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Make a Social App, & a Business out of it! Keith Ng, Startup Ninja

NES Enterprise Series 2010 - Make a business out of social app

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Page 1: NES Enterprise Series 2010 - Make a business out of social app

Make a Social App, & a Business out of it!

Keith Ng, Startup Ninja

Page 2: NES Enterprise Series 2010 - Make a business out of social app

About Moi

Page 3: NES Enterprise Series 2010 - Make a business out of social app

About Us

Page 4: NES Enterprise Series 2010 - Make a business out of social app

What’s a Social App?

Page 5: NES Enterprise Series 2010 - Make a business out of social app

Wikipedia says,“.. allow user to interact and share data”

Scott Currier says,“.. an updatable resource that exposes categorized content discoverable by network members” “Social Application can be anything, as long as it:

- Is discoverable- Is updatable

- Publically exposes categorized information - Participates in a social network”

Page 6: NES Enterprise Series 2010 - Make a business out of social app

He Says..

Page 7: NES Enterprise Series 2010 - Make a business out of social app
Page 8: NES Enterprise Series 2010 - Make a business out of social app
Page 9: NES Enterprise Series 2010 - Make a business out of social app

why make an app that is

Social, Useful, Expressive & Engaging?

Page 10: NES Enterprise Series 2010 - Make a business out of social app

Why Social Apps?

• Product Vs Service • Users = Your Content• Low barriers, High upsides• Distribution channels aplenty• Ride on mobile platforms boom • Flexible ways to make money

Page 11: NES Enterprise Series 2010 - Make a business out of social app

Business Models

Page 12: NES Enterprise Series 2010 - Make a business out of social app

You know these..

Advertisements

Subscriptions

Virtual goods & credits

Page 13: NES Enterprise Series 2010 - Make a business out of social app

Not so usual models

Analytics & Data mining

Customizations

Pay per download

Page 14: NES Enterprise Series 2010 - Make a business out of social app

Differentiate yourself

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Smokin’ Hot!

• Location based

• Dating

• Social Games

• Fantasy Sports

-`

Page 16: NES Enterprise Series 2010 - Make a business out of social app

Potential Hotspots

• Knowledge sharing • Gamifying Lifestyles

• Video Chats/Casting

• Silver hair market Mayber You?

Page 17: NES Enterprise Series 2010 - Make a business out of social app

Social Hooks

Appeal to Ego

Fun to make friends

FameMark.com is a social game to discover your popularity and new friends! Connect to them by buying their fantasy shares to

unlock features such as private messaging.

Page 18: NES Enterprise Series 2010 - Make a business out of social app

1. Making it fun to befriend & display interest

HotOrNot + Fantasy Market + Game Mechanics Buying shares unlock features, e.g. private message

Our Value Proposition

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2. Appeal to ego with unique game experience

Our Value Proposition

An authority to trademark your name and scoring your fame Earn bragging rights as an astute investor

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Create that Kickass Social App today!

Twitter/ Linkedin/ Facebook/ Slideshare: [email protected]