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BANKING FRONTIERS IWP 2015 1
BANKING FRONTIERS’
INSPIRING WORK PLACES 2015
COMPENDIUM
KNOWLEDGE PARTNER
2 BANKING FRONTIERS IWP 2015
Inspiring Work Places 2015
Banking Frontiers decided to identify and honor banks and financial services institutions Who have been able to make a difference through effective Human Capital Management. The idea was to bring to the fore the ‘Inspiring Work Places’ among these institutions. Several entities filed their nominations for the purpose and an expert jury comprising specialists in HR, Banking and Management selected the winning organizations – among Insurance companies, NBFCs, Private Sector banks and Public Sector banks - that have made a difference under three broad categories – Best HR & Talent Practice, Best Inspiring Workplace and Best HR Technology - and these organizations were honoured and rewarded at a conference cum awards program in Mumbai on 15 December 2015. This compendium gives the highlights of the winning nominations.
BANKING FRONTIERS’
BANKING FRONTIERS IWP 2015 3
Preface
“If you look after your internal customers you don’t have to worry about the external customers.”
Richard Branson - Founder-Virgin Group.
Every organization spends a majority of its resources on customers
and the above statement by the visionary Richard Branson is
quite apt when it comes to attacking a problem from its roots.
Businesses and human endeavors are systems which organizations
cannot address in snapshots or silos to attain their desired objectives.
By its very nature of being in the services sector, the success of any
financial services organization is totally dependent on the people behind
it. These organizations have been trying to be disruptive in innovating
methodologies to enroll, empower and also strengthen their internal
customers or employees to create an inspiring work place.
As the first ever initiative to recognize the best HR practices in the
BFSI sector, Inspiring Work Places received a great support from the
BFSI sector. With the encouraging number of nominations received
by us, it is clear that there are many organizations today which are
constantly working towards making a great place for great people to do some great work.
This year, we have seen very mature and thought provoking entries from various organizations across the
categories of applicants with each sector showing some exemplary innovations. Some HR savvy organizations
have shown extraordinary skills in enrolling their staff in CSR while others have made some fantastic utilization of
balance scorecards for goal settings. Few public sector organizations have shown some outstanding examples of
working intelligently around their existing constraints to enrich the work experiences and convert their constraints
into opportunities. This surely proves that the financial sector is home to some of the enviable best practices.
I would personally like to thank Deloitte for being our process partner for the same and at the same time extend
our gratitude to our luminary jury under the chairmanship of Mr Allen Pareira – an institution of HR in himself who
has steered the jury meetings successfully to identify the gems who made a remarkable difference.
Lastly, I would also like to thank the valuable participating organizations which placed their trust in Banking
Frontiers by sending in their nominations and supported this initiative.
I am a staunch believer of this wonderful quote by Henry ford “If you always did what you have always done,
you will always get what you have always got”. That essentially prompts all of us to do thing differently and again
apply for the IWP awards next year with some wonderful and rejuvenating ideas.
Babu Nair Publisher-Banking Frontiers
4 BANKING FRONTIERS IWP 2015
India’s Banking, Financial Services and Insurance sector is
experiencing change like never before. The rapid expansion
which we are witnessing today is adding to the industry’s
complexity and volatility. As Indian organizations are gearing
up to meet international standards, they are faced with various
challenges in the form of competitive pressures, stringent regulatory
environment, entry of new players, changes in customer loyalty and
innovation - all of which are pressuring them to adopt new business
models, streamline operations, improve processes and innovate
their talent management practices.
Talent concerns – some old, some new – are keeping the
industry executives on their toes. In order to address these concerns,
business and HR leaders are coming together to devise an efficient
road map for managing and retaining talent in the future.
There is now a need to recognize those who are driving these
changes form the front. The Inspiring Work Places Conference
organized by Banking Frontiers is one such event which aims to provide a platform
to HR and business think tanks to share their ideas and innovations with the rest
of the fraternity.
Leading experts from Banking, Non-Banking, Insurance and other financial
services sectors have shared their best practices and innovation with us through
their nominations and we look forward to a compelling discussion on some of the
more pressing talent concerns during the Conference. Through this Conference
we will be exploring the impact of Social Media and Digitization. We will also
attempt to understand the challenges faced with respect to Diversity and Inclusion.
Finally, we will appreciate the importance of nurturing future leaders to future
proof organizations and hear from leaders their perspective on this. Through these
discussion our aim to provide you with an interactive and informative experience
The thoughts, experiences and ideas shared by the various nominees have been
captured in this compendium. We hope you will find this Compendium insightful and
informative as you create your organization’s HR roadmap for the years to come.
