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WHO ARE YOU? Jerry (days in school, CCA, army, work life) Success How do you define it? Name someone who you see as successful Specific goals Kindness

NES Enterprise Series 2010 - The art of personal marketing

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Page 1: NES Enterprise Series 2010 - The art of personal marketing

WHO ARE YOU?•Jerry (days in school, CCA, army, work life)

•Success •How do you define it?•Name someone who you see as successful

•Specific goals

•Kindness

Page 2: NES Enterprise Series 2010 - The art of personal marketing

LET’S DO IT – MILITARY STYLE•Courage to Strike

•How do you define it?•Name someone who you see as successful

•Against All Odds•What are your beliefs?•Role models

Page 3: NES Enterprise Series 2010 - The art of personal marketing

SUCCESS•Action

If action fails, take it as a feedbackIf succeed, set a higher goal

•Belief

•Drive•How much do you want it?•Should? Maybe? Hopefully? Or MUST GET IT?

Page 4: NES Enterprise Series 2010 - The art of personal marketing

LET’S DO IT – MILITARY STYLE•Courage Dispel Fear

•Or does it disappear?•What if competitors seems to grow stronger?

Page 5: NES Enterprise Series 2010 - The art of personal marketing

COGNITIVE BEHAVIOUR THERAPY (CBT)

•Action (A), Behaviour (B), Consequence (C)

•External environment•- Can’t control

•Internal environment (Yourself)•- Can control

•Commitment to your goals•Say? Or Do? •Action, Action, Action! Speaks louder than words

Page 6: NES Enterprise Series 2010 - The art of personal marketing

LET’S DO IT – MILITARY STYLE•Swift & Deadly

•Slow & steady still the way to go?•F=MA

Page 7: NES Enterprise Series 2010 - The art of personal marketing

CHARGING FORWARD WITH ACTION!

•Does everyone experience failure, rejection, obstacles?

•Procrastination

•Motivate your body expressions•- Shoulders back, head up•- Looking up, eyes wide look forward•- Faster and deeper breathing•- Louder and faster voice•- Tension in hands & shoulders

Page 8: NES Enterprise Series 2010 - The art of personal marketing

LET’S DO IT – MILITARY STYLE•Divide & Conquer

•United – team spirit •Respective tasks•It is expensive to hire someone cheap, and cheap to hire someone expensive

Page 9: NES Enterprise Series 2010 - The art of personal marketing

LET’S DO IT – MILITARY STYLE•Strike to Silence

•Your critics•Voice out, be known (e.g. PR)

Page 10: NES Enterprise Series 2010 - The art of personal marketing

COGNITIVE BEHAVIOUR THERAPY (CBT)

•Excuses? Blaming others?

•Must, Must, Must DO IT

•Mixing with people who are better than us

•Make public declaration •Putting yourself on the line•Die die must perform

Page 11: NES Enterprise Series 2010 - The art of personal marketing

FOCUS: PROBLEM SOLVING•Situation : A bad one

•- Don’t focus on the problem/difficulty•e.g. Why is it always me? Why am I so unlucky?

•- Focus on how to overcome/solve it• e.g. How can I find a solution?

•Classical Conditioning•Think of a confident time, then touch your nose for example•Next time, every time you feel down, touch your nose

Page 12: NES Enterprise Series 2010 - The art of personal marketing

LET’S DO IT – MILITARY STYLE•Strengths vs Weakness

•You cannot stop innovation•Price war and everyone dies

•Turn your competitors into friends•Collaborations•Partnerships

Page 13: NES Enterprise Series 2010 - The art of personal marketing

LET’S DO IT – MILITARY STYLE•The enlightened ruler lays his plans well ahead. The good leader cultivates his resources

•Humble words and increased preparations are signs that the opponent is about to advance

Page 14: NES Enterprise Series 2010 - The art of personal marketing

LET’S DO IT – MILITARY STYLE•The enlightened leader is heedful, and the good one full of caution

•Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt

Page 15: NES Enterprise Series 2010 - The art of personal marketing

LET’S DO IT – MILITARY STYLE•Move not unless you see an advantage. Fight not unless the position is critical

•A leader leads by example not by force

•When you engage in a war, you must be confident in winning…if not DON’T

Page 16: NES Enterprise Series 2010 - The art of personal marketing

BELIEFS•5 steps to changing any beliefs

•- Find reasons to change your beliefs•- Challenge the evidences to support it•- Create a new empowering belief•- Find new evidences to support new belief•- Associate all the benefits of having this new belief

Page 17: NES Enterprise Series 2010 - The art of personal marketing

THE RAINBOW IN EVERY DARK CLOUD

•After every rain, there will be sunshine

•Learning from experiences

•The bigger your failure, the bigger the POTENTIAL your future success