Research on:How Popular is Nasi Katok

among the UniBridge Students

AMAL ZAIMAHADI KHAIRUN NORINSAN

SITI NURJANNAHMOHAMMAD HAFIZ

NORAFIQAH

Introduction

Objective: To know “How popular is Nasi Katok among

the UniBridge Students.”Brief history:- Most countries have signature food- Including Brunei – Nasi Katok is the famous

Bruneian dish nowadays- Nasi Katok consists of hot rice, sambal and a

piece of chicken

• What makes the dish so special is not the dish itself but the story behind it

• Customers who love to search for midnight meal will literally knock the doors of a food outlet and get the owner out of the bed

• This is where it starts as ‘katok’ means knock and ‘nasi’ means rice

• So, there you have it, “KNOCK FOR THE RICE!”

• Now, branches of Nasi Katok Stalls were set up, found everywhere in Brunei

• Examples of Nasi Katok – Nasi Katok Mama, Nasi Katok Kaka, Nasi Katok Jerudong, Nasi Katok Jangsak etc

• In short, Nasi Katok is the most easily available meal in Brunei

How many males choose to eat Nasi Katok?

How many females choose to eat Nasi Katok?

Choice of Sambal

0

10

20

30

40

50

60

70

Sambal Biasa Sambal Pedas Sambal Campur

Percentage.of

people

Type of Sambal

Male

Female

Special Requests

0 20 40 60 80

More sambal

Type of chicken

No special requests

Percentage of people

Type

of

requests

Female

Male

Graph showing the reasons why people buy Nasi Katok

Graph showing the reasons why people buy Nasi Katok

Recommendation

• Diversification of Nasi Katok to set their stall apart from others.- A bigger proportion of chicken- Varieties of sambal recipes. (e.g. spicy and non-spicy.)- Different recipes of chicken, not solely depending on fried chicken.- More types of sambal. (e.g. Sambal tahai, anchovies and chili paste)

Conclusion

• In conclusion, we found out that the majority of the UniBridge students do like eating Nasi Katok.

• Through the survey, we can conclude that people love to eat Nasi Katok due to 4 important factors:

• 1. Cheap price2. Accessibility (strategic location, near to homes) 3. No time for cooking4. Craving• Nasi Katok is a business that is easy

to get into and therefore competitions are also high. However, it is also a short way to get profitable income

How popular is Nasi Katok among Unibridge students

Gender :Male – 16Female – 39

Eat Nasi Katok?Male : Yes – 15 No – 1

Female : Yes – 37 No – 2

Favourite Nasi Katok?

Male : Nasi Katok Mama – 7

Nasi Katok Kaka – 2

Nasi Katok Klasik – 1

Nasi Katok Jerudong – 3

Rimba,Side road – 1

Nasi Katok Bonda – 1

Female : Nasi Katok Mama – 23

Nasi Katok Kaka – 8

Nasi Katok Expo perumahan Lambak Kanan – 1

Mamih – 2

Amsara – 2

Ke Boy – 1

When do you usually buy Nasi Katok?

Male : Morning – 0

Afternoon – 6

Evening – 6

Midnight – 3

Female : Morning – 0

Afternoon – 17

Evening – 15

Midnight – 5

How much Nasi Katok do you usually buy for yourself at one time?

Male : One – 8

Two – 6

Three – 1

Female : One – 32

Two – 5

Three – 0

Why do you buy Nasi Katok?

Male :

Accessible – 2

Cheap – 10

No time for cooking – 3

Female : Accessible – 4

Cheap – 17

No time for cooking – 14

Craving – 2

Do you buy nasi katok with :

Male : Sambal biasa – 4

Sambal pedas – 2

Sambal campur – 9

No sambal – 0

Female : Sambal biasa – 15

Sambal pedas – 14

Sambal campur – 8

No sambal – 0

Do you make special requests upon purchasing the Nasi Katok?

Male : More sambal – 8

Type of chicken – 7

Female : More sambal – 11

Type of chicken – 25

No – 1

Is there room for improvements for the product of Nasi Katok?

( Quality of Sambal )

More sambal,secukup rasa,spicier,less oil,more pusu,more sweet,less fluid.

( Type of Nasi )

More variety of rice e.g fried rice,secukup masak,no nasi karas,nasi merah,nasi local,nasi lemak,nasi ayam,nasi laila,nasi kampong,beras pulut.

( Chicken )

Bigger,more ayam in the nasi katok,ayam masak merah,isi,halal?,BBQ chix,more bulky,ayam KFC,crispy chicken,spicier chicken,crunchier.