrance, CA

MEET THE NGL VIDEO DIARY RESPONDENTS



LANGUAGE & CULTURAL IDENTITY explores the various dimensions of cultural identity and how important Latino culture is to NGLs living in the U.S.



ATTITUDES & OPINIONS will explore how NGLs views differ from those of their General Market counterparts, demonstrating that unique cultural touchpoints exist for NGLs regardless of acculturation levels.



MEDIA & ENTERTAINMENT will look at the cultural nuances and lifestyle traits that influence the way NGLs consume content across media platforms regardless of language.



DIGITAL & SOCIAL MEDIA will take a look at how NGLs are using websites, social media and mobile to connect with each other and as a tool for self-expression.



MARKETING & ADVERTISING will explore how NGLs are looking for communications targeting them to reflect their multi-faceted identities.


Documents

New Generation Latino Consortium Motivo Insights MÁXIMO REPORT · 2011-05-13 · New Generation Latino Consortium! Motivo Insights! MÁXIMO REPORT! The Máximo Report is being offered