Submitted By:Kanan GuptaPuja Verma Shivangi Kukreti

Vision:To experience the emotion of competition, winning

and crushing competitors.

Mission:Our mission is to become the best sports wear brand

in the India by capturing 40% market share within 10 years.

ABOUT PULSE

• Brand Logo:

• Tag Line: Fit for all…• PULSE is a premium Indian company that

produces footwear, accessories and apparels …• Founded by Kanan, Nitika ,Puja, Ranjeet & Shivangi in

the year 2013 & We are the CEO / regional heads who leads the business in a successful manner…

• At present we have 45 EBO across the country…• In direct competition with adidas,Nike & Puma…

Key Achievements

• Our Brand captured 7 % of the market share within one & half year .

• 37 EBO’S out of 45 achieved the target sales of the last financial year which clearly shows the customers brand acceptance across the country.

• Awarded as “ Best sports wear Brand of the year -2014 ‘’ by Technopak & TOI survey.

Product Information – R & D

{i] We have come up with the new idea of producing sports wear apparels using bamboo fibre which improves the following characteristics.

(1)Bamboo fabric has good moisture absorption properties(2) It is durable & Light in weight.(3) It has Non- allergic properties(4)It has good air permeable properties which leads to Comfort.(5) It is Eco-friendly…

{ii} All our apparel products has been treated with anti-microbial finish which helps in maintaining freshness for the longer duration & prevents from bad odour.

{iii} We have planned to manufacture the Top category with 100% organic cotton..

SELLING TIPSGreetings:• Customers should be welcomed within 10 seconds.• Smile – Nod – make eye contact and welcome verbally.• Serve in a confident and polite manner .

CCA appearance & Attitude:• Staff appearance should be neat and tidy.• Open and approachable attitude with energetic look

Product Explanation/Needs Assessment:• CCA should be familiar with style details and fitting of each product.• CCA should Know the similarities and differences between the product.• CCA should Know the available colors of products.• CCA should Listen carefully to the consumer.• CCA should Be confident, professional, polite and enthusiastic.

A

B

C

TRIAL ROOM STORE ROOM

G2

CASH

COU

NTER

F

J L

ENTRANCE

zz

A

B

C

D

E

F

G1

Women’s Top ,Jersey & Jacket

Women’s Pant & Tight ,Dress & Skirt

Women’s Accessories section

Men’s Accessories section

New Arrivals in apparels. G2 New Arrivals in Accessories &

footwear.

Men’s T- Shirt , Jersey & Jacket.

J Women’s footwear section

L Men’s footwear section

K

STORE LAYOUT

K K K

Chair for footwear trails

Men’s Track, Shorts & socks

Store Entrancez Window display

PRODUCT LINE

FOOT WEAR LINE

MENS APPAREL

WOMENS APPAREL

MENS ACCESSORIES

WOMEN’S ACCESSORIES

PRODUCT ASSORTMENT: MENS FOOT WEAR

PRODUCTS PRICE RANGE(INR)

Average Price (INR)

NO. OF STYLES

NO. OF COLORS PER STYLE

SIZE(RATIO)

TOTAL PER STYLE

BOOTS 8000-12000 10000 6 3 6,7,8,9,10,11

(0:1:2:2:1:0)

18

CLEATS 5000-10000 7500 12 3 6,7,8,9,10,11

(1:1:2:2:2:1)

36

SHOES 2500-5000 3750 12 3 6,7,8,9,10,11

(1:1:2:2:2:1)

36

SLIDES 1500-2500 2000 18 3 6,7,8,9,10,11

(1:1:2:2:2:1)

54

TOTAL 48 144

PRODUCT ASSORTMENT: WOMEN’S FOOT WEAR

PRODUCTS PRICE RANGE(INR)

Average Price (INR)

NO. OF STYLES

NO. OF COLORS PER STYLE

SIZE(RATIO)

TOTAL PER STYLE

BOOTS 8000-12000 10000 6 3 5,6,7,8,9,10

(0:1:2:2:1:0)

18

CLEATS 5000-10000 7500 12 3 5,6,7,8,9,10

(1:1:2:2:2:1)

36

SHOES 2500-5000 3750 12 3 5,6,7,8,9,10

(1:1:2:2:2:1)

36

SLIDES 1500-2500 2000 18 3 5,6,7,8,9,10

(1:1:2:2:2:1)

54

TOTAL 48 144

PRODUCT ASSORTMENT: MENS APPAREL

PRODUCTS PRICE RANGE(INR)

AVERAGE PRICE (INR)

NO. OF STYLES

NO. OF COLORS PER STYLE

SIZE(RATIO)

TOTAL PER STYLE

T-SHIRTS 899-1499

1199 12 3 S,M,L,XL(1:2:2:1)

36

TRACK 1299-1699

1499 6 3 S,M,L,XL(1:2:2:1)

18

JERSEY 999-1499

1249 12 3 S,M,L,XL(1:2:2:1)

36

SHORTS 699-1399

1398 6 3 S,M,L,XL(1:2:2:1)

18

JACKET 2499-6999

4749 6 3 S,M,L,XL(1:2:2:1)

18

SOCKS 199-399

299 6 6 SLIPPER, CREW(6:6)

36

TOTAL 48 162

PRODUCT ASSORTMENT: WOMEN’S APPAREL

PRODUCTS PRICE RANGE(INR)

AVERAGE PRICE (INR)

NO. OF STYLES

NO. OF COLORS PER STYLE

SIZE(RATIO)

TOTAL PER STYLE

TOP 899-1499

1199 12 3 S,M,L,XL(1:2:2:1)

36

TIGHT 1299-1699

1499 6 3 S,M,L,XL(1:2:2:1)

18

JERSEY 999-1499

1249 12 3 S,M,L,XL(1:2:2:1)

36

DRESS 1699-2499

2099 6 3 S,M,L,XL(1:2:2:1)

18

JACKET 2499-6999

4749 6 3 S,M,L,XL(1:2:2:1)

18

SKIRT 1199-2499

1849 6 3 S,M,L,XL(1:2:2:1

18

TOTAL 48 144

PRODUCT ASSORTMENT: MENS ACCESSORIES

PRODUCTS PRICE RANGE(INR)

NO. OF STYLES NO. OF COLORS PER STYLE

TOTAL PER STYLE

BAG 1499-5999 12 3 36

EYEWEAR 999-3499 6 3 18

WATCHES 1499-3999 12 3 36

CAPS 399-999 6 3 18

BELT 999-2499 6 3 18

TOTAL 42 126

PRODUCT ASSORTMENT: WOMEN’S ACCESSORIES

PRODUCTS PRICE RANGE(INR)

NO. OF STYLES NO. OF COLORS PER STYLE

TOTAL PER STYLE

BAG 1499-5999 12 3 36

EYEWEAR 999-3499 6 3 18

WATCHES 1499-3999 12 3 36

HEAD WEAR 399-999 6 3 18

BELT 999-2499 6 3 18

TOTAL 42 126

NEW SEASON LAUNCH

• Foot wear

• Apparel

• Accessories

END

8* 4

ADVENTURE SHOES

8* 4

RUNNING SHOES

2*4

Planogram

Planogram

Honeycomb Shoe Display

Planogram

Planogram

Planogram

Planogram

ORDER RECEIVED

SALES TO CUSTOMERS

BACKUP STOCK

0

50

100

150

UN

ITS

AV

AIL

AB

LE

WEEKS

CYCLE STOCK

RETAILER ORDERS 96 STOCKS

INVENTORY LEVELS

1 2 3 4

Thank You