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https://www.skoda-storyboard.com/en/visit-czechia/new-faces/
Takeaseat!InthenewŠKODASuperb–thelatesttopsellerfromthebrand–wevisittheprotagonistsofaninnovative,cosmopolitanCzechRepublic.Onourtourofthecapital,theyopenupaboutthethingstheyappreciatemostabouttheircountry,itsdynamism,anditsfuture.
heCzechRepublicisshowingitsmodernfacewithanincreasingintensity.Thefar-reachingstructuralchangethathasbeenunderwayinthecountrysincethe1990shasnotalwaysbeensimple,butoverthelastfewyearsalastingconsolidationhasoccurred.Withhighgrowthlevelsandlowdebtandunemployment,thelandlocked
NewFaces
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EUcountrywithapopulationof10.5millionistodayindisputablyoneofEurope’smostcompetitiveandfuture-orientatedeconomies.Therateofunemploymentinthecapitalcity,Prague,isoneofthelowestontheentirecontinent.
Theprivatisationoftheretailtradeanditsfocusoncustomerdemandhasresultedinaradicalreorientationofthegoodsonoffer:moreboutiques,fewerfoodshops.Majorurbanprojectsplanmorespaceforpedestrians,lesstransittrafficandretail.Thisisalsoappreciatedbyforeigntourists,forwhomPragueisbecomingevermoreattractive.
Unlikeinmanyplacesbeforethe1989VelvetRevolution,theinhabitantsofPraguedon’tjustenjoylifeontheirdaysoff.Proofofthisaretherestaurantsandcafésthatputtheirtablesonthestreetandwhicharewell-frequentedonweekdayeveningsaswellasatweekends.Pragueisacityofstrollers,butanonchalantlifestylewasbarelyimaginablehere30yearsago.YoungpeopleparticularlyenjoytheemergingopportunitiesandcharacterisethecosmopolitanflairofthenewPrague.
Makingwayforthefuture:universitycampusinDejvice,Prague.
DomesticandforeigncompaniesflourishintheCzechRepublicthankstothemanyspecialistsavailableandthelongtraditioninmanufacturing.TheproximitytoothermajorEUcitiessuchasBerlin,BudapestandViennaisalsoaplusintermsofcommercialrelationsabroad.Inadditiontotheautoindustry,Prague’snewstart-upcompaniesarealsodrivingeconomicgrowth.Thousandsofstudentsmakethemostofinternationalexchangeprogrammes,andreturnhomewithinnovativeideasandafeelingforthemodernEuropeanlifestyle.Thestart-upsceneinthecapitalisregardedasoneoftheliveliestintheregion,attractingalargenumberofcreatives,mediaexperts,appspecialistsandITdevelopers.
www.czechstartups.org
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“PRAGUEISRENOWNEDFORITSSOPHISTICATEDCLASSICALMUSICSCENE.THELEVELATTHECONSERVATOIRESISQUITESIMPLYEXCEPTIONAL”JosefŠpaček(29),soloviolinistandleaderoftheCzechPhilharmonicThePlayerAmongthecognoscenti,JosefŠpačekisregardedasthetheviolinistvirtuosoofhisgeneration.Hehimselfexperiencesthemusicaltraditionofhiscountryasalivinglegacy.InfewofEurope’sculturalpowerhousesisclassicalheritagemaintainedasitisinthehomelandofAntonínDvořákandBedřichSmetana.ThePragueSpringInternationalMusicFestivalispopularthroughoutthecountry,andtheCzechPhilharmonic,foundedin1896andtheprofessionalhomeofŠpačeksince2011,isregardedasoneoftheworld’stoptwentyorchestras.Outsideoftheconcerthall,theviolinistcanoftenbefoundwherePragueisatitsmostlively:theNáplavkaweeklymarketonthebanksoftheVltava.Theabilitytofeellikeatouristtimeandagainamidtheresplendentculturalhistoryofthisgrandcity–thisishisgreatestcomplimenttoPrague.
www.josefspacek.com
“PRAGUE’SCAFÉCULTUREISCONTINUOUSLY‐DEVELOPING.MOREANDMORECREATIVEMEETINGSARETAKINGPLACEINCOFFEEHOUSES.”LadaBrůnová(left,28)andSoňaHančuľáková(23),fundraisersforLoonoTheCharityNetworkersNetworkingmightnotbeonthemenu,butforLadaBrůnováandSoňaHančuľáková,it’sastapleoftheircafévisits.Creativesinparticularareleadingarenaissanceof
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Prague’sgreatcoffeehousetradition.Bohemiancafécultureflourishedfromthe19thcenturyuntilthe1930s.TodaysuchgloriousplacesastheCaféImperial,theCaféSavoyandtheGrandCaféOrientarecelebratingthislegacy.Thetwofundraisersworkfornon-profitorganisationLoono,whichstrivestopromoteearlydetectionofbreastandtesticularcancer,amongotherconditions.InthepopularcaféEMA,theyholdworkshopsforyounggirls–therelaxedatmospheremakesiteasiertotalkaboutmedicalissueswithyoungpeople.
