NEW! Company Visibility Opportunities

bio.org/JPM

January 11-15, 2021

Company Visibility OpportunitiesFostering the Success of the Industry

NEW!

Table of Contents Event Overview ........................................................................... 2

Sponsorship Opportunities ......................................................... 3

Maximize Your Partnering & Deal-Making ...............................................4

Access Your Target Audience .................................................................. 5

NEW! FOR 2021 Digital Advertising ............................................ 6

Good Day BIO Email Advertiser .............................................................. 7

Retargeting ...........................................................................................8

Sponsored Event Announcement ...........................................................9

Pre-Event Company Spotlight Email ..................................................... 10

I AM BIO Podcast Episode ..................................................................... 11

BIO Partnering @ JPM • January 11-15, 2021 1

Virtual Meetings to Maximize Partnering Value• BIO is committed to fostering your

business development opportunities during JPM WEEK with a seamless partnering experience for all attendees.

• New integrated video conferencing and more biotechnology-specific search filters & therapeutic categories than any other major platform to help you achieve your networking goals faster and more precisely than ever.

• BIO provides this service as the non-profit trade association representing the whole biotechnology community with access available to BIO members and non-members alike, in order to maximize your ROI of event participation.

Disclaimer: BIO and the BIO One-on-One Partnering system are not affiliated with J.P. Morgan, the J.P. Morgan Healthcare Conference, or any JPM Week events unless otherwise specified.

Other C-Suite

15%

CEO

33%

VP

10%

Director/ Managing Director

24%

Other

18%

Attendee Profile

Company Types

Medical device or technology 9%Financial, legal, consulting 7%

CMO, CRO 6%

Biotech or pharma, animal health 5%

Other products or services 5%

Digital health 4%

Other R&D services 4%

Academic, tech transfer 3%Institute, hospital research 2%

Investor (buy-side or sell-side research) 2%IT, information 2%

Synthesis, analytic, diagnostic services 2%Public, NPO, govt., economic development 1%

Supplier, engineering 1%All Others 3%

Biotech or pharma, therapeutic R&D

44%


Sponsorship Opportunities


Maximize Your Partnering & Deal-MakingBIO One-on-One Partnering Sponsor

Exclusive Opportunity ..............................................................Value: $17,500Benefits include:• Prominent company branding in BIO One-on-One Partnering promotions and platform including:

• Login and Home pages of partnering platform and webpage • PDF exports of Company and Delegate schedules• Operational emails to delegates

• Opportunity to provide custom creative for Event Website Banner ads. Ads will be featured on home page as well as top trafficked pages including Event Overview, Announcements, and Partnering Attendees, which account for over 50% of event website traffic.

• Additional marketing and communications features across BIO platforms, promotions, and social media

• Access to BIO One-on-One Partnering• Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One

Partnering system• CSA will support in BIO One-on-One set up and usage, monitor activity, communicate

proactively, and more to support most effective use of the system.• Sponsor has unique opportunity to develop up to three (3) separate company profiles. CSA

will manage delegate access for determined profiles. • 33% increased capacity of outgoing meeting requests• Sponsor recognition on conference website, promotions, and platforms• Three (3) complimentary registrations

Partnering Power User Package

Limited Availability ................................................................... Value: $7,500Benefits include:• Access to BIO One-on-One Partnering• Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One

Partnering system• CSA will support in BIO One-on-One set up and usage, monitor activity, communicate

proactively, and more to support most effective use of the system.• Sponsor has unique opportunity to develop up to three (3) separate company profiles. CSA

will manage delegate access for determined profiles. • 33% increased capacity of outgoing meeting requests• One (1) complimentary Company Spotlight Email feature• Sponsor recognition on conference website, promotions, and platforms• One (1) complimentary registration


Engage companies active in the BIO One-on-One Partnering system during JPM Week with a host of virtual sponsorship and digital advertising opportunities that will support your business development goals and initiatives.

Our Sales & Sponsorship team is always ready to support your event engagement.

