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Total Donut Brochure A Complete Donut Portfolio to Grow Your Business

Total Donut Brochure A Complete Donut Portfolio to Grow

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Page 1: Total Donut Brochure A Complete Donut Portfolio to Grow

Total Donut Brochure

A Complete Donut Portfolio to Grow Your Business

Page 2: Total Donut Brochure A Complete Donut Portfolio to Grow

Tried & True Flavors Win the Day,while Unique Tastes are Rising

1920s Dawn Foods created the first industrial donut mix

The number of donuts produced in the U.S last year could stretch around the earth 19 times!

64%

WE ARE DAWN FOODS

For over 100 years, Dawn has been focused on bringing customers the insights, innovations and strategies to help you grow. What started with a recipe for great tasting donuts has grown into a global network of experts working every day to be your trusted advisor to help grow your business and meet the needs of your customers. From corner bakeries to leading manufacturers, Dawn helps you and your customers celebrate life’s sweet moments.

Donuts are on the Rise

As the first industrial donut mix company, our mission is to deliver outstanding products to help you produce the world’s best donuts every day. We carefully source and test our raw materials to ensure quality and consistency in our mixes regardless of weather, planting, yield or other variables. We evaluate every ingredient so you can bake your best every day. As donut sales continue to grow, our top priority is to provide you with the products, services and bakery expertise needed to meet today’s donut demand.

All figures, unless otherwise stated, are from YouGov Pic. Total sample size was 1150 adults. The figures have been weighted and are representative of all US adults (aged 18+). Fieldwork was undertaken between 10th-11th April 2018. Additional data received from IBISWORLD 2017, GlobalData 2016 and Technomic US Food Service 2016 and Dawn Foods proprietary 2018 Donut Attitude & Usage Study.

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Page 3: Total Donut Brochure A Complete Donut Portfolio to Grow

DAWN’S REVITALIZED DONUT PORTFOLIO

Dawn®

Dawn’s premium product line that delivers category-leading quality and performance.

Dawn donut mixes, icings, glazes and fillings are made with high-quality ingredients and provide your bakery with delicious donuts you can depend on.

Exceptional®

Dawn’s premium product line that delivers category-leading quality and performance.

Dawn Exceptional® donut mixes, icings, glazes and fillings deliver premium quality with unparalleled consistency and performance to differentiate your bakery.

Balance®

Cleaner ingredients than standard products with uncompromising taste and performance.

Dawn Vegan, Gluten Free and Cleaner Ingredient Balance® donuts meet your customer’s desire for products made from simple and delicious ingredients without compromising taste.

When you partner with Dawn, you get more than just great products.

You get the partnership, expertise and dedication to help make your bakery a business success. Our donut mixes and bases are organized under new product lines to make finding the right product easy for you and your team, every time.

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Page 4: Total Donut Brochure A Complete Donut Portfolio to Grow

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YEAST RAISED DONUT VARIETIES

Rings Long Johns, Bismarks, and Holes Twists and Pershings Fritters

Cut 1 Cut 2 Cut 3 Cut 4

“Dawn donut mixes are very easy to work with, very forgiving, and

really easy for new hires to make.”

- Independent family bakery owner

Consistent Reliability With Dawn Raised A® and Majestic® Donut MixesDawn Exceptional® Raised A® and Majestic® donut mixes make it simple and easy to create delicious and consistent donuts. Our top-performing mixes are made from high-quality ingredients with superior taste and stand up to varying operational conditions. This saves you time, reduces loss and gives you confidence to deliver an incredible donut every time.

It can be difficult to control every variable in the bakery, and labor is one of the top business challenges bakery owners face. Inconsistent proofing and mixing times or variable ingredient temperature can lead to high waste. Thanks to the reliability and consistency of Dawn Exceptional® Raised A® and Majestic® donut mixes, you’re armed with dependable mixes that serve as one of the most consistent members of your bakery team.

Contact a Dawn Sales Representative to learn more about our Dawn Exceptional® Donut Mixes

Page 5: Total Donut Brochure A Complete Donut Portfolio to Grow

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DONUT PORTFOLIO

Donut Mixes: Yeast Raised, Cake & FrenchEasy to Use, Consistent and High Quality Ingredients

Dawn® and Dawn Exceptional® donut mixes and bases make it simple and easy to create delicious donuts. This wide range of donut offerings includes the all NEW Sourdough donut, along with our industry-leading Raised A® Yeast Raised Donut and Majestic® Cake Donut mixes. Our top-performing mixes are made from high-quality ingredients with superior taste and stand up to varying operational conditions. This saves you time, reduces loss and gives you confidence to deliver an incredible donut every time.