Dr. Vishalli Dongrie
Senior DirectorHuman Capital Advisory ServicesDeloitte Touche Tohmatsu India Private Limited
Evaluating HR practices
BANKING FRONTIERS IWP 2015 5
Public Sector Banks
Best HR & Talent Practices
Winner : Vijaya Bank
Special Recognition : Punjab National Bank
Best HR Technology
Special Recognition : Bank of India
Inspiring Place to Work
Winner : Canara Bank
Private Sector Banks
Best HR & Talent Practices
Winners : Axis Bank
: Federal Bank
Special Recognition : South Indian Bank
Jury Award : IDFC Bank
Best HR Technology
Winner : South Indian Bank
Inspiring Place to Work
Winner : YES Bank
Special Recognition : Kotak Mahindra Bank
MNC Banks
Special Jury Awards
: HSBC-India
: DBS Bank
Insurance Companies
Best HR & Talent Practices
Winner : Tata AIG Insurance Co
Special Recognition : Bajaj Allianz
Best HR Technology
Winner : SBI Life Insurance Co
Inspiring Place to Work
Winner : HDFC Life
NBFCs
Best HR & Talent Practices
Winner : Ujjivan Financial Services
: Mahindra Finance
Inspiring Place to Work
Winner : HDFC Asset Management
Special Recognition : IL&FS
Jury Award : Ujjivan Financial Services
Best HR Technology
Winner : NSE
Star Practitioner Award
Winner : Angel Broking
The Performers and their Performances
6 BANKING FRONTIERS IWP 2015
Allen C A Pereira Former Director, NIBM
Asha NaikChair Professor, NIBM
Suresh Mhatre President, Institute of Management Consultants of India
Tilak Raj BajaliaFormer Director, SIDBI
Mohan V TanksaleChief Executive, IBA
Ajit SinghPresident, HRIA
Mohit Bhatia Chief Human Resource Officer, Executive Coach
Shailendra P. Garg Management Consultant. Strategic Leader and Professor
Dr. Sujaya BanerjeeChief Talent OfficerEssar Group
Tanvi BhattThought Leadership & Personal Branding Strategist
Dr. J N MisraCEO, IIBF
Jury Panel
BANKING FRONTIERS IWP 2015 7
Jury Speak
Vijaya Bank - winner Best HR & Talent practices (PSB category):
Over the last few years, Vijaya Bank has consistently focussed on enhancing the quality of
its Human Capital & Corporate capabilities by rebooting its HR functions & adopting HR
policies and practices that are contemporary as well as aligned to its growth plans.
Its endeavours in Four critical areas viz; Managing Talent, Improving Leadership Development
processes, Employee Engagement, & Strategic Work force Planning stand out among
its peers.
- Allen Pereira
Canara Bank- winner Inspiring Place to Work:
The Bank has an explicit Motto, “Yes Together We Can “ to inspire Top Management and
employees at all levels to work together in an open & family culture for achieving Excellence.
The Bank was one of the pioneers in the public sector, to induct state of the art information
technology platform for HRM. The Bank has constantly reviewed and refined its HR & Talent
management practices to be in line with the best in the industry. The emphasis has been
on transparency, consistency, Shared vision & provision of a right mix of challenging work
environs coupled with scope for learning, growth and personal development.
The mechanism of Employee Development Centre, and the Talent Bank Scheme are two
of the latest initiatives taken by the bank for institutionalising its talent grooming &
mentoring processes.
- Allen Pereira
This year we saw some fantastic entries for the Banking Frontiers Most Inspiring Places to
Work. We saw a number of organizations submit their glorious initiatives across all three
award categories. I personally was duly impressed with the breadth of initiatives done by
Kotak Mahindra Bank to engage and inspire the talent to dream more and do more. And I
strongly believe that there is no better deserving organization for the special recognition
Jury Award.
- Tanvi Naik
It is heartening to see the various initiatives taken by BFSI organizations towards creating
inspiring work places. The use of technology to connect and interact with employees has
assumed great significance. Some of the initiatives taken by some organizations to promote
diversity and inclusivity are awesome. What was heartening to see was the adoption of
forward looking employee-centric thoughts in both public and private sector entities.
- Ajit Singh
8 BANKING FRONTIERS IWP 2015
Vijaya Bank
Organziational objectives supreme
Vijaya Bank has implemented an HR policy that falls in line with the organizational
objectives and industrial requirements in vogue. The policies are so designed that
they not only take care of the bank’s needs with regard to business augmentation
and development, attrition trends, industrial trends, current economic scenarios
and various other factors, but also the career growth of individual staff. The bank has
a well laidout process of internal and external training, assessment of leadership
qualities and personality, case studies etc and constant interaction with the top
management that ensures leadership development. Leadership development
programs are conceptualized and proposed by the HR department and the
organizational development team. The same is analyzed and placed before the
board by the senior management. The board deliberates, suggests modifications
if necessary, approves the proposals and closely monitors the progress.
The bank has been regularly aligning its HR Policies to fall in line with the
organizational objectives and industrial requirements in vogue. It has also initiated
a process of having a competency framework. The performance of the officers of
the bank is assessed based on their achievements vis-a-vis the targets and the
reviews and assessments made by their immediate controlling authorities. The
assessment is shared with the assessee with a provision for him to appeal in case
of disagreement with the assessment. There is also an HR committee at the board
level to review and monitor the effectiveness of the HR initiatives and programs.
The MD & CEO of the bank is the chairman of the committee, which includes both
the EDs as members.
BANKING FRONTIERS IWP 2015 9
Punjab National Bank
Focus on leadership development
Punjab National Bank has adopted a blended learning model, which incorporates a
variety of delivery styles and accommodates different organizational needs to achieve
the most effective knowledge transfer. This comprises eLearning, PNB Samvad,
which is a platform to exchange ideas and express opinions, ‘YES I CAN’, a program
for those employees completing one year with the bank to motivate them to work
towards the welfare of the oganization, talent committees for identifying the potential
successors who have significant tenure left in the organization and leadership
development and succession planning. The bank has been continually introducing
newer products, which are technology driven and unless the staff at field level is
adept and conversant, it may not be able to market or sell the product. For this, the
bank provides its employees with relevant knowledge and enhances their skills to
perform their current roles in alignment with the organizational business goals, while
also grooming them for larger responsibilities.