1.202.312.9264 [email protected]



Access Your Target AudienceAttendee Gift Sponsor

Exclusive Opportunity ..............................................................Value: $17,500 Benefits include: • BIO @ JPM Week gift to be direct mailed to select attendees with prominent company branding

(co-branded with BIO)• Opportunity to personalize a short message to recipients or provide custom creative for a card to

be included with gift• Additional marketing and communications features across BIO platforms, promotions, and

social media• Access to BIO One-on-One Partnering • Sponsor recognition on conference website, promotions, and platforms• Three (3) complimentary registrations

Topic-Driven Networking Series Sponsor

Exclusive Opportunity ...................Value: $17,500 (Co-sponsorship: $8,000)Benefits include:• Prominent company branding in series promotions and event networking platform• Opportunity to exclusively sponsor full series or co-sponsor one day• Facilitate deal-making conversations in targeted networking hours where presenting companies

can engage with investors and key business development partners with face-to-face video chats in small groups

• Opportunity to give welcome remarks at sponsored event• Additional marketing and communications features across BIO platforms, promotions, and

social media• Access to BIO One-on-One Partnering• Sponsor recognition on conference website, promotions, and platforms• Up to three (3) complimentary registrations

Investor Types

Family Office 8%

Investment Bank 8%

Other 8%

Angel Investing 5%

Hedge/Mutual Fund (PM, Buy-Side Research) 4%

Royalty/Debt Financing 3%Sell-Side Research 3%

Financial Advising 2%Venture Philanthropy 2%

Individual Investor 1%

VC/Corporate VC

56%

Canada 4%

Japan 4%

South Korea 4%

United Kingdom 4%

China 2%France 2%

Countries

ROW

14%

United States

66%

TOP 10THERAPEUTIC FOCUSES FROM 2020 1. Oncology2. Neurology3. Cardiovascular4. Gastrointestinal5. Immunology6. Infectious disease7. Inflammation8. Endocrinology9. Dermatology10. Hematology


Digital Advertising


NEW! Good Day BIO Email Advertiser Display your sponsored content within the recaps during JPM Week.

EMAIL IMPRESSIONS: 40,000 email subscribers and attendees

DISTRIBUTION:

Email Distribution: Display your custom content in these daily emails sent during JPM Week

New in 2021! Event-specific digital advertising

is available for all BIO-hosted events.

Contact [email protected] for more information.

AD SPACE DEADLINE: December 14

MATERIALS DUE: December 18

RUN DATES: January 11-15

INVENTORY 3 Opportunities

INVESTMENT$6,000 for one day$15,000 for all three days

YOUR AD HERE

5 Ways Biotech VC can Improve Racial Diversity

Biotech investor Jackie Grant has published a must-read call to action for the life science venture capital community to

improve racial diversity in both their leadership ranks and their investments.

Digital Advertising


YOUR AD HERE

YOUR AD

HERE

NEW! Retargeting Capitalize on our online audience of life science business leaders, investors, analysts, academics and service providers by purchasing a re-targeting package.

IMPRESSIONS: Guaranteed 10,000 targeted impressions delivered per month

DISTRIBUTION: Across the internet in available online advertising inventory

What is Retargeting?

Retargeting is the digital advertising practice of targeting consumers based on their previous online actions and behaviors. For example, if you recently visited Amazon.com and looked at a pair of shoes, Amazon might start targeting you with ads for those shoes.

With this package, your ads will be re-targeted to users who visit pages on the BIO @ JPM Week section of bio.org and will show on nearly any website that our audience visits such as cnn.com, espn.com, weather.com, and thousands of others.

WEBSITE PLACEMENT INVENTORY INVESTMENT IMPRESSIONS AD SPECS

Retargeting 1 per month $2,000/month10,000

impressions delivered

per month

Standard Ad Sizes: Set of creative sizes that are accepted and available almost universally across the web. The minimum required to launch retargeting campaign. 300 x 250 160 x 600 728 x 90 180 x 150Mobile Ad Sizes: Appear upon mobile browsing. 320 x 100 320 x 50Additional Sizes: Additional sizes that are gaining popularity, and as they’re less frequently available, they make an impression when they’re seen. 970 x 250 300 x 1050 300 x 600 970 x 90 320 x 250

AVAILABLE FOR THE FULL CALENDAR YEAR

MATERIALS DUE: 10 days in advance

of start date

RUN DATES: 1st of each

contracted month

For more detailed information and examples, contact the BIO Sales Team ([email protected]).

