NETAJI SUBHASH CHANDRA BOSE...Counters, right in the center of the atrium. Standalone Backlit Pier near check-in counters, next to Baggage Screening Counters, right in the center of

NETAJISUBHASH CHANDRABOSE Kolkata Airport

Gateway to East Asia Pacific Countries

Kolkata Airport• The third highest (GDP) of $150 Billion (USD)

among Indian cities and financial hub of North

East India

• Medical tourism for surrounding country

• 3rd largest domestic passengers airport

• As per the 2017 World Wealth Report

• Kolkata localities have emerged as the most

affluent in India with the total wealth in Kolkata

amounting to nearly $290 billion

• Kolkata is also home to 9600 millionaires –

which is more than Bangalore, Hyderabad,

Pune, Chennai or Gurgaon

WHY KOLKATAAIRPORT???

Kolkata airport is the largest hub for air traffic in the eastern part of the country.

Over 19 Million Passengers Serviced.

Operating flights to 55 Destinations.

16 Aerobridges.

10 Conveyer Belts.

2,00,000 Sq. Meter Floor Space.

Airport council international – Best improved airport award in Asia pacific region.

Passenger Movements

2017-18Data

KolkataDelhiMumbai Bangalore Chennai

Inte

rnati

onal

Dom

estic

Inte

rnati

onal

Dom

estic

Inte

rnati

onal

Dom

estic

Inte

rnati

onal

Dom

estic

Inte

rnati

onal

Dom

estic

Total Passengers In India (In Millions)57.04

15.60 InternationalDomestic

3rd Highest

33,4

5,05

9

38,7

0,52

4

40,1

0,81

0

1,16

,91,

115

40,0

5,78

5

6,16

,376

9,31

,800

51,1

0,28

8

13,7

0,58

8

36,2

4,47

3

Kolkata airport is the largest hub for air traffic in the eastern part of the country

Operating flights to 55 Destinations

Over 20 Million Passengers Serviced (approx. 16.5 Lac Passenger per month)

2,00,000 Sq. Meter Floor Space

16 Aerobridges

Airport council international – Best improved airport award in Asia pacific region.

16 Conveyer Belts – 10 Domestic / 6 International

Why Kol kata Ai rpor t

ResearchMethodol ogy

In-Person Quantitative Interviewswere conducted using a structured set of questionnaire at Netaji Subhash Chandra Bose International Airport, Kolkata

RespondentsIndividuals above 18 years of ageMale/FemaleNCCS A1, A2

Response Areas CoveredTravellers’ ProfileTime Spent at the AirportPurpose and Airport BehaviourResponse to Advertisements

Sample Size2000

ResearchMethodology

MALE

80%

FEMALE

MARRIED

64%

SINGLE

36%Gender Marital Status

80%MALE

64%MARRI ED

20%FEMALE

36%SI NGLE

Age and PurposeOf Travel

Higher RepresentationBetween 21 to 40 years of age

Majority go for Business Trips

LEISURE

33%BUSINESS

67%41-50

30%

31-40

30%18-20

8%

21-30

42%

Work, Education & Status

SELFEMPLOYED

23%

STUDENT

17%

HOME MAKER

6%

Majority are the only income source of the family. Employed + Self Employed

SERVICE

54%

NCCS A2

19%

NCCS A1

81%

Graduates/ Post Graduates

94%

Own a Smartphone Own a Car Own a Property Have an Insurance Policy

90% 60% 62% 67%Lifestyle

Online Shopping

of the Online Shoppershave spent more than INR 5,000in the Last 3 Months

89%Are Online Shoppers

84%Spend more than 30 minutes

at the Retail and F&B Area

69%Spend more than 30 minutesat the SHA Lounge

55%

Airport Behaviour

Top 5Activities

Explore Brandsat Retail Areas

Check OutPromotional

Zones

Looking atAdvertisements

Eating atF&B Zones

Surfing onLaptop, Tabs or

Smartphone

PurchaseDecision

Believe Airport AdvertisementsInfluence Purchase Decisions

72%

Travellers can be Reachedat least once in a 6 Months Display

84%

Reach

Travel FrequencyIN A YEAROR MORE

16%

IN A MONTH

23%

IN 3 MONTHS

32%IN 6 MONTHS

29%

Approach to Terminal. Near Entry GatesApproach to Terminal. Near Entry Gates

Size: 6 ft. W x 14 ft. H (Front & Back)Total area : 168 sqft/Unit. Back Lit

Pylon Units: 3*Reference Size and Area.

