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Research on:How Popular is Nasi Katok
among the UniBridge Students
AMAL ZAIMAHADI KHAIRUN NORINSAN
SITI NURJANNAHMOHAMMAD HAFIZ
NORAFIQAH
Introduction
Objective: To know “How popular is Nasi Katok among the
UniBridge Students.”Brief history:- Most countries have signature food- Including Brunei – Nasi Katok is the famous
Bruneian dish nowadays- Nasi Katok consists of hot rice, sambal and a piece
of chicken
• What makes the dish so special is not the dish itself but the story behind it
• Customers who love to search for midnight meal will literally knock the doors of a food outlet and get the owner out of the bed
• This is where it starts as ‘katok’ means knock and ‘nasi’ means rice
• So, there you have it, “KNOCK FOR THE RICE!”
• Now, branches of Nasi Katok Stalls were set up, found everywhere in Brunei
• Examples of Nasi Katok – Nasi Katok Mama, Nasi Katok Kaka, Nasi Katok Jerudong, Nasi Katok Jangsak etc
• In short, Nasi Katok is the most easily available meal in Brunei
How many males choose to eat Nasi Katok?
How many females choose to eat Nasi Katok?
Choice of Sambal
0
10
20
30
40
50
60
70
Sambal Biasa Sambal Pedas Sambal Campur
Percentage.of
people
Type of Sambal
Male
Female
Special Requests
0 20 40 60 80
More sambal
Type of chicken
No special requests
Percentage of people
Type
of
requests
Female
Male
Graph showing the reasons why people buy Nasi Katok
Graph showing the reasons why people buy Nasi Katok
Recommendation
• Diversification of Nasi Katok to set their stall apart from others.- A bigger proportion of chicken- Varieties of sambal recipes. (e.g. spicy and non-spicy.)- Different recipes of chicken, not solely depending on fried chicken.- More types of sambal. (e.g. Sambal tahai, anchovies and chili paste)
Conclusion
• In conclusion, we found out that the majority of the UniBridge students do like eating Nasi Katok.
• Through the survey, we can conclude that people love to eat Nasi Katok due to 4 important factors:
• 1. Cheap price2. Accessibility (strategic location, near to homes) 3. No time for cooking4. Craving• Nasi Katok is a business that is easy
to get into and therefore competitions are also high. However, it is also a short way to get profitable income