Embed Size (px)
Citation preview
Page1of8
FROMDETAILSTOSTORYskoda-storyboard.com
S
https://www.skoda-storyboard.com/en/people/drawa-colourless-car/
Shegivestheimpressionoffragility.Butwhenshestartstalkingaboutherworkherfirmapproachesandexactthinkingemerge.FindoutwhatillustratorVeraMatys,whoisthecreativeforcebehindŠKODAChristmascampaign,enjoys.
heseesherselfasadecentlycreativepersonwhotakespleasureinvisualarts.WhenVeraMatyslistsallherprofessionalspecializationsshecan’thelpherselfbutsmileduringone.Illustration.Evidently,it’safieldthatshetrulyenjoysandwhichdefinesherthemost.
HowtoDrawaColourlessCar
Page2of8
FROMDETAILSTOSTORYskoda-storyboard.com
Verawouldliketoseeherlifebalancedandshe’sbeenindeedsuccessfulinthatforthepasttwoyears.“Ihaveequalpartsworkandfreetime,soIcanchoosecommissionsIlikeorprojectsI’msuitablefor.”
Afterlongyears,Veraleftthe“safety”ofemploymentinadvertisingandtookherchancesonunexploredgroundsoffreelancing.Althoughsheconfessesthatshewasn’triskingthatmuchbygoingfreelancebecauseshehadcertainlivelihoodsecurities,itstillrequiredabigchunkofcouragetomakethedecidingstep.
Butwhenthestrongestattributeofadecisionhappenstobefreedom,yourstepsleadinguptothedefinedgoalarecertainlymoresurefooted.
“Ihaveequalpartsworkandfreetime,soIcanchoosecommissionsIlikeorprojectsI’msuitablefor.”VeraMatys
Veragivestheimpressionthatherdecisionwasworthit.Hersurroundingistreatedtosmilesandgoodmoodwithouttheconstantstress.That’sbecausewhenshedoesn’tworkatclients’commissionedprojectsshehastimeforherownfromthe“endlesslist”.Ifaroutinesettinglikethisissupposedtorunsmoothly,oneneedstomakethequalitynamedDisciplineintoone’sfaithfulfriend.AndthatisjustwhatVeradid.
Justasadoctor,carpenter,oramechanic,Verahasvariousworktoolsatherdisposal.Thecornerstoneonesarepredominantlyherheadandherrighthand,whichsheusesforsketchingherideasanddraftstheoldschoolway–withpencilonpaper.Herconsideratenessresurfacesfromtimetotime,whensherealizeshowmanysketchedpaperssheneedstothrowawaybeforeshereachesthedesiredresult.Furthermore,eventheconstanterasing,whichisaninherentpartofsuch
Page3of8
FROMDETAILSTOSTORYskoda-storyboard.com
process,doesn’trankamonghermostfavouriteactivities,evenifitcouldbeperceivedasacertainkindof“cleansing”process.
Veralikesdigitaldrawingtoo,soshecombines.Sheperceivesitasacleanerandmorepracticalcounterparttotheclassicalone.“Icanalwaysundoanychangesand,ontopofthat,saveagreatamountofpaint,pencils,andpaper.”Eventhoughsheseesahugeaddedvalueinworkwithsoftwareandhardware,shealwayslikestocomebacktotheliteraldrawingboardandmanualworkingeneral.Itfeelsmorerealtoher.Theillustratordefinesitasanescapefromtheomnipresenttechnologythatsurroundsus.
Vera’sprofessionistocreateartworks,andforthosesheneedsinspiration.Shesourcesitfromallaroundherbut,almostmainly,fromwithinherself,viaherchildhoodexperiences.“Tothisday,IdrawmyinspirationfromtimeswheneverythingfeltjustrightandIprojectthesefeelingsintomyworks.”Apartfromherownlivedoutfeelings,she’sinspiredbymanypeople–especiallythosewhocreatesimilarartworksthemselves.Veraadmitsthatsomeofthemeveninfluencedtheverycoreofherartisticthinking.WithgreatadmirationshetalksaboutKarelZemanorbothSvěráks,fatherandson.Butwhohascaptivatedherabsolutely,withhisartisticcreations,wasTimBurton.InspirationflowstowardsVeraalsofromvariousgalleries,exhibitions,andfestivalsshevisitsfrequently.Shejustchoosescarefully.
“Tothisday,IdrawmyinspirationfromtimeswheneverythingfeltjustrightandIprojectthesefeelingsintomyworks.”VeraMatysTHESCIENCEBEHINDCARCOLOURSSelectingcarcoloursismuchmorein-depthprocessthanitmightseemonthesurface.Coloursareusedthesamewaywithcarsastheyfunctionthoroughlife-
Page4of8
FROMDETAILSTOSTORYskoda-storyboard.com
asimmediatelyeye-catchingandemotionallyarousing.Whiledressingupnewcarsthedesignersadheretoafewrules.Darkshadescanmakethecar“feel”smallerinsomecases,inotherstheymightunderlinethecar’sluxuriousappearance.Lightershadescan,ontheotherhand,makeacarappearlargerormorestriking.Ifthedesignerchosesmetallicpaintitusuallytendstosupportthecar’sshape.Theshadechoiceisalsodeterminedbypsychologicalparametersanditsusagepurpose.Ifthevehicleinquestionisashowcar,destinedforpublicandmediapresentationatsomeoftheworld’smotorshows,whereitsprimarypurposeistoattractattention,thenthedesignerscanreachformoreaudaciouscolours.Insuchcases,theyarelimitedvirtuallyonlybytheirownimagination
andtheycanplaywiththecoloursinsuchwaysthatwouldattractattentionthemost.Concerningcarsdestinedforserialproduction,therecomesaprocesswhenthedesignersjoinforceswiththemarketingandproductiondepartmentandtheyhavetosortoutthetechnologicalsideofthings.Theresultofthiscooperationshouldbeapaletteofcoloursofferingsufficientchoicepossibilitiesand,atthesametime,maximallyunderliningthemodel’scharacter.Thecoloursvariants’goalistoapproachaswidespectrumofcustomersaspossible,andalsotosatisfyacertainindividualityineveryoneofthem.Lastbutnotleast,theshadechoiceisinfluencedbytrends,asinmanyotherindustries.Butregardingcars,thecoloursarenotthatsusceptibletofashionablefads,they’remoretimeless,becausethecarpurchasingprocesstakesyears,notafewmonthorseasonsasitisforinstancewithclothes.