The bank envisages a training reach of 50% of employees every year. In view of
changing specialised field of IT, IT officers training reach is aimed at 100% every year.
The bank has a comprehensive system of annual performance appraisal measuring
on qualitative and quantitative parameters. All the employees are assessed on the
basis of these performance apprisal forms. The appraisal form is online on PNB
Parivar and the forms comprise two sections - budgetary and non-budgetary. The
hierarchy in the appraisal mechanism is (a) reporting authority, (b) reviewing authority
and (c) accepting authority. The effectiveness of HR programs can be judged by
improvement in customer service, increasing business numbers and improving
employees’ satisfaction. The bank’s attrition rate at 2.58% is below the industry
average of 14.0% during FY2013. With the increased focus on leadership development
Initiatives, productivity per employee and per branch has seen an upward trend.
10 BANKING FRONTIERS IWP 2015
Bank of India
An all encompassing system
Bank of India’s HRMS is a centralized web-based online system. HR data is
updated instantly at central location whenever any HR activity is done through
the PeopleSoft portal by users of different offices/locations of bank. The system
is being used for HR planning, training, appraisal and performance review,
promotions applications, reimbursements, salary processes, terminal benefits (PF,
gratuity, pension, DRF, and new pension system), festival advances to staff, online
submission of leave applications, etc. The system has also facilitated an efficient
way of doing succession planning, training and development, performance
management, reporting, which has resulted in productivity and increases business
growth.In the bank, every employee is been given targets/business goals. They
are assessed quantitatively by analyzing their achieved targets and the business
achieved is also seen qualitatively. The quarterly, half yearly and annual progress
of intiatives and polcies are undertaken. The employees’ performance is taken
into consideration to measure the effectiveness of each HR program.
BANKING FRONTIERS IWP 2015 11
Canara Bank
Unique Talent Bank Scheme
In Canara Bank, the organizational goals are shared with the employees so
that they can be partners in progress and contribute beyond transactional
support. The bank has broadly adopted internal leadership training, mentoring
program, external degree program and external coaching to develop its leaders.
One specific activity is to identify the Key Responsibility Areas (KRAs) in each
functional area are identified and the role of officers is fixed. Performance will
then be judged vis-à-vis the KRAs. The performance appraisal is being carried
with the objective of evaluating the performance of an employee in his/her
present job and his potential for jobs with higher responsibilities, in serving the
objectives of career planning, development and training, placement, counselling
and promotion and in helping an individual to develop his potential and enable
him to realize his own life goals. The system of performance appraisal covers all
levels of employees.
The bank is among the frontrunners in implementing information technology in
various segments of banking activities. The Talent Bank Scheme, an ingenious
endeavour towards the bank’s succession planning initiatives provides
opportunities for generalist officers to acquire specialist skills. The bank has
identified 10 critical functions areas under the scheme to groom officers in
order to have adequate talents for specialized jobs. Then specialized trainings
are given to identified officers. Job rotation is another HR intervention, which
provides an opportunity to serve in various departments so as to develop the
required expertise to handle higher positions. The Performance Management
System takes care of identification of real talent through objective evaluation
and high potential individuals are provided opportunities to don critical and key
roles, based on their expertise/competencies.
12 BANKING FRONTIERS IWP 2015
Axis Bank
Customized HRMS
Axis Bank has deployed a system of HR metrics to measure and evaluate the
impact an employee has throughout the lifecycle. While most of the metrics are
descriptive, there is also a predictive modelling in place for forecasting attrition,
manpower planning and proactive stay conversations. Some of the metrics that
are tracked and published to the senior management on a monthly basis focus
on training, attrition, recruitment, POSH and disciplinary cases. Besides, there
is a live, real time tool that proivides insights to the senior management on the
reasons for exits in the bank. The Business Partnering team has access to a real
time dashboard that features details on manpower and attrition for their respective
geographies. Learning dashboards with attendance, penetration and coverage
data are also tracked on a quaterly basis.
The prime effectiveness of the HR application is to help people acheive more,
build their capabilities, increase their capacity, intensify their engatgement
and develop deeper connections between purpose and meaning. The system
covers functionalities from recruitment to superannuation, learning practice
with a difference, which include cloud based speciality solutions that facilitate
geme based or theme based learning, HR governance, employee performance
and talen development, HR transformation and HR Connect, which is the Axis
Enteprise portal. The bank has also developed a mobile app that delivers the most
commonly used employee service functions in the hands of the employees.
BANKING FRONTIERS IWP 2015 13
Federal Bank
Bringing in a sense of ownership
One core HR activity of Federal Bank is the HR audit done at the year-end every
year through HR relationship officers placed at zones. HR department is also a
partner in all the business and review meetings that helps gauge the effectiveness
of HR practices. People competencies are linked to the bank’s competencies,
which in turn are related to its focus areas of development, best practices it intends
to adopt, sector and market trends and organizational strategies. The bank has
the best of engagement programs and remuneration packages and other support
facilities like loans with concessional interest rates for specific purposes. The bank
takes every effort to make each employee feel the ownership and responsibility
towards his organization. The human resource strategy of the bank is developed
to support the business and human resource management planning is recognized
as a fundamental part of the business planning process. The proactive role of the
management in foreseeing the necessities make it an employee friendly bank.
