Global leader in games, esports & market intelligence.

www.newzoo.comThe world’s premiere choice

connecting influencers and brands.

www.nevaly.com

Scope and definitions: “Online video” includes data from the following channels: YouTube, Twitch, Facebook, Douya and Zhangi, except stated otherwise. Global data includes North America, Latin America,

Europe and Asia Pacific. Latin America is based on the two largest markets of the region, Brazil and Mexico.Sources:

Newzoo, 2016 / nevaly, 2016Additional Sources:

YouTube: Statistics, 2016 / Think With Google: How Mobile Video Can Drive the Future of Brand Marketing, 2014 / Think With Google: Gamers on YouTube: Evolving Video Consumption, 2013 The Guardian: 16 Trends That Will Define the Future of Video Games, 2016 / Aol Platforms: Myth Busting Social Media-Advertising, 2014

Tubular: Who uploaded the Top 100 videos on each platform in last 30 days?, 2015

GAME ON!

New competitors keep entering the field of online video streaming, with platforms like Hitbox, Vessel and Periscope bringing further diversification.

Upcoming Video Platforms

As early access continues to gain popularity, expect publishers to work more closely with influencers before the game launch.

Transparent Game Design

The number of hours people watch videos on mobile doubled from 2014 to 2015, with millennials leading the mobile way.

Mobile Video Consumption

WHAT’S NEXT? TRENDS SHAPING THE FUTURE

Community created content.

Media and brand created content.

53%47%

Influencer created content is more authentic and convincing than classic advertising. Already now more than half of the videos on YouTube come from influencers and fans.

Who is Creating the Content on YouTube?

GAME LAUNCH8 August 2013

STEAM GREENLIGHT APPROVAL1 May 2013

STEAM GREENLIGHT START11 April 2013

Yogscast1.900.000

Nerd³1.200.000

TotalBiscuit560.000

MetalCanyon+ The Masked Baron

830.000

Google search popularity

Views on YouTube gaming channels

Correlation between Google search popularity and YouTuber coverage for the video game “Papers, Please”

Successful YouTube campaigns significantly increase brand awareness.

The Branding Effect

Social media platforms are compared in the funnel positions towards conversion. Data is based on clicks, conversions and impressions.

Conversion

Discovery8%

6%4%

2%

10%11%

14%

18%

Influencer video works! YouTube is the strongest social network for discovering new products (18%) and driving conversions (14%).

WHAT’S THE BUZZ? HOW INFLUENCERS ON YOUTUBE ARE BOOSTING GAME REVENUES

All data is globally for YouTube viewers. Income: Household's combined yearly income. “Low” is below the average income and “high” is above the average income in a country. The remaining 8% are not stated.

HighMiddleLow

35%29%28%

Income

6%51-65

23%36-50

43%21-35

29%10-20

Age

40%

60%

Gender

40%

60%

Gender

The average viewer of gaming content on YouTube is male, 28 years old and has a high income.

The Viewers on YouTube

14%TV Commercials

13%Magazines

24%Friends/Family

41%Game Websites

...to discover new games. Big spenders: gamers that fall in the highest 20% of all spenders

other sourcesonline video platforms

The global share of big spending gamers that use...

35%

Online video is more than twice as effective to reach big spenders as TV.

WHO’S WATCHING? A CLOSER LOOK AT THE GAMING AUDIENCE ON YOUTUBE

TwitchYouTube

Share of gamers that watch gaming related videos more than once a month on:

#1 Market in Latin America

Brazil

24%57%

#1 Market in North America

USA

21%50%

Top 3 Markets in Europe

Germany

12%41%

France

9%43%

UK

18%46%

YouTube still dominates around the globe. Twitch is strongest in Brazil and English speaking countries.

The Big Two: YouTube vs. Twitch

Share and total quantity of gamers that watch gaming related online videos more than once a month.

Asia Pacific

199.1 m53%

Latin America

58.5 m66%

Europe

116.0 m50%

North America

97.4 m55%

Over 470 million gamers watch online gaming content on a regular basis. That’s 56% of all gamers!The audience is expected to surpass 500 million viewers within 2016.

WORLDMAPTHE SCOPE OF THE GLOBAL VIEWERSHIP

How Video Influencers are Revolutionizing the Gaming Industry2016GLOBAL

LET S PLAY