©2019 Dawn Foods, DEC112019

NEW BIRTHDAY CAKEDONUT MIX• On-trend flavor

Have your cake and fry it too with the nostalgic flavor of birthday cake, now in a donut mix!

• Sprinkles inside of the mix

• Consistent performance you can count on

HAVE QUESTIONS OR WANT INSPIRATION?Contact us at 1.800.292.1362 or visit DAWNFOODS.COM

Detailed product information can be found in Product Data Sheets.

From ice cream, to candy and cookies, to cereal and protein bars, consumers can’t seem to get enough of this nostalgic flavor. Sales of birthday cake flavored items grew 24% between 2017 and 2018!*

Dawn now brings this on-trend flavor to the donut case with the NEW Majestic Birthday

Cake Donut mix. Its moist, light-colored crumb and delicious vanilla flavor look and

taste like a classic birthday cake. And with rainbow sprinkles incorporated into the mix,

specially designed not to color bleed or melt during frying, these donuts truly deliver on

the birthday cake experience.

Just ice with Dawn Exceptional Fon Dip White Flat Icing and top with more rainbow

sprinkles to complete the Birthday cake look. Your customers will celebrate this new

addition to your donut case!

With this just add water mix, Dawn makes it easy to add variety to your bakery.

BIRTHDAY CAKE IS ONE OF THE HOTTEST FLAVORS ON THE MARKET.

ESTABLISHED TRUSTFor 100 years, customers have counted on Dawn Foods to help them grow their bakery

businesses with the right mix of products, innovations, global perspectives and inspired

bakery expertise. From corner bakeries to leading manufacturers, Dawn Foods helps our customers mark the moments in life that matter.

Category Item # Description Unit of Sale

Net Cs Wt (lbs)

Pallet Count (Cs)

02500199 DAWN EXCEPTIONAL BIRTHDAY CAKE CAKE DONUT MIX 50# BG 50 50

00018952 DAWN EXCEPTIONAL FON DIP ENHANCED STABILITY WHITE FLAT ICING 50# PL 50 36

Dawn Exceptional® donut mixes and bases deliver premium quality with unparalleled consistency and performance to differentiate your bakery.

Dawn’s premium product line that delivers category-leading quality and performance.

OUR VERY OUR VERY BESTBEST

*(source: Datassentials MACs usage & applications menu & retail examples affinity March 2019).