Item # Description Sale Unit Net Cs Wt Pallet Count

Cake00007914 Dawn Exceptional® Majestic Spice Mix 50# Bag 50 lbs. 50

00007997 Dawn Exceptional® Majestic® Vanilla Mix 50# Bag 50 lbs. 50

00006932 Dawn Buttermilk Mix 50#* Bag 50 lbs. 50

00007237 Dawn Devil's Food Mix 50# Bag 50 lbs. 50

00008474 Dawn Exceptional® Sweet Sour Cream Old Fashioned Mix 50# Bag 50 lbs. 50

00008045 Dawn Spice Old Fashioned Mix 50# Bag 50 lbs. 50

Yeast Raised00025437 Dawn Exceptional® Raised A® Mix 50# Bag 50 lbs. 50

00024901 Dawn Exceptional® Raised A® Base 50# Bag 50 lbs. 50

03019221 Dawn Exceptional® Sourdough Raised Donut Mix 50# Bag 50 lbs. 50

00482159 Dawn Extend-R™ Mix 50# Bag 50 lbs. 50

00617003 Dawn Exceptional® Extend-R™ Extra Mix 50# Bag 50 lbs. 50

French00015701 Dawn Exceptional® French Donut Mix 40# Bag 40 lbs. 50

*May not be active in all DC’s

Page 6: Total Donut Brochure A Complete Donut Portfolio to Grow

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FLAVOR VARIETY

Blueberry

Salted Caramel O/F

Birthday Cake

Apple Crisp

Strawberry

Lemon O/F

Dawn Has a Larger Selection of Flavored Donut MixesMore than twice as many as a Leading Competitor*

20 Birthday Cake

19 Salted Caramel O/F

18 Lemon O/F

17 Blueberry O/F

16 Apple

15 Orange Juice

14 Eggnog

13 Carrot

12 Pumpkin

11 Strawberry

10 Cherry

9 Buttermilk Buttermilk

8 Apple Spice Apple Crisp

7 Red Velvet Red Velvet

6 Spice Spice

5 Devil’s Food Dark Devil’s Food

4 Sour Cream O/F Sour Cream O/F

3 Devil’s Food Devil’s Food

2 Blueberry Blueberry

1 Vanilla Vanilla

A LEADING COMPETITOR

2X

* Flavored Donut Mix varieties based on comparison of flavored cake donut mix varieties listed on a leading competitor's website on Sept. 24, 2020

Page 7: Total Donut Brochure A Complete Donut Portfolio to Grow

7*Also available in 25#

**May not be active in all DC’s

Donut Mix: Flavored & Seasonal Cake & Old FashionedExciting flavor varieties, Consistent Performance and Easy to Use

Our Dawn Exceptional® Majestic® and Old Fashioned flavored cake donut mixes create intrigue, ignite repeat visits and drive loyalty by making your bakery a donut destination. With flavor variety, your customers will be excited to add another must-try donut to their order. These mixes are prefect for offering limited time offers and driving seasonal excitement in your bakery. And when word spreads that you’re pairing flavors and creativity, you’ll attract new customers and increase your sales.

Cake00006742 Dawn Exceptional® Majestic Apple Crisp Mix 50# * Bag 50 lbs. 50

00006783 Dawn Exceptional® Majestic Apple Mix 50# Bag 50 lbs. 50

00006874 Dawn Exceptional® Majestic Blueberry Mix 50# * Bag 50 lbs. 50

00007070 Dawn Exceptional® Majestic Cherry Mix 50# Bag 50 lbs. 50

01153072 Dawn Exceptional® Majestic Dark Devil’s Food Mix 50#** Bag 50 lbs. 50

00008151 Dawn Exceptional® Majestic Orange Juice Mix 50# Bag 50 lbs. 50

00008201 Dawn Exceptional® Majestic Pumpkin Mix 50# * Bag 50 lbs. 50

00008581 Dawn Exceptional® Majestic Strawberry ‘N Cream Mix 50# Bag 50 lbs. 50

00659013 Dawn Exceptional® Majestic Egg Nog Mix 50# Bag 50 lbs. 50

01100370 Dawn Exceptional® Majestic Red Velvet Mix 50# Bag 50 lbs. 50

02379495 Dawn Exceptional® Majestic Carrot Mix 50# Bag 50 lbs. 50

02500199 Dawn Exceptional® Majestic Birthday Cake Mix 50# Bag 50 lbs. 50

Old Fashioned02484773 Dawn Exceptional® Lemon Old Fashioned Mix 50# Bag 50 lbs. 50