Digital Advertising


NEW! Sponsored Event Announcement Maximize Web Visibility for Your Company’s Participation during BIO @ JPM Week

Promote your company’s participation in BIO @ JPM Week with a sponsored event announcement.

IMPRESSIONS: Varies based on web traffic and month sold, 25,000 estimated impressions November-January *Impressions based on past year’s average web traffic.

DISTRIBUTION:

Announcements Section of Home Page: Displayed prominently on event home page with sponsored content “sticky” position 3 placement for the duration sold with positions 1 and 2 rotating with the latest event news.Email Marketing: Your ad additionally featured in one (1) event email distributed to an audience of 25,000 subscribers!

YOUR GRAPHIC HERE

Digital Advertising

AD SPACE AVAILABLE: November-January

MATERIALS DUE: 10 days in advance of start date

RUN DATES: Full contracted month

INVENTORY Exclusive: 1 per month (November-January)

INVESTMENT$4,000 per month$7,500 for two months

AD SPECS

Image: 364 x 210Title: 50-60 CharactersParagraph Copy: Up to 500 words

+ URLEmail Ad: 125 x 125px logo + 50 word company description

YOUR GRAPHIC HERE

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut.

Ad


NEW! Pre-Event Company Spotlight EmailThis high-exposure, pre-event opportunity is a great way to spotlight your company in the weeks leading up to the JPM Week.

DISTRIBUTION: The Company Spotlight email is sent to 45,000 recipients: biopharma executives and business development professionals, investors, BIO Members and more!

MATERIALS DUE: December 18

RUN DATE: January 6

INVENTORY 12

INVESTMENT $1,000

AD SPECS125 x 125px logo + 50 word company description + URL

COMPANY #1 LOGO

COMPANY #2 LOGO

COMPANY #3 LOGO

JPM Week is a hectic but critical time during which to advance your investment and business development goals, and BIO can help you efficiently plan your meetings and maximize your BD activities.

January 11-15, 2021

Make the DEALS THAT DRIVE HUMAN HEALTH during JPM Week

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Digital Advertising


NEW! I AM BIO Podcast EpisodeIMPRESSIONS: 82,000 downloads; more than 41,000 unique listeners

BENEFITS INCLUDE:

• Intro statement “sponsored by”• 30 second “live” read by the host mid-podcast• Episode launched during BIO @ JPM Week and featured to 50,000 readers of Good Day BIO• Featured in “Announcements” section of bio.org/JPM• Featured from Podcast homepage bio.org/podcast• Featured in two BIO @ JPM Week announcements emails to 45,000 subscribers• Dedicated pointer blog on bio.org/blog• Episode available in I AM BIO podcast library year-round

OPPORTUNITY DEADLINE: December 18

RUN DATE: January timeframe

INVENTORY Exclusive Opportunity

INVESTMENT $10,000

AD SPECS Your Company Logo (.png, .jpeg)

Digital Advertising

The I AM BIO weekly podcast posts every Monday morning on all of the major podcast players and has featured some of the biggest names in biotechnology: Past guests include CEO Richard Hatchett of CEPI, CEO Stephane Bancel and CMO Tal Zaks of Moderna, CEO Stan Erck of Novavax, Amgen R&D Chief David Reese, CSO George Yoncopoulous of Regeneron, EVP Julie Gerberding of Merck, Co-Founder Harlan Robbins of Adaptive, CEO Jeremy Levin of Ovid, CEO Paul Hastings of Nkarta, CEO Ted Love of Global Blood Thereapeutics, CEO Jason Kelly of Gingo Bioworks, CEO Pat Gruber of Gevo, and former U.S. Senator Joe Lieberman


Documents

NEW! Company Visibility Opportunities