Size: 6 ft. W x 14 ft. H (Front & Back)Total area : 168 sqft/Unit. Back Lit

Pylon Units: 3*Reference Size and Area.

Standalone Backlit Pier near check-in counters, next to Baggage Screening

Counters, right in the center of the atrium.

Standalone Backlit Pier near check-in counters, next to Baggage Screening

Counters, right in the center of the atrium.

Media BenefitsSpecificationLocation

Pylon, 6x14 (Cost: 14L per month) Pylon, 6x14 (Cost: 14L per month)

Map Placement: Pylon, 6x14 Map Placement: Pylon, 6x14Please Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be

cancelled/postponed.• Payment: 100% advance. Dismantling, pasting, and electricity charges would be applicable , if any.• Design Subject to NSCBIA, AAI Approval.• Lead time for print is maximum of five working days upon receipt of creative.

Approach to Terminal. Above gate No 2Approach to Terminal. Above gate No 2Size: 30 ft. W x 8ft. H

Total area : 480 sqft. LightboxPoster Units: 2

*Reference Size and Area.

Size: 30 ft. W x 8ft. HTotal area : 480 sqft. Lightbox

Poster Units: 2*Reference Size and Area.

Strategic and large media formats across the walls catering to passenger pathway

with 100% visibility towards SHA area




Canvas Display (Cost: 35L per month) Canvas Display (Cost: 35L per month)

Map Placement: Canvas Display Map Placement: Canvas DisplayPlease Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be


Approach to Terminal. Gate No 4Approach to Terminal. Gate No 4

Size: 18 ft. W x 6 ft.HTotal area : 216 sqft. Lightbox

Units: 2*Reference Size and Area.

Size: 18 ft. W x 6 ft.HTotal area : 216 sqft. Lightbox







Canvas, 18x6(2 Units) (Cost: 26L per month) Canvas, 18x6(2 Units) (Cost: 26L per month)

Map Placement: Canvas,18x6,2 Units Map Placement: Canvas,18x6,2 UnitsPlease Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be


Security Hold Area. 86” suspended Digital Screens.

Set of 3 Double Sided Digital Video Units.

Security Hold Area. 86” suspended Digital Screens.

Set of 3 Double Sided Digital Video Units.

Size: 18 ft. W x 8 ft. HUnits: 6 unitsSlot: 20 secs

Loop:- 3 Mins

Size: 18 ft. W x 8 ft. HUnits: 6 unitsSlot: 20 secs

Loop:- 3 Mins

Effective communication with Synchronized creative display Opportunity

at the waiting lounge before the departure gates.

Effective communication with Synchronized creative display Opportunity

at the waiting lounge before the departure gates.

Spectacular Panel, Digital Walls (Cost: 20L per month) Spectacular Panel, Digital Walls (Cost: 20L per month)Location Specification Media Benefits

Set of 2 Single sided (Gate No 1)Min Booking : 1 month

Map Placement: Spectacular Panel, Digital Walls, 18x8 Map Placement: Spectacular Panel, Digital Walls, 18x8 Please Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be


103 Units Digital POD’s of Departure Inside Terminal

Departure Hall: Check-in Counter, Security gates

Departure Hall: Check-in Counter, Security gates

size 65”Inchunits : 103 ( in network)

slot : 10 secDisplay Loop: 3 Mins



Synchronised network on panelscoverage,Vibrant and effective style to display your

message with limitless creativity to broadcast



Digital POD’S 65’ Screen (Cost: 10L per month)Digital POD’S 65’ Screen (Cost: 10L per month)Media BenefitsSpecificationLocation