02501923 Dawn Exceptional® Salted Caramel Old Fashioned Mix 50# Bag 50 lbs. 50

00717598 Dawn Exceptional® Blueberry Old Fashioned Mix 50# Bag 50 lbs. 50

DONUT PLANNING CALENDAR

1. January: Salted Caramel Old Fashioned

2. February: Cherry

3. March: Red Velvet

4. April: Strawberry

5. May: Orange Juice

6. June: Birthday Cake

7. July: Lemon Old Fashioned

8. August: Blueberry

9. September: Apple Crisp

10. October: Carrot

11. November: Pumpkin

12. December: Egg Nog

Q1 Q3Q2 Q4

Page 8: Total Donut Brochure A Complete Donut Portfolio to Grow

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WITH DAWN YOU CAN HAVE IT ALL

A robust line of icings, glazes and toppings to help excite customers and make your donuts stand out.

Icing Bases

Customize your flat icings with our help. Dawn offers high-quality fudge icing bases so that you can create flat icing that’s just right for yourcustomers.

Fillings

From popular fruit varieties like apple, cherry and strawberry — to rich, sweet cream cheese and smooth Bavarian cream — Dawn fillings help take your donuts to the next level of sweetness.

Toppings & Inclusions

Create signature donuts by adding flavor, color and texture to elevate your donuts and impress yourcustomers.

Glazes

Take your donuts to the next level with our full line of easy-to-use glazes. Count on consistent sheen, simple application and rich flavors for donuts your customers will love.

Page 9: Total Donut Brochure A Complete Donut Portfolio to Grow

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01153098 Dawn Exceptional® Chocolate Old Fashioned Mix 50# Bag 50 lbs. 50

Flat Icings and GlazesConsistent performance, time and labor saving, great taste & appearance

Finding skilled labor is a major challenge for today’s bakers, making it even harder to offer the best donuts everyday. Our Dawn and Dawn Exceptional® Flat Icings and Glazes provide consistent performance, great taste, and outstanding appearance while saving you time and labor. It’s an investment that will help your staff deliver the best donuts everyday.

Item # Description Sale Unit Net Cs Wt Pallet Count

00018952 Dawn Exceptional® Fon Dip White Flat Icing 50# Pail 50 lbs. 36

00672560 Dawn Exceptional® White Flat Icing 43# Pail 43 lbs. 36

00018895 Dawn Exceptional® Fon Dip Chocolate Flat Icing 50# Pail 50 lbs. 36

00672586 Dawn Exceptional® Chocolate Flat Icing 43# Pail 43 lbs. 36

00204123 Dawn Exceptional® Medium-Thick Set Original Donut Glaze 50# Pail 50 lbs. 36

00019471 Dawn White Flat Icing 18/1.5# Box 27 lbs. 70

00139519 Dawn Thinnest Set Fast Finish Original Donut Glaze 40# Pail 40 lbs. 36

Fudge Icing basesVersatile icings to create eye-catching offerings, Great taste & appearance

Customers seek premium, indulgent bakery offerings, and Dawn makes it easy to turn simple offerings into indulgent products your customers will love. From cakes and brownies to cupcakes and donuts, our Dawn Exceptional® Fudge Icing Bases will keep your customers coming back for more.

00017673 Dawn Exceptional® Soft Chocolate Fudge Icing Base Versatile 40# Pail 40 lbs. 36

01235953 Dawn Exceptional® Classic Chocolate Fudge Icing Base Versatile 40# Pail 40 lbs. 36

Donut SugarsFinish your donuts with just the right touch of sweetness with Dawn’s delicious donut sugars. Dawn’s donut sugars offer outstanding flavor and pick-up, maximizing the amount that attaches to the product upon application, and minimizing waste.

02310580 Dawn Exceptional® Cinnamon Donut Sugar 45# Bag 45 lbs. 50

00010645 Dawn Deluxe White Donut Sugar 50# Bag 50 lbs. 50

Bakery EssentialsThe Bakery Essentials® portfolio is designed to provide you with a comprehensive range of baking ingredients and supplies, making Dawn your one-stop-shop for all your bakery needs.  You can count on Dawn to identify quality products from a trusted source to enable your bakery success.