The policies of the bank related to transfers and promotions are the best in
industry and a lot of energy and mind has been put to before finalizing on allotting
the choices. Through educating and promoting the use of technological products
and channels like internet banking, mobile banking, Fedbook, operating through
ATMs and kiosks, the bank ensures empowerment of customers with latest
facility and convenience with less employee intervention. To ensure the quality
of the workforce, regular trainings and periodic assessments are being done in
the organisation. Online Quizzes on various banking topics are conducted on a
frequent basis involving all the cross sections of the employees, including the
executives. The bank believes that leaders can be moulded through consistent
support, perfect guidance and befitting appreciation.
14 BANKING FRONTIERS IWP 2015
South Indian Bank
Unique practices, thrust on technology
Some of the unique HR practices followed by South Indian Bank are the annual
information and system audit, which ensures both compliance as well as
effectiveness of HR programs. Non compliance if any will be rectified and reported
within a given time frame. In addition, the bank has devised a system wherein the
employees can rate the effectiveness of HR services through HRMS and register
their feedback. The training programs are followed by an assessment test, through
which HR can measure the effectiveness of the program. Monthly performance
review for probationers and monthly assessment test through GIEOM platform are
the other features of the system. Each employee is an ‘S.I.Bian’ and each S.I.Bian
is an ambassador of the brand S.I.B. The HR processes ensures fast track career
progression and a feeling of belongingness is created through our ESOS, thereby
making them the real owners of the bank.
South Indian Bank has always embraced next generation banking technology and
is a pioneer in the implementation of an in-house, fully integrated HRMS. There is
an exclusive server for HRMS. The HRMS facilitates online processing of various
personnel requirements and helps in the quick disposal of the same. The bank
has implemented a systematic competency mapping arrived through the annual
performance apprisal. The appraisee is provided with an opportunity to place on
record all his achievements, constraints faced and training required if any. Apart
from recording the performance, it is also a process by which management finds
out how effective an officer is for a particular post. Personal efficacy tests and
psychometric tests are the tools used for personnel competency assessment
apart from the appraisal process. Through talent segmentation a healthy mix of
generalists with branch exposure and specialists with expertise in specialised
areas are maintained in all the departments.
BANKING FRONTIERS IWP 2015 15
IDFC Bank
Employee Experience as employee brand
IDFC Bank has launched an initiative of employee experience resolving to treat
the employees as the best customers. The principles of design thinking, employee
journey mapping and learning initiatives have been used to ensure that the best
practices are implemented. This initiative is already creating ripples in the market
gravitating talent towards the bank. It starts with the first interaction as a candidate
where dedicated interview rooms with Kindles are made available over a cup
of coffee, marking the beginning of a friendly recruitment journey. A dedicated
relationship manager ensures that each candidate has a very special onboarding
experience. The onboarding includes a bouquet to the family recognizing their
role in the employee’s career, medical report with risk assessment, preloaded
Starbucks gift card that the employee can enjoy with family and friends.
Initiatives such as digitized joining documents, Whatsapp group connecting the
joining employees, keeping the ID card/visiting cards/parking sticker/ stationery,
induction training schedule, configured system/phone and welcome flowers on
Day1 mark the start of a well thought-through journey designed for each employee.
Once the employee is on board we maintain a rigor of structured events and
initiatives around health, wellness and interaction over fun events bringing
employee groups together and helping them engage with their colleaguesin a
lighter environment facilitating collaboration. In short, Employee Experience is the
Explicit Employee Brand for IDFC. Talent development has been one of the key
people agenda and it has run various initiatives based on Talent Gaps. Besides, it
also runs structured competency and aptitude tests for the employees at the time
of hiring which helps in understanding the incumbents and the fitment better.
16 BANKING FRONTIERS IWP 2015
YES Bank
The 5 Cs model is the mainstay
YES Bank’s HR and talent practices were developed to engage its human capital,
create an intentional culture, encourage open and honest communication,
strengthen ‘connect’ with employees and community, support career development
and show that the bank cares as an organization. The bank has adopted a
performance and potential recognition framework driven by the principles of
Management by Objectives, aligned to the bank’s strategic objectives. Goal setting
is done at the beginning of the year and is a joint responsibility of the business
head, team leaders and executives, ably supported/monitored by human capital
management.
The goal sheets are derived from the 7 Key Strategic Objectives of the bank, which
is formulated to maximize opportunities in challenging times and help us achieve
our mission of becoming the finest quality bank of the world in India by 2020. The 7
Key Strategic Objectives are: liabilities mobilization, sustainable revnue generation,
risk management, effective cost management, superior and consistent customer
services. superior human capital management and strengthening systems, controls
and processes. Deployment of vision based on the 7 strategic objectives is further
drilled down to sub goals. These sub goals consist of KPIs and the achievement
of these KPIs vis-a-vis targets would lead to a single Vision Compliance Score.
This score reflects the bank’s progress towards Vision accomplishment and is
published quarterly.
The bank benchmarks its HR practices to the global best and next practices relevant
to Indian context. The bank has partnered with Great Place to Work Institute, India
to undertake an independent ‘Executive Engagement Survey’ and assessment of
workplace cultural practices. The effectiveness of the learning and development
initiatives is measured using the Kirkpatrick’s four levels of evaluation model -
Reaction - What executives felt about the training; Learning - resulting increase in
knowledge or capability; Behavior - extent of behavior and capability improvement
and implementation/application; Results - effects on the business or environment
resulting from the trainee’s performance. The bank’s focus on emerging as the
‘Professionals’ Bank of India’ helped create a distinctive and consistent ‘YES Bank’
culture and experience across its rapidly expanding pan-India branch footprint. In
order to engage the growing workforce, the bank follows the 5 Cs Engagement
Model - Culture, Communication, Career, Connect, and Care.
