SERVICES

• Portraiture• Products & Branding• Fashion & Catalogue• Editorial • Annual Report Campaigns• Architectural Interiors & Exteriors• Events (Weddings & Corporate)

RELATED SKILLS

• Brand Identity Development• Art Direction• Multi-Image Compositing • Model Booking• On-Set Styling

CAPABILITIES Neox Image Photography Studio offers an extraordinary portfolio of capabilities and technology that enable us to deliver innovative and powerful imagery. As a full-service photography studio, our range of services extends to every aspect of your shoot, from pre-production planning to post-production editing.

Neox Image offers in-studio and on-location shoots

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PRODUCT & ADVERTISING

NEEDThe Wynwood-based plant boutique had tried several times to capture the artistry behind their terrariums and mini gardens. Due to the reflective surfaces and white aesthetic of their product, Plant The Future was unable to transfer their in-store branding to their print and online marketing.

SOLUTIONNeox Image was determined to deliver exceptional results to Plant The Future. Work-ing with different lighting options, Neox Image successfully communicated the prod-ucts’ depth despite the difficulties inherent with glass.

Having an intimate understanding of the company’s brand and aesthetic, Neox Image was sensitive to how the images would define Plant The Future. Michelle and David incorporated the store’s signature white horse statue as a corner stone in their new identity. The horse now serves as the focal point of their marketing campaign.

“When we started to work with Neox Image, we were look-ing for someone to grasp the look and feel of our brand—clean, minimalistic—and do it justice. We wanted to show-case that we are a high-end boutique. Neox Image did it so well. They were able to bring out the beauty of our brand without sacrifi cing our look.”

- Yair Marcoschamer, Plant The Future06

PELLAND

COPPERPLATE GOTHIC BOLD

j e w e l r y

Michelle Citrin’s love for photography started over two decades ago in the darkroom at the Miami Beach Art Center. This passion led her to the Savan-nah College of Art and Design where she received her BFA in Photography. Upon graduation, Michelle worked as a stylist assistant for Ford Management, showcasing her creativity for fashion. In 2009, after returning to her hometown of Miami, she launched Neox Image alongside photo partner David Lloyd.

Michelle’s sharp eye for detail allows her to focus not only on art direction but also the design and styl-ing of every frame. With her strong background in fashion photography, Michelle brings a unique sen-sibility to advertising and editorial campaigns as well as on-location shoots.

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MICHELLE CITRINABOUT US

DAVID LLOYDA Maryland native, David Lloyd received BFAs in both Graphic Design and Photography from the Savannah College of Art and Design. Upon graduation, David landed the coveted position of working alongside ce-lebrity photographer Jill Greenberg in Los Angeles. In 2009, David branched off to open his own photogra-phy studio, Neox Image, with his creative partner and longtime friend, Michelle Citrin.

With his creative mindset, David is most in his element composing high-end images on an array of subjects, from still-life frames and artist imagery to stylized por-traiture and C-Suite Executive profiles. His extensive experience in studio lighting and design along with his technical training in high-end retouching enables David to compose compelling images that capture the essence of his subjects.

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ABOUT US

T H E A R T O F S P A N I S H L U X U R Y

Matooka

kids couture

M i a m i B r o o k l y n B a l H a r b o r H o u s t o nTo r o n t o

NEED:Matooka, a high-end girls clothing line based in Toronto, needed captivating cata-logues to showcase their spring and fall lines. With a limited budget and full racks of garments, Matooka was in search of a vision that would best fit their brand.

SOLUTION:Neox Image came on board in 2010 to deliver a targeted approach to convey the so-phistication of the brand while maintaining a fun and light-hearted tone for their sea-sonal catalogues.

From booking enthusiastic models to conceptualizing the direction and theme, Neox Image delivered striking photographs that perfectly captured the look of the brand.

By choosing the Neox Image team, Matooka completed their entire catalogue in a one-day shoot. Michelle and David managed every aspect ranging from art direction, styling, project management, talent booking and photography, saving Matooka time and money.

“Neox Image gets the essence of what our line is about. David and Michelle compliment each other perfectly; we thoroughly enjoy working with them. They are great at capturing movement and they are absolutely wonderful with the children on each shoot.”