02504159 Bakery Essentials You Deserve A Donut Large Edge Box 125ct

02504175 Bakery Essentials You Deserve A Donut Medium Edge Box 200ct

02504141 Bakery Essentials You Deserve A Donut Large Flat Box 200ct

02502955 Bakery Essentials You Deserve A Donut 2# Bag 500ct

02502989 Bakery Essentials You Deserve A Donut 4# Bag 500ct

02502963 Bakery Essentials You Deserve A Donut 6# Bag 500ct

Page 10: Total Donut Brochure A Complete Donut Portfolio to Grow

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FillingsPreferred taste with real fruit or cream cheese

Dawn’s line of fruit and creme fillings are specially formulated with ideal donut flavor and texture. With an extensive range, from fruit varieties such as apple, cherry and strawberry to cream cheese and holland cream, Dawn’s fillings will enhance your donut creations and keep your customer coming back for more.

Item # Description Sale Unit Net Cs Wt Pallet Count

Fruit02407197 Dawn Exceptional® Diced Fruit Apple Filling 35# Pail 35 lbs. 36

02405224 Dawn Exceptional® Rich Taste Lemon Filling 35# Pail 35 lbs. 36

02405232 Dawn Exceptional® Pureed Fruit With Seeds Raspberry Filling 35# Pail 35 lbs. 36

02405282 Dawn Exceptional® Pureed Fruit With Seeds Raspberry Filling Pouch Pak 12/2# Box 24 lbs. 70

02405381 Dawn Exceptional® Pureed Fruit Seedless Raspberry Filling 35# Pail 35 lbs. 36

02407824 Dawn Exceptional® Diced Fruit Dark Red Strawberry Filling Pouch Pak 12/2# Box 24 lbs. 70

02407353 Dawn Turnover Apple Filling 35# Pail 35 lbs. 36

02407379 Dawn Chopped Fruit Apple Filling 35# Pail 35 lbs. 36

02405399 Dawn Chopped Fruit Blueberry Filling 35# Pail 35 lbs. 36

02410380 Dawn Chopped Fruit Cherry Filling 35# Pail 35 lbs. 36

02406537 Dawn Lemon Filling 35# Pail 35 lbs. 36

02410439 Dawn Pureed Fruit With Seeds Raspberry Filling 35# Pail 35 lbs. 36

02420305 Dawn Seedless Raspberry Flavored Filling 35# Pail 35 lbs. 36

02410132 Dawn Diced Fruit Bright Red Strawberry Filling 35# Pail 35 lbs. 36

Creme02404903 Dawn Exceptional® Bavarian Creme Filling Pouch Pak 12/2# Case 24 lbs. 70

02405191 Dawn Exceptional® Bavarian Creme Filling 35# Case 35 lbs. 36

02405092 Dawn Exceptional® Rich Taste Cream Cheese Filling Pouch Pak 12/2# Case 24 lbs. 70

02405208 Dawn Exceptional® Rich Taste Cream Cheese Filling 18# Pail 18 lbs. 80

01148908 Dawn Exceptional® R&H Spdy Creamy Vanilla Filling Mx 25# Bag 25 lbs. 84

02405357 Dawn Exceptional® Rich Chocolate Bavarian Creme Filling 22# Pail 22 lbs. 80

02405365 Dawn Bavarian Creme Filling 35# Pail 35 lbs. 36

02405662 Dawn Cream Cheese Filling 20# Pail 20 lbs. 80

02405422 Dawn White Holland Creme Filling 28# Pail 28 lbs. 36

02405406 Dawn Creamy Vanilla Filling 35# Pail 35 lbs. 36

Page 11: Total Donut Brochure A Complete Donut Portfolio to Grow

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Create intrigue with ignite repeat visits by making your bakery a donut destination with Dawn Exceptional® Majestic® premium flavored cake donut mixes. Our flavored cake donut mixes satisfy your customers’ appetite for fresh options while being a top-performing, highly consistent mix for your team. From the unexpected, like egg nog and orange juice, to more traditional flavors like blueberry and strawberry, our mixes hold up to varying conditions in the bakery while inspiring your customers to add another must-try donut to their order.

Talk to a dawn sales representative For more information on how to drive demand to your bakery

“We promote different flavors to bring people into our bakery. We’ve seen an increase in sales because our customers are adding the promoted flavors to their everyday order.”

- Independent family bakery owner

Exciting Flavors to Increase Your Sales

Page 12: Total Donut Brochure A Complete Donut Portfolio to Grow

Established Trust

For over 100 years, customers have counted on Dawn Foods to help them grow their bakery businesses with the right mix of products, innovations, global perspectives and inspired bakery expertise. From corner bakeries to leading manufacturers, Dawn Foods help our customers mark the moments in life that matter.

1.800.292.1362 DawnFoods.com © 2020 Dawn Foods

Available Now!

Take advantage of the most convenient way to order and pay for your bakery products at shop.dawnfoods.comMake payments easier by registering for the online payment portal at dawnfoods.com/accountportal

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