NeoCon 2012 Introductions

Designed by David Allan Pesso

Rift Casegoods Collection

$15,000 - $19,000 – Zone 1 List Price (as shown)

$20,000 - $26,000 – Zone 1 List Price (as shown)

$10,500 - $12,500 – Zone 1 List Price (as shown)

• A highly flexible, people-centered signature casegood collection by David Allan Pesso.

• Complete private office solution with open floor plan benching and collaborative solutions.

• Sophisticated table desk has integrated sit/stand mechanism.

• Special details such as box file and file drawer behind single drawer face.

• Materials include tech-grain veneer, steel,aluminum, glass, paint, and textiles.

• Rift was designed using DfE (Design for the Environment) protocol to minimize the environmental impact.

• Product Available August 2012. Please Contact Factory for Quote.

$6,000 - $6,500 – Zone 1 List Price (as shown) Column Base Table w/ Optional Lift

$3,500 - $4,000 – Zone 1 List Price (as shown)Column Base Table

Rift Casegoods CollectionDesigned by David Allan Pesso

Click On The Photo Below To Hear David Allan Pesso Speak About The New Rift Collection

“I truly believe that in our ever-shrinking, multi-tasking, media-intensive global economy, good design is the lubricant that keeps the machinery running and the

market engaged with your brand.”

David Allan Pesso

• Pesso originally founded New Studio in 1989 as a boutique industrial design consulting firm specializing in product design and development, architectural millwork, exhibit design, and brand development.

• His primary focus is on providing original content for the contract furniture industry. He is committed to cultivating long-term strategic relationships with manufacturing partners in order to deliver best-in-class product solutions for the end-user, specifier, and manufacturer.

• The creative vision New Studio offers its clients is based on 25 years of education, experience and passion. Each product development initiative starts with a strategic focus on the client's brand objectives, market position, competitive landscape and product line compatibility.

• Pesso’s background, both academic and professional, has prepared him for the often formidable tollgates erected by manufacturing, focus groups, cost margins, and product life management.

Area Lounge SeatingDesigned by John Stafford / Chris Carter Design, LLC

Modularity, Flexibility, and Functionality …all describe the design concept of Area.

• Coordinating freestanding wooden cubes include flower vases, magazine holders, and storage units with glass doors.

• Tablet, caster, and handle options allow for collaborative mobility.

• Benches with a variety of cube tables.

• Circular units with table tops.

• Sleek and elegant, Area lounges can range from circular to serpentine.

• In fact, an innovative 30/40/90 degree curve system makes configuration limitless.

$1,650 - Zone 1 List Price (as shown)

$9,438 - Zone 1 List Price w/ Options (as shown)

$5,892 - Zone 1 List Price (as shown)

Area Lounge SeatingDesigned by John Stafford / Chris Carter Design, LLC

High-Back$1,410 - Zone 1 List Price (as shown)

Mid-Back$1,190 - Zone 1 List Price (as shown)

Posh Executive SeatingDesigned by John Stafford / Chris Carter Design, LLC

A design for any decor…Posh offers exquisite clean lines and crisp detailing.

• Optional channel back stitching details creates a signature design.

• Variety of arm options available: armless, adjustable, t-arm, urethane, and upholstered.

• Mid-back version for mid management or conference applications.

• Bases are available in aluminum or black powder coated finish.

Posh Executive SeatingDesigned by John Stafford / Chris Carter Design, LLC

High-Back$1,410 - Zone 1 List Price (as shown)

John Stafford & Chris Carter

• In 2002, Chris and John joined forces to form John Stafford / Chris Carter Design, LLC.

• They are a full service design team that offers skills from concept drawings to 3D solids modeling as well as provides valuable input regarding strategic product planning, costing and sourcing.

• They have spent much time traveling internationally to work with world leading suppliers on the production of their designs to satisfy the challenging costs that are demanded in today’s market.

• Since partnering, John Stafford/Chris Carter Design, LLC has acquired a world wide client base from which their designs are sold in corporate, healthcare, college/university, retail store planning and hospitality markets.

• All DARRAN Casegoods and wood conference tables are BIFMA level 1 certified.

• Based on the ANSI / BIFMA e3 standard, level is a third-party verification program for evaluating the environmental and social impacts of furniture products based on criteria including materials, use of energy, atmospheric impacts, human and ecosystem health, and social responsibility.

• Taking into account a company's social actions, energy usage, material selection and human and ecosystem health impacts, level addresses how a product is sustainable from multiple perspectives.

• Click link below to visit DARRAN’s level webpage.

BIFMA level Certification

http://www.darran.com/level.cfm

DARRAN Furniture Industries

www.darran.com

2402 Shore StreetHigh Point, NC 27263

P: 800.334.7891F: 336.861.6485