www.prsakoule.cz
TheBloggerNikolKoukloválovesdiverseandelegantlyfeminineoutfits.Hertrademarksareherlongredhairandunusuallypatternedsocks.Fromherpassionforfashionandbeauty,thetheatregraduatedevelopedherownfieldofbusiness.InherblogFemmeArmeria,the25-year-oldreflectsdailyonthelatesttrendsinandaroundtheincreasinglyfashion-consciouscapital,wherenumerousyoungdesigners,suchasJakubPolanka,havealsobeenmakinginternationalwavesforyears.NikolKouklovámeetsdesignerfriendsintheirateliersoratfittings.Herposts–unfortunatelyonlyavailableinCzech–relylessonstatementsbythefashiondesingersthanontheirpersonalexperiencesandtheblog’sclosenesstoitsreadership.Sherecentlydescribedthewintertrendsfor2016:loudprimarycoloursandcomicprints.
www.femmearmeria.com
“EXPERIMENTINGWITHCOLOURS?WHYNOT?MOREANDMOREYOUNGWOMENINPRAGUEAREDEVELOPINGTHEIROWNSTYLE–ANDSHOWINGITOFF”NikolKouklová(25),fashionexpertandfounderoftheblogFemmaArmeria
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Eightfaces,eightsuccessstoriesofthenewCzechRepublic–aneventfuldayin
thenewSuperb“BEINGMOBILEISAMAJORISSUEINPRAGUE.IDEALFORSTART-UPSTHATAREWORKINGONSMARTSOLUTIONS.”OndřejKrátký(31),co-founderoftheLiftagotaxiappcompany
Superbsymbol:intothefuturewithgusto
TheEntrepreneurGettingfrompointAtopointBquicklycanbeacomplicatedendeavour–especiallyinalabyrinthineandnotoriouslycongestedcitysuchasPrague.PersonalexperienceinspiredOndřejKrátkýandhisco-founderstoorganisethetaxiservicesinhisadoptedhomeinabetterway.SotheydevelopedtheLiftagoservice–a“mobiletaximarketplace”.Liftagobringstogetherdriversandpassengersaroundtheclock.Thetaxidriverssendpricequotesforpassengersintheirvicinitywhowantataxi.Thisreduceswaitingtimeforpassengersandalsomakestheutilisationoftaxismoreefficient.Krátký,whostudiedInternationalBusinessatPrague’sUniversityofEconomics,andhisteamhavetheirsightsseton“makingurbantransportationmoreaccessibleandflexible”,andKrátkýisalreadyworkingonotherstart-upideasinthisfield.ButtransportationisjustoneofthefieldsthatOndřejisinterestedin.Withhisexperienceasanentrepreneur,hegrappleswithurbanlogisticschallengesingeneralandlooksforpracticalsolutions.
www.liftago.cz
ThePublisherLongingcanleadinsurprisingdirections.Whilelivingabroad,AdélaKudrnovámissedthementalityofhercompatriots–thewarmth,thehelpfulness,thesociability.In
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recentyears,shesays,theHolešoviceneighbourhood,withitstrendybarsandclubs,hasturnedintoahotspot.ShewasinspiredtolaunchherEnglish-languageideasmagazinebythequarter’sparticularlyspiriteddesignersandartists,andthequalityofthemagazineiseverybittheequalofsimilarinternationaltitles.Stylishandopulent,humorousandimaginative,underheadingslike“Pleasure”,“Colours”and“Travel”,theSoffateamtakesreadersoninspiringjourneysthroughtheworldsof‐contemporarydesignanddécor,withtipsandDIYtutorialsontopicsrangingfromjewellerytocuisine.
www.soffamag.com
“LIVINGINABIGCITYISSTRESSFUL.BUTPEOPLEAREENJOYINGTHEFINERTHINGSINLIFEMOREANDMORE.”AdélaKudrnová(34),founderandeditor-in-chiefofthelifestylemagazineSoffa
Architecturalstatement:theVentilationTowerintheStrahovdistrictsymbolisesthemodernistspiritofthecityandthe
country.
“THEMANYPOP-UPSTORESDEMONSTRATETHATDESIGNPLAYSAMAJORROLEINTHECZECHREPUBLIC.”JosefinaBakošová(37),designeranddirectoroftheHarddecoreGallery
Shiningcity:goldenlightoverGoldenPrague
TheGalleristEightyearsago,whenJosefinaBakošováopenedhershowroomforinternationalcontemporarydesign,storeslikesherswererareinPrague.Today,thecityisfullofsmallateliersandinnovativedesignshops,offeringeverythingfromfurnituretoglassdesign,everywherefromtheareaaroundthePařizškáshoppingboulevardinJosefov
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totheformerlyworking-classneighbourhoodofŽižkov.The37-year-oldherselfdesignsclothes,whiletheportfolioofhertastefulgalleryfocusesoninteriorandlighting,jewelleryandtableware.ShestaysuptodatewithvisitstodesignfairsaroundEurope,andfindsnewCzechtalentmainlyatshowsorganisedbyartschools.Bakošováisespeciallytakenbythecraftsmanshipofhercompatriots,andexhibitscontemporaryglassvesselsandfigurinesfromtheCzechRepublic.