BANKING FRONTIERS IWP 2015 17
Kotak Mahindra Bank
Processses that shape the employees
At Kotak Mahindra Bank, several initiatives and processes touch the bank’s
employees at various stages - leadership development, employer branding,
superior onboarding experience, employee engagement, more robust and
scalable performance management systems, feedbacking mechanisms, career
opportunities, learning and development and growth. The bank endeavors to
provide an environment where leaders and employees across businesses/levels
can impact, create and be part of building the organization and strongly believe
that the bank’s people strategies are aligned to provide the ‘best employment’
experience along with value creation. The group head, Human Resources is a
member of the Kotak Leadership team and is directly involved in the major business
decisions of the organization, including the formation of strategy, the design of the
organization and the implementation of the business model.
The HR structure is designed to complement the business strategy, helping the
HR team to work closely with business leaders/ line managers and at the same
time support end to end employee lifecycle. HR centers of excellence support
the HR business partner framework in delivering service expectations. From a HR
perspective, the bank has four enablers to support the organization strategy -
build a strong employer brand in geographies and businesses it operates; nurture
a robust leadership and talent pipeline at each level; create and sustain a high
performance cultureand finally continue to be value based organization. As much
as 98% of the current leaders of the banl are homegrown. It has been able to
attract and retain the best because of the culture it has been able to nurture -
apolitical, quintessentially Indian and respect for people’s capability rather than
their credentials of looks.
18 BANKING FRONTIERS IWP 2015
HSBC-India
Mentoring employees, helping them too
HSBC has been focusing on streamlining of processes and de-risking and this
has helped in building management confidence and employee experience. The
bank has introduced systems that enable it to efficiently track and monitor key
priority areas:
v Personal Conduct Cases Module
v MyTAX Module
The bank has laid down a very comprehensive module around Personal Conduct
Cases. Issues have been broadly categorized as:
v Bullying & Harassment
v Discrimination
v Staff Fraud
v Information Security Risk Breach
v Compliance Breach
v HSBC Policies, Procedures and Standards
Staff confidence in management can grow when the complainant can see
necessary and timely action being taken against the suspect. The module also
works as a reminder to staff that deeds that befall outside the realm of expected
behavior, policies and standards will be dealt with appropriately. The bank has
implemented a comprehensive Personal Conduct Cases Workflow (PCC) Module,
which encompasses a global solution to effectively track personal conduct cases
through parameterized menu screens and user controlled actions reflecting
through multiple MIS reports to apprise line and senior management on a real
time basis.
The bank has also developed a completely in-house, automated Tax Module
system. This has helped the bank to eliminate the risk of incorrect tax deductions
and also a satisfied end-user, the employee! MyTAX module is an online system
which is a simplified version for investment declarations. The module is a one-
stop shop for any changes to be made towards tax declarations for a given
financial year.
BANKING FRONTIERS IWP 2015 19
DBS Bank
3 pillars forming the core of HR
The HR practices at DBS Bank are anchored around the 3 pillars - Family, Health
and Wellness. The bank has 3 platforms to cater to the required engagement with
the employees:
DBS Cares: The HR policies are launched under this umbrella, the bank collects
feedback during the policy framing phase and also post the launch phase to imbibe
the need of the employees in the best of spirit.
Rec Club: Recreation Club hosts the various fun activities across the bank and is
formed of the enthusiastic and energetic employees driven by HR.
Women@DBS: This is a platform to understand the need of the women employees
and provide the required support to help them to move up the ladder. The bank
has launched various flexible work arrangements to enable women in managing
work and life effectively in the time of need.
The thread that binds above three platforms is communication. HR team plays a
key role for the various levels of communication channels that have now become
a key enabler. The four most voted channels are: Skip Level meetings with the
employees and the BU heads, Townhall, Chat with CEO amd Direct2CEO The
bank also has aa robust talent management and succession framework, aimed
at building leadership capability. It follows a rigorous talent identification process,
across grades.Talent is identified basis both performance as well as potential for
leadership roles. Identified talents are taken through various initiatives, real-time
projects and workshops to augment their skill set, with view to grooming them as
future leaders of the bank.
The bank also has a structured performance appraisal process and review, which
occurs bi-annually. This is distinct from a formal goal-setting process, which all new
joiners are encouraged to conclude within a month of joining. However, behavioural
assessment of high potential leaders is an ongoing process, which forms a crucial
input in the selection criteria for the talent program. The future HR modeling is built
on the focus on HR Analytics therefore the bank does invest significant efforts in
tracking and analyzing the trends to plan for HR strategy on a year on year basis.
20 BANKING FRONTIERS IWP 2015
Tata AIG General Insurance Co
Excellence through employee referals
Tata AIG General Insurance has understood the potential for hiring through
referrals, especially since the social media has become stronger. In order to
meet the manpower requirements and to ensure that the company continues to
focus on reducing its CPH, or cost per hire, without impacting the quality of hire,
it was imperative for it to leverage on this medium and increase its contribution
to the overall source mix. The program not only helped it in sourcing the right
talent but also ensures reduced CPH, faster TATs, better quality of hire along with
high retention rate. The company follows the Ram Charan Leadership Pipeline
framework for developing leaders. Specifc interventions have been designed
as a curriculum for development of individual contributors, managers of others,
nanager of managers and managers of function.
