Networking Works

© www.GroupONESolutions.com

Hybrid Networking – It’s still a relationship

thing!

Effective Networking:

ApproachDevelopMaintainAdvocate

. . . Or Is It?


Trina Hoefling 26 Year Entrepreneurwww.GroupONESolutions.comwww.VirtualTeamToolBox.com

www.TrinaHoefling.com

3 Year Gallery Ownerwww.TennysonGallery.com

Power Connector– Bob Burg…

• Author of Endless Referrals, The Go-Giver, • Winning Without Intimidation, and others

– Kelly Stangel…• Small Business Liaison for DBJ

– Ask Annie• Fortune magazine columnist

http://www.grouponesolutions.com/

http://www.virtualteamtoolbox.com/

http://www.trinahoefling.com/


Talent is Not Enough!

Just because we own our corner of the blogosphere doesn’t mean we have Expanded Emotional Bandwidth…. We still need to bridge the Relationship Gap.


Going Back to the Future…The Way It Was...

– The face-to-face neighborhood

– Physical community

The Way It Will Be…– A voice, a name, a

website…a lot of noise

– Virtual community

So…How do you know

who to trust?

How do you separate yourself from the noise?

How do you create relationships?

The New Reality

– We are passing through the information age (Many to Many)• Sharing is power; NOT holding it• Web-based relationships

– To create and maintain a web of connections that are actively available

– Networking is NOT a separate event• It must be practiced with regularity—

Your career may depend on it


I. Networking is About Relationships

It was 7, now it takes 11 exposures for brand recognition

to Marketing

Relationships are assets to be organized, managed, cultivated and leveraged. Genuine relationships are

that and more. Both matter.


I’d Like You to Know Me . . .


Networking…A Part of Your Life

Where to Begin?– Say hello

• Anywhere, anytime• It isn’t always in person

OR online

– By giving to another• Be generous at all

times• Think beyond the

WIIFMs

– And Being authentic, kind, professional• Find your own style


But I’m Shy in person …

You are the focus, but are you the topic?

The Secret….. It’s About ____________!


Networking…A Part of Your LifeYour Role? You must

actively…• Build it• Maintain it• Grow it• Retool it

Networking is the act of intelligently and sensibly sharing your intangibles.

• Knowledge / Wisdom• Talent• Compassion


Expand Emotional Bandwidth Create Richer Connections

Give to GetWrite notes to remember. Hand write notes on

creative note cards. Find something you can

do for Them. You WILL be remembered.

People are inexorably drawn to connectors. Learn how to be helpful.

It isn’t a one-time deal.You don’t have to follow

up with everyone.


II. You Are the Star Host!

What would you do to make

any guest welcome?


How to E2B Expand Emotional Bandwidth Create Richer Connections

Your Role– Connectors –

You bring traffic!

– Always a host, virtual or F2F

– Support by being a Go-Giver first.

12

3

The Three-Point Focus – Getting Over Your Self. It’s about your topic of connection! Artist and Collector connect over Art – The 3rd Point is the Focus….


III. Building Your Community

– Building the InfrastructureKnow Who are you seeking and whyJoin! Associations, Work, Your industry,

Family, Neighbors, Leisure activitiesLimit! If your goal is to link to the most

folks….. Think again!Volunteer! Think outside existing

communitiesDevelop a method for tracking (Outlook,

ACT!, Google apps)

– Informal Viral Marketing Sales Force

Beyond personally connecting…


No Right or Wrong. Do. Or Do Not Do.

Seek Alignment … With Your Life & Your Goals. F2F. Virtual. Always.

How do you focus your network?

Strategy + Synchronicity

How separate self from noise?

Be interested in _ _ _ _.

How create relationships?

Genuinely.



Art in Business & Contracting™Asynch Workshops for Writers, Artists,

Actors and All CreativesEvolve your creative efforts to be more

focused, rewarding and financially successful.

Building Online Groups now.

Part of COACH YOU – When you know you can be your own best teacher. ™

Contact [email protected]

mailto:[email protected]

Trina Hoefling, founder of GroupONE Solutions, LLC, is an organizational psychologist, executive coach, and virtual work expert.

Ms. Hoefling has over 25 years’ experience helping business and individuals grow.

Author of Working VirtuallyCreator of www.TheVirtualTeamToolBox.comChapter author, The Handbook of High

Performance Virtual Teams.

303-831-1770www.GroupOneSolutions.com

http://www.thevirtualteamtoolbox.com/

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Networking Works