NEC Digital Signage SolutionsCapturing the right audiences everywhere via intelligent viewer analysis system

Empowered by Innovation

ABOUT NEC ASIA PACIFIC PTE LTD

Singapore-based NEC Asia Pacifi c is the regional headquarters for NEC Corporation (HQ: Japan) in the Asia Pacifi c region (South and Southeast Asia, and Oceania). As a leading infocomm technology provider and systems integrator offering regional sales and services support and consultancy, NEC APAC develops solutions on carrier network, global identity, RFID, enterprise server, unifi ed communications, multimedia display, and contact centre, as well as provides outsourcing and managed services. To leverage on its technological expertise in the fi eld of public safety, NEC APAC has established a regional competency centre (public safety) to expand its capabilities and expertise to support businesses in the Asia Pacifi c region. In line with the NEC Group Vision to realize an information society friendly to humans and the earth, NEC also embarks on corporate social responsibilities (CSR) initiatives to support and “make a difference” to the Nature (environment), Education and Community.

PanelDirector is a software created by NEC for a complete digital signage solution. The software integrates all elements within the infrastructure - from the hardware to the software as well as the network and enables dynamic contents distribution.

The additional enhanced Audience Measurement technology also allows targeted ads for in-store marketing campaigns to be programmed based on varying customer demographics and business rules. Businesses can now measure the effectiveness of the contents; reach, inform and entertain their target audiences anytime, anywhere.

To learn more about our solutions, visit www.nec.com.sg or email us at digitalsignage@nec.com.sg

Singapore NEC Asia Pacifi c Pte Ltd(APAC Regional Headquarters)www.nec.com.sg Philippines

NEC Philippines, Inc.www.nec.com.ph

New ZealandNEC New Zealand Ltdwww.nec.co.nz

©2011 NEC and NEC logo are trademarks of NEC Corporation

PanelDirector Key Features

n Program and schedule managementn Panel managementn Supports mixed connection environment including LAN, public line and offl ine)n Supports general formats of digital contentsn PowerPoint, HTML, Flash, still images, moving images, RealAudio and so on. )n Split-screen displayingn Displays messages in various waysn (Displays messages on each split pane’s bottom or top)n Distribution featuren (Environment-independent data distribution: LAN, public line, and off-line)n Interruptive distribution featuren Utilizes other source contents by referring URL and running .EXE fi les

AustraliaNEC Australia Pty Ltdwww.nec.com.au

IndiaNEC India Pvt. Ltd.www.necindia.in

IndonesiaPT. NEC Indonesiawww.nec.co.id

MalaysiaNEC Corporation of Malaysia Sdn. Bhdwww.necmalaysia.com.my

ThailandNEC Corporation (Thailand) Ltd.www.nec.co.th

VietnamNEC Solutions Vietnam Co., Ltd.www.necsv.com

NEC FieldAnalyst for Gate

NEC FieldAnalyst for Gate allows visitor attributes to be analyzed automatically. It computes the total number of visitors including the respective attributes, store it in the system and ready to be pulled for analysis study usage. In addition, NEC FieldAnalyst for Gate makes it possible for administrator to view these data via a web-based interface. The data recorded could then be utilized in supporting corporate marketing campaign that requires customer demographic data.

<Feed Back Information from FieldAnalyst>• Age• Gender• Number of people traffic (in/out)

• Traffi c Line of people• Location information...etc

Gate B

Gate C

Gate A

OutIn

40 years, male

NEC FieldAnalyst for Signage allows visitor attributes to be analyzed automatically by communicating with the digital signage system. It enables total number of people interested in a particular corresponding advertisement to be analyzed automatically, empowering administrators to improve contents based on PDCA cycle.

<Feed Back Information from FieldAnalyst>• Age• Gender• Duel time

• Distance from panel• Location information...etc

Imprint: Strongly Interested

Impression: Interested

Feeling: Notifi ed

30 years, male, impression

NEC FieldAnalyst for Signage

The main target group is supposedto be in their 30s and family-oriented; however, there are many females intheir 30s on weekdays.We need to act on this.

Visitors entering4,600

Weekday average

Visitors entering12,300

0-9 years

10-19 years 20-29 years 30-39 years 40-49 years 50-59 years More than 60 years

0-9 years

10-19 years 20-29 years 30-39 years 40-49 years 50-59 years More than 60 years

Weekend average

9%

13%

17%

27%

20%

13%

6%10%

28%

17%

21%

16%

6% 2%

PDCAcycle

ActionReview of the contents

PlanPlanning of contents

DoDisplay of the contents & advertisements

CheckConfi rmation of the result of audience measurement

contents

Advantages

The planning (Plan), execution (Do), audience measurement (Check) and analysis and improvement (Action) represent NEC’s PDCA cycle in support of the ongoing advancement in superior content.

Shop

Camera Analyzing PC

Panel Site

Digital Signage System

Data Server

Datacenter

Contentsdata

Attitude/ Attribute data

VPN VPN/

HTTPS

Operator

Example For The Information Flow (NEC FieldAnalyst for Signage)

Advantages

NEC FieldAnalyst for Gate makes speedy and effi cient method of getting customer analysis information possible. Consistent evaluation standards can also be created from the information captured. More importantly, it allows new strategies and act as a planning tool for future advertising moves.

Example For The Information Flow (NEC FieldAnalyst for Gate)

Shop

CameraAnalyzing PC

Panel Site Datacenter

Attitude/ Attribute data

Headquarter