- Yona Elishis & Daniella Kuhl, Matooka

CATALOGUE & EDITORIALS

Matooka

CATALOGUE & EDITORIALS

kids couture

WORLD FREERUNNING PARKOUR FEDERATION

WORLD FREERUNNING PARKOUR FEDERATIONknow obstacles. know freedom.

WORLD FREERUNNING PARKOUR FEDERATION

NEED:World Freerunning & Parkour Federation (WFPF) is a global organization promoting a young sport to national and international audiences. WFPF came to Neox Image to create a new branding campaign to address misconceptions head-on and intro-duce their spectacular athletes.

SOLUTION:Neox Image developed a creative and elegant approach to showcase the beauty and fluid motion of the sport. Michelle and David rose to the challenge to photo-graph the athletes’ graceful prowess in mid-air.

The natural difficulty of capturing rapid and exquisite techniques in individual im-ages demanded a creative and versatile team with technical expertise. The results have defined WFPF in a new light.

“Working with Neox Image was incredible. With Michelle and Da-vid’s direction, I discovered how to transfer my power into elegance. The typical view of Parkour looks reckless, dangerous and diffi cult, but Neox Image brought out the beauty of our movements. I am very thankful that I was a part of the shoot, and truly believe I am a more versatile spokesperson and athlete because of it.”

- Justin Sheaffer, Professional Parkour Athlete (WFPF)

LIVE ACTION & BRANDING

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Models Annie Helvey and David Enrico star as the ill-fated lovers on the lam, Bonnie & Clyde. Photography by Michelle Citrin. Retouched by David Lloyd.

FREEDOM OF MOVEMENT Her: Top, $19, Urban Outfitters, jacket, $700; Diesel, Jeans, $165, Wiliam Rast, necklace, price upon request; Ella Stone, ring, price upon request, Ella Stone available at Olivia & Grace, Shore Club Miami Beach.

Him: Jacket, $98, Zara, vintage tee, $28, Urban Outfitters, Belt $28, Arizona Jeans, jeans, $198, William Rast.

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UNBOUND LOVE Her: Top, $20, Arizona Jeans, neck-lace, price upon request, Ella Stone available at Olivia & Grace, Shore Club Miami Beach, assorted cuffs, price upon request, Ella Stone avail-able at Olivia & Grace, Shore Club Miami Beach

Him: Jeans, $198, William Rast, belt, $28, Arizona Jeans.William Rast.

KEEPIN’ IT CASUAL Her: Top, $18, Forever21Him: Jeans, $155, William Rast

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CLASSY AND COOLHim: Jacket, $98, Zara, vintage tee, $28, Urban Outfitters, Belt $28, Arizona Jeans, jeans, $198, William Rast.

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“Michelle and David are outstanding professionals and I look for-ward to working with them again and again.” —Gilda Baldwin, CEO, Westchester General Hospital, Inc & Southern Winds Hospital

“Working with Neox was like working with friends from the beginning. This duo is professional yet warm and understood my vision right away when discussing the pictures that needed to be taken for my business.”

—Fatima Lalani, Blow Dry Bar, Brickell.

“Working with Michelle and David, of Neox Image Photography Studio, was simply an incredibly pleasurable experience! Their knowledge, professionalism and creative input made my job easier. Thanks to them I was able to meet a demanding deadline and receive luminous photos for our editorial spread!”

—Lynette Janac, CEO/Publisher, South Florida Luxury Guide

“I can assure you it is rare to find photographers as passionate in this field. I can de-lightfully say we will continue our relationship with Neox Image as long as possible.”

—Rafael Feliz, Co-Owner, Tunic LLC

T e s t i m o n i a l s“Neox Image is easy to work with, artistic, timely and professional. I truly en-joyed the experience of working with these two talented photographers. Their work is outstanding, both commercially and artistically."