Critical support areas where HR is involved in implementation of business strategy
for the company are:
v active stake holder engagement, key business priorities transformed into key
operating plans for the HR function v alignment through communication and
cascade plans v creating a culture of meritocracy v monitoring and management
of People Metrics v timely and effective goal setting through Balance Scorecard
v strong review mechanisms to monitor progress on short term and mid term
goals v partering with managers and business for course correction if required.
The leadership and development team focuses on building capability through
competency framework; building leaders through succession planning framework,
IDPs for high potential talent, coaching framework, building excellence through
learning aids that include a blend of pshychometrics, simulations, cross functional
learning projects. The company has also launched a competency framework, which
is now being utlized for talent management and hiring.
BANKING FRONTIERS IWP 2015 21
Bajaj Allianz
Program for developing leaders
The HR team in Bajaj Allianz is part of all business discussions, centrally as well as
locally to align themselves with the business. The focus areas for HR are aligned to the
company’s strategy and focus areas. The team pro-actively presents a productivity
report to line every month consisting of analysis of location-wise growth/de-
growth of manpower, attrition, per employee productivity, sales to non-sales
manpower ratio. During performance appraisals, employees are assessed on target
achievement vs. target assigned. As a part of the process each reporting manager
is expected to have one on one discussion with the employee while finalizing the
performance appraisal rating. The employee is marked on three performance
criteria: 1. Exceeds target, 2. Meets target, and 3. Partially/ does not meet targets.
The potential is assessed on certain parameters such as ability and willingness to
learn, energy and enthusiasm, people orientation and customer orientation. HR
plays an important role in facilitation of the talent management process at the local
level, zonal level and head office level. The company has a Future Leader Program
aimed at nurturing emerging leaders, Women Initiative for Leadership Learning to
help women employees overcome challenges in the corporate world, Office Head,
which is program with the objective of developing selected candidates for future
office heads positions and Agency Academy, which is intended to develop selected
participants to gain an indepth expertise in agency activity and groom them for
future leadership positions.
22 BANKING FRONTIERS IWP 2015
SBI Life Insurance
Strength is on competency framework
One noticeable aspect of the HR policies of SBI Life Insurance is that local
candidates, in the given geography, are given preference in order to ensure
diversity and local representation. The candidate profiling and role fitment
match during recruitment process bring desired focus by selecting appropriate
resources as per role definition. The company has a strong mechanism of an
internal job postings to create competition for vacancies. Diversity is also assured
by deputation of experienced workforce from State Bank Group and BNP Paribas
Cardif, France. They bring valuable experience and proven global practices that
help in innovating products and services.
Around 10% of the leadership team comprise women employees, identified high
potential employees are given cross functional exposure and experience in
working at different geographical locations to prepare them for leadership roles,
gender equity is ensured through appropriate policy framework that protects
interest of women employees. Very uniquely, the company has paternity, child
adoption and sabbatical leave that enables employees to take care of their
personal side. During appraisal and promotion process it is ensured that women
employees are not at disadvantage and are treated equally.
As a part of its inclusion initiatives, company started six month internship program
for differently abled students of SPJ Sadhana School, Mumbai as part of an
attempt to build employability amongst all sections of the society. The competency
framework in the company consists of Customer Focus, Communicating Effectively,
Performance Orientation, Personal Effectiveness and Credibility and Building
Collaborative Partnerships. Besides, the company also specifies role specific
competencies inlcuding strategic perspective, innovation orientation, nurturing
talent, execution excellence, process orientation and business acumen. The
competency dictionary is helping the company to assess, maintain and monitor the
knowledge, skills and attributes of people which can be converted into triggers in
accomplishing the organizational goal.
BANKING FRONTIERS IWP 2015 23
HDFC Life
Putting in place innovative practices
The basic tenet of HDFC Life is the focus on how to bring in innovative best
practices that are unique to the organization. This has helped the company to
have an competitive advantage and help it gain the position of ‘The most obvious
choice for all’. The company has several programs, the most important of which
is STAR, of Sales Team Appraisal and Recognition, which is an effort to take the
current performance management framework to the next level of excellence. This
is an optimal framework, which drives the desired performance at the channel
level while crystallizing specific goals at the individual level. The essence of the
STAR process is to drive superior performance with the right behaviours. The key
process highlights include rewards in the form of increments for those meeting
or exceeding expectations, bi-annualized promotion process, Scorecard driven
performance management. In addition to exhaustive sales inputs, all participants
undergo extensive cross functional training across verticals, which will enable
understanding of the finer nuances of the job and the industry. There is also the
Smart Achievers Program with the objective of identifying and developing a talent
pool committed to build life insurance sales as a career and create a pipeline of
trained, professional and motivated front line sales personnel for HDFC Life. The
company in order to deepen the talent pool and thus enable robust succession
planning, has put in place a scientific process,which encompasses talent review,
feedback, learning and development of the leaders. The crux of this process
is based on leadership competencies referred to as the High Performance
Behaviours (HPB) – a framework that defines competencies considered critical
for all leadership role holders. The company has also introduced Potential Review
Process for helping the organization get a view of the readiness of its leaders to
meet the current and future needs of the business and its strategy and be future-
ready by identifying near-term successor candidates for some of the critical roles.
