7/23/2019 Nestle Breif History

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Nestle

In the mid of 1860's, Henri Nestle a pharamacist developed a food for those

babies who were unable to breastfeed. The rst successful product b! Henri

was premature infant for those babies who were unbale to tolerate their

mother's mil". The idea was bein# adopted as new product in the area and

soon it become sold product in $urope.

In 1%0&, Neslte mer#ed with n#lo()wiss *ondensed +il" *ompan!. That was

the time of orld ar I, so the demand for dair! products was emer#ed and

the production of Nestle become double. fter the end of war, -overnment

contracts dried up and people switch bac" to fresh mil". ut Nestle compan!

mana#ement responded /uic"l! and the! introduce their new product in the

mar"et as *hoclate. )o, this was the second product of the Nestle compna!.

In the start of orld ar II, Nestle felt the impact of war immediatel! and

started establishin# factories around the atin merica re#ion. #ain war

helped the compan! to increase their prots which were decreasin# in 1%8 (1%% from 20 million dollars to 6 million dollars. In the second world war, the

compan! introduce their new product which was the staple dirn" of the 3)

militar! named as 4Nescafe4.

The end of world war II was the #rowin# period for Nestle. Their #rowth rate

accelerated. Their sales become double. In 1%5, the! mer#e with +a##i

seasonin#s and soups. Nestle #rowth in the developin# world partiall! o7set a

slowdown in the *ompan!'s traditional mar"ets. Nestle made its second

venture outside the food industr! b! ac/uirin# lcon aboratories.

In 1%80's, the compan! divested a number of businesses and improved their

bottom line allowin# the compan! to launch the new ac/uisitions. The mostimportant ac/uisition was merican food #iant *arnation. The %0's were

proved to be the favorable !ears for Nestle. The trade barriers crumbled and

the mar"et developed into more inte#rated tradin# areas. In 2002, the two

maor ac/uisitions in the North merica was mer#in# its 3.) ice cream

business with 9re!er's. In u#ust, 3)9 2.6 billion ac/uisition was announced

with *hef merica Inc.

In the !ear 200, the ac/uisition of Nestle with +ovenpic" Ice *ream enhance

the position of Nestle to be the world mar"et leaders in the respective

product cate#or!. :enn! *rai# and 3ncle Tob! added them to Nestle portfolio

in 2006. In 200,