ColouritselfismoretangibleforVerathan“matterssurrounding”thedaughtersofMnémosynéwho’sthemythologicalmotherofallMuses.Shefollowsthepathofinstantimpressionandassheherselfsays,sheproceedsfromthe“assignment
Page5of8
FROMDETAILSTOSTORYskoda-storyboard.com
feeling”.Herinspirationdoesn’tstemfromcoloursatallandifthereisaneedtoapply“new”andunusualones,shetakesthemfromavailablesamplebooks.Althoughsheseemsslightlyreluctanttopointinthedirectionofherfavouritecolour,sheadmitsthatshelikestoworkwithshadesofgreybecausetheyaregreattocombine.Theillustratorissatisfiedwithusingtone-on-tonecolourscalesandshereachesforgreatercontrastsfromtimetotime,butthatdependsontheindividualprojectandhercurrentmood.
Whenshetalksaboutcoloursshevisitsthelandscapeofherchildhoodonceagain,becauseitnoticeablybringsherfeelingsofwarmthandsafety.Vera’ssenseforcolourharmonisationisapparentallaroundheratelierinteriorwherewepaidherthevisit.Everythingmatchesindeepdetailandverylighttones,theoverallatmosphereisundisturbed.
Theonlythingthatseemstostickoutofthewholespaceandwhatconstantlyattractsourattentionisalittleredcar,peekinggleefullyfromVera’sswitchedoncomputerscreen.“It’sReindeerRed,”shesaysinresponsetoourinquisitivestarestargetedontothescreen.“AndthecolourisonepartoftheemotionsI’veusedforthelittleredcarillustrationsforŠKODAAUTOChristmasstory.”
Theauthoranimatedlydescribeshowandwhyshe’schosenthiscolour:“It’snotyourregularred,thisoneisbrightandwarmandcomesrightfromtheRudolphreindeercharacter;fromhisheartandhisgoodness,”shedescribeswithasmileonherfaceandatthesametimeshemakesusfamiliarwiththewholecreativeprocessoftheChristmasspotillustration.Whileshecontinuestounveilallcreativestepsneededformakingofthisfriendlycarcharacter(andotherprotagonists)shementionsthebiggestchallengesanddifficultiesofthisproject,andatthesametimesheunintentionallyrevealstheextentofherknowledgenotonlyaboutcolours,butalsothecarindustryitself.
Talkingindetailaboutcarsandherrelationshiptowardsthem,shecomesbacktoherchildhoodmemoriesforthethirdtime.Verathinksbacktohertwograndpas
Page6of8
FROMDETAILSTOSTORYskoda-storyboard.com
HowtoDrawaColourlessCar
whobothownedŠKODAcars,concretelyold“Oktavka”and“Embecko”,howthey’refamiliarlycalled.“ŠKODAcarwasthefirstoneI’veevermetinmylife.Ilikethatit’saCzechbrand,thatthecarwasproducedhere,”theauthorcatchesherselfbyawarmfeelingofacertainkindofpatriotism.HertrulygratifyingfeelingthatsheworkedforŠKODAAUTOisalmosttangible.Fascinatedbyafunctionalandmainlyestheticalautomotivedesign,Veracouldimagineherselfdesigningherowncar.Whatwoulditlooklike?Ingreyishtonesandwithgoodnessinits“eyes”orinthatverysameReindeerRedthatwassopopularwithŠKODAsbetween1972and1973?
MediakitDownloadthis
PatriotismŠKODAcarwasthefirstoneI’veevermetinmylife.Ilikethatit’saCzechbrand,thatthecarwasproducedhere,”theauthorcatchesherselfbyawarmfeelingofacertainkindofpatriotism.
Downloadthis
SenseforcolourharmonisationVěra’ssenseforcolourharmonisationisapparentallaroundheratelierinterior.
Downloadthis
Page7of8
FROMDETAILSTOSTORYskoda-storyboard.com
LittleredcarTheonlythingthatseemstostickoutofthewholespaceisalittleredcar,peekinggleefullyfromVěra’sswitchedoncomputerscreen.
Downloadthis
InspirationShesourcesinspirationfromallaroundherbut,almostmainly,fromwithinherself,viaherchildhoodexperiences.
Downloadthis
DigitaldrawingVěralikesdigitaldrawingtoo,soshecombines.Sheperceivesitasacleanerandmorepracticalcounterparttotheclassicalone.
Downloadthis
WorktoolsJustasadoctor,carpenter,oramechanic,Věrahasvariousworktoolsatherdisposal.
Downloadthis
Balancedlife
Page8of8
FROMDETAILSTOSTORYskoda-storyboard.com
VěraMatyswouldliketoseeherlifebalancedandshe’sbeenindeedsuccessfulinthatforthepasttwoyears.
Downloadthis