24 BANKING FRONTIERS IWP 2015
Ujjivan Financial Services
Opportunity to serve the society
Ujjivan Financial Services provides an opportunity to its employees to make a
difference to the society, in the form of various CSR projects across India (from
putting up toilets in government schools and organizing eye camps, to setting up
a bus shelter and providing potable water tanks). Even though the company has a
hierarchy, there is an open-door policy in practice and respect for all employees.
A large part of the company’s workforce is made up of undergraduates. These
are people, who have a sense of purpose instilled in them towards making a
difference. They get engaged into a job in which they make / support decisions
regarding the financial support being extended to a customer. As they interact
with the customers, they see transformations happen right in front of the. Building
a capability to be empowered in such a process is a great high for our field sales
staff. As people gain experience, they are given opportunities to grow. There is a
record of 48% of the job openings being closed through internal movements. The
company’s performance appraisal philosophy covers: to recognize achievement
through performance, to recognize potential and provide growth opportunities for
excellence in performance, to amply compensate and reward achievements of
employees, to ensure that consistent feedback is made available to employees on
their performance and expected. For measuring the effectiveness of HR programs,
the company publishes an HR Score Card across regions, which measure all
important HR metrics pertaining to recruitment, training, employee engagement,
performance management, and personnel management. The key metrics that
are tracked are recruitment, training, employee engagement, performance
management and personnel management.
BANKING FRONTIERS IWP 2015 25
Mahindra and Mahindra Financial Services
Balance Score Card drill down method
In Mahindra and Mahindra Financial Services, talent is central to all the activities.
The company strongly believes in developing in-house talent that will grow with the
organization contributing towards the organizational objective. The Employment
Value Proposition is defined as: v Growth is a Way of Lifev Employees are Empoweredv People Matter
The company facilitates the Balance Score Card drill down through the goal setting
exercise. It is reviewed half yearly (for Managers and above employees) and
yearly through goal setting exercise, half-yearly perfromance review and annual
perfromance reviews. This is also driven through quarterly performance Review
for middle management and below employees. The process of performance
management is intended to improve individual and organizational perfromance.
The organization goals are collectively achieved by all the function by drill down
of Balance Score Card to the last level. Employees and their respective managers
mutually establish goals and expections that are specific, measurable, attainable
and linked to company objective. All the employees are given equal opportunity to
perform in their roles with organizational support of proving them with infrstructure
and training to deliver their roles. Employee performance is assessed periodically
and corrective actions are taken when required. High perfromers are also identified
through the same process and are recognized for their contribution.The HR relies
on the scores and analyses of MCares (Mahindra Employee Satisfaction Survey)
and Great Places to Work Benchmarking report. Learning & Development has
designed programs for the filed executives, which can be delivered over the social
platforms on their mobile phones like whatsapp. The program is designed as an
engaging story which is weaved in a series of 2 minute podcasts. The program
uses the concept of anthropomorphism to engage the participants. The program
allows participants to access the learning anywhere and anytime through their
mobile phones.
26 BANKING FRONTIERS IWP 2015
HDFC Asset Management Company
Measuring talent through C.H.A.R.M.
HDFC AMC values integrity and ethics in its people and practices. By creating
a line of sight to the organisational goals, vision and mission each employee
recognizes the value they add to the organization supplemented by a congenial
work atmosphere and fair and transparent preferred management system. One
of the highlights of the company’s HR policies is the talent management policy
defined as C.H.A.R.M. or Culture (a development culture of meritocracy reinforces
the talent philosophy of the organization), Hiring (hiring for potential not position.
Organizational compatibility is critical.), Accountability (Well defined role of line
leaders and commitment of top management in the development of talent),
Rewards (Organizational reinforcement of development routed through integrated
team based performance management.) and Movement (Mobility of talent offers
employees a full exposure to the business.)
All the policies and processes are aligned with organizational goals create a
learning organization. The company looks at competency assessment as a holistic
approach to creating an inventory that compares actual skill/knowledge/ability
exhibited on the job with desired levels identified for each role. Every employee
is assessed on 6 attributes. For each attribute, levels are defined which map the
employee’s actual displayed skill/knowledge/ability. For each attribute examples /
instances of behavior displayed are captured to validate the mapping.This output
is used for talent segmentation in the following ways - identify potential through
strengths and areas of improvement, provide developmental inputs, make career
decisions, create succession plans. The company has robust mechanism such
as Internal Complaints Committee is set up to address any issues. Essential
trainings are conducted to drive awareness and inculcate a constructive
work culture.
BANKING FRONTIERS IWP 2015 27
IL&FS Financial Services
The Journey of I
For the staff in IL&FS, it is defined as a ‘Journey if I’. The highlights of the HR
function in the company are competency based selection process, pre-joining
engagement, HR systems training video, 30-day onboarding feedback, robust
onboarding process, floor walks, workplace diversity across levels and high
internal referral percentage. As much as 35% of hiring is through internal referrals.
There are high levels of people connections through I-Connect, through townhalls
and through employee engatement survey and HR Voice of Customer Survey.
Efforts are taken to ensure that employees are aligned to organization’s goals and
aspirations and to achieve better performance and business growth. The system
of competency assessment and development ensures acceleration of growth of
top potential to get the empployees ready for future roles, and spotting HIPOs and
equipping them with suppor they need to enahce their potential.