www.harddecore.cz
TheITReporterThePraguestart-upsceneisabuzz.Particularlyinthefieldsofbigdataande-commerce,successfulbusinessmodelsareemergingwithincreasingfrequency–majorinternationalplayerssuchasSAPandAvastaretakingadvantageofthehighdensityofITexperts.WithhisinternetportalCzechCrunch,MichalPtáčekoffersadigitalhomeforthepioneers,providingcontinuouslyupdatedinformationoninternationalstart-ups,mobileappsandnewtechnologies.Beingapatriotisexplicitlypermitted:CzechentrepreneursenjoyprioritytreatmentontheCzech-languageportal.
www.czechcrunch.cz
“WESHOULDSHAREOURKNOWLEDGEWITHOTHERSINSTEADOFONLYKEEPINGITFOROURSELVES.MYCOUNTRYISBENEFITINGFROMTHESTART-UPSPIRIT.”MichalPtáček(27),founderoftheInternetportalCzechCrunch
ThecafésandrestaurantsofJosefov,inthecentreofPrague’sOldTown,arealso
popularwithlocals.
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ČzechitoutMetropolisonthevltavaWITH1.2MILLIONINHABITANTS,theCzechcapitalhasbeenundergoingitslatesttransformationsincethe1990s–asthemostpopulardestinationoftheformerEasternBloc.
MORETHAN5MILLIONVISITORSputPraguein19thplaceontheGlobalDestinationsCitiesIndex2015–justbehindViennaandfaraheadofMunichandBerlin.ThenextmostpopulardestinationinCentralEasternEuropeisBudapestwitharound3millionvisitors.
2.16TRILLIONKRONE–theGerman-Czechforeigntradevolumeexceededthetwotrillionmarkforthefirsttimein2015.TradewithGermanyaccountsfornearly30percentoftotalCzechforeigntrade,makingGermanyitsmostimportanttradingpartner.
A3.2PERCENTAVERAGErisetoCzechsalariesin2016isasuresignthattheCzecheconomyisdoingwell,asgowthisreflectedinremuneration.ThesalariesofspecialistsandmanagersinPragueare35percenthigherthanthenationalaverage.
40.63PERCENTOFGROSSDOMESTICPRODUCT–theCzechRepublic’snationaldebtin2015.Overthelasttwoyears,theCzechRepublichasreduceditsnationaldebt.TheprocapitadebtisrelativelylowcomparedtotheEUaverage.
IN1348,CHARLESIVfoundedthefirstuniversityinCentralandEasternEuropein
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NewFaces
whatwasthenthecapitaloftheHolyRomanEmpire.StudieswereorganisedinthesamewayasattheParisuniversityonwhichitwasmodelled,withtheclassicalfacultiesoftheology,law,medicineandphilosophy.
IN1992,THE866-HECTAREHISTORICALCITYCENTREwasdeclaredaUNESCOworldheritagesite.Praguecastle,St.VitusCathedral,theCharlesBridgeandtheOldTownSquarewiththeChurchofMotherofGodbeforeTýnareallparticularlywell-known.ThewidevarietyofarchitecturalstylestakesinRomantic,Gothic,RenaissanceandBaroque.
Photo:BernhardHuber
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NEWFACES,SkodaSuperbinPragNEWFACES,SkodaSuperbinPrag(Photo:BernhardtHuber)
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New_Faces_Czech_it_out_Karte
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NEWFACES,SkodaSuperbinPragThecafésandrestaurantsofJosefov,inthecentreofPrague’sOldTown,arealsopopularwithlocals.(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPragMichalPtáček(27),founderoftheInternetportalCzechCrunch(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPragShiningcity:goldenlightoverGoldenPrague(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPragJosefinaBakošová(37),designeranddirectoroftheHarddecoreGallery(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPrag
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Architecturalstatement:theVentilationTowerintheStrahovdistrictsymbolisesthemodernistspiritofthecityandthecountry.(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPragAdélaKudrnová(34),founderandeditor-in-chiefofthelifestylemagazineSoffa(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPragOndřejKrátký(31),co-founderoftheLiftagotaxiappcompany(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPragSuperbsymbol:intothefuturewithgusto(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPrag
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Eightfaces,eightsuccessstoriesofthenewCzechRepublic–aneventfuldayinthenewSuperb(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPragNikolKouklová(25),fashionexpertandfounderoftheblogFemmaArmeria(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPragJosefŠpaček(29),soloviolinistandleaderoftheCzechPhilharmonic(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPragMakingwayforthefuture:universitycampusinDejvice,Prague.(Photo:BernhardHuber)
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NEWFACES,SkodaSuperbinPrag
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LadaBrůnová(left,28)andSoňaHančuľáková(23),fundraisersforLoono(Photo:BernhardHuber)
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