—Richard Kuper, Executive Director, Miami-Dade County League of Cities.

nter stage left: a petite vivacious blonde holding a camera almost too big for her frame and a perfectly coiffed gentleman, with one hand tucked into his blazer pocket and the other assertively pointing towards the set in front of him. The scene? A spacious Wynwood studio in the heart of Miami. At first glance Michelle Citrin and David Lloyd look like the latest rock duo to be labeled the darlings of the indie music scene. But their instruments of choice are not guitars, instead they are Canon 5D Mark IIs. Their audiences aren’t packing them-selves into unique venues all over town so much as grappling for the latest edition of a magazine or brand website. Over the past three years, Neox Image—the cre-ative brainchild of Citrin and Lloyd—has become one of the more celebrated photography studios in

South Florida. Their unique approach to their work allows them to morph fluidly to meet the needs of each project, ranging from stylized fashion pieces and brand advertisements, to events like weddings and corporate parties. They have gained a reputation as a highly creative and dedicated team—team being the key word. Most photography boutiques feature one strong lead but Neox Image goes a step further and offers two highly trained photographers from one of the most prestigious art schools in the nation—Savan-nah College of Art and Design. Functioning as a cohesive unit, Neox Image brings a unique sensibility to their work that is impossible to achieve with a solo photographer. Their ability to pair distinct styles allows them to evoke powerful re-sponses from each image that they create. “When you have one photographer looking through

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DYNAMIC

DUOA DIFFERENT VANTAGE POINT:

NEOX IMAGE STEALS MIAMI’S PHOTOGRAPHY SCENE

BY K.B. ABELE

the viewfi nder composing the image and another one on the computer looking over the shot, watch-ing the subject move, you have twice as much power over the image,” explains Citrin when discussing the value of hiring a photography team.

The balance of Citrin and Lloyd’s individual styles provides clients with results that showcase their distinct approaches. Lloyd’s style is more polished and structured, while Citrin’s allows for more spontaneity to fi nd the truly exceptional shots. Com-bined, Neox Image produces images that far exceed expectations.

“Our style is very fresh, clean and colorful. We’re very Miami,” says Citrin. Wynwood is a perfect fi t for Neox Image. The up-and-coming art neighborhood has blossomed around them. Pioneers of the area, Neox Image has watched the area evolve. “It’s great being in Wynwood because there is a lot of creative energy here. To be able to situate yourself in a neigh-borhood that you can be inspired by is amazing, it’s always changing,” Lloyd says.

It is that inspiration that allows Neox Image to con-sistently deliver a high-quality product to their cli-ents. Their expertise and knowledge is not only evi-dent in their work producing meticulously framed, lit, and edited images, but also in their collaborative approach to each project. Neox Image works with

clients to make their vision a reality. “

As the photography industry evolves, encouraging amateur pursuits, Neox Image’s dedication to their craft and attention to detail are uwavering. “You can have the best equipment in the word, but if you don’t know how to utilize it or compose an image—the result won’t be there, the photo won’t be there,” Lloyd explains. For these adroit photographers, a picture is more than a static image; it needs to create a reaction and an emotional connection with the viewer.

“Our clients fuel us and ignite us,” Citrin says. “We treat every job like it’s a big budget production. We want the world to see what can be accomplished on any budget. We want to deliver a product that we can be proud of.”

Neox Image is at the forefront of the industry cre-ating stunning images for ad campaigns, editorials and portraits. Their intrepid work runs from high-lighting local artists and businesses to brand-name products and fashion spreads. With a varied port-folio, they consistently focus on capturing unique moments and bringing them to life in photographs.

For Michelle and David, photography has always gone beyond snapping a beautiful image—it’s about creating an experience. “We want people to connect with our work, with what we’re doing,” Lloyd says. It’s that mentality that has garnered this duo the at-tention and praise that they have achieved so far.

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“We Take Pride In Our Work. Our Ultimate Goal Is To Have Audiences Connect To A Brand, Product, Or Person Through A Photograph.”

“Michelle and David were so professional and helpful throughout the whole process understanding exactly what we were looking for”

—Christa Gurka, Owner, Pilates in the Grove and Pilates on the Beach

“Working with Neox Image was been a wonderful experience. Both Michelle and David are true professionals. Whether it is shooting an event or to showcase a particular market, their eye for photography and art is truly exceptional!” —Stephanie Cofino, Director of Major Gifts, Miami Children’s Hospital

“The team was professional, courteous and helped everyone involved feel at ease.”

—Robert Alonso, Director of Marketing, Mount Sinai Medical Center

“David and Michelle go beyond anything we had hoped for when working with them. The level of skill and passion in their work is unsurpassed and the dynamic energy they provided us in the studio resulted in an amazing photo shoot.”

—Remy Walker, Designer at Work Collective

T e s t i m o n i a l s

www.neoximage.com250 NW 23rd St. Suite 206 Miami FL 33127

305.576.7225 info@neoximage.com