Upper Security Hold Area,sitting area, boarding gates indicator,

Food Court Retail Area

Upper Security Hold Area,sitting area, boarding gates indicator,

Food Court Retail Area


slot : 10 secDisplay Loop: 3Mins


slot : 10 secDisplay Loop: 3Mins





Digital POD’S 65’ Screen (Cost: 10L per month)Digital POD’S 65’ Screen (Cost: 10L per month)Media BenefitsSpecificationLocation

Lower Security Hold Area,Sitting Area, Boarding gate, Retail Space

Lower Security Hold Area,Sitting Area, Boarding gate, Retail Space


slot : 10 secDisplay Loop:3 mins


slot : 10 secDisplay Loop:3 mins

Synchronised network on panels coverage,Vibrant and effective style to display your




Spectacular DIGITAL POD’S 65’Screen (Cost: 10L per month) Spectacular DIGITAL POD’S 65’Screen (Cost: 10L per month)Media BenefitsSpecificationLocation

Map Placement: Digital PODS 65’ Screens Map Placement: Digital PODS 65’ ScreensPlease Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be


Map Placement: Digital PODS 65’ Screens Map Placement: Digital PODS 65’ Screens

Please Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be


Map Placement: Digital PODS 65’ Screens Map Placement: Digital PODS 65’ Screens

Please Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be


Arrival Area.Aero Bridge Walkway.

Arrival Area.Aero Bridge Walkway.

Size: 30f t. W x 6 ft. HTotal area : 180 sqft. Back Lit


Size: 30f t. W x 6 ft. HTotal area : 180 sqft. Back Lit


Eye level Media with immediate impact at the welcome gate arriving from the

aerobridges.

Eye level Media with immediate impact at the welcome gate arriving from the

aerobridges.

Spectacular Wall , 30x6 (Cost: 20L) Spectacular Wall , 30x6 (Cost: 20L)Media BenefitsSpecificationLocation

Map Placement: Spectacular Wall, 30x6 Map Placement: Spectacular Wall, 30x6Please Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be


Size: 86” Screens.Units:- 60 Screens

Slot: 10 secsDisplay Loop: 3 Mins

Size: 86” Screens.Units:- 60 Screens

Slot: 10 secsDisplay Loop: 3 Mins

Synchronised network of digital panels stylishly placed on the conveyor belts

(Baggage reclaim Area)

Synchronised network of digital panels stylishly placed on the conveyor belts

(Baggage reclaim Area)

Mega Screens Network, 86’’ screens (Cost: 10L per month) Mega Screens Network, 86’’ screens (Cost: 10L per month)Specification Media Benefits

Conveyor Belts.Interactive network of 86" Horizontal Screens - Total 10 Conveyor belts each having 3 Double

sided screens each = 60 screens

Conveyor Belts.Interactive network of 86" Horizontal Screens - Total 10 Conveyor belts each having 3 Double

sided screens each = 60 screens

Location


Map Placement: Mega Screens Network, 86’’ screens Map Placement: Mega Screens Network, 86’’ screens Please Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be


Near Pick Up Canopy Waiting AreaNear Pick Up Canopy Waiting AreaSize: 24 ft. W x 08 ft. HTotal area : 1152 sq.ft. Units: 3 (Double Sided)

Slot: 20 secsLoop:- 3 Mins

Size: 24 ft. W x 08 ft. HTotal area : 1152 sq.ft. Units: 3 (Double Sided)

Slot: 20 secsLoop:- 3 Mins

Synchronised network of panels capturing 100% audiences at the Arrival & Departure

gates.

Synchronised network of panels capturing 100% audiences at the Arrival & Departure

gates.

Spectacular Panel, Digital Walls, 24x8 (Cost: 20L per month) Spectacular Panel, Digital Walls, 24x8 (Cost: 20L per month)Media BenefitsSpecificationLocation


Map Placement: Spectacular Panel, Digital Walls, 24x8 Map Placement: Spectacular Panel, Digital Walls, 24x8Please Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be


After toll Booth Towards City, Large After toll Booth Towards City, Large Size: : 20 ft x 10 ft

Total area : 400 sqft. Digital Screen Units: 2


Size: : 20 ft x 10 ftTotal area : 400 sqft. Digital Screen


Located at a strategic zone to capture 100% domestic & international Arrivals. Along Valediction Traffic. Cater Free Display.