28 BANKING FRONTIERS IWP 2015
National Stock Exchange
Scientific talent management
NSE has the following value proposition: Committed to improve the financial well-
being of people. The company values employee development and demonstrates
it through continuous knowledge and skill upgradation of the employees, thus
enhancing competence and building capabilities on a continuous basis. It is
committed towards continuous improvement. NSE values Integrity, Customer
focused culture, trust, respect and care for the individualand team work. Some of
the focused HR programs in the company are:
Championed by Executive Talent Management integration: Senior Executives
promote and participate in leadership development activities. Leadership
development focuses on the strategic development of the organization as a whole.
360 degree feedback: People Managers undergo the 360 degree feedback
process. This is face to face 360 degree process which is facilitated by the
executive coach. The subordinate, peers, superiors and customers gives the
feedback to the employee.
Talent Flexibility Index: Job rotations are done as per the career plan of the
employee. Talent Flexibility Index is measured year on year to find the effectiveness
of the job rotation process. (Talent Flexibility index is a unique practice identified
by GPTW in the Culture Audit exercise 2014 conducted for NSE).
Capability Index: There are five capabilities identified critical for business
outcome which are embedded in the behavioral competency framework. Based
on the competency assessment, the development needs are identified for each
employee in the organization.
Focus Groups: Employees are part of various cross functional group in the
company such as people focus group, strategy focus group, process focus group
and customer focus groups
Talent Assessment: Talent assessment is based on the assessment / development
center. The High Potential (HIPO) employees identified at the operational
level through their last three performance rating undergoes the assessment /
development center.
BANKING FRONTIERS IWP 2015 29
Angel Broking
Corporate strategy linked to individual KPAs
Angel Broking has implemented Balanced Scorecards linking corporate strategy
to individual KPAs. The company has laid-out policies on employee referal, re-
hiring, career progression plan and rewards and recognition. The TAT for all kinds
of recruitments in the company is 30 days and the recruiment process comprises
calibration of JD for non-standard requirements, sourcing CVs, shortlisting,
interviews and selection. HR is a strategic business function in the company.
People engagement and people management are overseen by Recruitment, HR
Operations (Admin, Payroll & Help-Desk) and Leadership Academy Every employee
is given opportunity to build on his or her core competencies and enhance the
entrepreneurial spirit among the employees. The company provides opportunity to
satisfy the economic needs of the employees consistent with the prevalent business
environment. The company has been able to cultivate over the years a vibrant work
culture, which is professional and friendly founded on principles of mutual respect,
cooperation, trust and human values
The company has implemented a fully functional automated HRMS system Angel
Harmony since the past 9 years. I is integrated with end to end HR processes and
workflows right from on boarding to off boarding. It is an integrated online system
for HR, which has reduced manual intervention to a minimal level and allows
270-degree of review between employees, manager & the dept head with scores
on performance visible to all. It uses sophisticated tools such as national and
regional stack ranking, performance bands and rank based recommendations. All
this is supported through one-on-one interactive feedback and coaching session
with team. The budget report prepared online is real time & helps manager monitor
his team’s bell curve & costs due to increments. Through these functionalities
employee & manager both can self service their requests.
Almost all information starting from general information like HR policies, holiday
list, important notifications etc to employee specific information like departmental
circulars, attendance, leaves, grade based benefits etc are present in the HRMS.
Features like HR helpdesk & IT helpdesk ensures employees need not physically
visit the HR & IT depts. for their queries. Both have a TAT of 24 hours of reply which
ensures prompt query resolution.
30 BANKING FRONTIERS IWP 2015
About Banking Frontiers
The Banking, Financial Services and Insurance, or BFSI, sector is today the most happening sector - be
it the excitement of challenging business models, or products and services or mergers and acquisitions
or pure organic growth or the response to globalization. There is keen popular interest in what is
happening in the sector and dissemination of information is a major challenge
Banking Frontiers aspires to meet this vital need as a medium providing the latest and the crucial
information on the sector by way of researched articles, opinions, analyses and news happenings.
Starting as a 20-page magazine way back in February 2002, primarily focusing on banking technology,
we have come a long way. Today, the focus has enlarged from technology to the entire spectrum of
banking and financial services - capturing for the readers what is happening and what is expected to
happen in the sector - in short the essence of the industry bringing together the issues and concerns
that it faces and the views and experiences of the leaders
We have also diversified our activities into providing online and offline platforms for the stakeholders of
the sector such as round tables, seminars, conferences, web forums, web surveys and research to cater
to the needs of the BFSI community
Some of the key functional areas addressed by Banking Frontiers include:
v Risk Management
v Compliance
v Retail Banking
v Corporate Banking
v Treasury
v Information Technology
v Security
v Alternate channels
v Customer Care
v Actuaries
v Claims management/Settlement
v Marketing
v Channel Management
v Chief Investment officers
v Branch Expansion
BANKING FRONTIERS IWP 2015 31
Services
Banking Frontiers comes with an excellent combination of domain and expertise in four
sectors namely (i) BFSI, (ii) Technology, (iii) Events and (iv) Journalism.
Our combined skills are positioned uniquely to help organizations to get the best possible
growth in the Financial Sector.
A combination of these services can be designed to fulfill the needs of most of the members
of the financial sector and to the service providers who cater to them.
Our offerings can be very systematically organized to meet the desired objective be it
branding, understanding industry views and inputs, thought leadership or purely demand
generation.
For in-depth details email us at [email protected]
For further details please visit bankingfrontiers.com
32 BANKING FRONTIERS IWP 2015
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