Land scape Display, 40x10 (Cost: 22L per month) Land scape Display, 40x10 (Cost: 22L per month)

After toll Booth Towards City, Large After toll Booth Towards City, Large Size: : 20 ft x 10 ft

Total area : 400 sqft. Digital Screen Units: 2


Size: : 20 ft x 10 ftTotal area : 400 sqft. Digital Screen





Land scape Display, 40x10 Land scape Display, 40x10

Map Placement: Landscape Display, 40x10 Map Placement: Landscape Display, 40x10Kolkata Airport USP:• The third highest (GDP) of $150 Billion (USD) among Indian cities and financial hub of North East India.• Kolkata airport is the largest hub for air traffic in the eastern part of the country.• Over 19 Million Passengers Serviced.• Operating flights to 55 Destinations.• 2,00,000 Sq. Meter Floor Space• Airport council international – Best improved airport award in Asia pacific region.

32 Digital POD @Arrivals Inside Terminal

Arrival Hall, near Conveyor belt and exit gates

Arrival Hall, near Conveyor belt and exit gates









DIGITAL POD’S 65’Screen (Cost: 5L per month) DIGITAL POD’S 65’Screen (Cost: 5L per month)Media BenefitsSpecificationLocation

Map Placement: Digital PODS 65’ Screens Map Placement: Digital PODS 65’ ScreensPlease Note:• Pictures are for reference only.• The media’s are subject to availability at the time of written/mail confirmation specifying detail of location, rates, duration. Production, printing, mounting charges & taxes extra.• Invoice will be raised for the media from the date of booking/availability & won't be postponed due to delay in supply of creatives or Purchase order (PO). Once a media is booked it cannot be


Tarmac Coaches – Tarmac coaches are used to transport passengers from the Airport Terminal to the Aircraft and back. These coaches offer a closed environment in which passengers can be exposed to your brand through branding on the Panels & Hand Grabs.

Commercials Advertising Type Rate (Rs.) per month

Production (Rs.)

Lead Time

Coach Internal Branding for TIER 1, TIER 2 & TIER 3

Cities

45,000 - 95,000 per

coach 8,000 per

coach2-3

Weeks*Taxes Extra as applicable Rates vary as per city

Tarmac Coach Advertising Proposal

• Flexibility to choose the city and quantity of coaches

• Branding will be seen by passengers of other airlines as the coaches move across the tarmac.

• Usually no other advertisements on the tarmac.. so no clutter

• Excellent opportunity to reach out to an exclusive high net-worth audience.

• Unique, Innovative, Large Format, High Impact, High Recall.

Station Total AvailableAhmedabad 6 6Bagdogra 3 3Bangalore 6 6Chennai 7 7

Coimbatore 2 2Delhi 13 13Goa 4 4

Hyderabad 8 8Jabalpur 2 2Jaipur 4 4Jammu 1 1Kolkata 5 5

Kozhikode 2 2Madurai 3 3Mumbai 4 4Patna 2 2Pune 1 1

Rajahmundry 2 2Tirupati 2 2

Vijaywada 4 4Vishakhapatnam 3 3

Total 84 84

Tarmac Coach External Branding Availability

• SSID Customization @ Airport• SSID name is of a Brand• Airport WiFi is sponsored by

Brand

49

Additional SSID of the Brand will be radiated on the Airport

In this case, SSID of Air India is radiated at the airport

50

• Banner of the Brand can be hosted on the login pages.

Post SSID selection, user has to follow the routine login process to access Wi-Fi

51

Banner Dimensions

52

• Banner dimensions are as follows:

Mobile View - 375 x 144

PixelsDesktop View - 599 x 89 Pixels Tablet - 400 x 130 Pixels

Documents

NETAJI SUBHASH CHANDRA BOSE...Counters, right in the center of the atrium. Standalone Backlit Pier near check-in counters, next to Baggage Screening Counters, right in the center of